Chapter 236 If you wait for ten minutes, you will know the reason
A few days later, it was ten o'clock in the morning, on a street somewhere in the suburbs of Seoul.
A large group of middle-aged people gathered around a young man, listening intently to his explanation.
"Bosses, please take a look. This is our pickled fish shop this time. Please follow me and take a look inside."
"The area of this direct-operated store is about 70 square meters, and it can serve 100 to 150 people at the same time."
“The main dishes are”
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As the explanation progressed, this group of middle-aged people also followed the explanation staff and entered the hotel.
After the group of people entered the store, Huang Wenfu, who had been here early in the morning, looked at Huang Xu beside him with some worry.
"Xiao Xu, is this really okay? Isn't it inappropriate to bring them here to have a look before the business has started?"
"Don't worry, uncle, it's no problem."
Compared to Huang Wenfu, who was a little restless, Huang Xu was very worried and confident.
After all, this business model was something he had considered for a long time before finally settling on, so the chance of failure was not high.
At least for the first few months, this model won't cause any problems.
Because he made this pickled fish mainly focus on low prices, and he relied on cheap prices to win.
Although South Korea is a developed country with a very high per capita income, several times that of China, it does not mean that there are no poor people in South Korea.
It is precisely because the per capita income here is very high that the gap between the rich and the poor here is huge. High-income people have very high incomes, but ordinary people at the bottom need to worry about food and clothing
And because the land in South Korea is small and the arable area is not very large, prices here are terrifyingly high.
Slowly, it has become the case that those low-income groups basically live on rice, ramen and various kimchi.
This is why, in many Korean dramas, those low-income groups, after working for a day, cook instant noodles when they come home and eat them with rice.
Although the price of the pickled fish shop Huang Xu prepared this time is not comparable to those of ramen, it is not expensive either. For only 6,000 won, you can enjoy a single pickled fish set meal.
Six thousand won seems like a lot, but in Chinese terms, it's still more than thirty, enough for one person's food expenses for a day, and it's not even enough to use up.
But this is South Korea, and prices are relatively high. Although 6,000 Korean won can satisfy a person, it is basically just ramen with rice and eggs.
But it's different here in Huang Xu. Not only does it have a delicious pickled fish with 200 grams of fish fillets, it also comes with free refills of rice and kimchi.
You must know that there are two measurement units in South Korea, among which the Korean catty is 400 grams per catty. According to this measurement unit, there is half a catty of fish in the pickled fish.
In this way, it is more valuable.
Therefore, Huang Xu is not worried at all about whether there will be customers or joining at this price point.
As for whether this business model can survive for a long time, Huang Xu doesn't know yet, but even if there is a problem, it will take a process, which will take at least a few months.
If a problem does arise in a few months, they should already have a large number of franchise stores, and they will once again harvest a large amount of money from the franchise fee.
If nothing goes wrong by then, the impact on Huang Xu and the others will not be that big. At most, it will just be one less project that can continue to bring profits to the company.
This is why Huang Xu is confident.
But looking at his uncle's still worried expression, Huang Xu said to his uncle:
"We want you to follow them in to see their reaction and see if our plan is effective?"
"Okay, I'll follow and take a look."
When Huang Wenfu heard what Huang Xu said, he no longer hesitated. After talking to Huang Xu, he followed directly into the hotel to see their reactions.
Huang Xu watched his uncle enter and still stood patiently at the door, as if waiting for something.
Not long after, Huang Xu saw a black Land Rover, which quickly came to his side and stopped. Then he saw Jin Jongguo and Ji Seokjin getting out of the car.
As soon as the two people appeared, Chi Shizhen shouted directly to Huang Xu:
"I'm sorry, Mr. Huang, we're late, I'm really sorry."
"It's okay, it's just the beginning."
Seeing Ji Shizhen's attitude, Huang Xu also greeted Kim Jong Kook enthusiastically and welcomed their arrival.
As for why they appeared here today, they had to attend the party a few days in advance.
At that time, Huang Xu was looking for Kim Jong Kook and Ha Dong Hoon to ask questions about variety shows, but Ji Suk Jin suddenly appeared with Kim Jong Kook and brought a lot of seafood.
This made Huang Xu very confused at the time, and he was a little confused about his purpose that day.
It wasn't until after three rounds of drinking and the three of them helped him answer many questions that Chi Shizhen explained the reason for his coming.
In fact, to put it bluntly, I just want to ask Huang Xu when his new hotel will open and he wants to join it.
This is also the reason why he came here today, to inspect Huang Xuxin's franchise store, conduct an on-site inspection, and then see if he can join.
As for Kim Jong Kook, he was the middleman who brought him along to prevent the situation from being embarrassing.
Of course, the two of them came not empty-handed, but brought gifts to congratulate the opening of the new store: two wreaths with blessings written on them.
Yes, the gift they sent was a wreath.
The wreath was exactly the same as the wreath Huang Xu saw in China when he was doing business as a child.
If this were in China, then sending wreaths when someone else opens a new store would basically be looking for trouble, the kind that never stops.
But in Korea, this is a normal phenomenon.
In Korea, whether it is a wedding, the opening of a new store, or the opening of a new company, they will send wreaths and flower pots to express their congratulations.
Huang Xu looked at the wreaths they took out, still a little bit unbearable.
Although this thing is indeed some customs here, Huang Xu couldn't help but feel a little unlucky after seeing this.
But this was the custom here, so Huang Xu could only endure the discomfort and thanked the two for the "wreaths" they sent over.
Then he watched the two people place the wreaths at the door, and then led the two people inside, introducing them as they walked.
"Now that they have been in for a while, I will introduce them to you from the beginning."
"This shop only sells one dish, which is the pickled fish as mentioned last time."
"Then the area."
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"The main focus is economical. For only 6,000 won, you can enjoy pickled fish with half a pound of fish meat, as well as unlimited rice and kimchi."
"And then there is."
"Wait a minute, Mr. Huang, you said we only need 6,000 won per share? Can we really make money like this?"
"Or don't you want to lose money?"
"Yes, it's six thousand won per share."
Huang Xu looked at Chi Shizhen who was a little surprised and answered in the affirmative. At the same time, he was also slightly surprised by his sensitivity.
"It seems that Ji Seokjin is working hard behind the scenes."
If you don’t have a special understanding of the hotel industry, then after hearing this price, you will at most just sigh that it is really cheap, without taking the cost into consideration.
Didn't you realize that Kim Jong Kook is a restaurant owner? Are you still confused now?
Fortunately, he was working with He Dongxun and himself. Otherwise, for someone like him who has been running a restaurant for half a year and still doesn't consider the cost, it would be a good thing if he didn't get cheated.
Therefore, after Huang Xu glanced at Jin Jongguo, he said to Ji Sukjin.
"Brother Shi Zhen, you won't lose money on this. I'll help you settle the account and you'll understand."
"During this period of time, you should have learned some necessary data about the hotel industry."
"Yeah, I do understand."
Ji Shizhen did not deny this, but nodded directly.
"Just after understanding it, I feel some doubts. At your price, there is no profit at all?"
"Unless the cost of your dish is very low, but in this case."
"Brother Shi Zhen really understands."
Huang Xu nodded and said that Chi Shizhen was right. He was about to explain the reason, but he saw the employees in front of him who were showing people around and were preparing to let the visiting restaurant owners taste the dishes, so he pointed out He pointed to the table next to him and said to the two of them.
"It just so happens that we are about to taste the dishes now. After we finish tasting the dishes, we will slowly analyze them for you."
"Okay, then we're welcome."
Although Jin Jongguo looked confused and still didn't understand what Huang Xu and Ji Shizhen meant, he was still happy to hear that he could taste the dishes of Huang Xu's new store.
After all, in his mind, Huang Xu was a real gourmet. Whether it was Huang Xu's last Malatang franchise or the music restaurant dishes he helped adjust, he liked them all very much.
When Chi Shizhen saw the crowd looking for a place to sit, he sat down too.
In restaurants, the taste of the food comes first.
Now that he wants to join this as his side job, he naturally wants to have a good taste of it.
The three people who found a corner and sat down looked at the pickled fish set meal being served one after another in the kitchen, and couldn't help but feel a little shocked.
Especially Chi Shizhen, he looked at the speed of food being served in the kitchen and felt very curious.
"Xiao Xu, how many chefs are there in your kitchen? The food is served so fast."
"Hey, I'll keep this a secret for now. You'll know after you finish eating. I'll give you a surprise."
Huang Xu looked at the curious two people and said to Chi Shizhen and Chi Shizhen with a mysterious expression.
"And this is also the reason why the price is set so low."
"Then I'll have to take a closer look later."
Looking at Huang Xu with a mysterious face, the two of them did not continue to ask questions, but waited patiently for the pickled fish to be served.
In less than ten minutes, the pickled fish was delivered, and not only theirs, but also the set meals for forty or fifty people in the store were served on the table.
Looking at this speed, both Ji Shizhen and Kim Jong Kook, as well as those who came to visit, were shocked by the speed of food delivery.
Anyone who knows something about catering will know what this meal delivery speed means.
On average, they can make four pickled fish set meals every minute, which gives them a lot of confidence in the future of this restaurant.
Then when you taste the taste of the dishes, you will feel more confident.
The fish soup was sour and spicy, but also very delicious. The first thing they heard when they entered the mouth was "ah" and they couldn't help but admire it.
Then the smooth and slightly elastic fish fillets made their eyes widen even more.
Jin Jongguo and Ji Shizhen sighed at Huang Xu.
"Wow~, this tastes really good. The fish meat is smooth and tender, and the fish soup is sour and spicy for appetizers. This combination is really great."
"Yes, this is my first time eating fish dishes with this taste."
"Indeed, this tastes better than spicy fish stew, and I think it would be good to have one after drinking wine."
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Listening to the praises of the two people and the people around him, Huang Xu nodded with satisfaction at this time.
"Boss's seasoning is really good. Judging from the current results, he should have conquered them."
"If the effect is so good, then should we give him a prize next?"
"Or prepare something else for him?"
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Just when Huang Xu was thinking about whether to give Zhang Rui a bonus or something else, Chi Shizhen, who had already tasted the pickled fish, looked at Huang Xu and asked.
"Xiaoxu, are you sure this only sells for 6,000 won?"
"Yes, didn't I just say that? It's only sold for 6,000."
"Then can you really make money?"
Chi Shizhen looked into Huang Xu's eyes and asked the doubts in his heart at this time.
Before he tasted the finished pickled fish, he felt that the taste of such a cheap dish should not be very good.
After tasting it, I found that it tasted really good and the portion was so big.
So now he has some doubts, how did Huang Xu manage to maintain such a low price even when the taste, weight, and even the speed of delivery are so good.
This left Chi Shizhen a little confused.
Because no matter how you think about it, these are somewhat unlikely to be realized.
Huang Xu looked at Chi Shizhen's curious eyes. Huang Xu pretended to be secretive again, and then said to the two of them:
"Eat first. After dinner, I will take you to the kitchen to have a look."
"Okay."
Seeing that Huang Xu was still showing off and insisted on waiting for them to finish eating to see it by himself, the two of them sped up their next actions.
A few minutes later, after finishing their meal, the two of them followed Huang Xu to the kitchen and saw that the kitchen was able to produce forty or fifty set meals in about ten minutes.
But when the two of them saw what was going on inside, Chi Shizhen became a little uneasy.
"Xiao Xu, are they the only two in the kitchen?"
"Yes, didn't you see it?"
"This"
"Do you feel a little unbelievable?"
"Yes, how can two people be so fast?"
"You'll find out later."
After Huang Xu finished speaking, he asked the two "chefs" in the kitchen to demonstrate the making process of the pickled fish set meal.
Then Jin Jongguo and Ji Shizhen looked inside in shock. It only took a short minute to complete a pickled fish.
This made the two people who watched the whole process feel a little unbelievable. After they followed Huang Xu out, they were still in a daze.
"How is this possible? Is cooking so simple?"
Thinking back to the two chefs just now, they put the snow pan directly on the gas stove, then took a spoonful of the fish soup that had been heating next to it, put some pickles in it, and then put in a pack of fish fillets. Then pour a spoonful of cooking oil and the cooking is complete.
The entire cooking process only takes a minute or so at most.
This also explains why we were able to make a 40-50 cent pickled fish set meal in just ten minutes.
And now Chi Shizhen still feels that this speed is not their limit. If their proficiency improves, the speed of meal delivery may be improved.
But these only explain why the meal can be served so quickly, but they cannot explain why the price can be so cheap. Therefore, after Chi Shizhen reacted, he looked directly at Huang Xu.
Huang Xu looked at Chi Shizhen's puzzled eyes and did not hide anything this time, but directly told the truth of the matter.
"Generally speaking, the gross profit of restaurant dishes must reach 60% to 80%. Otherwise, minus rent, labor and various miscellaneous expenses, you will not make any money at all."
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"But mine is different. The gross profit of the dishes is less than 50%."
“If it’s less than 50%, wouldn’t we lose money?”
"No, Brother Shizhen, don't worry."
Seeing Chi Shizhen's anxious look, Huang Xu continued to explain unhurriedly.
"Of course there is a reason why you can still make money with such a low gross profit margin."
"First of all, except for rice, all the dishes here are made in advance and only need to be heated before use. This can save a lot of chef wages."
“Secondly, everything here is basically prefabricated, so there is almost no loss, so we can save a lot.”
“Also, the rent here is relatively cheap, so the cost will naturally not be high.”
"The most important thing is that the food is served here quickly and the tables are turned over quickly. Naturally, the number of customers that can be received will be larger, and the cost will be reduced."
"This is why you can still make money by selling it so cheaply."
"Indeed."
After listening to Huang Xu's explanation, Chi Shizhen and Jin Jongguo were also shocked by his idea. They had never thought that such a method could be played before.
So after thinking for a while, he nodded in agreement with Huang Xu's explanation.
Chi Shizhen just wanted to tell Huang Xu about his franchise store, but when he saw the empty environment around him, he suddenly remembered something, so he asked Huang Xu.
"No, it's so remote here. Will anyone come here to eat? If no one comes, how can we maintain profits?"
"Well, don't worry."
Huang Xu looked at Chi Shizhen's frowning brows, which still looked calm and calm. After raising his hand and looking at the time, he confidently spoke to the two of them.
"You will know the reason after waiting for ten minutes."
(End of chapter)