Chapter 107 The Receiver
Li Dongling, Huxian, Gao Peng and others who heard Ren Yuefeng’s words did not find anything strange. This... is extremely normal in China at present. .
It’s already a little late that counterfeit electronic pet machines have begun to flood. Not only in China, but also in places such as Japan, Hong Kong, and America, counterfeit machines have begun to appear one after another, because Electronic pet machines really have no technical content. How could a company that wants to make money miss this opportunity to make extra money?
Dongli Hi-Tech sells genuine electronic pet machines in China for RMB 68, while those counterfeit and pirated manufacturers sell them for RMB 38 or even less than RMB 30. Of course, Dongling Hi-Tech can sue these counterfeit manufacturers, and once they do so, It's accurate, but the lawsuit basically takes half a year or even longer. The final result is that the company is closed down and fined hundreds of thousands. This money is fined by the market, industrial and commercial departments, etc. As for the compensation to Dong I don’t know how much Ling Gaoke is...
When I finish fighting this one copycat manufacturer, I might turn around and find that two new copycat manufacturers have popped up, not only in China, but also in Japan. It’s similar over there. Bandai is great enough, right? It’s one of the top five toy giants in the world, but it still litigates every year. Why is Disney’s legal department so great? It’s not just a matter of practicing litigation, it’s just a skill!
"The future electronic pet machine market will be a situation where genuine products and copycats coexist. The era of huge profits for electronic pet machines has passed!"
Li Dongling said to Ren Yuefeng, as well as Hu Xian and Gao Peng in the office , Gao Zhiyuan, Li Dongshan and others said.
Early before, when the electronic pet machine was first launched in China, Li Dongling said that if he did not make the last profit in the electronic pet machine market, the current development of the electronic pet machine industry is basically based on Li Dongling's plan. Prejudgment is carried out.
"Ning Wenke, the general manager of Ning's Trading Company, called this morning. She will come to Hanxi next week, and she will be accompanied by several people, including Bandai President Yamako Makoto!"
Everyone who didn't pay attention to the first half of the sentence couldn't help but become cautious when they heard Yamako Makoto's name.
"Shan Kecheng?"
"What is he here for?!"
Hu Xian frowned and was the first to ask. The relationship between Dongling Hi-Tech and all the agents is very delicate. On the one hand, the two sides need to cooperate to make money, on the other hand, they are wary of each other, and both want to make more profits, especially the big agents like Bandai and R Us, who want more authority and even make a lot of money.
Li Dongling leaned back on his chair and laughed, "What else could it be for? Bandai has always wanted to get more permissions for the electronic pet machine project, and even the copyright of the electronic pet machine to facilitate its launch. More co-branded products! ”
Bandai is much more obsessed with the electronic pet machine project than Dongling Hi-tech. On the other hand, Japan and Japan continue to sue copycat and pirated manufacturers, and they also want to sell electronic pets. The machine is linked with its copyrights such as Ultraman, Gundam, Dragon Ball, Godzilla, etc.
Because Bandai has really tasted the sweetness. It has made more money than Donglin Hi-tech on its electronic pet machines. Now Bandai has gradually got rid of the financial crisis by relying on its electronic pet machines. The stock price has skyrocketed. At this time, it is natural. If you want to make more money, you may even get the copyright to the electronic pet machine!
Ren Yuefeng and Hu Xian looked at each other, and they both heard that there was some overtone in Li Dongling's words.
"Mr. Li, what do you mean?!" Ren Yuefeng asked Li Dongling.
Looking at Ren Yuefeng, Hu Xian, Gao Peng and others, Li Dongling said two words, "If Bandai wants the copyright of the electronic pet machine, give it to it!"
" What?”
"Sell the copyright of the electronic pet machine?!"
Hearing Li Dongling's words, Ren Yuefeng couldn't help but said in surprise. Hu Xian and others' expressions were not much better. Li Dongling's words were really shocking. .
Ren Yuefeng was dissatisfied just now. There were too many knockoffs of electronic pet machines on the market, but this did not mean that he wanted to sell the copyright of the electronic pet machine. If it didn't work, the electronic pet machine now It is also the most popular electronic product on the market, and its sales continue to explode. The electronic pet machine is still a cash cow, which can earn a lot of foreign exchange, but it is sold like this. Not to mention others, even the executives of Donglin Hi-Tech are a little reluctant to part with it.
“As long as the price is right, why can’t the copyright of the electronic pet machine be sold?!”
Looking at the expressions of Ren Yuefeng and others, Li Dongling said seriously, "The electronic pet machine market will become increasingly chaotic. It is still making money, but by next year at the latest, the market frenzy will be over, and huge profits will no longer exist. The more reluctant you are to give up now, the more you may lose in the future!”
The more Bandai relies on the electronic pet machine, the more it will suffer in the future because of the electronic pet machine!
For a long time in the future, there will be a market for electronic pet machines, especially as the products continue to be upgraded, such as adding functions, changing the screen to a color screen, adding online battle functions, etc., it may be possible to continuously attract new customers. Users buy it, but its most fanatical period has been the past two years. After a product has passed the fanatic period, sales may still exist, but huge profits are no longer possible.
If you can earn money from the electronic pet machine in the next few years or even ten years in one go, and even exchange it for something else from Bandai, then why not do it, after all, let It would be much better for Bandai to take over than to hit Dongling Hi-Tech's hands!
Hearing these words, Ren Yuefeng hesitated. He felt that selling the electronic pet machine project now was a bit too hasty, but what Li Dongling decided, let’s see the reactions of Hu Xian, Gao Peng and others. , he also understands who has the final say on these major matters of Dongling High-tech!
However, as the general manager of Tanglin Hi-tech, Ren Yuefeng still said, "Even if you want to sell the copyright and project of the electronic pet machine, you must get enough revenue, otherwise Tanglin Hi-tech will probably become the ridicule of your peers. The target!”
“Of course, even if the copyright is sold, the OEM production of the electronic pet machine must be done by Donglin Hi-Tech!”
After finishing speaking! , Li Dongling looked at Hu Xian, "Manager Hu, how much funds are available in Dongling Hi-Tech's account now?!"
Today Li Dongling wants to discuss with Ren Yuefeng, Hu Xian and others , is not an electronic pet machine project, but another matter related to the entire Donglin Hi-Tech.
"The main revenue of Dongling Hi-tech is now concentrated on the three major projects of Silver Sable Mouse, Electronic Pet Machine, and Shenzhou Phone. The current sales volume of Silver Sable Mouse is 240,000 units, mainly concentrated in China, and the profit Breaking through RMB 10 million
The overseas sales volume of electronic pet machines is about 13 million units, and the net profit that Tanglin Hi-Tech can get is about 80 million US dollars. If the sales volume this year can meet expectations, the income from the electronic pet machine project will be the most You can get about 100 million US dollars in profits! "
Hu Huxian handed the compiled information to Li Dongling. Although the sales of electronic pet machines are soaring, the ex-factory price of 15 US dollars is there. Ning's Trading Company, Bandai, R Us, Ying Lun Agents such as Hamres will increase the price, but Tanglin Hi-Tech's ex-factory price is fixed. Tanglin Hi-Tech's current overseas revenue from the electronic pet machine project is about US$80 million. < br>
“As for the electronic pet machine in the domestic market, about 4.35 million units have been sold so far, with a profit of about 79 million yuan! "
Hu Xian reported the revenue of Dongling Hi-tech one by one, "As of the end of last month, the sales of Shenzhou phones exceeded one million units last month, and the estimated profit is about US$41 million. This month’s Shenzhou series phone project will double sales and profits! ”
“The most important expenses of Tanglin High-tech now are R&D and salary. The settlement compensation obtained from Microsoft is basically used in Tanglin High-tech’s technical department and joint laboratory. These two places , accounting for more than 70% of the entire expenditure, and the rest is the purchase of experimental equipment, production lines, acquisition of production bases, labor wages, etc.! ”
Hu Xian said that outsiders only saw that Tangling Hi-Tech was prosperous and that its machines were continuously sold overseas and earned a lot of foreign exchange. However, no media reported Tanglin Hi-Tech's excessive R&D expenses and expenditures. In terms of salary, Tanglin Hi-Tech did not dare to say anything. It is the best in the country, and may not be as good as foreign companies, but as far as R&D personnel, ordinary employees and front-line production line personnel are concerned, Donglin Hi-Tech can dare to say that it is the best among all domestic manufacturers. It is by no means empty talk!
One hundred and twenty million U.S. dollars, plus 90 million yuan in capital, is the entire net worth of Tanglin Hi-Tech today. In fact, the foreign exchange earned by Tanglin Hi-Tech is much more than this scale. The overall overseas revenue of electronic pet machines has exceeded 190 million US dollars. However, this money does not belong to Tanglin Hi-Tech. It must be given to parts suppliers, distributors, warehouse management companies, advertising companies, transportation companies, etc. All have to be settled, and this is the net profit that finally falls in the hands of Dongling Hi-Tech.
But if this money is put into the domestic money printing press, especially in terms of earning foreign exchange, none of them can beat Tanglin Hi-Tech in terms of private companies alone.
However, what Tanglin High-tech needs to do next is definitely to launch satellites in China, and establish Donglin High-tech’s own sales channels overseas!
(End of this chapter)