Chapter 94: When we meet on a narrow road, the brave wins
Siemens is a well-deserved century-old company in the current technology industry. It spans various fields such as home appliances, energy, transportation, medical care, and industrial software. Most people can come into contact with Siemens. The home appliance business includes washing machines, refrigerators, air conditioners and other products, but beyond these, few companies can surpass Siemens in the industrial field.
No matter who it is, facing such a behemoth, it is absolutely ridiculous to say that they are not worried. When Ren Yuefeng, Zhang Ao and others heard that Siemens jumped out and wanted to be the obstacle, they all looked embarrassed. .
If the Shenzhou Phone is only sold domestically, then Dongling Hi-Tech need not be afraid of Siemens. Siemens has just entered the domestic market. Although under the leadership of Siemens President Feng Bile, Siemens is rapidly entering the inland market this year. Fifteen offices and companies were established in many places across the country in one go.
After all, it has just entered the domestic market and is fighting in the local market. Tanglin Hi-Tech is still not afraid of Siemens. But now, Shenzhou digital cordless phones are going to be sold to Siemens’ European base camp, which makes people have to Worried.
In fact, Donglin Hi-tech has some reputation in the domestic technology industry, but overseas, compared with Siemens now, the gap is really too big. The single revenue of Siemens is more than a hundred times that of Tanglin Hi-tech. This kind of Under the circumstances, no matter how you look at it, you really can’t see the chance of winning.
Ning Wenke from Ning's Trading Company just called Li Dongling. In addition to telling Li Dongling that Siemens suddenly jumped out and wanted to seize the digital cordless phone market, he also wanted to ask, Should Li Dongling postpone the product launch?
How many companies now dare to challenge Siemens, or even confront Siemens head-on? I am afraid that they are timid before the war begins!
Seeing the expressions of Ren Yuefeng, Zhang Ao, Hu Xian and others, Li Dongling knew what they were thinking, and said directly, "This time Dongling Hi-Tech has no retreat, Shenzhou Digital Cordless Phone has been put into use There are too many. The early R&D, advertising, and publicity expenses have all been spent. This withdrawal is not a question of how much we will lose.
But I am afraid that Shenzhou Phone will never be able to land in Europe, or even Tanglin Hi-Tech. None of our products can be sold to Europe!”
If there is no fight, Donglin Hi-Tech will run away. What will those European electrical appliance dealers think of Donglin Hi-Tech? I am afraid that in the future, European technology companies will want to put pressure on Donglin Hi-Tech. It’s a shame. They bully the weak and fear the strong. This is not only true between humans, but also between companies. Whichever company is easy to bully, everyone wants to kick it and take advantage!
“Zhao She, the famous general of the Warring States Period, once said that when we meet on a narrow road, the brave will win. This time for Tanglin High-tech, it’s time to go toe-to-toe with Siemens in the field of digital cordless phones. Win, Dongling High-tech If you can get this piece of meat, even if you lose... it won’t make things easier for Siemens!
Furthermore, it’s not certain who will win. Who says Siemens will definitely dominate the telephone field?”
Although Siemens is known as God's right hand, it is not omnipotent, especially in the mobile phone industry. Compared with its reputation, it can only be regarded as a drag, otherwise it would not have finally transformed the entire mobile phone industry and brand in the previous life. All sold.
On the contrary, Li Dongling is not very worried about Siemens’ competition in the field of digital cordless phones. Siemens is too big. Digital cordless phones are just a small business for Siemens. It is a department under Siemens and follows Attacking Siemens as a whole is completely different!
Even if you really want to disgust Siemens, there are many ways to do it. You can create a European version of the refrigerator smashing incident, and then find the media to report some Siemens accidents and negative news. I'm sure it will be in trouble. Restless.
It’s just that these methods can be used for a while, but not for a lifetime. What ultimately determines the outcome is true strength. Otherwise, even if you can gain the upper hand in the early stage, you will lose it in the later stage!
Hearing Li Dongling's words, knowing that he was determined to compete with giant companies like Siemens this time, Ren Yuefeng, Zhang Ao and others felt anxious but excited at the same time.
Ren Yuefeng also didn’t expect that he would have to fight such a tough battle for the first time after coming to Dongling Hi-tech. It would be fine if he lost, but if he won, Ren Yuefeng would be in trouble domestically and even in Asia. Within the scope, he must become a famous coach in the professional manager industry, increase his net worth more than a hundred times, and be able to beat the professional managers of Siemens, and still not be sought after and robbed? !
“Fight!”
This time, Ren Yuefeng, who has always been steady, shouted out first, "If Siemens also sells digital cordless phones, we need to invest more in advertising and promotion in Europe to make Shenzhou digital cordless phones appear in European Metro, Carrefour, and Wonder City, Media, Saturn Electric City and other retail stores!”
“I’m going to Europe!”
Zhang Ao also stood up and gritted his teeth at this time. As the marketing department of Donglin Hi-Tech, Manager, if you go to the front to supervise the operation at this time, the effect will be much better. Problems can be dealt with directly. There is no need to travel across the ocean and make phone calls at all levels.
"Donngling Hi-tech will provide sufficient funds for the European office. If there is an emergency, you can make your own decision first and report to the headquarters afterwards!"
Li Dongling stood up. After taking a few steps, I delegated power to Zhang Ao, allowing him to do things cheaply in Europe. "If necessary, we can find Logitech to give Logitech some of its profits, and let Shenzhou Phone use Logitech's sales channels. In addition..." ”
Siemens is adding trouble to Dongling Hi-Tech, and Li Dongling no longer needs to talk about martial ethics. "If necessary, send a batch of phones to Europe so that Shenzhou Phones can be bundled with electronic pet machines for sale. If you buy a Shenzhou Phone, you will receive a free electronic pet machine!"
Faced with the sudden pressure from Siemens, Tanglin Hi-Tech Under the heavy pressure, they did not shrink from fighting, but instead burst out with amazing resistance to pressure. Both Ren Yuefeng and Hu Xian could see that if Dongling High-tech was not crushed this time, the entire Dongling High-tech would undergo a qualitative change. , even in the future, even when faced with giants such as IBM and Sony, Dongling Hi-Tech will no longer have any fear!
The entire Dongling Hi-Tech executives began to take action. Zhang Ao selected a few capable people, obtained air tickets to Europe through the provincial industrial department, and flew there overnight. The promotion of Shenzhou Phone in China is proceeding in an orderly manner, and they have begun to increase their advertising capacity. As the popularity of Ronaldo's advertising endorsement continues to increase, the popularity of the Shenzhou Phone brand is also getting higher and higher.
Gang City, Ning's Trading Company, after Ning Wenke put down the phone, she shook her head at the several executives sitting in her office, "He refused to postpone the sale of the Shenzhou phone! ”
The people in Ning Wenke's office are all executives of Ning's Trading Company. Even though her father Ning Wantian is still in a coma, Ning Wenke has already secured a position in Ning's Trading Company.
As the general agent of Dongling Hi-Tech in Southeast Asia, Ning's Trading Company can get 20% of the sales revenue of electronic pet machines in Southeast Asia. It seems to be lower profit than other products, but electronic pet machines are now really It’s a big hit, and it’s all sold at a premium. Ning’s Trading Company buys goods from Dongling Hi-Tech for US$15, and when they ship them to dealers and retailers, they can sell them for more than US$16, 17 or even US$18. Ning’s Trading Company sells a machine Trading companies can make three or four dollars!
Now Ning's Trading Company has not only completely weathered the crisis, but its revenue has continued to reach record highs every month. This year, Ning's Trading Company under the leadership of Ning Wenke is likely to surpass her father Ning Wantian When you are in charge.
In the entire Ning's Trading Company, there is no objection to Ning Wenke, and no one dares. After all, who wants to have trouble with money? The other large and small shareholders of Ning's Trading all follow Ning Wenke's lead, for fear of Ning Wenke Wen Ke gave up the burden.
“Go hard with Siemens?!”
"Donngling High-tech is crazy, that's Siemens!"
Hearing that Li Dongling would not delay the shipment and would face the pressure of Siemens, Ning Wenke suddenly heard all the Ning's traders in the office The company executives all exploded.
“In terms of brand awareness, influence, sales channels, and product quality, how can Shenzhou Telephone compare to Siemens? If we really fight, I don’t even know how we will die!”
A Ning's executive couldn't help but said that he really felt that Tangling Hi-Tech was hitting the stone with an egg, "Ning's Trading Company really followed Dongling Hi-Tech all the way to the dark side. I'm afraid that the financial affairs that just happened to be turned around will be dragged down again." Damn it, this Shenzhou phone is not an electronic pet machine. This phone costs US$150, which is too much financial pressure!”
The price of the Shenzhou digital cordless phone is set at US$150, priced in RMB. One thousand, two hundred yuan, which is priced between an ordinary landline phone and a mobile phone. A mobile phone now sells for 10,000 to 20,000 yuan, which is equivalent to one or two thousand US dollars. The Shenzhou phone is much cheaper than a mobile phone, and of course it is cheaper than an ordinary phone. Landline is still a bit more expensive.
Ning Wenke glanced at the executive who spoke, "I believe that the Shenzhou digital cordless phone will not be worse than Siemens!"
"That's Siemens..." The executive still wanted to speak, See Ning Wen After a look of pity, I didn't dare to say anything more, but I still muttered in a low voice, "If you don't sell a good electronic pet machine, if you have to make a phone call, can ordinary companies afford it?"
"Ning's Trade The company needs to stand together with Dongling Hi-Tech. From tomorrow, it will contact the channel dealers of Ning's Trading Company and start officially promoting the distribution of Shenzhou phones. The first batch of 30,000 units will be delivered this Sunday!"
< br>With Ning Wen's current influence in the company, after her decision, the senior executives, even the former veterans, did not dare to object anymore. Who could make Ning Wen make money for the company? Who can make it? Whoever says it will work!
After everyone left, Ning Wenke took a cup of coffee and stood by the window, looking at the busy crowd downstairs. She remembered the scene when she met Li Dongling, even though she had only seen her in Hanxi. One time, but Ning Wenke still remembers it deeply, that is, that afternoon directly changed the fate of her and Ning's Trading Company!
Others don't believe that Li Dongling and Dongling Hi-tech can beat Siemens, but Ning Wenke has some expectations for Li Dongling. She can't explain the reason, but she just has an inexplicable feeling. It seems that Dongling Hi-tech has hope of making a comeback this time. She is not I believe in Tanglin Hi-tech, but because there is Li Dongling in Tanglin Hi-tech!
And after taking over Ning's Trading Company, Ning Wenke also saw intrigues and intrigues. But looking around, there are few people in the entire port city, including the mainland, who dare to fight with foreign giants continuously. ?
Ning Wenke raised her coffee cup, and she seemed to be able to see Han Xi faintly, touching it lightly with the window glass. This time she wanted to take a gamble and let Ning's Trading Company side with Tanglin Hi-Tech. Even if you do this, you may completely lose the opportunity to cooperate with Siemens in the future!
(End of this chapter)