Chapter 482: Try it offline at a discount!
Lilith waved her hand: "Oh, Gu Fan, this is too outrageous. When did I stop trusting you?
"Your technique and timing are all right, but just like me, you lack a little bit of luck.
"So overall, I still trust you.
"As the number two figure in Nitiantian, you have to continue to work hard and not fail!
"But..."
She changed the subject: "Since you made this request, of course I have to consider meeting it.
"As the number two figure, you are indeed tired all the time. Leave this plan to me personally. Take a good rest!"
Gu Fan chuckled: "No problem, Mr. Li, this is exactly what I want."
Obviously, Lilith was a typical person who said she trusted Gu Fan, but when she saw the opportunity, she still couldn't wait to roll up her sleeves and go into battle herself.
I want to further verify whether this is Gu Fan's problem.
Although this kind of verification has been carried out many times, there is still a difference this time.
Gu Fan didn't interfere at all and just provided a series of plans.
When to use the plan and which plan to use are all decided by Lilith.
If something goes wrong now, can we finally clear up the relationship?
Of course, Gu Fan doesn't expect to completely end the relationship. Lilith will always jump between suspicion and trust, but no matter what, at least in the future, they can calm down for a while.
Lilith carefully looked at the form given by Gu Fan, thoughtfully.
Suddenly, her eyes fell on one of the plans.
"Gu Fan, I plan to use this plan as a starting point, what do you think?"
Gu Fan looked in the direction of Lilith's finger and found that the plan was "offline cooperation."
To put it simply, it means paying some offline shops to help display this spherical display.
Of course, the specific plan will depend on the differences of each store.
Like some small shops, which have little traffic themselves, they would be very happy if they could get the opportunity to cooperate with Nitiantian.
This kind of small shop does not need to spend extra money. It only needs to give them a spherical display with a roughly corresponding size according to their shop specifications.
Some large shops or large shopping malls have relatively large traffic and do not necessarily have to cooperate with Nitiantian. At this time, they need to use a little money counting ability.
Through business cooperation through formal channels, spend some money and engage in joint activities.
In this way, the first batch of large and small spherical display screens for merchants were packed out.
Can have corresponding publicity effect.
Gu Fan was a little curious: "Is this move used so early? I thought, Mr. Li, you would use it as a means of protracted warfare."
Lilith snorted coldly: "I don't trust these anchors at all!
"If there is one, there will be no peace of mind!
"In that case, why should I waste all my precious publicity funds on them? This time, I won't invite anyone!
“We might as well just use the physical store to promote it in the early stage!”
If we follow the previous practice, the first wave of publicity will definitely be to find online anchors and UP hosts, and by the way, advertise online to stir up the first wave of popularity and lure players in as much as possible.
Later, some offline activities will be used to further spread the popularity and break the circle.
After all, anchors and UP owners have more vertical fans for games and better promotion effects.
But "Blood of Lies" clearly left Lilith hurt.
One by one, these anchors are all young people!
After signing the agreement, not only did "Blood of Lies" fail to deceive more players, but it also betrayed the game at the last moment, which caused a lot of positive emotions among the players.
Lilith was so miserable that she couldn't express her pain, and she was not willing to spend another dime on the anchors for the time being.
However, initial publicity activities still need to be carried out.
It just so happens that the spherical display in the physical industry can also be promoted relatedly, so the priority should be put first and the two should be promoted together.
Offline promotion may not be as effective and direct as online promotion, and a certain amount of publicity funds may be wasted.
But Lilith no longer cares. No matter how much she wastes, it is better than having the opposite effect.
Gu Fan nodded: "No problem, Mr. Li.
"In that case, I will let Guo Zhaosheng take charge of this matter and negotiate cooperation with those offline shops that are interested in cooperation.
"Then we will summarize the spherical screen sizes required by each offline store and produce and install them as soon as possible."
Lilith shook her head: "No, I'll just inform Guo Zhaosheng in person!"
……
……
Saturday, June 5th.
"Star Project" is officially released.
Zhuge Jun and Hou Ji arrived at the largest shopping mall nearby early in the morning and entered the mall as soon as it opened. "Aren't we going to Nitiantian's experience store? What are we doing here?
"A new game is released today, don't you want to play it?"
Hou Ji was very puzzled.
Zhuge Jun sighed: "Are you still a die-hard fan of Ni Tiantian?
"The situation this time is special. The launch event of "Project Star" is not only the official experience store of Nitiantian, but also many offline stores.
“And these stores are cheap and subsidized, much cheaper than official experience stores.
"How can poor people like us make a choice when we don't know what to do?"
Hou Ji was shocked: "Huh? Is there such a thing?"
At this time, the two of them had entered the mall and reached the first floor. Zhuge Jun pointed to the super long banner hanging from the upper floor in the central area.
There are a few big words written on it: Try the new game "Star Project" from Heaven at 10% off!
Under the banner, there are also the trademarks of several different brands, including Internet cafes in the mall, console game experience stores, game experience areas, etc.
Internet cafes and console game experience stores are easy to understand. They are relatively common stores, but the former is mainly about computers, while the latter is mainly about TVs and consoles.
One of the more special ones is the game experience area in the mall.
This kind of experience area generally does not have a dedicated store. It is placed in the corner near the elevators and escalators of the shopping mall. Several specially customized large screens, several large sofas, and customized systems can also attract many people to experience it.
This is somewhat similar to the massage chairs in the rest areas in shopping malls. They are all used by scanning the QR code. Although they are small and have few users, they work well as a supplement to the activities in the mall.
This time, "Star Project" has cooperated with almost all stores related to games.
There was even a slogan of “Try it at a discount”.
The reason why it is a 10% discount trial instead of a free trial is mainly to conduct a most basic screening.
The discount is not much, but it can exclude those players who are not interested in games and are just trying to save money. It can also encourage players to pre-recharge at merchants, so this model is more popular with merchants.
Continue walking inside and take the elevator straight to the fourth floor.
This floor is the one with more games and various entertainment in the mall. The "Tianxuan Internet Cafe" that cooperates with "Star Project" is on this floor.
Before entering the Internet cafe, Hou Ji and Zhuge Jun both sighed involuntarily.
"What a big ball!"
Originally, there was a relatively empty area on the side of the entrance to Tianxuan Internet Cafe.
The internet cafe is occasionally used for events.
But now, this area has a huge spherical display.
The color of the ball is relatively simple, but if you look closer, you can see many silicon-based little people moving around on it.
Various buildings were built, and production lines spread into the distance. Then a natural disaster suddenly occurred, and everything started all over again.
Needless to say, I was quite fascinated after watching it for a long time.
There were two network managers outside the Internet cafe who were responsible for distributing flyers and recruiting people. When they saw Hou Ji and Zhuge Jun, they immediately enthusiastically greeted them.
Because it is easy to see that this is the target customer!
Coming to the Internet cafe early in the morning and having a strange face meant that he was probably a fan of Nitiantian.
He hurriedly and enthusiastically introduced us inside, and at the same time introduced the activities for a one-off trial.
Zhuge Jun did not rush in, but asked: "What is broadcast on this big ball?
"Is it the game content of "Project Star"? A live demonstration or a promotional CG prepared in advance?"
The network administrator quickly explained: "Hello, this is indeed the game content of "Star Project", but it is neither a traditional live demonstration nor a promotional CG.
"It is a game played randomly by the system. If you look carefully, you will find that it is basically different every time.
“This is also a new function that Nitiantian officially produces for all partners.
"Of course, this ball can also display other content, but currently our boss thinks this content is the most interesting, so we have to wait until everyone gets tired of seeing it before changing it."
Zhuge Jun was a little surprised: "Oh? Did the AI calculate it? It's different every time?
"That feels quite interesting!"
He stood outside and watched for a while. He had to say that the AI was pretty good at playing. At least the production lines and conveyor belts were neatly arranged.
Of course, you can’t look at the finer details.
However, Zhuge Jun highly doubts that this may be Ni Tiantian deliberately limiting the AI's computing power.
Because in this way, viewers can easily become angry at some of the AI's operations and have the idea of "I'm not as good as me", thus maximizing the conversion of viewers into players.
After watching briefly for a while, Zhuge Jun and Hou Ji decisively entered the Internet cafe.
Because if I keep reading, I’m afraid I’ll be fascinated.
"You two should also be loyal players of the game Nitian, right? Would you like to try this spherical display that comes with "Project Star"?"
After Zhuge Jun and Hou Ji swiped their ID cards and recharged their money, the network administrator led them to a special area in the Internet cafe lobby in a very polite manner.
As an Internet cafe opened in a shopping mall, Tianxuan Internet Cafe is originally a chain store of high-end Internet cafes, and the price itself is relatively expensive.
If it were normal times, poor students like Hou Ji and Zhuge Jun would definitely not be able to afford it.
But this time, after all, there is a discount to experience the event, and the price is very cost-effective.
Zhuge Jun noticed that in the lobby of Tianxuan Internet Cafe, the originally spacious rest area had been simply transformed into a special trial area.
A total of 7 spherical monitors are placed here, each equipped with a double sofa.
(End of chapter)