Chapter 97 Offensive and Defensive Changes
Standing among the sales crowd, Joseph felt longing for the first time in his life as he looked at the small mountain of money.
The sales staff who can be recruited by Lu Chao are definitely not sales elites. Joseph, for example, has never worked in sales before. He used to work as an employee in a small company. After that company closed down , just happened to be recruiting for the European branch of Tanglin Hi-Tech, and Joseph ran in.
In the past, Joseph's life basically followed the rules. From college to work, it was always ordinary. He never thought that he would one day make a fortune or anything. But this time when he faced the mountain of money in front of him, , he was a little shaken!
Not just Joseph, although all the sales staff present are from various European countries, the current monthly salary in major European countries such as England, Germany, Italy, France, etc. is about 1,500 US dollars. The average salary is the average salary. The income of ordinary people in most countries cannot keep up with the local average salary. This is the same all over the world.
When there is a mountain of money exceeding one million US dollars in front of you, the visual impact is too strong for people in Europe and North America who have no deposits at all and most of them rely on credit cards to make money!
Whether Europe or North America is a money society, the role and influence of money here will be infinitely magnified. If there is a chance to get half a million US dollars a month, what will happen? reaction? !
Standing next to Zhang Ao, Lu Chao could clearly feel that the group of people who were scattered just now had wolf-like looks in their eyes.
“Are you telling the truth?!” Rodelia, a middle-aged man from Bulgaria in Eastern Europe, asked Zhang Ao with a trembling voice.
Since the fall of the bear, Eastern Europe has been experiencing constant turmoil. Many people have begun to go to Western Europe to seek a living. Those skilled engineers, teachers, academic staff, etc. can easily find jobs in Western Europe. But middle-aged people like Rodria and others are not so lucky.
Rodria was lucky to be recruited into Tanglin Hi-tech's European office. Many of his fellow villagers could not find jobs at all and could only survive on relief food. Can't get it.
“You can find a lawyer to do notarization, and the bonus of 500,000 yuan will be deposited in the bank and will be paid out when it is due!”
Hearing Zhang Ao’s words, more than 30 sales staff no longer had any doubts, and their eyes were filled with excitement. They all showed their desire for money, and a bonus of half a million yuan was much more useful than how much poisonous chicken soup they were fed.
“So, no matter who it is, they can get a commission as long as they sell Shenzhou phones?!” Another person in the crowd asked.
“It is reasonable and legal, so that users are willing to spend 150 US dollars to buy a machine,” Zhang Ao emphasized specifically, “On this basis, whether you sell it or find someone to help you sell it, As long as you sell the machine and get the money back, the commission will be distributed immediately!”
Hearing Zhang Ao's emphasized words caused a burst of laughter below, but this also made many people below start to get excited. How many machines can one person sell until he is exhausted? If he mobilizes relatives and friends to sell, not only can he get commissions, but also Possible $500,000 bonus!
"Is this...useful?!" Lu Chao looked at the sales staff leaving one after another, and couldn't help but ask Zhang Ao, how can a group of wild sales staff defeat Siemens? An experienced and professional sales team, he really didn’t know.
"Do you have a better way?"
Zhang Ao glanced at him and said. Lu Chao was speechless when he was asked. He now understood what Ren Yuefeng felt at that time. My mood is that these people from the mainland are really wild in their ways and don't follow the routine at all!
In the morning, Frankel woke up from his small villa and came to the living room in his pajamas. Milk and bread had already been prepared there.
As usual, Frankel turned on the TV while eating, and first tuned to the sports channel. Germans love football, and Frankel is no exception. Even if he doesn't have time to play football now, he will go to watch the game if he has time. At the end of the day, I will also pay attention to football news every day to know the latest news in European football.
As soon as he took a bite of bread, Frankl heard a name that he hated.
“Last night in the Eredivisie, PSV faced off against the previous Eredivisie champion Ajax. Ronaldo, the 18-year-old forward who played for Eindhoven, scored a hat trick. PSV won with five A better record than the last Eredivisie champion!
Ronaldo had a superstar moment in this game. His performance last night broke all doubts. , Let people know that he is indeed worthy of eight million US dollars in endorsement fees!”
Frankel was dumbfounded watching the highlights of Ronaldo on the court last night. It can be said that he went crazy. All the anger was poured into the Ajax team. Perhaps Ajax was stunned, and the defense was almost penetrated by Ronaldo alone.
Ronaldo's death pendulum pass was shown to the world for the first time. Ajax was passed by Ronaldo one by one from player to goalkeeper.
In this game, Ronaldo pulled out his arsenal and used them all. Especially when faced with the pursuit and interception of four Ajax players, he shot a long shot and broke through the entire defense line. It directly detonated the stadium.
The ratings of last night's game hit a record high in the Eredivisie for several years. The media and fans who were originally prepared to watch the game went completely crazy, and many even became his fans directly.
When he saw Ronaldo celebrating by "making a phone call" every time he scored a goal, Frankel's eyelids couldn't help but twitch a few times. This was an advertisement for Shenzhou Phone. !
“Damn it!”
Frankel didn't care about eating anymore and quickly picked up the phone and called out. He didn't know how the Shenzhou phone found a player like Ronaldo. He was obviously not very famous before, so why did the game explode last night? He couldn't help but curse secretly, thinking that Shenzhou Phone was just unlucky.
After making several phone calls and hearing that European retail giants such as Carrefour and Metro did not allow Shenzhou Phone to enter sales, he breathed a sigh of relief. With Ronaldo's performance last night, if Metro and others today Frankel simply could not imagine the consequences of shopping malls selling goods to Shenzhou Telephone.
But now no shopping mall is willing to sell the Shenzhou Phone. Even if Ronaldo influences more viewers and makes them want the Shenzhou Phone, but they have no chance to buy it, the advertising will be in vain.
"Notify the retailers and Siemens that they can give them another 2% profit, but the Shenzhou phone must not be put on the shelves for sale!"
After returning to Siemens, Frankel The head of the marketing department was called over and warned in a worried voice that he did not want to give Shenzhou a chance to call.
The digital cordless phones of Shenzhou and Siemens are on sale at the same time today. However, Shenzhou is on sale in mainland China, Southeast Asia and Europe at the same time, while Siemens is mainly concentrated in Europe. However, in the European market, if you enter the chain stores such as Metro, Carrefour, and Media When you go to a retail store, you will see Siemens digital cordless phones on the counters and shelves. As for the Shenzhou phones, you can't see them at all!
“From a technical point of view, Shenzhou’s machine is indeed independently developed by them. It may not be as stable as ours, and its call range is also smaller than ours.
But it has a message function, Caller ID, reject function, number recognition, time display, alarm, etc. are indeed many more functions than ours!”
Siemens engineers dismantled one and finally got it from one company. Shenzhou phone bought at a small mall.
After dismantling it, a Siemens engineer was a little surprised after looking at the Shenzhou phone. The technology of the Shenzhou digital cordless phone is not very advanced and cannot surpass Siemens, but the workmanship is very solid and has Several designs made this Siemens engineer's eyes light up.
As for functions, the Shenzhou Phone cordless phone has many more cordless phones than Siemens. Another point the engineer did not mention was that although he was not a professional designer, he looked at the white model of the Shenzhou phone. , seems to be a little more eye-catching than his own black machine...
Frankel's face was a little unsightly. Technically, Siemens was not far ahead of Shenzhou. He snorted coldly, "What users need is a It’s a phone that doesn’t require so many bells and whistles!”
“What about the patent? Does Shenzhou Phone use our patent?” Frankel asked the most concerning question.
The engineer shook his head, "More detailed disassembly and testing need to be carried out in the laboratory, but from what I have seen now, there may be some differences between Shenzhou and Siemens on some parts. There is a technical dispute, but there should be no intentional infringement of Siemens patents."
Frankel's face changed slightly and he said coldly, "Continue to dismantle it!"
...
In the newspaper office of Yanjing Business Daily, when Feng Miaoyu passed by an editing station, she saw several editors gathering together and talking about something. She didn’t pay attention to it at first, but when she heard “Shenzhou, Siemens, When she heard the words "miserable failure", she couldn't help but stop.
"What happened?" Feng Miaoyu couldn't help but ask.
The editor was in charge of editing news reports in Europe. He took out a manuscript that had not yet been published, handed it to Feng Miayu, and said with regret, "Shenzhou Telephone, defeated Europe miserably!"
< br> "The professional statistics agency in Europe announced the sales of Shenzhou and Siemens on the first day in Europe. Siemens sold 5,500 machines yesterday, with sales exceeding one million US dollars. As for Shenzhou... in Sales in Europe were less than 500 units on the first day, which was almost a complete failure!”
A sales gap of ten times on the first day, this is not a disastrous defeat, so what is it? Feng Miaoyu looked at the manuscript in her hand and could only sigh.
After the first day of sales, Tanglin Hi-Tech has not yet announced the sales volume, but good news has already been reported by the media. Shenzhou Phone sold almost 4,200 units on the first day!
It seems that a lot of units were sold, but nearly 3,700 Shenzhou digital cordless phones were sold in mainland China and Southeast Asia. Only 500 units were sold in the European market. That’s it. Maybe there is still moisture, because Shenzhou phones are mostly sold in small shopping malls in Europe, and sales statistics are not accurate.
“Shenzhou Telephone, a disastrous defeat in Europe, Donglin Hi-tech suffered a waterloo at sea!”
When the Yanjing Business Daily and other media began to report, soon the economic channels of domestic TV stations, newspapers, Magazines, etc., began to report on this result. In fact, the outside world was not surprised by this result, and had even expected it. However, it was such a disastrous defeat and the nearly ten-fold gap between the European market and Siemens, which still made people sigh.
As soon as this news came out, many people jumped out and started to pursue and attack Donglin Hi-Tech, including those who had been slapped in the face because of the popular sales of electronic pet machines abroad and had to go into hibernation. Time also jumped out.
“I have long said that domestic companies should not aim too high. A temporary fluke is not the reason for success. Facts have once again proved my point. It is a pity that Shenzhou called, but unfortunately, when Siemens’ When digital cordless phones began to be sold overseas, it was when Shenzhou Phone collapsed!
Facts have proved that domestic brands are indeed not as good as the world's established giants! Of course, Tiancheng Trading Company is willing to become an agent for Siemens phones, so that domestic users can enjoy the experience brought by the world’s high-end products!”
Wang Tianan, the owner of Yanjing Tiancheng Trading Company! , appeared in front of the media again, expressed regret for the Shenzhou Phone, and even hinted that his Tiancheng Trading Company would introduce Siemens digital cordless phones to the country.
After Wang Tianan, another media commentator, Yan Lixiang, who had criticized Li Dongling and Dongling High-tech after his interview, once again published his comments in the newspaper.
"Eight million US dollars in foreign exchange was wasted overnight. How many shirts and how much leather do you need to sell to make it back?!
Even if this is earned by Tanglin Hi-Tech, but Is it okay to waste foreign exchange at will? How much advanced technology and equipment can be purchased with this foreign exchange? Just spend it on Shouldn't an advertising spokesperson reflect?
The failure happened faster and more violently than I expected. The management of Donglin High-tech has been blinded by a success that should not belong to them. , I think the management of Donglin High-tech should reflect on it, and even some of the main persons in charge should You should step down and calm down!
At this stage, domestic companies should learn from Japan and other overseas companies with an open mind. If necessary, Tanglin Hi-Tech should even introduce foreign investors. It is convenient to introduce foreign advanced management systems and management experience, and should not be unrealistic. Foreign brand companies are against each other!”
Yan Lixiang’s criticism was very sharp, and he even pointed the finger at Li Dongling, claiming that Dongling Hi-tech was just a grassroots team that had only won twice by chance, and then the sky was high and the sky was high. As a result, after meeting a real opponent, he was knocked back to his original shape in one go.
Yan Lixiang’s suggestion is to let the founder Li Dongling and all the senior executives of Dongling Hi-tech leave quickly so that they can no longer harm Dongling Hi-tech. Finally, foreign companies can be introduced to lead Dongling Hi-tech on the right track. way!
In the past, no one would have cared about Yan Lixiang’s comments. But now, faced with the fiasco of Siemens, many people have finally raised their ambition to compete with foreign brands. , was beaten back again, and the idea that domestic brands were hopeless was once again rampant. His proposal was recognized and supported by many people.
For a time, there was a strange buzz in the country. Even though Tanglin Hi-Tech was still making money, the Silver Sable mouse was still the standard for domestic computers, with annual shipments expected to reach more than 300,000 units.
Obviously, electronic pet machines are in short supply at home and abroad, and they contribute a lot of foreign exchange and revenue to Tanglin Hi-Tech every day.
Obviously, the sales of Shenzhou digital cordless phones exceeded 4,200 units on the first day, with revenue exceeding US$630,000, equivalent to over RMB 5 million. How many domestic companies can achieve revenue exceeding 100,000 yuan in a single day? Five million yuan? !
But in this public opinion, Tanglin Hi-Tech seems to have suffered a disastrous defeat and is about to die. If Li Donglin does not leave Tanglin Hi-Tech, and if Tanglin Hi-Tech does not introduce investment from foreign companies and does not hand over management to foreign companies, it seems that there will be no hope at all. Saved the general!
Looking at the overwhelming reports in the media and the criticism of Dongling Hi-Tech from all angles, Li Dongling even saw that some media began to summarize the failure of the Shenzhou Telephone Battle to go to sea. , as if the defeat was really decided and there was no possibility of a comeback.
Seeing these public opinions, Li Dongling shook his head. This may be the trend of this era. When he succeeds, whether it is the media or society, there will be countless praises and flowers, which can lift a person to the sky.
But when he fails, he will also experience what hell feels like, and countless abuses and curses will be swept away.
People in this era are too eager to be recognized, but they are also unconfident and even sensitive. Especially when facing foreign companies, celebrities, and culture, this emotion is infinitely amplified. Before As powerful as Dongling Hi-Tech was in boasting, it is now being belittled in a more violent way!
"Don't worry about the voices in the media, they don't know the truth at all..."
The surging public opinion caused Donglin Hi-Tech to receive constant calls from the media. Yao Luoying was worried and ran over. He said to Li Dongling worriedly.
Li Dongling smiled, "The game is not over yet, why should you worry? This game is far from over yet!"
Yao Luoying looked at Li Dongling in surprise, not knowing that he was What does it mean? But looking at Li Dongling, it seems that he is not ready to give up the European market!
The public opinion outside is overwhelming, and the media in Hong Kong, Japan, Bangzi and other places have also begun to report on the "asymmetric" war between Shenzhou Telephone and Siemens in Europe.
However, black and red are also red. Although there is constant public opinion in the media, the popularity of the Shenzhou brand in Southeast Asia has been completely established.
However, Donglin Hi-Tech did not respond. It continued to promote and promote Shenzhou phones, and even began to regularly ship machines to Europe.
......
Joseph rang the doorbell of a house, and a young woman came out. Seeing this, Joseph immediately said, "Excuse me, madam, I am a salesperson from Shenzhou Telephone. Recommend this to you..."
"Bang!"
Before he finished speaking, the door was closed. In the past three days, Joseph didn't know how many times he had been rejected. At first, he was a little disappointed, frustrated, and helpless, but now these emotions have disappeared.
After being rejected, regardless of whether the people inside heard it or not, Joseph still said to the door, "If you decide to buy a Shenzhou phone or perform after-sales maintenance, you can call our company's phone number. We guarantee 48 We will solve the problem caused by the telephone within hours!”
After saying that, Joseph left. After Shenzhou Phone went on sale, Joseph came out to sell it. Of course, he didn’t have to come out, but Who can watch indifferently when seeing others selling their machines for commission, or even getting bonuses of US$5,000 or US$10,000 a day? !
Zhang Ao did not break his promise and really paid the bonus. In the past three days, it was Rodria who sold the most machines every day. In these three days, not counting the commission from selling the machines, Rodria got the bonus alone. It cost 35,000 US dollars, which is almost equivalent to the income of a middle-class British family for two years!
Joseph saw that Rodria guy was like a mad dog, selling Shenzhou phones door to door in the streets and alleys of London every day, and even let his family and dozens of ethnic minorities from Bulgaria, Let’s all promote together! For those Bulgarians who came to London, there were no suitable serious jobs at all. Even washing dishes and doing hard labor might not be their turn. At this time, they could earn commissions by selling Shenzhou phones and suffer cold looks. What, it’s nothing to be rejected, and it’s nothing to run with weak legs. Can it be compared to being hungry? Does it make them more desperate to see their family members go hungry?
Even if you only sell one Shenzhou phone every day, you can get a commission of thirty dollars, which can feed the whole family for a day. This is enough for the ethnic groups in Rodria. .
Those salesmen at Siemens are selling for salary and performance, but for the Rodria ethnic group, selling Shenzhou phones is related to whether the family can eat. The two concepts are completely different. It’s different, the latter is really trying his best!
After leaving this house, Joseph rang the doorbell of another house. The person who opened the door was a big man covered in tattoos. He saw a big man who was more than a head taller than him and covered in tendons. Joseph I couldn't help but become nervous.
“What’s the matter?!” The tattooed man asked Joseph impatiently.
Joseph was nervous for a while and said bravely, "I am from Shenzhou Telephone Company. I recommend you a..."
"Come in!" After hearing what Joseph said, the tattooed man raised his head and asked Joseph Enter the house.
After entering, Joseph saw that there was nothing like the scene he imagined. A group of big men were holding guns and smoking contraband. On the contrary, the inside was very clean. The photos hanging on the walls were all tattoos. Photos of men participating in competitions.
“Are you a rugby player?!” Joseph asked the man involuntarily.
“Yes!”
The tattooed man had a proud look on his face, obviously very proud of his profession, and then asked Joseph, "Can this thing really allow me to answer the phone during the backyard barbecue party?!"
" Yes, I guarantee that the signal can be received as long as it is within a range of 350 meters. Our Shenzhou digital cordless phone has specially designed call confidentiality performance, which makes calls much more secure and confidential than ordinary landline phones, mobile phones and other equipment!”
“Install one for me!”
Hearing that he wanted to buy and install a machine, Joseph didn’t even react for a moment.
"What, is there a problem?!" The tattooed man saw Joseph's expression and couldn't help but frown and asked.
"No, no, I'll install it now!" Joseph took out a Shenzhou phone from the bag he was carrying and started to install it.
More than half an hour later, Joseph walked out of the house and looked at the money in his hand, as if he was dreaming. In just a short time, he got a commission of thirty dollars. You must know that he was in the small shop before. When I work in a company, my daily salary is only over fifty US dollars!
Looking back, Joseph walked towards the next house firmly.
Like Joseph, it was not just Rodria and a group of sales staff from Tanglin Hi-Tech's London office who were selling the Shenzhou Phone.
If you go to some universities in London, you will see a lot of people carrying the same backpack as Joseph and a jacket with the Shenzhou Telephone logo printed on it during get out of class. It started to promote Shenzhou phone.
At first, only people from mainland China who studied in England were doing sales after class, but soon, there were international students from other ethnic groups, and they started to do sales by Shenzhou Telephone, because doing this is really better than washing dishes. To make money, you need to wash dishes as many times as you like, and make as many bald hands as you can to earn thirty dollars. But if you are lucky, selling Shenzhou phones, you can earn more than thirty dollars a day, or even double it!
The first people who started to popularize Shenzhou phones were the families of lecturers, professors and other school employees in major schools in London. Because there were so many people selling Shenzhou phones to them, it was difficult not to install them.
One week after the Shenzhou phone went on sale, the shipments of phones from mainland China to Europe suddenly began to become more frequent. First, they were shipped across the ocean and shipped by ship, and then, under a rush, they began to be shipped directly by air. !
At this time, the Shenzhou Phone was still not available for sale in large shopping malls such as Carrefour and Metro. However, in London and many cities in the UK, the sales of the Shenzhou Phone suddenly began to increase.
The same scene is happening not only in England, but also in France, Italy, the Netherlands, and Germany, the home base of Siemens.
It all started in local universities. The number of users installing Shenzhou digital cordless phones increased suddenly, and then spread to all corners of the city!
“We need to formulate sales target groups, accurately place advertisements, and the sales team will cooperate with more customers...”
In the conference room of Siemens Telephone Division, Frankel was listening to the advertising department The person in charge is formulating a promotion plan.
Frankel is in a very good mood. In the past half month since the sales began, the sales of Siemens digital cordless phones have continued to hit new highs. The daily sales volume has increased to 9,300 units. It is already 10,000 units away from the daily sales. Just around the corner.
By then, monthly sales will exceed 300,000 units, which means that Siemens’ digital cordless phone sales will begin to enter its peak sales period!
In the past few days, Siemens' stock price has risen. This has a lot to do with the sales of Siemens phones. Obviously, investment institutions have recognized the sales of Siemens digital cordless phones, which made Frankel stand out in front of Superior and the Siemens board of directors. , a big wave of face.
While the meeting was going on, an assistant hurried in and said something in Frankel's ear. Frankel seemed not to hear clearly and subconsciously asked, "What did you say?"
The assistant glanced at the people in the conference room and said helplessly to Frankel, "A third-party data statistics company issued an announcement that the daily sales of Shenzhou phones in various European countries exceeded 5,000 units!"
"How is this possible?!"
Frankl, who hurriedly ended the meeting and left only a few supervisors, was annoyed and angry, but also panicked about being stabbed in the back. He asked his assistant, "Yes Which shopping mall will start cooperation with Shenzhou Telephone? ”
Frankel thought it was some big shopping mall such as Metro, Carrefour, Media, etc., and started cooperating with Shenzhou Telephone.
“It is not a big shopping mall. Shenzhou Phone is still sold in small and medium-sized shopping malls. In addition, there are offline pushers to promote it. Shenzhou Phone is also bundled with electronic pet machines. As long as you buy a Shenzhou Phone, you will get an electronic pet machine for free. Pet machine!"
Hearing this, Frankel felt like he had heard a joke, "Fuck, door-to-door sales?"
This is a door-to-door sales promotion! This thing is not a new thing. There are American companies in European countries, and they used this thing for sales in the early years. It still exists now, but it is no longer a mainstream promotion model and has long been abandoned by big companies such as Siemens.
Because the efficiency of door-to-door sales is a bit lower than the new generation of TV advertising sales and telephone sales. Of course, the most important point is that the cost of local promotion and door-to-door promotion is extremely high. There are many salespeople, and the salary alone is a large expense every month.
Big companies in Europe and North America are all profit-seeking, and they have to earn even a cent. Giving a lot of money to local promoters is more uncomfortable for big companies than killing them. Keep the money for Wouldn’t it be nice for the board of directors to pay dividends? !
"How many sales people do they have, how many people can they support?!" Frankel felt that his mind was confused at this time, and more importantly, he was already a little panicked. He couldn't imagine, What would happen if Siemens Telephone really lost to Shenzhou?
“I don’t know!”
The assistant shook his head and said, seeing Frankel’s glare, he quickly said, “I really don’t know, except for the professional sales staff on the Shenzhou phone line. , and also hired many part-time salespeople, especially international students from university towns, and many immigrants from Eastern Europe!”
“They did not pay fixed salaries to these part-time workers, but gave them bonuses. If you sell a phone, you will be given a commission of thirty US dollars. In addition... I heard that Shenzhou is also promoting sales bonuses in England, Italy, including our Germany. The person who sells the best that day can get five thousand US dollars. The person who sells the most Shenzhou phones that month The sales champion will receive a reward of US$500,000..."
"Thirty-dollar commission, are they crazy?"
Frankel was dumbfounded when he heard this. A thirty-dollar commission for a machine and a bonus of half a million dollars for monthly sales really made him It feels so crazy. The price of Shenzhou phones is similar to that of Siemens phones, but the cost is much higher than that of Shenzhou, mainly labor. Now Shenzhou actually sells a phone and gives a commission of thirty dollars. This is beyond Frankl's expectation. .
Hearing this news, many executives of Siemens Digital Cordless Phone Division also became a little anxious. One executive said to Frankel, "Should we also increase commissions and hire more salespeople?" ..."
Halfway through, he couldn't go on. No matter what happens, Siemens will never give a commission of thirty dollars to the person who sells the machine. Frankl dared to follow When Su Biluo said this, he had to get out immediately, because he could not explain to the board of directors that all the money belonged to the Siemens board of directors!
“We have the most professional sales team, how can we not beat a bunch of newbies?!”
Frankl said bravely, also to cheer himself up, "Increase advertising efforts, and give a part of the profits to the retail stores, so that they can increase their promotion of Siemens!"
Human beings have always been willing. Chasing hot news, but few people are willing to pay attention to the follow-up of hot news. Fish's memory is only seven seconds, and people can only pay attention to a certain news for half a month at most.
The sales volume of Shenzhou phones on the first day in Europe was less than 500 units. The media reported overwhelmingly that after Tanglin Hi-Tech and Shenzhou failed miserably in Europe, there were no more reports.
However, Conaz, a European market research consulting firm, has become interested in the war between Shenzhou and Siemens in the field of digital cordless phones.
“Shenzhou digital cordless phones have sold more than 5,000 units in a single day in five European countries including Britain, Italy, France, the Netherlands, and Germany!”
This sales statistics of Conaz attracted the attention of some European media who had previously reported the news about Shenzhou and Ronaldo, but they only paid a little attention to it and did not pay much attention to it.
But from that day on, Conax Consulting reported the sales of Shenzhou and Siemens every day, and even sent a large number of people to count Shenzhou's sales.
On the 19th day after the launch of Shenzhou, Conaz announced, “Yesterday’s sales of Shenzhou digital cordless phones exceeded 6,500 units, and the daily sales gap with Siemens has narrowed to less than 3,000 units. Department! "
Twentieth day of sale, "Today, Saturn Electric City has reached a cooperation with Shenzhou Telephone. This is the first time that a large chain electrical appliances mall has reached a cooperation with Shenzhou Telephone in the European market. The sales volume of Shenzhou Telephone has exceeded 7,800. One hundred units!”
“The daily sales of Shenzhou Phones exceeded 9,000 units. In the European market, Shenzhou Phones began to explode. Because of the excellent sales team and after-sales maintenance team, sales in non-London, Paris, Rome, etc. In big cities, the popularity of Shenzhou Telephone has begun to exceed that of Siemens! ”
"Shenzhou Phone was the first in Europe to surpass Siemens in selling over 11,000 units in a single day, with global sales exceeding 17,000 units, and single-day sales exceeding US$2.55 million!"
Dangke Nast once again reported on the Shenzhou Phone. When daily sales in Europe began to overtake Siemens, it finally attracted the attention of various European media.
“Siemens is losing the market of 197 million households in Europe!”
The London Financial Times suddenly reported with a sensational headline, “Before the Shenzhou Telephone, all companies in Europe believed that the There is no market for the sales method of door-to-door sales, but Shenzhou Telephone has proved with facts that this method is still not outdated!
Shenzhou Telephone is building a strong sales force by using high commissions! Teams, from professional salespeople to overseas students, from unemployed people to Eastern European immigrants, and even housewives, promotion among acquaintances is becoming Shenzhou's most important promotion method.
Where Siemens has not noticed, the European offline market has begun to be occupied by Shenzhou phones. If Siemens fails, this will be a classic textbook in MBA business schools. Never underestimate any opponent. Until he fails, Before going down! "
"Now we can finally announce that Ronaldo is not an advertising endorsement poison, and Shenzhou phone sales have surpassed Siemens! ”
The Dutch Telegraph and other football media also reprinted these reports. After the sales of Shenzhou Phone were released on the first day, Ronaldo was criticized as an advertising endorsement poison and a brand killer. Anyone who asked him to endorse a brand would be ruined. Next, even if Ronaldo performed bravely on the court, other companies Looking for Ronaldo to endorse is daunting, but now, these rumors seem to be broken
When various media began to report that Shenzhou Telephone surpassed Siemens, Metro, Carrefour, Wonder City, and Media. Waiting for large European chain malls or professional electrical appliance malls , I finally couldn’t bear it anymore. The commission offered by Shenzhou Phone was too high. Now the sales volume has exceeded that of Siemens. Selling Shenzhou Phone is more profitable than selling Siemens Phone.
I couldn’t bear it in Wande City! After cooperating with Shenzhou Telephone, other companies including Metro, Carrefour, and Media also took part in the cooperation. I wonder how Siemens will feel about it announcing the launch of Shenzhou phones for sale. If Shenzhou really takes over the European digital cordless phone market, which is a market of 197 million households, how many Shenzhou phones will be sold and how much commission and commission will be charged? Who wants to miss it?
"Single-day sales of Shenzhou Phone exceeded 30,000 units, setting a new daily sales record since the sale of digital cordless phones!"
"Siemens accused Shenzhou Phone of malicious marketing by bundling Shenzhou Phone with electronic pet machines!"
The German newspaper Bild also exclaimed, "Shenzhou Phone sold more than 10,000 units in a single day in Germany, ranking first in the daily sales of German electrical appliances. White goods from Asia are sweeping Germany!"
When When the German Bild newspaper, home of Siemens, reported that Shenzhou phones were selling like crazy in Germany, Shenzhou and Siemens had begun to change their offensive and defensive positions in the field of digital cordless phones. The entire Shenzhou phone business was starting to catch fire in Europe!
Several major chain malls in Europe have begun to sell Shenzhou phones. Coupled with the growing offline sales team and the sales strategy of buying a Shenzhou phone and getting an electronic pet machine for free, Ronaldo continues to make amazing progress on the court. After every goal, he would make a phone call in celebration to advertise Shenzhou. When all of this was added together, what emerged was that Shenzhou phones began to be sold out in Europe!
"Shenzhou Phone has officially entered the European market, with single-day sales exceeding 50,000 units and single-day sales exceeding 7.5 million in the European market, surpassing other brands such as Siemens and becoming the preferred phone brand for European families!"
European Times also began to report on the Shenzhou Phone, "There are also rumors that the Siemens board of directors is very dissatisfied with the sales of Siemens Phones. Because the sales of Siemens Phones are lower than market expectations, Siemens' stock price has fallen, and Frankl may face resignation!"
Mainland media reports on Shenzhou, although the criticism of Tanglin Hi-Tech and Shenzhou is still there, has dropped.
But at this moment, a recruitment advertisement published by Hanxi Pingyang Daily was reported by many media such as Hanxi Provincial Daily, Huashang Daily, Hanxi Metropolis Daily, etc., and suddenly began to go viral in China. , "Shenzhou is openly recruiting staff for overseas offices in Europe and America!"
And then another piece of news came out, "The monthly sales of Shenzhou phones in Europe exceeded 240,000 units. Amount exceeded 36 million US dollars, creating Huaguo Electric’s best sales volume in Europe”
(End of this chapter)