Chapter 213 Thunder and Fire
“The sales volume of PHS mobile phones in Hanxi exceeded 18,500 units in a single day, setting a record high!”
“PHS mobile phones set a new record for domestic mobile phones , six days after it was launched, the cumulative sales exceeded the record of 74,500 units!”
“Breaking the monopoly of foreign brand mobile phones in the country, PHS mobile phones sold more than 70,000 units in six days, and the sales exceeded Three hundred and seventy million yuan!”
“The production capacity of PHS is worrying, and many PHS telecom sales outlets in Hanxi are out of stock!”
If we say that in the past, when PHS mobile phones were selling well in Japan, domestic electronics companies, telecommunications and media industries, most of them read the news through TV stations and newspapers and did not feel deeply about it.
But now, PHS mobile phones are sold in China. Hanxi TV Station filmed the scene of countless people queuing up to buy PHS mobile phones in front of the telecommunications building. Everyone can see PHS mobile phones in Hanxi How popular it is.
“Yanjing Post and Telecommunications announced that in order to promote the development of the domestic communications industry, it agreed to the trial operation of PHS mobile phones in Hanxi Province and other places, but required PHS mobile phones to use frequencies within the specified range!”
< br>"ZTE announced that it won the bid for Hanxi Telecom's 450 million yuan PHS communication equipment order!"
With the statement from Yanjing Post and Telecommunications, it basically acquiesced to the development of PHS in the country and did not support it. I didn't object, I just watched silently.
But this kind of statement is enough for PHS mobile phones. You can't just say that Posts and Telecommunications should support PHS mobile phones. Even if you really think so, you can't say that and be biased like that It is too obvious, especially for foreign mobile phone brands, that it is impossible to play in China.
Almost immediately after the post and telecommunications released the news, ZTE here immediately received a huge order for PHS base stations from Hanxi Telecom. ZTE was responsible for the construction of PHS in ten cities in Hanxi Province and the counties below. Base station order!
This news has set off a storm in the entire telecommunications industry. For companies such as Juhua Factory, Julong, Datang, and Eastern Communications that are still playing with switches, ZTE has switched to PHS communication equipment, and it seems that it has already Getting a firm foothold and starting to get huge orders is equally exciting for them.
The entire domestic communication equipment industry knows that this 450 million order is just the beginning. It is only for the main urban areas of ten cities in Western Han Dynasty, as well as orders for surrounding counties and districts, to lay PHS base stations in villages and towns. , this order may have to be more than doubled. A gold mine seems to have appeared in front of the domestic telecommunications industry.
Even before, the Chrysanthemum Factory, which looked down on PHS, was a little hesitant. After entering the PHS base station and mobile phone industry, the profits of switches are still quite generous, so let Chrysanthemum Factory, Companies such as Julong are somewhat reluctant to give up. Not everyone is willing to step out of their comfort zone before reaching the end of their rope.
When PHS mobile phones were selling well, countless agents flocked to Pingyang to get PHS. Agents in other places, such as Yanjing, Shanghai, Yangcheng and other places, were all looking forward to PHS. On the other side, news kept coming out.
“ZTE announced that it has received an order for 10,000 base stations from Yanjing Telecom, which may increase to 20,000 to 25,000 base stations in the future. Yanjing Telecom claims to cover the entire Yanjing with PHS signals!”< br>
“Telecommunications in Shanghai, Yangcheng, Pengcheng, Hangcheng and other places have successively announced bidding for PHS base stations. ZTE’s orders in the second half of the year have exceeded 2.45 billion yuan!”
Gu Yun Youxun , before the soldiers and horses are moved, food and grass go first. The same is true for PHS. If you want to start selling PHS in any city, the base station must be laid there first. Otherwise, there will be no signal after the PHS is sold, which is different from burning fire sticks. The difference is that it is not as useful as a fire stick.
After the popularity of PHS in Hanxi, Telecom has greatly increased its confidence. It has begun to compete in major domestic cities and requires telecom companies to build PHS base stations. This is why telecom companies are working hard to build PHS. Base station, for no other reason than because the profit is too great!
The telecommunications company still can't figure out how much profit Tangling Hi-Tech will make from selling a PHS mobile phone, but it can be calculated clearly how much profit it will make from selling a phone on behalf of China Telecom!
For every PHS unit sold, Tanglin Hi-Tech will give Telecom 15% of the profit share, which is 750 yuan. This is just the price of selling the phone!
Every time a phone is sold, the user needs to apply for a card. This requires paying an Internet access fee of 150 yuan and depositing a monthly rental fee of 15 yuan for three months. The total adds up to 165 yuan, plus the profit from selling the phone. , that’s 915 yuan.
In other words, as long as Telecom sells a PHS, the profit it gets adds up to more than 900 yuan. But don’t forget, the most profitable thing for telecom operators is phone bills and text messages. Fee, this is the big deal.
No matter how cheap the PHS phone bill is, there are still charges. A PHS user will need to pay at least tens or hundreds of dollars every month to maintain the phone. This amount of money will continue forever!
Landlines and landlines are indeed still very profitable, but they cannot bring explosive users and profits to Telecom like PHS. In six days, Hanxi Telecom gained more than 75,000 new users, bringing The profit of 68 million came back, which completely cured the anxiety disorder in Telecom.
I guess China Mobile and China Unicom are still a little confused at this time. They know that China Telecom supports PHS technology, but they never dreamed that PHS could be so powerful. In this case, Telecom is naturally trying its best to lay PHS base stations. For a state-owned enterprise like Telecom, how much money PHS can make for it is not actually ranked first. The key is PHS. If it can Bringing millions or even tens of millions of users to Telecom, allowing Telecom to surpass China Unicom and China Mobile and become the largest communications operator in the country. For the leaders of Telecom, political performance is more important than performance. This is crucial. of.
Nowadays, Telecom is much more active in promoting PHS base stations than Tanglin Hi-Tech. Even if the initial investment in building a base station is not small, in order to attract more people, Telecom PHS users are still working hard to build base stations.
“Now the domestic sales of PHS have brought us a net profit of more than 110 million yuan!”
In the Dongling Hi-Tech office, Ren Yuefeng also said to Li Dongling in surprise that the domestic sales of PHS were somewhat beyond his expectations.
The current profit of PHS is about 30%. Such a high profit is due to the industrial chain that Dongling Hi-Tech has been building. The entire PHS, except for the screen, is not produced by domestic manufacturers. The rest, from design to operating software, to chips, motherboards, batteries, antennas, etc., as well as assembly, are all supplied by Donglin Hi-Tech parts industry chain manufacturers such as Dongxin Semiconductor, BYD, Hanxi New Materials, etc. , which allows Tanglin Hi-Tech to control the overall costs of PHS and increase profits.
In addition, the current high price of PHS is 4,999, which means that Tanglin Hi-Tech can earn a net profit of 1,500 yuan from selling one phone, which is definitely a huge profit!
It is not surprising to Ren Yuefeng that PHS is selling well in Japan. After all, the per capita income in Japan is so high. Buying a PHS is not a big deal.
But for domestic mobile phone users, they still have to grit their teeth to buy a PHS. But now that PHS can sell more than 10,000 units in a single day in Hanxi, it still surprises him.
Looking at the sales chart in his hand, Ren Yuefeng felt that if PHS was launched across the country, it would be impossible to say that the annual sales volume would really reach Li Dongling's previous estimate.
When he thought that a mobile phone brand with an annual sales volume of over 10 million units might be born in front of him, he was still the nominal general manager of this mobile phone brand. Even Ren Yuefeng, who has a stable nature, could not do anything at this time. I can't help but feel a little excited. For a professional manager, this kind of achievement is almost the pinnacle of his career!
Li Dongling took a look at the sales list and was not too surprised. Mobile phones are one of the necessities of modern life. Everyone has a need for mobile phones to some extent.
Of course, mobile phones can also be given as a symbol of trend, identity and status, just like a mobile phone. Many businessmen like to take a mobile phone when going out to discuss business. It weighs several kilograms and is carried every day. Isn’t it tiring to hold it, but there are still countless people holding it, because a mobile phone worth tens of thousands of dollars represents strength and status, and can make people take a high look when talking about business or going out.
The other thing is fashion. In the previous life, when the Apple machine first appeared, it was also given a symbol of fashion. Countless young people were proud to get an Apple machine. It seemed that if they didn’t get an Apple, they would be left behind. Generally speaking, not bringing an Apple to a party with friends is like losing face and being looked down upon. This makes countless people go crazy for a phone, and this has given birth to the largest scalper gang in the mobile phone industry, so that one All the machines were fired up...
The PHS that has just been put on sale now has a somewhat trendy attribute for many people, and it naturally attracts many people to pursue it.
“In terms of production capacity, we must keep up. The PHS production line in Pudong, Shanghai, must be put into production as soon as possible. In addition, advertising for PHS mobile phones must also be prepared to start in Hong Kong City, Siam, Singapore, Put it in Cochin, Malaysia, Sri Lanka and other places!”
“PHS, are you going to export it to these overseas areas?” Ren Yuefeng couldn’t help but perked up when he heard Li Dongling’s words.
Li Dongling laughed, "As long as PHS performs well enough in mainland China and Japan, sooner or later telecom operators from overseas regions will come to us and want to introduce PHS technology. This is PHS's export overseas. The best opportunity!”
After selling 18,000 units on the day of arrival, PHS sales in Hanxi have been somewhat “stagnant”. For several days in a row, sales have been difficult to overcome. The mark of 10,000 mobile phones even has a slight tendency to fall back.
Just when the outside world thought that the rapid development of PHS would stop here, PHS announced that it would be launched in Yanjing.
On the day of sales in Yanjing, at four o'clock in the afternoon, Yanjing Telecom, which sells PHS phones, announced that all 20,000 PHS mobile phones shipped to Yanjing had been sold out!
The entire domestic media industry was silent for a while. The popularity of PHS exceeded everyone's expectations.
Following Yanjing, PHS was launched in Shanghai, Yangcheng, Pengcheng and other major cities, and Dongling Hi-Tech also officially disclosed the single-day sales volume of PHS mobile phones for the first time.
“The domestic sales of PHS mobile phones exceeded 70,000 units in a single day, and the cumulative global sales exceeded 860,000 units!”
When this news was announced, the global mobile phone industry turned their attention to it. PHS has been on sale for only a short time now, but it has begun to hit sales of millions of units. This speed has surprised even Motorola, a veteran mobile phone giant.
But when PHS starts rampaging like a beast, no one can stop it anymore!
(End of this chapter)