Chapter 481 Physical Product: Make a ball!
"Gu Fan!
“Have you thought about the physical product?
"We develop games faster now, and your physical products have to keep up with the pace!"
Lilith looked at Gu Fan expectantly.
"Of course, we already have a general direction."
Gu Fan opened the previously prepared information on his computer: "I want to make this thing."
Lilith looked at the picture on the screen seriously: "Is this a ball?"
Gu Fan nodded: "Well, it's just a ball."
Lilith didn't quite understand: "So there is a ball here?"
Gu Fan thought for a while: "Its main use is the display screen."
What is shown in the picture is actually a spherical display screen, which itself is an LED screen that can display content and can be operated by touch or using devices such as keyboard and mouse.
Lilith was silent for a moment: "This thing... is not very common."
Gu Fan explained: "Actually, it is quite common, Mr. Li, but it is mainly used for serious business purchases and is basically not used by ordinary consumers.
"For example, there are such large LED spherical screens abroad, which can even reach tens of thousands of square meters. The cost is astronomical, often costing more than one billion US dollars.
"There are actually some small LED spherical screens in China. The more common ones are planetariums, which are used to display various planets."
Lilith nodded: "I see, what's the price of this thing?"
Gu Fan explained: “Due to the advancement of LED technology in recent years, the price has dropped a lot compared to before, but it is still not cheap.
“Display screens with different specifications have different costs per square meter.
“The higher the definition, the more expensive it is. Currently, the lowest definition is about 4,500 per square meter, while the highest is 18,000 per square meter.
“The better the display, the price will naturally increase exponentially.”
Lilith couldn't help being shocked: "Good guy, the house price has caught up!"
Gu Fan was silent: "Mr. Li, if you want to compare it with house prices, then I think this screen is really not expensive."
Lilith thought for a moment: "What is the specific size of this spherical screen?"
Gu Fan explained: "According to the current technical level, its smallest size is about 60cm in diameter. As for the largest, there is no upper limit, as long as you can afford it."
Lilith tried hard to calculate: "So for a ball with a diameter of 60 centimeters, the screen price is 18,000 square feet, and the price is about...
"Yes..."
Gu Fan saw that she couldn't figure out what she had specified, and said: "This is just the price of the screen. We also need to consider the internal frame. However, it can be cheaper if purchased in large quantities. After this balance, the final price is probably...
"Twenty thousand.
"If you feel that the diameter of 60 centimeters is too small, you can expand it a little further, such as doubling it to one meter and two meters in diameter.
"In that case, the price will be greatly inflated, it will be about 80,000."
Lilith was shocked: "Ball!
"Just buying this ball will cost me ten thousand dollars!"
Gu Fan added: "Of course you can lower the price slightly, for example, lower the resolution.
“For example, the price of the lowest resolution is only 4,500 per square meter, which is a quarter of the highest price.
"If it is a spherical screen outdoors or in a shopping mall, and you want to make a very big ball, you can use the lowest resolution, and the price can be significantly reduced.
"But if it is for general consumers, if it is used at close range and the display effect is guaranteed, only the highest-end screen can be used."
Lilith fell into deep thought: "So what exactly can this thing be used for?"
Gu Fan explained: "It can be used as a monitor for new games."
Lilith looked at him in confusion: "As...a monitor?"
Gu Fan nodded: "Yes, Mr. Li, don't you think it fits perfectly?
""Star Project" itself is on a comet. Through continuous development, players start from the underground of the comet and occupy the entire surface of the comet.
"In this process, the spherical display can be used to see more clearly and intuitively.
"And we use the highest resolution screen, so the display effect is absolutely no problem and can be compared with a serious computer monitor."
Lilith fell into deep thought: "But, some game content seems to be difficult to display?
"For example, the game starts underground, not on the surface. How to express it?
"There may be spaceships flying to other planets in the future. How can we show off this comet?"
Gu Fan didn't care: "The problem of layering is easy to solve, just make some special display effects.
"For example, players can adjust different levels. When the underground layer is displayed, the surface occlusion becomes transparent.
“The layered maps of many games can achieve this effect.
"As for the problem of the spaceship flying outside the planet... there is no way. I can only say that in order to show the effect, we can only sacrifice some gameplay. We can only solve it in a stupid way.
"Fortunately, these contents only appear in the later stages of the game." Besides, don't these small problems just create some negative emotional value?
"Mr. Li, where are you from?"
Lilith was stunned for a moment: "Oh? That's right.
"But what else?
"If this thing is really as good as what you said, the display effect is so good, it will not be able to collect negative emotions!"
Gu Fan sighed: "Mr. Li, isn't this still the standard routine before, price, the key point is price!
"How can we come up with a product that obviously has major flaws? Players are not stupid. They will definitely not buy it when they see that it is not practical at all. If the product cannot be sold, there is no need to collect negative emotions.
"Our product must have an advantage.
"So the advantages of appearance and gimmicks are the most suitable: on the one hand, they can attract players to buy, but on the other hand, they are unlikely to continue to generate positive value.
"When the players come back to their senses and find that this thing has been eaten up, and then think about its selling price, they will naturally have negative emotions.
"And, after all, this is a peripheral product of "Star Project".
"Players use it to play "Star Project". The game generates one negative emotional value, and the device generates another. Isn't this double happiness!
“And at this price, we don’t rip off the poor, which is great.”
Lilith thought for a while: "What if the poor insist on buying it?"
Gu Fan: "...Then he should contribute more negative emotional value to us."
Lilith almost laughed out loud: "Gu Fan, you are really a talent!
"But..."
She suddenly changed the topic: "But your recent work has become more and more perfunctory!
"Think about it for yourself, how many physical products is this, and why are you still the same?
"High selling price + niche product, and then link it with the game.
"Although your starting point was good, the final result was dragged down by the game, right?
"Shouldn't you reflect on your own problems?"
Gu Fan was shocked: "What does this have to do with me! If the game becomes popular, it's the game's fault, and I won't participate in the development of the game!
"These physical products have become popular due to games. There is nothing I can do about it, and you won't let me get involved."
Lilith's face darkened: "Then you mean that by interfering in the game you can ensure that it doesn't become popular?"
Gu Fan just stood up and sat down again: "That can't be done."
The corner of Lilith's mouth twitched slightly: "That's why I say you're showing off too much! Physical products are also an important business department of Nitiantian Group, and can even be said to be as important as the game industry.
"Should you think about how to collect more negative emotions?
"At least there should be a clear difference from the previous products, right?"
Gu Fan sighed: "Mr. Li, to put it bluntly, the physical product has never collected negative emotions. You are very unhappy. Just say it directly. We are old partners, so there is no need to make so many twists and turns. ”
Lilith was stunned for a moment, and then said confidently: "Yes, I just hope you can collect more negative emotions. Is there any problem?"
Gu Fan nodded: "No problem.
"So this time, I am going to leave it to you to make decisions on some major nodes."
Lilith was stunned for a moment. She obviously didn't expect Gu Fan to say that.
"What does it mean to leave it to me to make decisions at some major nodes?"
Gu Fan opened a table on his computer, which was divided into two columns and clearly listed the advantages and disadvantages of this spherical LED display.
And related activities that can be carried out around strengths and weaknesses.
For example, one advantage of a spherical display is that it has a three-dimensional effect when displaying spherical objects, and the display effect is much better than that of a flat surface. In addition, this product is actually very suitable for offline promotion.
Therefore, when Nitiantian believes that the popularity of this spherical display is not as good as expected, it can try to cooperate with some merchants and let them purchase this spherical display for promotion through cooperation.
Whether it's subsidies or profit sharing, in short, through this kind of cooperation, players can see these spherical displays offline, thereby increasing the popularity of the product and attracting them to buy it.
For another example, spherical displays are very expensive and not very practical.
Then let’s cooperate with some video UP owners and let them conduct reviews to reduce everyone’s fever. We will focus on analyzing that this thing will inevitably be unable to escape the fate of eating dust in the end, so as to cool down the heat.
Or find a few more naughty UP owners, ridicule these resentful customers who buy spherical monitors, and boost their negative emotions.
In short, the form provided by Gu Fan is like some kind of special progress bar.
When Lilith feels that a product generates a good proportion of negative emotions but not enough popularity, she will use positive means to increase its popularity.
When Lilith felt that the product generated less negative emotions and more positive emotions, she would find ways to use negative means to reduce its popularity and persuade some customers away.
Gu Fan spread his hands: "Mr. Li, I have written down all the methods here. As for when to use these methods? You can decide for yourself.
"Anyway, you always question my techniques and timing, so this time you come in person.
"I just happen to be a hands-off shopkeeper, watching you perform."
(End of chapter)