Chapter 96 I am fighting the elite
Of course Li Dongling has seen the news coming from the port city, but at this moment, Li Dongling and the people from Dongling High-tech have no time to be in the media and talk to Frank You are talking nonsense, and the whole Dongling Hi-Tech is spinning.
“All the advertisements have been put out, including the central media, Yanjing, Shanghai, Pengcheng, Suzhou and Hangzhou and other provincial and local stations, all have put in advertisements!”
Ren Yuefeng Said, Zhang Ao went to Europe, and he temporarily took over the marketing department. The price of Shenzhou's first-generation digital cordless phone determined that the users who currently buy it in China are mainly concentrated in big cities or provincial capitals. It is unrealistic for counties and towns to spend 1,200 yuan to buy a telephone.
But in the future, when the cost of Shenzhou telephones decreases and prices begin to drop continuously, the number of users who buy them in counties or towns will continue to increase.
Li Dongling looked at the people present, "Starting tonight, the advertising will be fully launched. No matter what happens tomorrow, the Shenzhou digital cordless phones will go on sale!"
No matter whether Siemens will also sell the phone tomorrow, deliberately Let’s have a mid-range battle with Shenzhou. The Shenzhou phone is ready to go on sale.
To a certain extent, digital cordless phones are the battle for Tanglin Hi-tech to gain a foothold. If we fight an upright battle with a giant company, we will lose. This does not mean that Tanglin Hi-tech will really survive. There is still a large amount of cash flow in Donglin Hi-tech's account, which is enough to pay current employees for several more years.
The key point is that after this failure, Tanglin Hi-Tech will have a fear when facing overseas giant companies. If it wants to go overseas again, it will be a year of monkey and horse. It is possible that the failure is not a product. But several years were ruined!
In a community in Yanjing, Feng Miaoyu of Yanjing Business News was running errands and sitting on the sofa, watching TV series. Halfway through the TV series, advertisements began to appear, and Feng Miaoyu also knew why.
Now domestic TV stations have begun to take responsibility for their own profits and losses. Major TV stations and newspapers are all trying their best to attract advertisements. CCTV has set up an advertising department specifically to promote advertisements. Feng Miaoyu also heard that the newly appointed advertising department of CCTV Director of the department, we are going to create some kind of Biaowang advertisement. Anyway, what we are doing now is very loud and invitation letters have been sent out to all the well-known companies in the country.
Feng Miaoyu knew that there would only be more and more advertisements on TV stations in the future. When Feng Miaoyu was about to get up when she saw the advertisements on TV stations, an advertisement suddenly appeared in front of her eyes.
Different from other advertisements, it starts with handsome men and beautiful celebrities posing in various poses, and then the background music touts the product.
The commercial that Feng Miaoyu saw started with a brightly dressed man with glasses. For some reason, when she saw this man, Feng Miaoyu felt full of joy and she couldn't help but want to laugh.
The plot of the commercial is very fast. The man with glasses is holding flowers and standing in a phone booth, seemingly waiting for a date call.
At this time, the phone rang, and the man answered the phone happily. However, as soon as he picked up the phone, the man's face changed and his voice dragged out impatiently, "Little sister... call."
Then there were several more phone calls, and the man with glasses used the same tone again, "Mom... call." After several phone calls, the man's face was full of disappointment and he threw the phone back. But in an instant, he I saw my girlfriend's phone number on the caller ID, and then I hurriedly jumped to catch the phone that was about to land.
The noise stopped suddenly, and then a voice appeared, "You can see the incoming calls, Shenzhou digital cordless phone." After this slogan, the screen returned to the man with glasses, "Hey, Xiaoli Huh?”
Seeing this, Feng Miaoyu finally couldn’t help laughing. She watched the entire commercial. Feng Miaoyu had never seen such a nonsensical, humorous and funny commercial before. But after laughing, Feng Miayu found that she really remembered the brand "Shenzhou".
Seeing this brand, she, who works in Yanjing Business News, certainly knows that Shenzhou is competing with Siemens for the digital cordless phone market. Although she has no contact with Shenzhou Phone and the parent company behind it, Dongling Hi-Tech. Yes, but I have some feelings.
Dongling Hi-tech's electronic pet machine was selling like crazy overseas. It was Feng Miayu who first reported it through the Yanjing Business Daily. The Yanjing Business Daily gained a huge sales volume, and Feng Miayu's status in the newspaper also improved a lot. .
But looking at the advertisement in front of her, Feng Miaoyu just sighed. If she hadn't met Siemens, she felt that the Shenzhou phone might have sold well, but now it can only be sold in China, and she wouldn't It is believed that Shenzhou can challenge Siemens overseas.
Tonight in China, as well as TV users in Hong Kong, Bangzi, Japan, Singapore and other Southeast Asian regions, all saw the advertisement placed by Shenzhou Phone.
There are two commercials in total. In addition to the one Feng Miaoyu saw above, there is also another commercial, which also shows the man with glasses in the commercial. He went out to pick up the express delivery, but the door was blown by the wind. The door was closed and people were locked out, but this time the man with glasses did not panic at all. He sat on the courier and calmly took out a Shenzhou phone and called his family to send the key back.
Two commercials, one makes people remember the Shenzhou brand, and the other allows those who see the advertisement to clearly understand the characteristics of the Shenzhou phone, which is compact, easy to carry, and does not require a phone line. At home, even in your pocket!
The release of the two commercials almost stood out among the stereotyped advertisements. Not only in China, but also in the foreign advertising industry, it attracted a lot of attention. It was the first time that people knew that advertisements could be shot like this. .
In Europe, the commercials produced by Tanglin High-tech with Ronaldo have also begun to be released on TV stations in England, Germany, France, Italy, the Netherlands and other countries. The first batch of Shenzhou Phones will enter the market in these five regions. ......
“What do you mean, Metro and Carrefour are unwilling to cooperate with Shenzhou Telephone?!”
Zhang Ao, who came to Europe, has lost weight in the past few days. After a while, after hearing the words of Lu Chao, the person in charge of Europe, he couldn't help but asked angrily.
Lu Chao gave a helpless smile. The difficulty of the work here was beyond his imagination. Facing Zhang Ao, he could only say helplessly, "The directors of several major shopping malls in Europe don't think Shenzhou phones can be sold here. It may also be due to the influence of Siemens that they are temporarily unwilling to let Shenzhou Phone enter their retail stores!
In addition, our manpower is far from enough, whether it is sales or after-sales maintenance, Siemens is The professional sales team, sales staff size and experience are all better than ours..."
Siemens' home appliance business is now quite strong. Several major chain brand shopping malls in Europe are not willing to pay for Shenzhou Telephone. , and offended Siemens. Even though Siemens did not explicitly say that they would not be allowed to cooperate with Shenzhou, several major shopping malls still tacitly refused to sell Shenzhou phones in their shopping malls.
Zhang Ao stood up with a fierce look on his face, "What the hell is a professional elite? My grandfather even fought against the elite coalition forces headed by America back then. He can't be like me. If you are a coward, I will fight against the elites!”
“Big shopping malls can’t cooperate, so you ask people to find Wande City, Media, Saturn Electric City, as well as local ones in Germany, France, and Italy! As long as a small shopping mall is willing to sell Shenzhou phones, if you sell one, you will be given a commission of thirty dollars!”
The Shenzhou digital cordless phone came across the ocean to Europe. The costs, transportation fees, warehouse fees, and advertising fees all add up. The selling price is US$150, and the profit is about 45%. This is mainly due to the low domestic labor costs, otherwise the profit will be It's still going to fall a lot.
That is, selling a Shenzhou phone for US$150, the profit is about US$67. Now in order to distribute the goods, almost half of the profit has been given away. For one Dongling Hi-Tech phone, only US$24 is left. % profit.
But no matter how much the profit is, the prerequisite is to sell the machine. If you keep it in the warehouse, you won't make a penny!
When Lu Chao heard that he would be given a commission of thirty dollars for selling a Shenzhou phone, he couldn't help but swallow his throat. The price was really too high.
"Would you like to report to the headquarters..." Lu Chao couldn't help but said to Zhang Ao.
"Before coming here, Brother Li has already told me that I will be solely responsible for the sales of Shenzhou Phones in Europe. He told me that even if the profit this time is only 5%, we will continue to fight with Siemens!"
Zhang Ao Xiang Lu Chao said, "You have people contact those shopping malls and ask them to sell Shenzhou phones in their stores. In addition, find ways to contact people studying in Europe in China, people studying in Europe in other countries, or people living here. All is fine.
As long as they are willing to sell and promote Shenzhou phones, they will give you the same commission, and if you sell a machine, they will pay you thirty dollars, and the settlement will be made on the same day!”
For domestic students studying in Europe, Although there are not as many as in America and Japan, there are definitely some. It is better to do sales and after-sales services for Shenzhou than to wash dishes in restaurants to earn living expenses!
“Go and call all the sales staff!”
Lu Chao built an office here and recruited a lot of sales staff. After a while, about thirty people stood in front of Zhang Ao.
Looking at the group of people standing in front of them, they all had frustrated and indifferent expressions. It was obvious that they all believed that there was almost no chance of winning the battle between Shenzhou and Siemens, and they had no desire to fight.
Zhang Ao looked at the group of people in front of him and signaled Lu Chao to bring a big bag over, then opened the big bag and poured all the contents on the table. Suddenly, a group of people appeared. In front of me is a small pile of money consisting of US dollars, pounds, marks and other currencies!
“I don’t care where you come from, what race you are, or what you think, I just want you to sell Shenzhou phones to me starting from tomorrow!
No matter you Sell it yourself, or find someone to help you sell it. The person who sells the most machines tomorrow will not only get a commission of 30 US dollars per machine, but also a bonus of 5,000 US dollars. If he can maintain the first sales volume for two consecutive days, he will get a 1 Bonuses of 10,000 US dollars, 20,000 US dollars in three days, and 100,000 US dollars in bonuses for those who sell first in five days. If you can maintain the first sales volume continuously and get the highest sales volume in the month, then I want to congratulate you, you will get five A bonus of one hundred thousand dollars, and I will apply to the headquarters for another Beetle car!”
Zhang Ao pointed to the small pile of money at hand and shouted to the people in front of him. The sales staff in front of him were silent at first, and then suddenly boiled like water poured into boiling oil.
(End of this chapter)