Chapter 318 The atmosphere is blatant and a little subtle.
It seems complicated to describe, but in fact it is a matter of lightning and flint. The eyes are intertwined, the movements are stiff, and the undercurrent begins to surge.
In front of him, Jerry-Stanley, who was standing outside the door, was no exception and was slightly stunned. Apparently he was also shocked by such a narrow encounter.
Now is the time to test the instantaneous power.
Stanley quickly calmed down, glanced meaningfully at the honest and innocent Donald, and then looked at the Coca-Cola negotiator with a smile, "Tom."
Coca-Cola's negotiator also quickly regained his senses and returned to his normal state. He nodded slightly and said hello in a restrained and distant manner, "Jerry."
After a short greeting, the two people were obviously facing each other, but they could feel their eyes subtly diverging, and they were not even willing to make eye contact. The air became obviously tense, and there was a subtle sense of stalemate.
Donald still looked like an honest man, seeming to be thinking hard about how to resolve the embarrassing situation, his eyes constantly moving back and forth between the two people.
In the end, it was Levi who couldn't hold it back and burst out laughing, breaking the deadlock, waiting for everyone's attention to gather in an instant.
Levi was not nervous either, and raised his hands in a gesture of surrender.
"Sorry, Tom and Jerry, I have some strange associations in my mind. I must be too tired from training. It must be my fault."
Tom and Jerry, aren't they just Tom and Jerry?
When you look at the stalemate in front of you, it’s like TV is shining into reality.
The atmosphere was a little more relaxed, and the corners of the mouth were all raised in unison, but there was no smile in the eyes and expressions, instead they became more and more sparkling.
The Coca-Cola representative finally faced the competitor in front of him and said, "Yes, of course, I am Tom, Tom in the real world."
The PepsiCo representative did not back down, "Obviously, Tom has always had this illusion. It is actually the same on TV and in reality."
You come and go, who is the cat, who is the mouse, who is whose prey, both of them refuse to give an inch, and invisible swords and swords are clashing.
Then, Donald, who had been looking innocent next to him, suddenly spoke.
"Sure enough, Donald Duck will always be a character that no one cares about anyway."
Donald-Duck, Donald joined the battlefield without warning, all eyes were on the cold-faced comedian Donald, and the atmosphere suddenly became cheerful.
Donald calmly made an invitation gesture, indicating that the Coca-Cola representative should leave, "I've had a hard day today, and I promise there won't be such an accident next time."
After a brief exchange of greetings, the Coca-Cola representative took a deep look at the competitor, then turned around and walked away; the Pepsi-Cola representative deliberately ignored the competitor and entered the hotel room with Levi with a smile on his face.
In fact, even if there is no direct encounter, competitors all know it well——
Just like Nike, Adidas and Under Armor.
Coca-Cola and Pepsi-Cola are colliding in all aspects in various fields, and the competitive sports track is one of the most fiercely competitive fields between the two parties. You can guess that they are targeting Levi at the same time without thinking at all.
But competing behind the scenes is one thing, and colliding head-on is another.
The smoke of gunpowder suddenly filled the air.
Stanley didn't show it on the surface, but secretly he quietly straightened his back and sat upright.
He didn't believe in coincidence. The only explanation for the head-on encounter between Pepsi-Cola and Coca-Cola was that Donald was posing as a fair competition by shopping around, but in essence it still induced competition between them. The one with the highest price got it. After all, it was now a buyer's market. The position of the seller's market cannot be clearer.
However, this is not the case.
Stanley had just written a bunch of numbers on a piece of paper and handed it to Donald. Donald didn't open it at all, but just put it on the table intact, shaking his head slightly with a smile.
"Numbers are very important. I won't say stupid things like numbers are not important, but before determining the numbers, I need to confirm one thing first."
Stanley, "Want to hear more." Donald, "What does PepsiCo think Levi's brand image is that will impress the market?"
Stanley raised his eyebrows slightly and showed a confident smile, "Superstar. We firmly believe that Levi can become the next top superstar, even..."
The words were spoken eloquently and without going through the brain. The words just came to him at his fingertips. Anyway, he picked up whatever sounded good and said it. In a moment, he talked about everything in the sky and on the earth. This routine was all too familiar.
If necessary, Stanley could keep saying the same thing for thirty minutes.
However, Donald interrupted Stanley.
"No, the man you picture is not Levi."
"To be precise, he can be Levi, or he can be Beckham Jr. or Kamara or McCaffrey or any other young potential player that Pepsi is interested in. Otherwise, we wouldn't be sitting here. Let’s start the conversation, right?”
This time, Stanley did not speak in a hurry, but patiently waited for the next step.
Sure enough, Donald continued.
"Over the years, Pepsi has collected superstars like a Boy Scout collecting badges. People say Real Madrid is a star-studded Galactico, but they should really look at the Pepsi ad for the 2014 World Cup."
Just now, it was Stanley who praised Levi, but now it is Donald who praises Pepsi-Cola. Is this considered... a courtesy? "In this, Levi can be one of them, I understand the significance of it, believe me, I have done my homework."
It was rare to see Donald make a joke, and Stanley laughed out loud in appreciation and nodded his head in gratitude.
"But the point is, what are Levi's characteristics?"
"If Pepsi just wants to add another great player to its roster, have you heard of a player named Tom Brady?"
One second, two seconds——
Ha ha.
Stanley clapped his hands and laughed, and the atmosphere suddenly became cheerful.
Who says Donald can't joke?
But the person involved in the cold-faced smile remained calm and just raised the corner of his mouth.
"I mean, in a star-studded setting, what was it about Levi that impressed Pepsi? What was it about him that made him stand out from all the choices?"
"Otherwise, I don't think Levi will be able to find a place in a Pepsi commercial, maybe next year, but not this year yet."
"I have a clear idea of that, but the point is, does Pepsi have it?"
For a moment, Stanley didn't know where to start responding.
Confident and calm, Donald is prepared. He knows that it is not easy for Levi to win a place in Pepsi-Cola's star lineup——
At least not this year. Even if Levi appears in the advertisement, it is probably just a small supporting role. The camera may flash past and require a magnifying glass to find it.
But listen to Donald's words, "Maybe next year," the subtext is absolute confidence in the performance of the Kansas Chiefs and Levi for the rest of the season.
However, this is not the point.
The point is that Donald revealed a key. He needs to create a brand image for Levi, and naturally he also needs to understand the brand's positioning of Levi.
No wonder Donald didn't look at the numbers. From the beginning, the agent was planning everything, including the "fortuitous encounter" between Coca-Cola and Pepsi-Cola.
(End of chapter)