Chapter 393
When Farmers Daily and People's Daily reported on crop rotation and fallow, it means that this policy is really on the agenda.
Agriculture needs a break.
The Farmer's Daily also specifically quoted a farmer's proverb, "Alfalfa grows for three years in one year, and it will not be used up for another three years."
And gave the example of Alfalfa No. 1 that has sprouted in the south and north of the world.
Nowadays, in many rainy areas that are not suitable for the development of alfalfa pasture, some people have introduced the second and third generation of Alfalfa No. 1.
This kind of seed is cheap and can produce some benefits. In addition to this, people also value the benefits of Alfalfa No. 1 rotation.
Fertilize fields, improve salinity and alkali, loosen soil, rotate crops, prevent insects and diseases...
In addition, it also has a lot to do with the fact that Alfalfa Agriculture and Animal Husbandry has made it clear that it will not pursue the rights and interests of Alfalfa No. 1 self-saved seeds.
The yield and quality of self-saved seeds have deteriorated a lot compared to commercial seeds, and will not affect the basic base of alfalfa.
The fate of the two official media directly triggered a wave of mainstream media reports. In the financial market, stocks whose main industries are seeds and planting fell sharply, while agricultural products experienced a slight rebound.
There is a tendency for the fallow period to be overtaken later by the Hongqi River project.
At the same time, energy forests have also received attention, and the judgment that Jiahe's "energy crop era has arrived" is equally mixed.
Some media directly refuted the bioenergy forest project, believing that Jiahe simply wanted to sell seedlings.
Later, the Long Provincial Daily directly posted photos of large-scale planting of Wenguan fruit trees in various places, covering the mountains and plains.
Energy forests are once again put on the table for scrutiny everywhere.
Because of this manuscript, many research institutions have decided to devote their efforts to follow up again. Whether it is bioenergy or the Hongqi River Project, as long as it can be completed, it will gain great attention.
…
In late August, the sun was rising, and tomato farmers in Jinta had a bumper harvest.
The red fruits are hanging all over the branches, and the growers are busy selecting, picking, basketing, packaging, and loading into trucks. They are very busy.
Guo Yang smiled and asked Qin Lijun, "Leader, after watching it for a long time, what do you think?"
"The industry is not systematic."
As soon as he came up, Qin Lijun uncharacteristically criticized the development of the tomato industry. Quinta tomatoes have been around for a long time, but they still remain at the level of fighting for each other.
"The scale is small, the proportion of manual picking is high, and the processing is not climate-friendly..." Qin Lijun looked at Guo Yang and said, "I can barely see the varieties."
Guo Yang said: "Leaders don't have to be so deliberate."
"No, I have specifically learned about it, not just tomatoes, but also the agricultural situation in the area." Qin Lijun asked with a firm gaze: "Mr. Guo is interested in tomatoes."
In fact, in addition to tomato seeds, Jiahe has also made efforts in planting bases and agricultural machinery, but the results may not have met expectations.
Guo Yang thought for a while and said: "The main reason is that the opponent failed to live up to expectations and left opportunities in this business."
Qin Lijun's eyes lit up, "I'd like to hear the details."
Guo Yang said: "The most suitable areas for growing tomatoes in the world are located around 40° north latitude. There are three major gold producing areas: Xinjiang Province, the Hetao area of Mongolia Province, the California River Valley in the United States, and the Mediterranean coast. These three major production areas also occupy 70% of the world’s total tomato processing. ”
"The Golden Pagoda is also at 40° north latitude." Qin Lijun said, and then became confused again, "But domestic consumption of processed tomatoes is not high, and it is mainly exported."
Guo Yang smiled and said: "That's why it's an opportunity!"
Qin Lijun: "Do you think the domestic market can be developed?"
"There is a lot of potential to be tapped." Guo Yang is only certain, "but it will take a long time to cultivate."
Guo Yang had no set goal for going to the countryside this time, but after seeing the tomato harvest scene, he wanted to come and take a look.
Tunhe Co., Ltd. has always been the leader in domestic tomato processing. It was one of the troika of Delong Group at the beginning of the century, and its operating performance has been very good.
Then it fell into chaos when the Delong system collapsed, and continued to suffer losses after being reorganized by Guoliang.
Nowadays, Guofang Tunhe is focused entirely on the sugar industry and the cement business, which is still profitable. Compared with previous years, the tomato business is only slightly better.
In addition, Guofang originally had an independent tomato company in the Hetao area, which competed with Tunhe Tomatoes.
Equivalently, Guofang occupies the main golden tomato producing areas in Xinjiang Province and Hetao, but not only is the business not integrated, but there are also internal conflicts.
Other competitors are not impressive either.
This left an opportunity for Jiahe.
There is no consumption habit of eating processed tomatoes in China, but this can be cultivated, especially among children.
Many young children who are more than ten years old are extremely fond of products such as ketchup.
And at that time, domestic Tunhe tomatoes were almost everywhere, and the online terminal market was in full swing.
But more scenes come from the downstream product market. Haidilao's tomato hotpot, Lee Kum Kee's tomato spicy hotpot, Heinz's ketchup, McCormick, Sunlon and other well-known domestic brands are all Tunhe's customers.
Tomatoes may also be the only agricultural product in which processed products have better flavor and nutrients than fresh products.
Tomato scrambled eggs, tomato soup, tomato brisket, these are richer and easier to make with canned tomatoes.
In addition, canned tomatoes are naturally mature tomatoes, while most tomatoes on the market are ripened in greenhouses.
But these are not the final reasons for Guo Yang's interest in tomato products.
Selling seeds is the way to go.
The promotion of Tianhe's processed tomato seeds in Xinjiang Province and Hetao has not had much effect.
Processing cannot be developed, the planting industry cannot make money, and growers are not very interested in changing varieties.
This is the reason Tianhe concluded.
Regardless of whether it is true or not, Guo Yang has decided to believe it. After Tunhe integration takes effect, it will be who knows how many years later, and the national grain must be promoted.
After understanding the situation, Qin Lijun became interested and said: "Mr. Guo, let's do it!"
Guo Yang nodded, "That's what I meant."
By the time we found out the situation at the tomato planting base, it was already afternoon.
Fortunately, the daylight hours were long, so the two went to Huangnibao, Xiaheqing, Minghua Township and other places. Although there were only a few leaves, the Wengguan fruit trees were still the hope of this area.
……
Going to the countryside has become Guo Yang's main theme these days, because the autumn harvest is coming, and the scene of a bumper harvest is always joyful.
Chili peppers, hops, sunflower oil, corn, wheat, soybeans, vegetables, seafood, rice... Before you know it, Jiahe's products are so rich.
The sea buckthorn on the Gobi has turned yellow again.
This made Guo Yang feel a little dazed, as if Ji Xiaobai's explosion happened in an instant.
After getting off the car at the square in front of the headquarters building, Guo Yang looked at the rooftop farm. There was a patch of red sorghum, swaying in the setting sun, which was quite dazzling.
Two figures trotted over.
"Mr. Guo, you are really hard to find. Last time you asked me to give you advice on gardening, but you disappeared for several months."
Ma Lu's tone unconsciously contained a bit of resentment, gardening projects and real estate, Jingjing Gardening had just taken this step when it encountered a financial crisis.
If it hadn't been for receiving Jiahe's employee community project at the critical moment and supporting the greening project of Jiahe headquarters, the nursery might have collapsed.
Guo Yang thought of the two of them and asked: "The design of this piece of red sorghum is quite good."
Ma Lu didn't seem so angry anymore.
"Mr. Guo, do you have time to visit our nursery today?"
"I'm busy these days, maybe next time." Guo Yang said with a smile: "By the way, your store is on Weilai Tianjian. There will be a big promotion event in a while. Do you want to participate? The products are on sale at 50% off. .”
"Signed up."
Guo Yang asked: "Does Jingjing Horticulture have a fresh cut flower business?"
"Yes, but not online."
Guo Yang smiled and said: "Just give it a try."
Ma Lu had doubts in her eyes. The restrictions on selling flowers online were also too great, "No way, Jingjing Gardening is too small."
Guo Yang nodded thoughtfully. Flower e-commerce is indeed a difficult business.
"How is your sales at NIO Field?"
"It's pretty good." Ma Lu said: "Basically all of our old customers have converted, and Weilai Tianjian's traffic diversion is also effective."
"That's good, let's talk next time." Guo Yang reminded again: "Remember to get out of the northwest."
"Definitely, wherever Jiahe goes, Jingjing Gardening will go." Ma Lu was high-spirited. Looking at Guo Yang who was about to leave, she invited: "Mr. Guo, you must come to Jingjing Gardening to see it!"
Guo Yang waved his hand without looking back, "Definitely next time."
There it is again.
Ma Lu was dissatisfied. If you can't go, don't hang on to others!
——
Early that morning, Guo Yang got good news: Tunhe Tomatoes agreed to participate in this event.
During the video conference, Guo Yang asked: "Which warrior came to negotiate?"
"Zhang Wen."
The group of people all looked at Zhang Wen, who has been responsible for brand marketing for a long time. The latter said: "Actually, I just mentioned it, and the marketing director of Tunhe immediately agreed. The speed was beyond my imagination."
Everyone present was a little surprised.
Many companies are still unfamiliar with e-commerce, especially agricultural companies. Even Jiahe has spent a lot of effort to attract more than a dozen brands.
The most important thing is that I have the national food shopping website!
Zhang Wen said: "After thinking about it, I thought it might be related to the financial crisis. Consumption in the export market is sluggish. Now is the maturity period of tomatoes. Tunhe has no choice but to try more."
Everyone quite agrees with this reason.
Qu Sheng said: "The financial crisis is indeed conducive to inviting merchants, but currently there are still only more than 30 brands that have agreed to participate in promotions, and most of them are agricultural products, which may not be attractive enough to consumers."
"There are quite a few." Guo Yang said: "The advantage of Weilai Fields is in agricultural products, and the rest can only be used as supplements."
Qu Sheng said: "But in the long run, there may be a loss of businesses in other industries."
Guo Yang thought for a while, "There is no other way for now. Let's do a good job in this promotion first. My goal is to at least make the reputation of the first e-commerce platform for agricultural products and food known to all the people. As for other industries, If it doesn’t work, I’ll cut it off in the end.”
The first time is always difficult, and Guo Yang thought that Alibaba’s first Double Eleven event would definitely not go so smoothly.
In contrast, some of Jiahe's self-operated brands have automatically joined the promotion camp.
"Focus on agricultural products." Guo Yang said: "As long as we do it well, milk, rice, eggs, beverages, mutton, beef, apples, bananas, cooking oil, chili sauce... and even sweet potatoes can be sold for tens of thousands a day. Single.”
"The biggest advantage of Huinong.com is that it has penetrated into various counties. Huinong.com knows everything about the geographical indication products and brand products in each region."
After Guo Yang said this, many people opened their minds. After pondering for a moment, Zhang Wen said: "Currently, Huinong has access to at least more than 1,500 types of high-quality agricultural products. In addition, under the economic conditions this year, there is no shortage of unsaleable agricultural products in the country."
Guo Yang smiled and said: "Look, isn't this already there?"
Qu Sheng also said: "Indeed, as long as some of them participate, it is a huge number, but most of these farmers do not understand e-commerce."
"This is what we have to do." Luo Yongze said.
Luo Yongze was one of the original four people on Huinong.com and was responsible for multiple operational product lines of Alibaba’s B2B business.
Now he also focuses on the B2B business of Huinong.com and is also the person in charge of the sales agency business.
Luo Yongze said: "Now Huinong has warehouses in several major cities, and large wholesale markets also have strongholds and agents. You can choose some low-priced, cheap and cost-effective agricultural products, and the agent team is responsible for organizing the entire electronic sales process. .
For example, Dali winter dates, Sanmen blue crabs, Zhouzhi kiwis, Mengzi pomegranates, Zhaotong apples, etc. ”
At this time, Zhang Wen sighed, "Zhouzhi kiwi fruit is really cheap and tastes good."
Everyone is adding fuel to the fire, and as the discussion deepens, NIO has more and more product line options for the Double Eleven promotion.
From high quality and low price to high cost performance, there are products at all levels to choose from.
In addition to agricultural products, we are not giving up completely. There are definitely brands involved in cosmetics and maternal and infant food, represented by Jahwa and Jiahe.
Home decoration, home textiles, clothing, shoes and bags are all available.
If it is confirmed, it should be stocked in time.
After having product support, the rest is marketing and publicity, which is also one of the most important links.
The four main executive teams of Huinong.com, Qu Sheng, Jiang Yu, Zhang Wen, and Luo Yongze, except for Jiang Yu who is exclusively engaged in agricultural research, the other three all have experience in the Internet and marketing.
Zhang Wen has experienced many battles, has rich experience in brand building and marketing of agricultural products, and is also familiar with the origin.
Under the leadership of a few people, the publicity about NIO Tianjian has already been launched, and the announcement of the Double Eleven event has been prepared.
Huinong.com and Weilai Field Station have prepared a series of continuous warm-up activities to continuously create a sense of anticipation among consumers.
Merchants participating in the event were also branded with event logos, and some of them also promised to follow up on the promotion.
The publicity outside the site has not been left behind, and none of the traditional media has released it.
Major TV stations and even CCTV have advertisements for the event, bus stop signs and periodicals are not to be outdone, and Focus Media has also purchased advertisements for building elevators.
Internet platforms have not been spared, and even Weibo, which has not yet been launched, is included in the plans of this group of people.
After listening to the report, Guo Yang felt that he had nothing to say.
After thinking for a while, Guo Yang finally talked about the consumption experience.
“The website must be stable and don’t lose its chain.”
"Then agricultural products should pay attention to the quality and packaging, and deliver them in a timely manner after sales. It is best to have a limited return function. You can take control of this."
Qu Sheng and others nodded repeatedly, but did not say that this was the next topic. The boss just couldn't find anything to talk about.
After a pause, Guo Yang added: "I thought of something else during the event, and I can set up an attractive link on the day.
For example, if you 'like' your favorite brand, you can get carnival cash red envelopes, or you can get free orders if you like as many brands as you like. ”
Guo Yang felt that he finally had a sense of participation in the publicity.
It is true that he is lackluster in the Internet field and has only a limited understanding of many things.
But this piece cannot be given up.
The e-commerce atmosphere in China is so strong in the future, and e-sales of agricultural products are also increasing. Selling tens of thousands of orders in a promotion and live broadcast is just like playing.
Without strong online sales, it may not be called a full industry chain model in the country.
Guoliang's Womaiwang eventually lost its footing, but others were born with a golden key in their hands and had all kinds of monopoly privileges.
If Jiahe makes frequent mistakes in end products like Guofang, no matter how big the family business is, it will not be able to withstand failure.
After a meeting, Guo Yang realized how difficult it is to cross industries.
At the same time, the idea of accelerating financing for Huinong.com came up again. Would it be better with the participation of investment institutions?
Guo Yang didn't want to believe this from the bottom of his heart.
And it’s really not a good time to raise funds now.
Not only is it the financial crisis, Guoliang's Womai.com has also been officially launched. Guo Yang went to experience it and felt good at this time.
Compared with some small e-commerce platforms, it has a natural category advantage, with more than 1,000 products at the beginning of its launch.
From high-quality rice, biscuits and cakes to green health and beauty products, it covers almost all food categories.
In addition, the slogan of global procurement is also used, which is something that Weilai Tianjian does not possess.
In addition, Guofang also attaches great importance to this platform.
On Baidu, as long as the keyword "national grain" is typed, Womai.com will be ranked first.
In recent years, under the trend of domestic mainstream professional shopping websites transforming into comprehensive online shopping platforms, Guofang is still ambitious to enter vertical websites. Its confidence and purpose are self-evident.
The existence of Womai.com is a threat to Weilai Tianjian, which also mainly focuses on B2C.
Even though Guo Yang knows that this is ultimately a failure, judging from the current momentum, he does have an impact on Weilai Tianjian.
However, Guo Yang felt a little amused when he thought that ‘Tunhe Tomato’ participated in NIO’s field promotion.
It’s okay that Tunhe Tomato remains unknown. Once it becomes popular, wouldn’t I be slapped in the face if I buy the website?
Thinking of this, Guo Yang was happy again.
"Boss, what are you thinking about? You are so happy, I heard your laughter outside the door." Xie Shijie and Qi Ziwen knocked on the door and came in.
Guo Yang talked about Tunhe, and the two of them were happy.
"The internal hills of the national grain industry are a bit serious!" Xie Shijie teased: "I think it is necessary to push Tunhe tomatoes in Weilai's fields."
"You are so unlucky."
Qi Ziwen has recently been following Weilai Tianjian and the five-acre exchange for Daben, and he is relatively familiar with the inside story.
"Guoliang Hetao Tomato Company is a biological son, while Tunhe is more like an illegitimate son who returned home halfway. When two brothers fight, it's just a matter of watching a show."
Xie Shijie: "You're not much better."
Guo Yang: "..."
He really didn't expect that Qi Ziwen still had this side. He usually behaved his duty in front of him, but why was he a little out of touch today.
Guo Yang looked at Xie Shijie with an evil look, "Don't lead me astray."
"He still needs me to lead him?"
Guo Yang looked at Qi Ziwen again inexplicably, which made the latter feel nervous and quickly reported his work.
"Boss, there are many UP owners uploading videos on Wumuhuandaben. The response to the rooftop farm like Shiguang is quite good, but some resigned employees asked when the agricultural entrepreneurship project will be recommended."
Guo Yang asked: "The video shooting team has set off?"
“The afternoon flight will take you to Xicang, Liangshan in the evening.”
Guo Yang muttered: "I will contact Lao Xiang later and ask him to prepare at night and start recording tomorrow."
After thinking about it, Guo Yang, the recommender of the agricultural entrepreneurship project, finally decided to let Xiang Tianshan come, and it happened that Xiang Tianshan was also interested.
In his words, this will help him apply for agricultural projects in the future.
Recommended projects do not rely entirely on Guo Yang's memory. After all, memory is limited. Agricultural innovation does not just rely on varieties, but also has a lot to do with people.
This officially recommended account cannot make everyone successful.
But in each project, some individuals stand out, and the top few achieve the goal of converting five acres into a big success.
It is not easy to exchange five acres for Daben, which means that the income from one acres of land must be more than 100,000 yuan.
This is eye-catching enough.
Five acres for Daben is quite famous within Jiahe. Xie Shijie has been active in the Shule River area for the past six months, but he has heard about this project for a long time.
"What project does the boss plan to promote?"
"Why should I tell you?" Guo Yang said with a smile: "You also want to start a business, then I can tell you in advance."
Xie Shijie suddenly shook his head like a rattle.
"Alfalfa agriculture and animal husbandry are very stable this year. The market share of high-end forage grass and alfalfa seeds has increased steadily, and exports have also begun to rebound."
"This is what it should be." Guo Yang was not surprised, "How is the progress on the Shule River side?"
"The water flow during the wet season this year has increased significantly, and the fallow effect is obvious." Xie Shijie said with a smile: "The banks of the river are a lot greener."
"A lot of green? Just each data or something?"
Xie Shijie said: "I don't know, the ecological data are all in Niuhulin, and Alfalfa Agriculture and Animal Husbandry is just assisting."
Guo Yang imagined the Shule River shrouded in green, but unfortunately he couldn't imagine it. He still had to see it with his own eyes to appreciate the changes.
He glared at Xie Shijie. It was he who arranged for Alfalfa Agriculture and Animal Husbandry to assist in ecological management. Jiahe Ecology was originally under the leadership of Alfalfa Agriculture and Animal Husbandry.
But saying "It's a lot greener" sounds like some kind of work report.
Fortunately, Alfalfa Farming and Animal Husbandry has stabilized, and Xie Shijie has all the data at his fingertips.
The revenue from alfalfa seeds has declined, but the revenue from other forage seeds, pasture processing, high-end forage, services and other links has increased significantly, and there will still be an increase after the two are offset.
Otherwise, he would have to teach Xie Shijie a lesson.
Xie Shijie said: "I read my boss's manuscript in Agricultural Economics and planned to go to the southwest karst mountainous area to investigate."
Guo Yang thought for a moment, "Echinacea?"
"Yes." Xie Shijie said: "The rocky desertification there is serious. The Stipa has performed well there before, but it has not formed a system. I want to see if it can form an industry."
"Who else is going?"
"Professor Weng is going too."
Guo Yang nodded, that's no problem. Stipa is indeed suitable for rocky desertification areas. "We can also try other grass species."
Xie Shijie said with a smile: "Don't worry, Professor Weng has everything in hand. He thinks more carefully than anyone else."
Guo Yang asked: "How are you doing, teacher?"
Xie Shijie said: "It's very good. There is no place that he can't go to, including climbing hills and mountains, plateaus and river valleys. He can't stop for a moment."
Guo Yang felt deeply that their master and apprentice were in harmony for some reason, and they couldn't stop.
(End of chapter)