Chapter 98 The King’s Flag Changes at the City Wall
“Shenzhou Phone defeated Siemens in the European market and became the most popular telephone brand in the world!”
“Single-month sales exceeded 240,000 units. Some Wall Street analysts predict that sales of Shenzhou phones are far from reaching their peak. It is expected that in the next three years, more than 100 million households and companies around the world will replace their landlines with digital cordless phones. Including the addition of new users, the scale of global digital cordless phones will increase. , will exceed previous estimates.
But in the future, Shenzhou Phone will not only face Siemens, but also companies such as America Telephone and Telegraph Company, General Electric, Philips, and Panasonic will join in to compete for digital cordless products. Telephone market! ”
“With the light of domestic production, Shenzhou has created a domestic brand miracle and become the first Chinese company to have an advantage in competing with foreign giants!”
In the Yanjing Business Daily, Feng Miaoyu held up the latest news report published by her own newspaper. The "Light of Domestic Products" was the Yanjing Business News that reported the Shenzhou phone number, but the other reports above were from the Economic News, the Industrial and Commercial News, and the Yangcheng Evening News. , Southern Weekend and other major media reported it.
A month ago, the domestic media reported almost overwhelmingly the news of "Shenzhou's defeat of Europa", but just one month later, countless reports touting Shenzhou's phone began to appear.
Not to mention outsiders, even Feng Miaoyu, a member of the media, was dazzled by what he saw. It really felt like a drama of changing the king's flag at the top of the city.
Last month, the Shenzhou brand was black and red. I don’t know how many people criticized it. Words began to spread that starting a company cannot imitate Shenzhou. They were all ashamed of Shenzhou. The media also concluded that Shenzhou must be overseas. Shenzhou failed several times, but now Shenzhou has transformed into the light of domestic products. It has been sold out in Europe. It has begun to suppress Siemens and has become the banner of domestic brands in one fell swoop. The speed of this ups and downs is really too fast!
I don’t know how the audience feels about eating melons and watching the show. Even Feng Miaoyu, a media person, blushed for the media who had scolded Shenzhou and Dongling Hi-Tech. Although the Yanjing Business News had reported it before, After all, they didn't add insult to injury. At this time, they began to desperately advocate the Shenzhou phone call.
From the moment the news spread to the country, the domestic media industry was destined to explode. This was the first time that a domestic brand had a head-on confrontation with a foreign giant company. It fought head-on and won!
If this kind of scene hadn’t happened before their own eyes, no one would have believed it. Previously, domestic products, such as Little Swans, were exported to Bangladesh and other places to earn foreign exchange, but after all, they never entered Europe. In the markets of developed countries such as America and Japan, they have never fought against recognized giants such as Siemens.
Shenzhou was not only sold to various European countries, but also beat Siemens at its home base. When the media people wrote the Shenzhou news, they felt a surge in their chests, and they were so excited that they wanted to shout out, let alone see it. News man.
Feng Miaoyu flipped through several newspapers, mostly praising Shenzhou, or quoting overseas news reports. As for what happened to Shenzhou in Europe during this month, there were no media reports, so she had no idea. However, she is sure that this month should be a long season for Shenzhou...
"Shenzhou Phone has currently set a new record for overseas sales of domestic electrical appliances, and also created a new record for Asian brands such as Jiriben and Bangzi. Afterwards, it set a new sales record in Europe! ”
While countless major newspapers and tabloids in the country were bombarding the Shenzhou news, the Central Media Economic Channel also made a report, confirming the authenticity of the news. No one doubted that the Shenzhou digital cordless phone was actually sold in Europe. The fact of surpassing Siemens!
It has not yet reached the point where several major domestic home appliance brands can supply the global home appliance market. The most important brands in the home appliance industry are mainly America, Europe, Nippon, or a rising star, Bangzi. , domestic home appliance brands, mainly TV sets, are either fighting each other domestically, or struggling to resist the offensive of foreign brands.
At this moment, news suddenly came out that Shenzhou Phone, also a domestic brand, was going crazy in Europe. This meant that domestic Changhong, Gree, Haier, Hisense, TCL, Konka, Chunlan, For domestic electrical appliance brands such as Little Swan, Xinfei, Rongsheng, Lenovo, and Panda, it is nothing more than a thunderous explosion.
This news is so shocking that the bosses of Haier Zhang, TCL Li and other electrical appliance companies doubted whether it was fake news when they first saw the news. However, many large media still There are reports from the central media to let them know that this news is true.
For a time, all major domestic brand companies were curious about Shenzhou phones. They wondered how Shenzhou could sell phones and beat Siemens head-on!
If we can find the secret, which domestic brand doesn't want to sell its products to Europe and America to earn foreign exchange? Who is willing to engage in domestic infighting every day? !
Under the overwhelming coverage of countless media, attention has been focused on Shenzhou, which has caused Shenzhou's popularity to soar in China. Not only in China, but also in Southeast Asia, Shenzhou's popularity has also soared!
In fact, just like in China, Southeast Asian countries, including Japan and Bangzi, all have filters for the culture, economy, movies, and technological products of Western countries. Western movies and technological products It is very popular in Japan and other places, and it is inexplicably popular. Shenzhou can be sold well in Europe. Although it cannot be said to beat Siemens, its sales volume exceeds that of Siemens, which is enough to attract attention and reports in these places.
Although many people in China criticized Shenzhou in the past due to the media's fanned reports, when it was reported that Shenzhou was selling well in Europe and became the pride of the domestic brand, Shenzhou phones began to be snapped up in China. !
The price of the Shenzhou digital cordless phone in China is 1,200 yuan. In Europe, it is equivalent to three to five days' salary of an employee. The burden is not big, and ordinary families can afford it. , but it’s different in China.
In China, 1,200 yuan is almost equivalent to half a year's salary for a strong labor force. It is really not cheap. However, the domestic sales of Shenzhou phones that day almost doubled several times in one day, reaching an astonishing 20,000 yuan. Four thousand units, with sales of RMB 28.88 million in a single day in China, which shocked the domestic electrical appliance industry. This is domestic users using real money to support Shenzhou! The digital cordless phone market, which was originally ignored, has suddenly become a hot industry in China. Domestic electrical companies including BBK, TCL, Changhong, Haier, Konka, Xiamen, etc. have all announced their entry into the digital cordless phone market.
However, companies such as BBK and TCL actually know that when they enter this industry, they want to take a share of the pie and compete for the second place.
It’s okay to drink soup, but if you want to challenge Shenzhou, there is basically no chance. It’s hard to say abroad, but in China, whenever you mention digital cordless phones, you will probably think of Shenzhou. To a certain extent, Shenzhou is For domestic users, it has transcended the definition of a brand. As long as no one can compete with Shenzhou in the field of domestic digital cordless phones, it will be the same in another ten years!
There have always been some happy people and some sad people in the world, and there has never been a situation where everyone can laugh. Shenzhou has been vigorously praised by the domestic media, and it has even begun to represent the self-confidence of the Chinese people. After being driven crazy by the Chinese people, While robbing, some people couldn't laugh.
"Mr. Wang, domestic computer manufacturers such as Lenovo, 7Xi, Great Wall, Inspur, Shida, Tongfang, and Donghai have all announced the termination of cooperation with our company and refused to purchase computer parts that our company represents!"
" Huh? ”
In Yanjing Tiancheng Trading Company, Wang Tianan raised his head in confusion, surprised by the news, but already expected it.
From silver sables to electronic pet machines to today’s Shenzhou phones, Wang Tianan has been speaking nonsense about Dongling Hi-Tech in the media. He needs to do this. He must overthrow Dongling Hi-Tech, an "alien" in domestic technology. "In this way, the parts and components of the overseas companies he represents can be continuously sold domestically.
But this time, when Wang Tianan vowed that Shenzhou would be defeated and that he would represent Siemens Computers, he was finally backlashed.
When the news that Shenzhou phones were selling like crazy in Europe came back to China, Wang Tianan became a street rat that everyone wanted to beat up. He represented Siemens in a competition with the domestic product brand. Isn't that cheating?
Wang Tianan’s reputation has been completely ruined. No one from the major domestic computer manufacturers dares to cooperate with him anymore, lest they get burned. Wang Tianan is not the only company that represents computer parts in the country, so why bother? Die in a tree.
As for those overseas computer parts companies, they don’t care about Tiancheng Trading Company. Wang Tianan is just a comprador agent for them to enter the country. It has a bad reputation. Just find another agent. , without affecting their sales in the country.
Wang Tianan slumped in his chair. This time, his Yanjing Tiancheng Trading Company will go completely bankrupt. Foreign computer parts manufacturers and domestic computer brands have all abandoned him. Is it necessary for him to exist? Even if the pile of goods in the warehouse cannot be sold, he will have to lose a lot of money!
Media commentator Yan Lixiang is in a similar situation to Wang Tianan. Looking at the news reported in the media, he finds it even harder to accept than Wang Tianan.
"How is this possible? How can Shenzhou defeat Siemens?!"
Yan Lixiang wanted to write a rebuttal, but the impact of this incident on him was too great, making it difficult for him to accept it. , in his expectation, Siemens should not just crush Shenzhou in one go. How could Shenzhou make a comeback against the wind and suppress Siemens?
"It must be impossible. Shenzhou must have been manipulated. It is fake news..."
Yan Lixiang wanted to write this, but the reports from the Central Media, the Industrial and Commercial News, and the Economic News were all in front of him. One media can cover up Shenzhou Telephone. It is impossible for all of them to be bribed by Shenzhou Telephone. There are also some newspapers that carry news from America. Could it be that overseas media have also been bribed by Shenzhou Telephone. Yan Lixiang also knows this. impossible.
“There must be something I don’t know about, how can it sell so much!”
Feeling uneasy, Yan Lixiang took out a small notebook, found a number, and then called it. This number belonged to some foreign friends he had made when he went abroad, mainly from Japan and Japan.
Those overseas friends told Yan Lixiang that if he had any difficulties after returning to China, he could call them and ask for help. Yan Lixiang contacted those overseas friends from time to time, and would have dinner together once or twice a year, and sometimes invite Yan Lixiang's family to travel abroad. For example, those overseas friends have supported him many times over the years, so that Yan Lixiang can concentrate on writing articles to criticize current ills, such as criticizing last month's Tanglin Hi-Tech.
But regardless of whether the public opinion is praising or denigrating, at this time, everyone at Tanglin Hi-Tech is busy, working hard to produce machines!
(End of this chapter)