Chapter 102 Stealing a Home
Every word Su Bi Le said hit Frankel's heart like a heavy hammer, making him break out in a cold sweat.
The contest between Siemens and Shenzhou, no matter how it looks in the eyes of outsiders, in the eyes of Subile, if it does not defeat Shenzhou in a devastating way, it has already failed.
Now, this war has been called a bad war. Not only has it brought disgrace to Subile, Siemens' stock price has also been affected, making the outside world begin to doubt the strength of Siemens. What level.
“President Subile, I...”
Frankel wanted to defend, but Subile raised his head and glanced at him. Like a sword, it pierced his psychological defense and made it impossible for him to give the reason he originally wanted to give.
“We still have a chance. This time, Shenzhou only competed maliciously, and with good luck, it found a spokesperson like Ronaldo, and bundled the phone with the electronic pet machine, so it achieved the current sales volume!< br>
As long as Siemens lowers its prices, Shenzhou must also lower its prices. Its previous sales strategy will fail, and we still have a chance! "
Frankel gritted his teeth and said, he felt that if he didn't work hard, Well, today is his last day at Siemens. With Subile's character, he will definitely be kicked out.
Listening to Frankel's words, Su Biluo fell into deep thought for a moment. In fact, Su Biluo didn't care so much whether he could drive Frankel away. The key was who would clean up the mess he left behind after he left. It's impossible for him, the president of Siemens, to take the blame himself, right? !
The digital cordless phone business is not the most important business of Siemens, but Superior does not want it to fail like this. From the early stage to the present, Siemens has also invested a lot of resources and funds in this project. More importantly, this If the project fails, it will affect Siemens' stock price and Superior's prestige within Siemens. This is the most terrible thing.
"Last chance Frankel, I will apply to the board of directors to give you another chance, don't let me down again, understand?!"
Superior said with a stern tone , almost telling Frankl explicitly that this was his last chance. If he couldn't seize this opportunity again and still failed to give Siemens the upper hand, then he really had to get out!
The media is overwhelmingly reporting on the news that Shenzhou has sold more than 100,000 machines in a single day. However, Siemens has not received much media attention. It seems that the conclusion has been sealed. This time Siemens has lost to Shenzhou. generally.
“Notify all sales channel stores that all Siemens digital cordless phones are on sale for $15 USD!”
Frankel came out of Superior's office and immediately called all the managers of the Siemens telephone department over.
If it can force him to start a price war, Frankel feels that Shenzhou is already a strong opponent, but Frankel believes that the one who wins in the end will definitely be Siemens, as long as Bringing Shenzhou and Siemens to the same price level, without the high sales commission, Frankel believes that Siemens' sales volume will definitely surpass Shenzhou!
After defeating Shenzhou in Europe, Frankel will push Siemens Telephone to the mainland. Only by defeating Shenzhou again in the mainland market can he feel that he can avenge his shame.
“What if Shenzhou follows suit?!” the director of Siemens Telephone Marketing Department asked Frankel.
“Then lower it again!”
Frankel waved his hand and said, "No matter how much the price of the Shenzhou phone is reduced, the Siemens phone will be one dollar lower than its selling price. I have already talked with the president of Super. We can temporarily reduce it or give up part of the profit, but we must defeat Shenzhou and It drove out of Europe and let Shenzhou All other companies that want to provoke Siemens know whose Europe is Europe!” Reduced to $135!
“Siemens phones have started to cut prices across the board, and digital cordless phones are coming back!”
The Financial Times suddenly broke the news, instantly attracting the attention of countless European media, and then the news was like the wind. Reported by many media in America and Asia.
“In order to compete with Shenzhou Telephone, Siemens took the lead in cutting prices by 10%. This is the first time that a Western company has taken the lead in using price reduction promotion strategies when competing with Asian companies!”
Phoenix TV in Hong Kong, which has a team of reporters in Europe, took the lead in reporting.
When I saw Siemens, I was forced to look anxious and started to take the lead in a price war, which caused an uproar among the Hong Kong audience. In the past, Hong Kong companies competed with Western companies, and in order to maintain the market, they went to great lengths. The price reduction is now reversed, with Siemens taking the lead in price wars, which makes people feel like they have not seen each other for a long time.
This news has a much more shocking impact on the electronics kings, fan kings, TV kings and other industry kings in Hong Kong than the last time Tanglin High-Tech won the Microsoft lawsuit. , No company in Hong Kong City has ever been able to corner a Western giant like Shenzhou, and it even seemed a bit anxious to jump over the wall.
When the mainland media began to report that Siemens was going to start a price war with Shenzhou, the already noisy public opinion became even more heated.
However, many people are worried about Siemens' price reduction. Once Siemens cuts its price, it will make Shenzhou lose the advantage it has built so hard.
After all, the strength of Siemens far exceeds that of Shenzhou's parent company, Dongling Hi-Tech. Even those who are optimistic about Shenzhou know this is a fact. If Siemens is really desperate to engage in a price war and spend money with Shenzhou, then It is estimated that Shenzhou will also be brought down by Siemens. This gap in hard power cannot be easily bridged.
“Shenzhou has awakened a ferocious beast, and now it is time to be hunted by this hungry beast!” A report by BBC reporter Paine who asked Li Dongling a question during a previous joint interview was also reported domestically at this time. Media in Hong Kong and Southeast Asia rushed to reprint the report.
“Shenzhou does have some advantages now, but including Shenzhou and countless companies in mainland China, they have never seen what kind of terrifying opponent Siemens is in rage. , there have been countless opponents who tried to challenge it in the past, but now, Siemens still exists, and those opponents have disappeared!
Shenzhou has awakened a beast, the game time is almost over, and Shenzhou has something wrong! It exceeded my expectations, but unfortunately, it chose the wrong opponent. I hope that someone will still remember this brand and the existence of this company in the future!”
Paine wrote this report with a tone that had seen through everything. During this period, the overwhelming reports about Shenzhou in mainland China, Hong Kong, and Southeast Asia made him feel disgusted. It was just a lucky company that took advantage of it. As a result, But it was blown up to the sky.
Now Siemens is getting serious. Paine, who grew up in Europe, believes that with the strength of Siemens, Shenzhou can definitely be defeated. He is just predicting the results now, and the facts will prove everything he said.
Paine's report was also reprinted by many media. People who saw it couldn't help but become worried about Shenzhou. During this period, the news related to Shenzhou was going through various reversals and reversals. Yesterday Reading the reports, Shenzhou was blown up to the sky. Looking at it again today, it seems that it is hopeless. All kinds of news that are difficult to distinguish between true and false have almost turned the people who eat melon into a mouth!
“How much will Shenzhou’s price drop?!”
In the Siemens telephone business department, Frankl has asked the head of the marketing department for an unknown number of times.
But the answer was still the same, "Shenzhou did not reduce the price, it was still sold at the original price!"
"There was no price reduction, how is this possible?"
Frankel frowned, and he waved a He punched hard and waited for Shenzhou Phone to punch, but the result was like hitting cotton, making him feel uncomfortable all over.
“Is the news accurate? In markets such as England, Italy, France, the Netherlands, and Belgium, Shenzhou has not lowered prices?!”
The answer is still no, Frankel was in the office I went back and forth in circles, and finally couldn't help but said, "If we lower the price by five dollars tomorrow, I'd like to see how long Shenzhou can endure. It doesn't want the market, Siemens does!"
Frankl couldn't believe it. Shenzhou could hold back and not lower the price. After today's price reduction, the sales of Siemens phones have exploded. Sales have begun to exceed yesterday's. Obviously, the price reduction is effective.
“Siemens sold more than 44,000 units in a single day, and the price reduction strategy has brought a significant increase in sales for Siemens!”
The next day, Conaz Data Consulting announced the European Sales of digital cordless phones increased significantly after the price reduction, with sales increasing by 10,000 units in one day.
Frankel looked at the data he bought from Conax Data Consulting, which was not much different from the statistics from Siemens, but what he mainly looked at was not his own sales.
“Affected by Siemens’ price cuts, Shenzhou phone sales fell by more than 3%, with single-day sales falling below 100,000 units.”
When he read that the sales volume of Shenzhou Phone had dropped, Frankel couldn't help but raise his lips. Even though Siemens was making less money, seeing the sales volume of Shenzhou Phone falling, he felt happier than making money!
Frankel feels that his strategy is correct. As long as the price is reduced a few more times, he does not believe that Shenzhou Phone will not follow suit.
After reading Shenzhou Phone Sales, Frankel was about to put down the information in his hand when he saw that there was still information at the back. He opened it and saw that his whole figure was solidified there like paraffin.
“Coolpad phone launched in Europe, sales exceeded 10,000 units on the first day!”
“Simon Electric, a popular phone brand priced at US$99, became the most popular phone in a single day in many retail stores. This popular phone product has sold more than 30,000 units in a single day! ”
Seeing the two brands Coolpad and Simon, Frankel felt his eyes go dark, and the information in his hand fell to the ground.
Sorry, I went to the hospital to accompany my family to get vaccinated today, so the update is late
(End of this chapter)