Chapter 212 Crazy Rush
The PHS mobile phone was about to be released in China. For a while, Yang Bohua and Song Luancheng were even more nervous than Dongling Hi-Tech.
As the saying goes, caring leads to chaos. Both of them regard PHS as a turning point in their career, so naturally it is difficult to stay away from it.
We are also nervous about ZTE. The base station equipment is ZTE. The first step in the transformation from switches is that the PHS base stations in the provincial capital, Binh Duong and Shangzhong were developed and built by ZTE. If PHS after-sales service will be launched tomorrow. If the signal is too poor, ZTE will probably be the first to be scolded.
“All base stations need to be checked again!”
During this time, Hou Weigui was staring at the progress of base station laying in Hanxi. At this moment, his voice was hoarse as he explained to Yin Yimin and other ZTE executives.
Tomorrow is a trial operation of the PHS base station and PHS mobile phones will be tested within a certain range, so there will not be too many mobile phones for sale.
But having said that, Hou Weigui knows that if sales are booming, the trial operation will become official operation. PHS base stations will be laid out on a large scale in Hanxi and even major cities in China. PHS Mobile phones will also begin to be fully sold in China, and there may even be a scenario where PHS sells mobile phones in front of them, and communication equipment companies follow behind to lay out PHS base stations...
The first battle is the decisive battle, and the outcome will be decided in one battle. Hou Weigui knows the domestic market very well. There is no such thing as trial and error. A product only has success and failure. There is nothing at all. If you fail the first time, you will slowly change it. If the trial run fails, If the machine cannot be sold, there will be no such product at all in the future!
As for what PHS will do in China, Hou Weigui cannot guess, but after this period of time, the media has reported overwhelmingly. Even if Dongling Hi-Tech has not advertised PHS, the popularity of PHS mobile phones has already reached resounded throughout the country.
...
In Pingyang, Tanglin Hi-Tech is also busy preparing for the launch of PHS.
All the executives from Dongling Hi-Tech came to Li Dongling's office, and Ren Yuefeng was the first to speak.
“Three thousand machines are expected to be released tomorrow. One thousand machines will be released in the provincial capital, Pingyang, and Shangzhong each. They will be mainly used to test whether the PHS base station developed by ZTE is reliable. If ZTE’s base station is not good, then It needs to be imported from Japan Benz.
In addition, it depends on whether the users are willing to accept PHS mobile phones. The price of 4999 yuan is not expensive for users from Japan Benz. In China, the price of a pager is still several times higher, and a full-time employee needs to save eight or nine months’ salary to buy one.”
Ren Yuefeng said in a deep voice that the localization of base stations has not yet been fully explored in China. GSM base stations are all supplied by Ericsson and Nokia. Coupled with GSM patents and technology, no matter which country uses the GSM communication standard, it is providing Europe pays.
Hearing this, Li Dongling nodded noncommittally, "Tell ZTE that no matter what happens tomorrow, the signal of PHS mobile phones must be guaranteed within the specified area. No matter what method ZTE uses, it must ensure that Regarding call quality, whichever base station has a problem must be repaired or replaced as quickly as possible!
If there is a problem tomorrow, no matter which city the PHS is sold to in the future, it will not be tendered again! Base station! "
The technology has been given to ZTE. If another trick is revealed at the critical moment tomorrow, no wonder Li Dongling is ruthless. He will definitely need to change to another communication equipment company, or directly entrust Juhua Factory. Let’s build a PHS base station.
“How is the filming of the PHS commercials going?!” Li Dongling asked. Dongling High-tech still shot two commercials for PHS, and equipped them with a variety of dubbing. Launched into overseas markets.
Zhang Ao, who is in charge of the marketing department, said at this time, "The filming has been completed. Starting tonight, it will be released on the central media channel and various domestic provincial stations!"
"In addition, there is one more thing. Many old dealers of Dongling Hi-Tech want to become PHS agents! ”
Dongli Hi-Tech has many agents in China, among which the electronic pet machine was sold in China. The various agents are almost making crazy money. A large number of agents have doubled their value by relying on the electronic pet machine.
There are also Shenzhou telephones and Feiyan mini radios, both of which are popular in China. Once the goods are obtained by agents, they don’t have to worry about selling them.
Now it is the turn of PHS mobile phones. This time it is obviously much more powerful than the previous times. Domestic agents are naturally ready to get PHS agency rights in various provinces and cities. .
When Li Dongling heard Zhang Ao's words, he couldn't help but remember that in his previous life, pagers and PHS cell phones were things that countless people loved and hated. Many people relied on them to achieve their first pot of gold, from poverty to nothing. There are many people who have become millionaires in one fell swoop.
However, there are many people who hoard these two products and end up trapping themselves. Many people hoard them in the hope of making a lot of money, and end up hoarding them into "family heirlooms". A lot of money was lost to the family.
Just like the Gao brothers in a certain TV series, they made their first pot of gold by distributing PHS phones, and their failure was also because they hoarded hundreds of thousands of PHS phones. As a result, in the 3G era, When the time came, PHS couldn't take him out, so he had no choice but to take risks and started to play in the gray area, eventually killing himself.
“The PHS mobile phone is currently sold by China Telecom. When it is fully launched, it will be sold by agents.
In the early days of PHS, it was mainly in big cities. It will be sold in big cities such as Yanjing, Shanghai, Yangcheng, and Pengcheng, and then enter other cities! ”
Li Dongling said that the characteristics of the PHS base station are destined to be most suitable for densely populated metropolitan areas. Once it reaches the sparsely populated towns and villages, the coverage of the PHS base station is too small and the signal will definitely be poor. Therefore, in the early stage, Li Dongling will definitely The idea is to allow PHS to focus on big cities and then gradually expand into counties and towns.
In the evening, advertisements for PHS mobile phones appeared on CCTV, Yanjing TV, Shanghai TV, Yangcheng TV, Guangdong TV, Hanxi TV, etc.
The content of the advertisement is not complicated. The first PHS mobile phone commercial tells the story of two young people who are in a long-distance relationship. Because they are separated by two places, they can only relieve their lovesickness by making phone calls. .
But if you call via pager or public phone, you need to queue up. In this kind of public place, two people cannot talk about love at all. If they talk for a long time, they have to be urged by the people behind them.
Then the male and female protagonists gritted their teeth and bought a mobile phone. However, within a few minutes of calling, the phone was in arrears. At the end of the month, the male protagonist looked at the phone bill of up to 3,000 yuan and felt like crying without tears. .
In the advertisement, at this point, the background music also used a sad atmosphere. It seemed that the relationship between the two was about to have problems. At this time, PHS mobile phones began to appear. The man and woman used PHS, and they were chatting passionately. It seemed that they did not use it. No more worries about phone bills.
At the end of the commercial, the man and woman ended their long-distance situation. When taking wedding photos, both of them held a PHS tightly in their hands. It seemed that the PHS had witnessed the love of the young couple. Then the background subtitles appeared. The monthly rental fee for PHS is only 25 yuan, answering the phone is free, and making calls only costs 20 cents per minute. Say goodbye to the worry of phone bills!
With a phone bill of two cents a minute, after a few years, people would probably scold you for cutting leeks, but now, at this price, it is almost a king-level existence!
This commercial video tells the audience the advantages of PHS. There is no Internet connection fee, and the monthly rent and phone bills are only half or even less than a quarter of other mobile phones!
…After this commercial, a second commercial for PHS mobile phone appeared.
The commercial is in a car repair shop. There is a big word "DEMOLITION" painted on the wall. It is obvious that this area is about to be demolished.
But the owner of the auto repair shop was very anxious at this time. Not far from the street, the figure of the excavator demolishing the wall was already faintly visible, but the owner of the auto repair shop was holding a thick stack of customer registration forms. I am worried that the auto repair shop is about to move. How to notify thousands of old customers that the auto repair shop is moving to a new location has become the biggest problem. These thousands of old customers are the lifeblood of the auto repair shop. How many of them are there? accumulated over the years.
While the boss was worried, a supervisor of the auto repair shop excitedly ran to the owner of the auto repair shop with a PHS mobile phone and held up a text message on it. He was using the PHS text message. function to notify those old customers.
At the end of the commercial, the auto repair shop moved to a new location, and countless old customers came one after another. The owner of the auto repair shop and those old customers all held a PHS mobile phone.
Behind this commercial, it says that the PHS mobile phone is the first mobile phone in mainland China to support Chinese operation interface and Chinese text message editing. This short video also shows that PHS is not only a mobile phone, but also a work necessity. equipment!
These two commercial short films don’t have too many bells and whistles, but they are impressive enough. PHS is also given symbols of love, career and other symbols in the commercials. Its characteristics also tell the story. audience!
Hanxi Provincial City Telecommunications Building, this is the largest telecommunications business hall in the provincial capital. Different from the past, Ding Lu, who was working in the business hall today, felt an unusual atmosphere as soon as she entered.
The manager of the business hall, who had not been seen all day long, came earlier than her today. Then came the manager of the business hall, and then Ding Lu saw several waves of people. Here, Ding Lu recognized only one person whom she had met once. She had only seen Song Luancheng, the general manager of Hanxi Telecom, from a distance once or twice before.
Although Ding Lu has never met the rest of Yang Bohua and others, she has Song Luancheng personally accompanying them, and she also knows that these people's identities are not simple.
In this atmosphere, Ding Lu and other telecom business office staff were very alert and did not dare to relax at all.
It was almost time before the business hall opened in the morning. Ding Lu listened to the growing noise outside the door. When the door opened, Ding Lu was shocked by the scene in front of her. She saw the door of the telecommunications building. In front of me, a large group of people were queuing up.
After seeing the door opened, the first man in line walked in quickly and went straight to Ding Lu. However, the man did not look at Ding Lu, who was quite beautiful, but stared at the glass. PHS cell phone under the counter.
Looking at the three PHS cell phones in silver, black and blue, the man asked Ding Lu, "How much does a PHS cell phone cost?"
Seeing the man was directed at Ding Lu Ding Lu also regained her composure at this time and turned her eyes to Song Luancheng and others who were looking at her.
Ding Lu showed her eight teeth and lowered her voice slightly with a polite smile during training, "The PHS mobile phone is priced at 4,999 yuan. It is available in three colors. It comes with a battery and a charging cable. If needed, , you can buy a mobile phone protective case and a spare battery, which can be charged in turns to ensure that the mobile phone is always available."
The man took the PHS mobile phone handed over by Ding Lu. After opening it, he saw that it was indeed the one in the commercial! The Chinese operation interface also has text message editing functions, as well as phone book and phone number editing functions.
Looking at the phone in his hand, compared with the bulky mobile phone and the pager that cannot make calls, the man felt that the 4999 PHS phone had a real fragrance.
“Bring me a phone, a mobile phone case and a spare battery!”
Ding Lu’s smile became more sincere when she heard the man was so happy, selling a phone , but she also has a commission of about sixty yuan!
In fact, on the telecommunications side, every time a PHS is sold, Tanglin High-Tech will give it a 15% commission, which is the same as the commission given to Japan Telephone and Telegraph Company. However, this commission goes to Ding Lu and others. In the hands of the personnel, it turns into a commission of dozens of yuan, but just these sixty yuan is not low!
“To purchase a PHS, you also need to apply for a telecommunications card and pay a network access fee of 150 yuan, a three-month prepaid phone bill of 75 yuan, plus a mobile phone fee of 4,999 yuan, and a mobile phone fee of 35 yuan. The cost of the protective case and 120 yuan of spare batteries totals 5,379 yuan!”
Ding Lu handed the invoice to the man, “Please keep this invoice. The PHS warranty period is six months. If you need repairs due to body problems within the month, you can go to a Wanjia Electric City store, or a Shenzhou Telephone retail store, Feiyan after-sales repair center, etc., and get free repairs with a ticket!"
"In addition, The current trial operation of the PHS signal is limited to within four kilometers of the main urban area. The signal is still under construction. It is expected that the signal will cover the entire provincial capital and surrounding counties this year. I hope you can understand and wish you a happy use! ”
The man was a little surprised to hear that PHS even included six months of after-sales service. This kind of treatment has never been provided by other brands of mobile phones.
The first PHS transaction was completed. Ding Lu breathed a long sigh of relief. Song Luancheng, Yang Bohua and Hou Weigui who were on the side also breathed a long sigh of relief.
Ding Lu has been busy since she sold her first PHS. Like her, there are also all the sales staff in the telecommunications building who have been introducing PHS to users all morning. Come on, Ding Lu has never talked so much in the morning.
More than two hours later, Ding Lu still maintained a smile and was about to ask the user in front of her again what color PHS he wanted to buy. When he lowered his head, he discovered that the PHS in front of his counter was sold out!
Not only Ding Lu, but also the machines at the counters of other staff were sold out. Today, there were 500 PHS machines for sale in the Telecom Building, and they were sold out in more than two hours!
“Short!”
Song Luancheng, who had just drank a cup of tea in the office, was surprised and happy to hear the news that the machine was sold out. Then he picked up the phone and called Telecom's business offices in other streets in the provincial capital.
At 10:21 in the morning, two hours and 21 minutes before the PHS mobile phone was officially launched in the capital of Hanxi Province, Hanxi Telecom announced that all one thousand PHS units were sold out!
The telecommunications companies in Binh Duong and Shangzhong released news a little slower than in the provincial capitals, but still before noon, they all announced short selling of PHS!
On the first day that PHS went online, the news that 3,000 PHS units were sold out in more than two hours was quickly reported by the media in Hanxi Province, and was immediately reported by many domestic media.
The next day, Tanglin Hi-Tech continued to deliver 3,000 phones to the provincial capital, Pingyang, and Shangzhong each. By three o'clock in the afternoon, all of them were sold out. PHS was only available in three cities. Daily sales are approaching 10,000 units!
On the third day after PHS went on sale in China, Dongling Hi-Tech officially announced that it would start selling PHS phones to all ten urban areas in western Han Dynasty.
On the third day, PHS sold 12,000 units in a single day in Hanxi Province, and then the daily sales exceeded 15,000 units, 17,000 units...< br>
The entire domestic telecommunications and electronics industry has almost all focused on PHS mobile phones. In Hanxi Province alone, the single-day sales volume of PHS is almost the same as that of PHS in Japan. Such strong purchasing power And the demand is so great that the whole country is dumbfounded!
When Dongling High-tech announced that PHS would enter Yanjing, Shanghai, Yangcheng, Pengcheng and other cities in the next step, the entire domestic electronics industry felt that PHS was going to go completely crazy!
(End of this chapter)