Chapter 237 Sorry, I’m late
"How come there are so many people?"
Chi Shizhen looked very confused when he looked at the sudden appearance of the crowd.
And not only him, but also Jin Zhongguo next to him was stunned at the sudden flow of people.
You must know that this is just a very ordinary, even somewhat remote street in the suburbs of Seoul, and the flow of people is not large.
When they came here just now, they were still a little confused as to why Huang Xu put the address of the hotel here.
This place is so remote, how many people will come here to eat.
As a result, they actually saw that so many people were suddenly coming towards the hotel before twelve o'clock, which made Chi Shizhen and Jin Jongguo feel more curious.
"Xiao Xu, where did these people come from?"
"These are all office workers and students working nearby."
"Then your publicity is very good. So many people knew about it from the beginning, and they came to support it. It's amazing."
"There is a reason for this."
Seeing the two people giving him a thumbs up, Huang Xu did not show any pride this time, but took out a coupon and handed it to them.
"Look at this, it costs money to get them here."
"Is this? Free food?"
Looking at the text on the coupon, both Kim Jong Kook and Ji Suk Jin were a little surprised. Obviously, they didn't expect that Huang Xu would let people eat for free for the sake of publicity.
At the same time, I also understood why so many people came.
After all, it’s all free, so even if you’ve never tried this thing, it’s still worth walking a few more steps.
How much would it cost to just do this?
Huang Xu saw the distressed feeling in the eyes of the two people and didn't feel strange at all.
This is a common problem among Koreans, or many people nowadays. When investing, they are reluctant to invest and only think about small inputs and large outputs.
But for people like Huang Xu, who have experienced the Internet era and understand the effects of popularity or traffic, they are very concerned about early publicity and the popularity of the hotel.
For example, when he opened Malatang last time, he used the Internet to check in with celebrity idols to follow the trend, which was one of the publicity techniques.
It is the first time that people today have seen Internet celebrities and the effects that popularity can have.
And after that, many businesses began to learn from Huang Xu's methods and asked some celebrities and idols to promote them, but the results were not as good as Huang Xu's.
This time, Huang Xu was not going to use the method last time. After all, that method also required a lot of money for online promotion.
So Huang Xu said to the two people who were still a little distressed:
“It’s free for the first three days only, and it’s gone after three days.”
"Then this is too expensive. Let them eat for free. How much money will it cost?"
"Yeah, wouldn't it be enough to give them a little discount? Why?"
"Oh, there's nothing we can do about it."
Seeing the distressed expressions of Jin Zhongguo and Ji Shizhen, Huang Xu also explained helplessly.
"Sauerkraut fish is an unfamiliar delicacy to people here. If we don't use the free gimmick, how many people will be able to come here to eat it?"
"But the good thing is, it only happened in the first three days, and it disappeared after three days."
"And this is considered advertising. After enough people know about this pickled fish, subsequent franchise stores will not need to engage in this free food gimmick. They only need to promote discounts when they open."
"."
Listening to Huang Xu's explanation, Jin Zhongguo and Ji Shizhen nodded in understanding.
"Indeed, when you first came in, you should have publicized it."
“But will these people still come here after the discount is over?”
"Don't worry about this, you guys."
Huang Xu pointed at the continuous flow of people and began to ask the two of them.
"Can you tell the identities of these people?"
"Identity?"
When the two heard Huang Xu ask this, they also began to carefully observe the clothes of these people.
As veterans who have been in society and the entertainment industry for such a long time, they have long developed a pair of sharp eyes.
A person's identity can be seen from a person's clothing, speech and behavior.
After just a few minutes of observation, the two of them saw the general composition of the people who came here to taste pickled fish, so they said to Huang Xu with certainty:
"Looking at their clothes, they should be mostly white-collar workers working nearby, students working part-time jobs and going to school nearby, and a small number of them are residents nearby."
"Yes, you are right. Then do you know what the common characteristics of these people are?"
"Common ground?"
After hearing this, the two people's brains began to think quickly again, trying to figure out what these people had in common.
But after thinking for a long time, the two of them couldn't see anything in common between these people.
After all, the identities of this group of people can be said to be very complex and diverse, with people of almost all ages and identities.
If they had anything in common, it would be that they were all nearby.
Looking at the two people who had been thinking about it for a long time, Huang Xu finally explained.
"What these people have in common is that their lives are relatively difficult."
"Finding money?"
"Yes, you can take a look. Most of the people who come here to eat are people with relatively low incomes and not so good economic conditions."
"Really?"
After hearing Huang Xu's explanation, the two of them observed again, wanting to see whether what Huang Xu said was true or false.
As a result, when they looked at it this time, they did find some problems.
At first they look like glamorous white-collar elites, but in fact their clothes are not as good as they look.
As for the young people and students working part-time jobs nearby, there are almost no famous brands on their clothes.
As for the nearby residents, they don't look like wealthy people.
So after seeing this, their faces showed expressions of sudden realization, and they suddenly remembered what Huang Xu said before.
“Our hotel’s main focus is cheapness and cost-effectiveness.”
"With only 6,000 won, you can enjoy a delicious fish dinner."
“Free rice and kimchi.”
"."
All of this is prepared for these low-income groups. For only 6,000 won, you can enjoy a pickled fish set meal. I believe these people will not object to coming here for a meal once in a while to improve their lives.
According to the minimum hourly wage standard announced by the government last year, the hourly wage is not less than US$5.85, which is about 6,600 won when converted into Korean won.
A pickled fish set meal here at Huang Xu only costs 6,000 won, which is not as high as the lowest hourly wage in Seoul.
Although there are many foods out there that are cheaper than pickled fish and can also fill you up, this price can support consumption here even if the economy is tight.
When the two looked at Huang Xu again, their faces were full of admiration.
First of all, he considered low-income groups and created a pickled fish set that tastes so good and has so much fish, so that these low-income groups can improve their food.
The second reason is because he came up with this business model.
Although it has just opened today, the two of them can already imagine that after it becomes more famous, I believe there will be many people here who will regard this place as their first choice for improving their food.
And they also understood why Huang Xu said that even if the gross profit was relatively low, he could still make money.
The rent is low, the labor is low, and there is almost no waste. Even if the gross profit is only 50%, it can still make more money than many restaurants with high unit prices.
After thinking about this clearly, Chi Shizhen looked at Huang Xu with burning eyes.
"Xiaoxu, when will you open the franchise? I will reserve a spot now."
"Don't be in a hurry, Brother Shizhen. This is the first day of business. What if it doesn't work anymore?"
"No, your business model has a low chance of failure."
Chi Shizhen almost instantly rejected Huang Xu's statement that the people would not accept it.
As a middle-aged man, and someone who has risen from the bottom of a life where supplies were scarce and income was extremely low, he has a deep understanding of human nature.
Although he does not rule out that in today's society, many young people have changed their consumption concepts and are beginning to pursue various luxuries, and it is popular to consume in advance.
But there are still many people who are thrifty and thrifty in life.
And there is also a very real problem, that is, the income of most people here in Seoul is not very high. With other living costs, there should be many people who use this place as a place to eat and improve their food.
So he looked at the people in front of him who were still coming in an endless stream and had even begun to line up in front of the store and said:
"It depends on the situation in front of you. How could you fail?"
"Then you don't have to be so anxious. Why don't you wait a few days to see what happens?"
Huang Xu didn't expect that Chi Shizhen was so optimistic about his hotel, but he didn't agree immediately. Instead, he continued to persuade Chi Shizhen to wait for a few days.
Chi Shizhen had already made up his mind and said to Huang Xu.
"No, I've already made my decision, and if I wait a few more days, I'm afraid I won't be able to get my spot."
"And by that time, whether there is a suitable location for me to open a store is also a question. It is better to decide now and start looking for a store."
"It's true, let alone Brother Shizhen, I'm a little excited now."
Jin Jongguo looked at Ji Shizhen's determined look, and seemed to be infected at this time, and followed his words and began to persuade Huang Xu.
"Since Brother Shizhen has decided, then you should help him."
"This is not a big deal. The main reason is that I am afraid that business will not be good later and I will trap Brother Shi Zhen."
"It's okay, as I said before, your business has a low chance of failure."
Chi Shizhen was very optimistic about Huang Xu and Huang Xu's franchise stores at this time. Hearing Huang Xu's persuasion, he did not waver at all.
When Huang Xu saw this situation, he could only say to him.
"Okay, then I will arrange for employees to help Brother Shi Zhen look at the stores and try to find a good location."
"Hey, that's right."
Hearing that Huang Xu finally agreed, Ji Shizhen suddenly showed a happy expression on his face, and then looked at Kim Jong Kook.
"Guozhong? This business is so good, why don't you join us?"
"I"
When Jin Jongguo heard Ji Seokjin's words, he immediately hesitated.
It wasn’t that the investment required a lot of money and he couldn’t afford it.
As a triple crown singer and well-known variety artist in South Korea who has been in the industry for more than 20 years, his net worth can be said to be quite good.
Although his net worth has not reached 60 to 70 billion won in the future, it is still worth more than 10 billion won now.
It can be said that the investment in this hotel is just a drop in the bucket for him.
But all this money was accumulated bit by bit through his cautiousness and determination not to invest.
The last time he was able to agree to open a music restaurant with Huang Xu and He Dongxun, he invested almost entirely because of He Dongxun's persuasion and because he really wanted to help him.
That's why he was so cautious about Chi Shizhen's invitation.
And the most important thing is that he really doesn't have much time to manage the store.
Huang Xu also saw Jin Jongguo's hesitation at this time, so he said to Ji Shizhen.
"Brother Zhong Guo, don't worry. If the business is really good later, it's okay to come in."
"Let's go. If you're okay, just follow me back to the company. Where can I find some preliminary survey data? Let me help Brother Shi Zhen find the location of the store first."
"Okay, okay, this is more important. We must help choose a good location."
"."
Then Huang Xu took Jin Jongguo and Ji Seokjin back to the company, and then asked the employees to take out the information collected when selecting stores earlier, and began to help Ji Seokjin choose a suitable location.
Chi Shizhen looked at the map Huang Xu and the others took out and the data next to it, and the smile on his face became even brighter.
Looking at the marked data above, Chi Shizhen kept sighing.
"You are all so detailed, how could you fail!"
Then he selected two areas based on the recommendations of his employees and said to Huang Xu.
"Xiao Xu, I really want to thank you today. Come on, I'll treat you to dinner."
"No, no, no, brother Shi Zhen, you are taking care of my business. If you want me to please you, I will also treat you."
Huang Xu looked at Chi Shizhen, who was pulling himself and Jin Jongguo, insisting on inviting them to dinner, and quickly waved his hand to reject his invitation.
"The main thing is that I have some things to do today and I really can't accompany you, otherwise I would definitely have to entertain the first customer of our new project."
“So Brother Shizhen, I’m really sorry.”
Seeing that Huang Xu was very determined, Chi Shizhen gave up. After making an appointment to meet again later, he left the company with Kim Jong Kook.
After Huang Xu saw the two of them off, he also hurriedly drove towards the airport.
Arriving at the airport at lightning speed, Huang Xu trotted towards a certain location in the airport. He didn't stop until he saw a petite figure sitting quietly.
"Sorry, I'm late."
(End of chapter)