Chapter 317 It was purely an accident
"...Levi, I am very happy today. Please believe me, Coca-Cola and your image are 100% consistent. After meeting, I confirmed this even more. The Coca-Cola family is very much looking forward to your joining. , and sincerely hope that Coca-Cola can become part of your brand image.”
Laughter surged gently in the air, with Levi in front and Donald behind, standing in an inverted triangle escorting the Coca-Cola negotiators out of the hotel room——
tryst?
Of course not.
If it was really a tryst, how could it be so high-profile, waving to reporters at the training base, and greeting the paparazzi at the hotel door? It couldn't be called a tryst. To be precise, it should be a date.
Coming to the Marriott Hotel today is purely for work.
Exactly two months ago, Nike withstood the pressure and offered a history-making contract to sign Levi ahead of Adidas and Under Armor.
At that time, this contract caused a lot of controversy, including opposition, questioning, speculation, and ridicule; but in a blink of an eye, no one questioned Nike's decision. On the contrary, one or two people were envious and jealous, but I have to admire Nike's determination and courage.
Previously, jersey sales topped the championship for two full months, proving Levi's market appeal; later, the regular season MVP discussion included a rookie for the first time, proving Levi's discussion in the professional field, in all aspects Everyone can feel the influence of this super star.
The most important thing is that having the support of the alliance as a backing has also become the guarantee for Levi’s traffic to continue to rise——
Things are rare and valuable.
Now, Levi is the only NFL player who has different labels such as Chinese, rookie, ability, image, etc., and this one has no semicolon.
No one should miss out.
Of course, no one will miss it.
According to Donald, there have been more than 30 brand sponsorship invitations, which is overwhelming and dazzling, and there are even more who are waiting to see.
But it is precisely because of this that they need to be more careful and cautious.
"Money, this is the least thing we need to worry about now, because these sponsorships will continue to roll in, and the numbers on the final check will become just a set of numbers and no longer have any meaning."
"The most important and only important thing at present is the brand image. We need to create a brand image with You as the core. Once the image is established, everything will follow."
"For example, David Beckham."
"Actually, when Beckham became the darling of countless sponsors, he was not the best player in the world - not even the best player in the British league, at least not yet. He had no championships, no honors, only one card. A handsome face and a bright future."
"Indeed, strength and performance are indeed the most convincing things in competitive sports. If one championship is not enough, then winning a second or third one can always shut up all doubts."
"But if players want to break the shackles of competitive sports and have supreme influence, then a championship is not enough, and ten are not enough. Because for people who don't care about football and competitive sports, a championship means nothing, one and ten It’s all the same to them.”
"They're concerned about their own needs."
“At this point, you need a brand image.”
"The essence of a product is a temptation, a quality that makes people curious and desirable."
"Beckham can make girls who have no interest in football turn on the TV. Although football fans sneer at him, his influence has overshadowed his performance on the field, and his commercial influence has made him an important player in football games. Have power."
"Now, we need to build your brand image."
The above words all come from Donald.
Obviously, Donald is a professional, which is why Levi signed a contract with Donald. Professional work should still be left to professionals.
However, Levi also has his own requirements - not to affect training, let alone the game.
Perhaps, in the second and third grade, after becoming more familiar with the professional arena, there will be more room for adjustment in the daily schedule. Even in the busy daily life, you can also arrange some spare time activities, between the training base and home. Based on this, we can open up more possibilities.
But not now. For rookies, everything is unfamiliar. They thought the rhythm of the regular season was the same, but they immediately realized after entering the December schedule that the intensity of competing for the playoffs was completely different. Training, body management, and daily routine all require slight changes.
Levi is still learning and adapting, and he doesn't want to put the cart before the horse.
Donald agrees.
Therefore, in order to avoid disturbing Levi's daily life as much as possible, Donald chose Tuesday.
The training tasks are the simplest and most relaxing day of the week. The overall focus is on recovery training and tactical courses. After the training is over, Levi comes to the Marriott Hotel to meet with the brand.
On the one hand, some brands hope to see Levi with their own eyes, see real people face to face, and feel Levi's image and charm. It is no longer an image in news reports or live broadcasts, but a real image with flesh and blood. This can help them make the final decision.
On the other hand, it is to let Levi have an understanding of what Donald is busy with. If he has any opinions, Levi can always raise them.
Coca-Cola is not the first brand to meet today, but the third.
The first is Gillette.
The second one is Rolex.
Then there is Coca-Cola in front of you.
It can be seen from the smiles in front of them that Coca-Cola's negotiators are very satisfied, and positive signals can be felt in their words and deeds.
Along the way, they came to the door of the room. Donald had already overtaken the car from behind, came to the door, opened the door, and made an invitation gesture.
The Coca-Cola negotiator was about to leave when he looked up and saw a figure at the door. The smile froze slightly at the corner of his mouth. His first subconscious reaction was to turn his head and look at Donald, with some confusion and astonishment in his eyes.
That is to say, between the lightning and flint, the emotions on the eyes and face are intricately intertwined, which is really admirable.
Donald also had a look of surprise and surprise on his face. He had an unknown expression on his honest face, "Oh, I'm sorry, there must be something wrong with my timing."
Levi: How is that possible!
There were no problems with the schedules of the first three meetings today, and they were perfectly staggered.
After a meeting, Donald leaves a gap of thirty minutes, which not only ensures that there will be no overlap between meetings and makes the brand wait; it also ensures that Donald and Levi can have a brief exchange and take a break. Therefore, during the meeting, Donald always paid attention to time and controlled the overall situation meticulously and methodically.
Levi didn't believe that the third meeting and the fourth meeting would actually overlap, and that Donald would not make such a low-level mistake.
More importantly, the identities of these two brands——
One is Coca-Cola.
One is Pepsi.
Levi: Haha, he bet twenty-five cents. All this was arranged deliberately.
(End of chapter)