Chapter 699 The most successful marketing


Chapter 699 The most successful marketing

In fact, Yang Ping hates these things. Since Ivan is not willing to increase his number, he will follow Ivan.

And Ivan has his own reasons. Plastic surgery patients must spend more time examining and communicating with patients in order to familiarize themselves with their condition and formulate preliminary surgical plans.

"Professor Yang, how dare I ask you to add a number? This is so embarrassing for you. I came here today just to ask, isn't Ivan's clinic suspended? Does the number that has been released count?"

Director Kong is a good person. He knows Yang Ping's character well, so he will never force others to do anything. He has his own way.

"Of course the numbers released will count. When the rush to grab numbers is over, the plastic surgery department will reopen clinics, or it will no longer open clinics in public and just make appointments to complete the treatment of these dozen patients on time." Yang Ping was very happy. Definitely.

When Director Kong heard Yang Ping's words, he felt as if he had taken reassurance: "As long as you say this, I will know better now."

As long as the numbers released count, Director Kong is confident about getting the numbers. He has already obtained the list of people who have successfully snatched the numbers. Next, he will find these people to talk to, spend money privately to buy the numbers, and then give them as gifts.

Most of these people are ordinary people, not rich people. If they can exchange their number for a sum of money, why not do it.

Sometimes information is very important. If you have first-hand information, you will be able to do things with ease.

Moreover, Director Kong feels that as long as Ivan does not add accounts, the value of these accounts will be greater, the leaders will be happier, and he will appear more capable.

Therefore, while everyone was racking their brains to get additional accounts through connections, Director Kong had secretly begun to spend heavily to acquire these accounts.

No one expected that Ivan's expert account would become a precious gift to the upper class.

Just as Director Kong left, Dean Xia hurried over again.

"Professor Yang——"

Dean Xia was furious. He answered the phone and walked to Yang Ping's office and put down the phone.

"You should call me Xiao Yang."

Yang Ping said modestly.

Dean Xia waved his hand: "How can that be done? A professor is a professor. You see, my phone number was almost blown up about the plastic surgery extension. I came here not for other reasons, but to give you an explanation. I turned down everyone who asked me for a number. You can do whatever you want without any confusion or any pressure.”

Just as Yang Ping was about to say a few words of thanks, Dean Xia stopped Yang Ping: "You don't have to say anything. I know this well. The Russian experts are your friends, and we can't let them look down on you."

Dean Xia drank the tea in big gulps and left in a hurry.

——

The office of Director of Plastic Surgery Lan.

Director Lan crossed his legs and hummed with a smile.

"Director, do you want to find a way to add more people? If this continues, something will happen." Director Lan's assistant Xiao Zhou was very worried.

There were so many patients surrounding the plastic surgery clinic. They were arguing, complaining, posting on WeChat Moments, and calling the mayor’s hotline. Anyway, it was a mess and it was very lively. "What number should I add? No one can be added. No matter who comes, they can grab it themselves. Do you understand hunger marketing? The less you can grab, the more popular it is, and the longer this heat wave will last. , if it is a plus number, this number is worthless. Who is Ivan? A doctor that even the richest people in the world cannot hire can give you a plus number at will. Scarcity is precious. Xiao Zhou, just wait and see. "It won't be long before our department will be on the hot search list," Director Lan said with great confidence.

"However, many people scold us, saying that we are bureaucrats, saying that we are selfish, saying that we do not care about the needs of patients -" Xiao Zhou became more and more anxious as he spoke.

Now there is a lot of criticism on the Internet.

"Let them scold you. The greater the controversy, the more heated things are. Do you understand the hype? Do you think those celebrities are just joking when they say some disgusting things? They just attract attention. Whether you praise or criticize, you If you attract attention, you will win. I'm afraid the harder they scold you, the better the effect will be." Director Lan snorted.

"I heard that the cellphones of the hospital leaders have been blown up, and they have various connections to increase their numbers? Dean Xia has already gone to the General Surgery Department to find Yang Ping, and he will probably increase his number." Xiao Zhou was worried again.

"Don't worry, you don't know Yang Ping's character. How could he get a new number because of those phone calls? With Dean Xia's pattern, how could he ask for a higher number with the dean's authority? If so, then he is not Dean Xia. Yang Ping will not stay in our Sanbo Hospital. Just rest assured that he will never be added. Who do you think he is, the world's top expert, who can interfere with his medical activities at will? These people are very good. Who? We won’t even give them face, so we are just waiting for these dozen accounts to rack up sky-high prices, wait for us to be on the hot search, and once we become famous, we will release a few classic cases, especially the case of Teacher Sun. Our department Just wait for the surgery from morning to night.”

Director Lan seemed to be expecting something, and his voice was a little excited when he spoke.

"The Propaganda Department asked us if they want to intervene?" Xiao Zhou asked again.

Director Lan shook his head: "Forget it, their publicity method is just playing house. They know nothing about this kind of marketing. I have already found a publicity team to prevent them from interfering."

"Director, which team are you talking about?" Xiao Zhou became excited.

Director Lan nodded: "Just know it in your heart. Don't mention it. Most of the so-called health experts on TV come from their team. They are the real marketing experts."

"Director, I heard that they asked for a very high price. It seems that your report was rejected by Dean Xia. Where did the money come from?" Xiao Zhou didn't understand how Director Lan did it.

The asking price for this team is very high, starting at several million.

Director Lan said mysteriously: "You don't have to worry about it for the time being. This is the method. Just wait and see. It won't take long for us to dominate the hot search list, and we will dominate it for a long time. Moreover, major hospitals around will continue to send patients." , we finally came out on top.”

"How prepared are the medical specialists we trained?" Director Lan asked.

Xiao Zhou said: "Already waiting for duty, ready to take up the post at any time."

"Don't worry, wait for my order. If the department's income this year does not exceed 100 million, I will resign and leave. Brothers, just follow me." Director Lan took a sip of water.

These so-called medical specialists recruit a group of beautiful college girls, and then provide them with systematic training in psychological knowledge, speaking skills, etc., so that they can communicate with patients one-on-one and accompany them throughout the entire medical treatment process.

Director Lan also opened a consultation hotline for the plastic surgery department of Sanbo Hospital. These consultants have also received "formal" speaking skills training and can respond to customers' inquiries over the phone, and then successfully retain the customers and willingly spend money for plastic surgery.

Of course, Yang Ping had no idea that Director Lan was so big.

(End of chapter)

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