Chapter 95: Zhongmen vs. Sniper
“Siemens is the first company in the world to launch digital cordless phones. We started research and development very early. This is an honor that belongs to Siemens, not to a certain company! ”
Frankl, manager of Siemens’ newly established digital cordless phone business unit, emphasized in an interview with German TV station that Siemens is the first company in the world to develop this thing.
“But Shenzhou Digital Cordless Phone is the first company to announce it!”
“Shenzhou?!”
Listening to the words of a reporter from German TV station, Frankel smiled disdainfully, "Sorry, I have never heard of this name. Which company developed it? Oh, is it the company that sponsors a rookie football player?! "
After laughing a few times, Frankel stopped laughing and his expression became serious, "I don't know why the car crash happened, and I have never seen a Shenzhou phone, but I want to say , Professional things should be left to professionals. Siemens digital cordless phone is a product of German origin. It represents professionalism, technology and quality. It is not just asking a small star to endorse it that will affect the user's judgment! "< br>
"Does Manager Frankel think that Shenzhou will become a rival of Siemens digital cordless phones?!" a reporter from Germany Radio asked Frankel again.
“Opponent?!”
I couldn’t help but snort, Frankl felt a little dumbfounded when he heard this question, “The target of Siemens digital cordless phones is landline users around the world. Rather than a certain company, let’s make a bet. I don’t think the Shenzhou digital cordless phone can sell a thousand units in Germany. We will launch it in Europe on the same day as the Shenzhou phone!”
Frankel pointed his finger at the camera lens, as if he was issuing a challenge to Shenzhou Phone, with a domineering look in his eyes, as if he could completely defeat his opponent with a single charge.
Siemens digital cordless phones are about to go on sale, and Frankl also intends to use some gimmicks to promote them. In fact, Siemens is quite passive this time. Siemens originally wanted to set up a new brand specifically for the digital cordless phone business group. , but unexpectedly Shenzhou suddenly appeared. Siemens was in a hurry and the new brand had not yet been established. It could only use the Siemens brand to compete with Shenzhou in the field of digital cordless phones.
However, Frankel did not have much worry about Shenzhou. He even believed that as long as Shenzhou was defeated by sponsoring Ronaldo, everything Shenzhou would do would end up marrying Siemens. Clothes.
“Are you sure that even a thousand Shenzhou Phones cannot be sold in Germany?!” A reporter from Germany Radio also became interested and asked Frankel.
"If the sales of Shenzhou Phones in Germany exceed one thousand units, I will..." Frankl was about to say that he would let Siemens digital phones withdraw from Germany, but he felt that it was not appropriate, so he changed his words, " I apologize to Shenzhou Phone and admit that it is the world’s first digital cordless phone!”
"But I feel that this issue does not need to be considered at all. Whether it is brand awareness, user acceptance, sales channels, or publicity teams, Siemens is the best in the world. When buying a product, any German will face Siemens and When choosing other brands, would you choose other brands instead of Siemens?”
Frankel spread his hands, as if he heard a ridiculous question, but there was a hint of threat in his words, and he did not say it. We need to let the electrical appliance dealers and retail stores in Germany choose between Siemens and Shenzhou, but also let them keep their eyes open and know who to cooperate with!
After the interview, Frankel walked towards the office of Siemens President von Bile. Before entering, he sorted out his clothes and then knocked on the door.
When Frankel entered, there was a gentle middle-aged man sitting inside. Feng Bile, who was lowering his head to deal with documents, saw Frankel and motioned for him to sit down.
Feng Bile is a rare CEO of Siemens over the years who is not an engineer. He has a background in law and economics.
Different captains of a ship will make the ship go in different directions. After von Bile took the helm, Siemens became many times more active than before. It attacked the global market instead of establishing branches in emerging markets such as mainland China and Brazil. It spends heavily to acquire rivals. Since Feng Bile took office, Siemens has swallowed up nearly 400 companies, large and small.
This may be the style of the heads of giant companies in this era. Feng Bile is like this, and so are his contemporaries General Electric President Welch, IBM President Gerstner, and Nippon Inamori Kazuo. .
However, compared with those giant CEOs of the same era, Feng Bile's methods are also quite sophisticated. At least Frankel is quite in awe of this CEO.
In Feng Bile’s eyes, Siemens’ business ranks either first or third in the world. If it ranks fourth, then this business department will have to wait to be “processed”. As for how The solution is nothing more than splitting up and selling off, or disbanding directly. To sum up, Siemens does not support idle people...
Under Feng Bile's implementation of this system, Siemens departments are split up every year, and even directly Being disbanded and department members leaving, this move was too intimidating to supervisors like Frankel. They did not dare to have any dissatisfaction with Feng Bile, otherwise he and the departments behind him would have to be dealt with. Bar!
"The digital cordless phone department is very important to Siemens. This market is an industry with very stable profits and a long duration. If we can occupy this market, Siemens may add more than 70 million users in the future. Within ten years, it will directly The revenue for Siemens may exceed 10 billion US dollars. In addition to the income from the direct sale of digital cordless phones, future users of digital cordless phones may also affect Siemens' telecommunications, switching, communication equipment and other businesses. You understand. What do I mean?”
Feng Bile’s voice was calm and even a little polite, but Frankel did not dare to be careless at all.
“I understand that Siemens digital cordless phones will never fail!” Frankel quickly expressed his position.
Feng Bile looked at Frankel and nodded, picked up a pen and tapped it on the table, "Now a new generation of mobile communication devices is emerging on the market - mobile phones. It is likely to replace mobile phones and other products and become A new generation of mainstream communication equipment.
Siemens is also preparing to enter this industry. If all goes well, digital cordless phones and mobile phones will form the Siemens Communications Equipment Department. I hope you will be the first general manager of this new department! ”
When Frankel heard this, he wanted to stay calm, but he couldn’t help but look happy. Once he becomes the general manager of Siemens Communications Equipment Department, it means that he will become the general manager of Siemens after home appliances and energy. , transportation, medical, and industrial software departments, another large department manager will have the opportunity to climb to a higher level of management at Siemens in the future. Even if Feng Bile retires one day, he may also have the opportunity to touch the CEO of Siemens. Throne!
Watching Frankel leave, Feng Bile lowered his head and started processing the documents. Regarding the dispute between Siemens and Shenzhou, he felt that there should be no problem. Frankel was not the kind of top professional manager. , but despite having the right time, place, and people, as a local snake, can't he still defeat an outsider?
Not to mention that Frankel doesn't believe it, even Feng Bile doesn't believe it. This is like telling an elephant that it It is impossible to beat an ant, and I guess the elephant itself doesn’t believe it. Feng Bile thought that there would be other brands competing with Siemens for the market, but he never thought that it would be the Shenzhou digital cordless phone...
Frankel’s news interview, It soon spread in Europe that Shenzhou Phone had gained a lot of popularity due to its sky-high endorsement fees. Now Siemens has jumped out and threatened to drive Shenzhou out. Media reports in sports, entertainment, technology and other industries, plus Joining in the fun and fanning the flames of the news, the news about this matter began to get full
After Europe, the news also spread to Hong Kong and Southeast Asia, and then to China again. People who were still talking about the sky-high endorsement fees for Shenzhou phones saw that Siemens was standing in the way and wanted to release digital cordless phones on the same day as Shenzhou. It even caused an uproar!
Zhong Lifei, the editor-in-chief of "Football Club" magazine, took the editorial staff out of the Hanxi Provincial City Railway Station and saw the news about Siemens.
Seeing the news in the newspaper, several people from the football club magazine couldn't help but look at each other. They had only been on the road for a long time, and yet another big news came out. Siemens is a Fortune 500 company in the world. , when facing Dongling Hi-Tech, no one thinks that the latter has a chance of winning.
"Chief Editor, do you want to go to the headquarters of Dongling Hi-Tech?!" A staff member from the magazine asked Zhong Lifei.
“Go, why don’t you go? You’ve already come. If you don’t go for the interview, wouldn’t it be in vain? What we do is a football magazine, and other things have nothing to do with us!”
He said this, but Zhong Lifei also knew that once the Shenzhou digital cordless phone failed miserably in the European market, it would probably become a black swan event in football.
The effectiveness of football league sponsorship and player advertising endorsements will also be questioned. The world’s largest sport spends a lot of money on advertising and still loses money, so who will advertise? ? !
Not only advertisers, but also fans may question the influence of football. The sales of football-related peripheral products, including jerseys, sneakers, posters, including magazines such as "Football Club", will be affected. It's already here, and Zhong Lifei has no way to retreat.
……
“Perhaps I shouldn’t accept this endorsement. If Shenzhou Phone fails, it will have a huge impact on Ronaldo’s commercial endorsement!”
The overwhelming reports from the European media and the pressure brought by Siemens made Martins start to regret it. Once the sales of Shenzhou digital cordless phones were bleak, Ronaldo would probably have to bear the title of poison for advertising endorsements, just like the poison for celebrities at the box office. Who dares to ask him for endorsement?
Ronaldo, who was doing physical training in the training room, still continued training without saying a word after hearing Martins' words.
At this time, Pita said, "There is no use regretting now. Tomorrow is the time when the Shenzhou Phone will be released. Ronaldo, you must perform well in tomorrow's game. If the sales of the Shenzhou Phone are indeed dismal, we will find some more The media released a press release that Shenzhou phone sales have nothing to do with Ronaldo! "
"I know!"
Ronaldo is also holding back his anger. After he accepted the sky-high endorsement fee, the football world All kinds of taunting voices are endless, and now that Siemens is involved, the taunting voices against him are even louder. This makes Ronaldo hold an evil fire in his heart, and he will vent it all on the court tomorrow!
(End of this chapter)