Chapter 101 Three Tiger Fighting Brothers
Since Zhang Ao came to Europe, Lu Chao has seen everything that happened in the European office. Zhang Ao did not come from a major, and his playing style was not conventional. Zhang Ao behaved in a reckless, brutal and unconventional way, but with this unconventional style of fighting, he withstood the pressure of Siemens and gave Siemens an old punch. He actually staged the scene of beating the old master to death with random punches. !
As for the changes in Rodria, Joseph and others in the sales department, the changes are even greater. Lu Chao saw their transformation with his own eyes. It is really the dollar that makes a person confident, mature, and inspires fighting spirit. Being capable allows people to see how a top salesperson is developed.
"This reward will continue. All sales teams must continue to sell Shenzhou phones with all their strength and not give their opponents any chance to fight back!"
Zhang Ao said to Rodria and Joseph and others shouted loudly that he was not going to give Siemens any chance to fight back, and it was better to chase the enemy bravely.
Not to be named the Overlord is Zhang Ao's method of targeting the enemy, and he will never give the opponent the slightest chance.
"Next month, Shenzhou will hold a party at the Hilton Hotel. Important news will be announced at that time, and everyone must be present!" Zhang Ao pointed to the people below and said with a smile.
Rodelia and Joseph, now the heads of the sales department, each looked at each other with a somewhat worried look on their faces. They had already vaguely anticipated what Zhang Ao was going to say.
Back in the office, Zhang Ao picked up a piece of fast food and wolfed it down. He was really busy during this period. He was basically responsible for making decisions on matters in Europe. , I have to fly all over Europe and deal with affairs in various places, and sometimes I don’t even have time to eat.
“This is the sales volume calculated today. The single-day sales volume of Shenzhou in Europe has exceeded 101,000 units!”
Zhang Ao took a look at the report handed over by Lu Chao and threw it aside. This scenario of selling hundreds of thousands of machines per day will not last too long. Sales will decline sooner or later in the future and then stabilize. This is Li Dongling told him when he called him that Shenzhou was going to take advantage of this period to sell more machines desperately.
“Siemens has no choice but to lower prices!”
Zhang Ao said with a smile, Siemens is already a bit out of its depth, and Frankl is obviously a little In a panic, they talked about malicious competition, wanted to sue Shenzhou Telephone, and found celebrities and sports stars to endorse, but in the face of Shenzhou, which had already become a trend, these were of no use.
“Siemens wants to cut prices?!”
Lu Chao couldn’t help shouting. In the past, whether it was a company from the mainland or a Hong Kong city, facing overseas giants such as Siemens and Sony, they could do whatever they could. , that is, lowering prices, exchanging low prices for sales. Although they do not want to do this, it is an indisputable fact that Asian companies are at a disadvantage when facing European and North American brands.
But if Siemens cuts prices, it will be forced by Shenzhou into a price war. It will be the first time for a mainland brand to face a European brand, which makes Lu Chao feel like he has been around for a long time.
“Besides this trick, what other tricks can Siemens use?!”
After finishing one portion of the meal, Zhang Ao opened another. Although others are in Europe, they eat it every day. Held a transoceanic conference call with Li Dongling, Ren Yuefeng, Hu Xian and others to analyze Siemens' actions and Shenzhou's next plan.
Siemens has basically used all the tricks that can be used now. The brand influence is no longer, and the halo around it cannot affect users. The performance of its own products is not much better than Shenzhou, and the functions are not. When there are not as many phone calls as Shenzhou, if you want to continue calling, the only way is to lower the price.
Li Dongling is sure that Siemens will definitely cut prices and force Shenzhou to engage in a price war, which will reduce Shenzhou's profits. If the sales staff are given a commission of thirty dollars for each machine, then Shenzhou will sell one machine. It’s like you can’t make much money!
Once Siemens engages in a price war, it will not only increase sales, but also defeat Shenzhou's high-commission sales strategy. This is Frankel's only way to save himself. In addition, Li Dongling, Ren Yuefeng, and Zhang Ao could not have imagined that Frankel would also What solution!
Hearing this, Lu Chao thought for a moment, but he couldn't think of anything else Frankel could do. He asked Zhang Ao with some worry, "Then should we follow suit and lower the price!"
"What do you think?!" Zhang Ao asked Lu Chao.
Lu Chao shook his head. Siemens' price reduction was indeed a bit difficult for Shenzhou Telephone to deal with. It would be impossible to keep up with it, and it would be useless not to follow it. "I...I don't know!"
"Brother Li already has a plan!"
Seeing Lu Chao's puzzled look, Zhang Ao asked Lu Chao to sit down. Zhang Ao is the sales manager of Dongling Hi-tech and is responsible for the sales of the entire Dongling Hi-tech. It is impossible to stay in Europe all the time. The European office will be handed over to him sooner or later. Lu Chao is in charge. "Shenzhou will not cut prices." Seeing Lu Chao's look, Zhang Ao signaled him to finish listening. "Following Siemens to cut prices is too passive. If I follow Siemens this time, other brands of digital cordless phones will come over to check prices next time." War, will Shenzhou follow?"
"Brother Li is preparing to launch two more OEM phone products, a Coolpad targeting the mid-range digital cordless phone market. The same price as Siemens, and another low-end phone brand Simon, priced lower than Siemens!"
Zhang Ao glanced at his watch, "Tomorrow at the latest, the first batch of products of Coolpad and Simon will be launched! , will be sent to the warehouse in Europe. If Frankel doesn’t let Siemens lower the price, that’s it. If he really wants to lower the price, we will give him a big gift!”
The Shenzhou digital cordless phone is designed and produced by Donglin Hi-Tech Co., Ltd. , mastered a full set of processes, and put on two new brands. For Dongling Hi-Tech, all they have to do is to design two phones with new casings. When it comes to design, Li Dongling said that he still has some confidence. Is being a designer at the Machinery Bureau free of charge? !
Two brands, Coolpad and Simon, were launched, one focusing on the mid-range market and the other seizing the low-end market, while Shenzhou’s pricing remained unchanged.
For Siemens, it will be fine if it does not lower the price. Once the price is lowered, it will completely lose the hope of challenging Shenzhou. It has lowered the price itself. If Shenzhou does not lower the price, what will users think of it? I feel that Siemens is not as good as Shenzhou, otherwise why would it cut prices?
For some users, they may not care much about brands, but there are also countless users who naturally believe in high-end brands. Even if high-end brands are expensive, they will still choose to buy them, just because they believe that sentence, good The goods are not cheap!
Once Siemens gave up the high-end market, Shenzhou almost sat still and automatically became a high-end brand. It can continue to maintain the current selling price and high commission. When the time comes, Siemens will face price cuts. In Shenzhou, which has high commission dollars, whose products are they more willing to promote, whether it is those stores or ordinary sales staff? !
Even if Siemens cuts its price, Shenzhou will still label it as Cool Party. Even if it sells better than Coolpad, it doesn’t matter. Anyway, they don’t expect Coolpad to be able to compete with Siemens. They just want to stick with it. It has the same price and is forced to compete with it. It makes people feel that Coolpad is just a product of the same level as it. Maybe Shenzhou can develop a new brand...
As for the Simon Phone, it is the main product of disgusting Siemens. No matter how much the price is reduced, the Simon Phone is much cheaper than it. Now Dongling Hi-Tech has reduced the cost of digital cordless phones to about 45 US dollars. At worst, the cost of Simon Selling the machine at a low price, does Siemens dare to sell it at this price? The main thing is to involve it!
The Coolpad brand has the value of cultivating the brand. As for Simon, there is no need at all. It will be fine if it is worn out. The worst is to launch a low-end brand and then involute it.
Lu Chao was dumbfounded when he heard this. He had never met Li Dongling, nor other executives of Dongling High-tech, but now, he couldn't help but feel a moment of silence for Frankel, and when he met the gang of Dongling High-tech, he was dumbfounded. For those who follow the routine, if Frankl really adopts the price-cutting strategy, he will be really close to getting out of Siemens.
"You will be responsible for operating the two brands of Coolpad and Simon. They use the same sales channels as Shenzhou, but you must be careful not to affect Shenzhou. In the future, you will be responsible for the affairs in Europe. Come take over!" Zhang Ao said to Lu Chao.
After being in contact with Lu Chao for some time, Zhang Ao has basically figured out Lu Chao’s temperament and character. Lu Chao’s abilities are very solid. He is not like Zhang Ao himself who behaves in a liberal manner. , after all, he is the apprentice brought out by Ren Yuefeng. He acts very steadily and does everything flawlessly.
Before letting Zhang Ao come, let him fight with Siemens. That would be too much trouble for Lu Chao. Rushing into battle and expanding territory is not what Lu Chao is good at. But in this situation, Lu Chao can maintain it. According to Dongling High-tech Lu Chao is still capable of developing in the direction planned by the headquarters.
"Boss, are you leaving Europe?" Lu Chao asked anxiously when he heard this. He was willing to call Zhang Ao boss. Although he didn't get along with Zhang Ao for a long time, he was really interested in Zhang Ao now. It's heartfelt.
Zhang Ao did not deny it, but gave Lu Chao a slap on the shoulder, "Sooner or later, there is still a lot of trouble in Hanxi. Shenzhou Phone is also going to enter the American and North American markets. I, the sales manager, , we can’t hide behind. When the time comes, we may need to recruit some people from you!”
……
“President Su Bi Le, I will deal with Siemens immediately! It’s about the phone!”
At the Siemens headquarters, Frankel stood in the office of President Su BiLe for more than ten minutes. Su BiLe lowered his head to deal with documents without even looking at him, but sweat broke out on Frankel's forehead.
With a sigh, Subile finally spoke. As before, he spoke slowly and slowly, and there was no trace of his anger at all, but this sigh caused cold sweat to flow directly from Frankel's forehead.
"You let me down Frankl, Siemens is becoming the object of ridicule among peers. A global communications conference related to 2G will be held in Barcelona next month. Siemens is also invited. I also Being invited as a speaker at the conference, do you think I can still participate?”
(End of this chapter)