Chapter 319 Overall Layout
Whether it’s Nike or Pepsi, these top brands often need a comprehensive layout——
Carry out long-term planning for business promotion from a regional level and a time level.
This is a big game.
Since around 2012, Pepsi-Cola has set its sights on the entire competitive sports market and started to compete with its old rival Coca-Cola.
In April 2015, Coca-Cola and the NBA ended their 30-year cooperation. Pepsi-Cola backstabbed its old rival and won the NBA's exclusive sponsorship contract. This also marked that all the major sponsors of the four major North American leagues were replaced by Pepsi-Cola.
The NFL for football, the MLB for baseball, the NHL for ice hockey, and the NBA for basketball.
Pepsi's penetration into competitive sports throughout the North American continent has reached a new peak, and they currently have countless superstar-level spokespersons:
Messi. Van Persie. Aguero. David Luiz. Wilshere. Ramos. Kompany. Salah. Mario Gomez.
Wait, wait.
Not only do superstars gather together, Pepsi-Cola also adopts a marketing strategy that targets younger and younger people, firmly grasping the new generation market and promoting it comprehensively.
Instead, Coca-Cola, which was once at the forefront of youth trends, began to promote retro culture, and the two major competitors began to adopt different promotional strategies.
Among them, the NFL is a crucial step in Pepsi's marketing.
In 2012, Pepsi-Cola and the league signed a ten-year cooperation agreement, not only exclusively sponsoring league events, but also exclusively sponsoring the Super Bowl halftime show performance.
There is no doubt that it is an honor for any player to be favored by Pepsi-Cola, just like a ticket to the Galacticos.
But Donald didn't let the love get to his head.
Pepsi-Cola is making a comprehensive plan for its business empire, and Donald is also making a comprehensive plan for building Levi's brand image. Each has its own plan.
Of course, Levi can sign a contract with Pepsi-Cola and cleverly use the current momentum to fight for a higher contract number. Donald is confident in his negotiating ability; but such Levi is just another medal for Pepsi-Cola, nothing special. It can be discarded and replaced at any time.
In the long run, Levi's brand image and market value will take a hit.
This is also the biggest difference between facing Nike and facing other brands. After all, two months have passed, and Levi's position and situation are slightly different.
Therefore, from now on, Donald must lay a solid foundation steadily. They cannot act too hastily or rush for quick success. They need a clear plan and strategy. This is the only way to avoid traffic becoming a bubble.
Donald looked at Stanley.
Stanley was slightly startled. This was a sudden attack that he was not prepared for.
Logically speaking, if PepsiCo is willing to extend an olive branch, the rookie should be grateful and rush to sign. Even if it is to get Joe, it is not because the number on the check is not enough. As long as the number is big enough, everything is not a problem. This is what PepsiCo has done in the past. The ultimate magic weapon that has suppressed Coca-Cola for several years——
Once the money is in place, everything will be fine.
Therefore, what Stanley has been considering is what price they should offer.
However, the way the meeting unfolded was completely unexpected.
With endless thoughts, Stanley showed Pepsi's determination and courage. He did not continue to take the initiative from above, but surrendered the initiative by retreating.
"So, what's the image of Levi in your eyes?"
Indirectly, Stanley was admitting that Pepsi had not thought of this; but he did not mind opening up the possibility and listening to Donald's suggestions.
Such a cooperative attitude immediately opened up the situation.
Donald turned to look at Levi.
"A dreamer."
"Look at the labels on him. Every label is a burden and obstacle. Ordinary people might have given up long ago, but he persisted."
"In fact, more than just perseverance, he completed an incredible journey and made people believe that dreams can truly come true."
Stanley raised his chin slightly, a look of contemplation in his eyes. Unexpectedly, Levi spoke, with a smile between his brows, "I also know that public image is just a kind of packaging, and there is no need to take it seriously, but I swear, I have nothing to do with the person in Donald's eyes."
The atmosphere immediately became relaxed.
Donald's eyes showed a little helplessness, but he did not stop Levi.
Stanley looked at Levi with interest, "Oh, it doesn't matter at all?"
Levi shrugged lightly, "Well, maybe a little."
Stanley, "Haha."
Levi said with a calm face, "Let's be realistic, I didn't expect that I would play rugby, and I didn't expect that I would enter the professional league. This is different from my life plan."
This is the truth. At least before Levi's time travel, football had nothing to do with the original owner.
"Perhaps, in your eyes, I am creating miracles and writing history, but in my eyes, I am just the first person to complete this thing."
"Since I can do it, I believe there are more No. 23s in the outside world who can do it too."
More of a pioneer than a dreamer.
But never ignore the courage, courage, perseverance and action of the pioneers. The difficulty of overcoming obstacles and opening up a new path is far beyond imagination.
Stanley admitted that before meeting Levi, he had no extra thoughts. It was purely business. They were eager to sign a contract with Levi, but that was all——
The rising star of tomorrow.
There are so many in the world of competitive sports that we can’t even count them.
Especially in the era of social networks, things the size of sesame seeds are coming to us like watermelons. We are becoming more and more fussy, more and more impetuous, more exaggerated and more oily. What kind of peerless genius, what happens once in a century, what savior appears, language Completely losing its original meaning——
Three exclamation points are not enough to express shock. Five exclamation points are the basic operation.
There is no doubt that Pepsi-Cola wants to sign Levi. When rugby and the Asian market collide, this is a gold mine that should not be missed; but Stanley does not think there is anything special about this Levi.
Until now.
Stanley looked at Levi, with a glimmer of interest in his eyes, "Is that so? I thought professional players always believed that they were unique, always believed that they could change history, and always believed that they were irreplaceable. Of, such as——”
Stanley looked at Donald.
Donald responded without hesitation, "Brady."
Stanley smiled and said, "Yes, Brady."
In a sense, the competitiveness of professional players is the same as the narcissism of actors. This is a professional ability. Even if they usually have a gentle personality, when they step onto the field, they must show fighting spirit and passion. OK--
It is very difficult for a good guy to win the championship. Most of the superstars who have achieved great success are killers.
Confidence, fighting spirit, and competitiveness.
This is the epitaph of a champion.
Levi shrugged slightly and showed a calm smile, "Are you talking about Michael Jordan?"
Jordan: I have never offended you!
Brady:? ? ? Why was it ignored again?
But Stanley and Donald understood it immediately and both smiled——
When it comes to narcissism and competitiveness, Mr. Jordan is truly one of a kind.
(End of chapter)