Chapter 252: Sought after
“This potted plant is good!”
On the TV shopping channel, only 99 pieces were sold, but no matter how much they were sold, they could not be sold out for 58 yuan. After the Sanyang brand sympathized with the T-shirts, a new channel host came on board and started selling potted plants.
Li Dongling talked with Li Yan, General Manager of Focus Media, that Focus Media’s TV shopping channel should not focus solely on cutting leeks, but should also be interspersed with other programs, such as health care and celebrity interviews, to attract more viewers. attention.
In addition, Focus Media will also have some projects to help farmers and make people rich, that is, to centrally purchase some fruits, regional specialties, etc. from the production areas and transport them to big cities for sale.
It is definitely not profitable to do these projects, not because of the high procurement costs, but mainly because of the transportation and warehousing costs, which are too high, because the current road is really not easy to travel.
But these projects are of great help to Focus Media’s TV shopping projects. This kind of agricultural assistance project has made many regions in the country welcome Focus Media to cooperate in the past. Major TV stations rely on shopping channels to make money. In addition to making money, TV station leaders can also achieve great achievements. How can they not welcome Focus Media? !
Similarly for Focus Media, these "unprofitable" projects have made Focus Media's shopping channel attract the attention of many departments in Yanjing, and it has an extra layer of buffs. Who wants to target Focus Media? , you have to weigh the consequences.
In addition, this kind of agricultural assistance and wealth-making projects have allowed Focus Media to have a very good relationship with units and departments in various places. Departments of agriculture, railways, transportation, banks, etc. are all interested in Focus Media. A lot of green lights were given.
Now on the shopping TV station, potted plants appear. The host is explaining the types and differences of various potted plants, as well as some tips on raising potted plants, including different physical constitutions, which are suitable for raising different potted plants, etc.
Many of these things are professional knowledge, which have been specially consulted by the shopping channel and the Academy of Agricultural Sciences. These things are still very bluffing.
At least Wang Xiulan watched it with relish and was fascinated. Finally, the host told the price of potted plants. Li Dongling was quite moved when he saw Mrs. Wang.
“This potted plant is really good, but it’s a pity that it is only sold in big cities, otherwise I would have bought two pots back!” Wang Xiulan muttered.
Currently, Focus Media’s shopping channel is only targeting several large cities with large audiences such as Yanjing, Shanghai, Yangcheng, Hangcheng, Rongcheng and Hanxi Provincial City. Other cities are still in preparation. Among them, it is unknown as to when it will be opened.
The country is too big, and it is not yet an infrastructure madman. It has not yet reached the time when railways, highways, electricity, and communication base stations have covered the land of Shenzhou. When we go out of big cities, especially towns, A considerable part of the roads in the village are still mainly dirt roads.
Otherwise, why would Li Zhenlin react so much when Yao Zhengru said that the entire main road in Pingyang would be built into asphalt roads all the way to the town at Yuhe Leisure Resort.
To dare to say this, to formulate a road construction plan and implement it requires a lot of courage and money for road construction. Before Yao Zhengru, no one in Pingyang had said this. .
With this kind of road conditions, even if they dare to place orders for local audiences outside big cities, Focus Media cannot deliver them. Logistics costs and labor costs are too high.
Li Dongling listened to Wang Xiulan's words, looked at the potted plants on the TV shopping channel, smiled and said to Wang Xiulan, "In two days, just ask Li Yan to send a few pots to his home!
Next In the next month, Focus Media’s TV shopping channel may be able to open shopping services in Binh Duong, and then you can also buy things through TV shopping!”
Focus Media is not unwilling to open Binh Duong, the market where Focus Media's major shareholder is located, but the main reason is the traffic problem.
However, as long as Li Dongling opens his mouth, no matter whether it is difficult or not, Focus Media will have to open the Binh Duong market.
As for the distribution issue, what if Focus Media’s products are not delivered to towns and villages? There is no other place that can do it. There must be a way in Pingyang. As long as the old lady is happy, let alone the towns and villages. It has to be delivered to the deep mountains and old forests!
"Is this appropriate? The TV station said that it only delivers to urban areas!"
Wang Xiulan only thought Li Dongling was joking, but when Li Dongling saw Wang Xiulan's eyebrows, she still appeared unconsciously. A bit of anticipation.
With Wang Xiulan here, she basically cooked the food herself, and the Li family all ate at home. During this period, no matter how busy he was, Li Dongling always came back to eat.
Just after dinner, the entire Li family was there. When Li Dongling asked Li Dongyue which university she wanted to apply for, the door was pushed open.
"Uncle Li, Aunt Wang!"
"Brother Li!"
Li Yan and Gao Peng, who was in charge of Dongling High-tech Logistics, suddenly walked in together. After coming in, he greeted Li Zhenlin and Wang Xiulan, and then called to Li Dongling.
"Have you eaten yet? I'll prepare some food for you." Wang Xiulan, who was in the kitchen, came out and said to the two of them. She had never met Li Yan, but she was familiar with Gao Peng. Gao Peng had been to the Li family many times. . "Thank you Aunt Wang, no, we have already eaten!" Li Yan and Gao Peng waved their hands repeatedly.
Li Dongling looked at the two figures, obviously rushing over in a hurry. Li Yan ran over from Yanjing in a hurry, he must have something to talk about.
Getting up, he took the two of them to the study. Li Dongling poured a cup of tea for each of them, and then asked Gao Peng first, "How is the matter that I asked you to inquire about?!"
Gao Peng drank the tea like a cow, wiped his mouth, and said, "Brother Li, don't forget my name. There is nothing in Pingyang that I, Lao Gao, can't find out!"
"Brother Dongshan's sister-in-law Miao Jiahui is now in Shangzhong City next door, working as a temporary financial worker in a state-owned ceramics factory, with a monthly salary of 358 yuan."
Gao Peng coughed, With gossip, he said, "Miao Jiahui is not married yet. I heard from a friend in the business school who helped me find out the news that the Miao family has arranged many blind dates for my sister-in-law, but she has not taken any fancy to her. Maybe she is still thinking about Dongshan." As for brother, I feel like there is still drama..."
Li Dongling glanced at Gao Peng and tapped the table with his fingers. Li Zhenlin and Wang Xiulan have been making arrangements for Li Dongshan's marriage recently. Within Dongling Hi-tech, now the female There is also no shortage of staff, and even the Pingyang City Government has set up bridges for Li Dongshan.
But Li Dongshan laughed at these introduced persons and had no intention of meeting each other, let alone talking about them. For this reason, both Li Zhenlin and Wang Xiulan were a little worried.
Li Dongling feels that Li Dongshan may not have forgotten Bai Yueguang. No one can compare with Bai Yueguang. This is not a problem of appearance and figure, but the stubbornness in his heart.
Without conditions before, Li Dongshan might have buried that stubbornness in his heart, but now with the conditions of the Li family, Li Dongshan no longer needs to hide that stubbornness.
Li Dongling asked Gao Peng to inquire about Miao Jiahui's situation. Now that Li Dongshan and Miao Jiahui were both unmarried, Li Dongling couldn't help but have some thoughts.
In his previous life, Li Dongshan delayed himself for Li Dongling and Li Dongyue, and now Li Dongling doesn't want Li Dongshan to make the same mistake again.
Gao Peng is a good person. When he saw Li Dongling being silent, how could he not guess what Li Dongling was thinking? He immediately patted his chest and said to Li Dongling, "Brother Li, I will be responsible for this matter. I will ensure Dongshan's success." Brother, take your sister-in-law home!"
Li Dongling looked at Gao Peng. Li Dongling believed what he said. With Gao Peng's brains and methods, it might be the most suitable thing for him to do this.
"If you can really accomplish this, the old lady will give you a big red envelope!" Li Dongling said with a smile to Gao Peng.
After finishing speaking, Li Dongling looked at Li Yan, who had an obviously anxious look on his face, "Why are you running all the way here in such a hurry?!"
"Brother Li, I really can't bear it anymore!"
Li Yan complained to Li Dongling with a helpless face, "Now the customer service phone number of Focus Media's TV shopping channel has been bombarded. Just the shopping channel The number of customer service seats has been increased to 900, but it is simply not enough!”
“In addition, the delivery of goods, whether it is warehouses, logistics or delivery personnel, is far from enough!”
There were too many orders, the customer service phone number was overwhelmed, and logistics and express delivery were also broken down because of too many orders. Li Yan now experienced what it was like, and for a moment, he didn't know whether to be happy or helpless.
Originally, the TV shopping channel project was launched just to increase revenue for Focus Media, so that Focus Media’s SMS advertising could be useful. However, this project is now on the trend of becoming a big hit, and the advertising cost is relatively small. Compared with the revenue brought by TV shopping, it is almost not worth mentioning!
There is no electronic payment or e-commerce shopping platform now. Focus Media TV shopping channel adopts the phone and text message ordering model, that is, calling customer service to make a reservation, or using text message to place a pre-order. The product and address will be sent, the customer service will call back to confirm, and finally the product will be delivered to your door for payment collection.
This ordering and delivery model is not very efficient, but this is what I can think of. It is the most appropriate method at present. As for the bad debt rate, there will definitely be it, but it is also within the acceptable range. As for the risk Users who subscribe continuously and then cancel their orders are basically blocked. This company's landline, PHS, and text message reservations will no longer be accepted.
“Currently, the Focus Selected Shopping Channel under Focus Media has reached cooperation with TV stations such as Yanjing, Shanghai, Xiyuan, Yangcheng, Pengcheng, and Hangcheng to launch shopping channels, and its single-month revenue has exceeded It cost 47 million yuan, and this was an order completed despite insufficient warehousing and insufficient distribution capabilities!" When talking about the revenue of the TV shopping channel, Li Yan himself was a little surprised.
However, users these days have a strong demand for material goods, which far exceeds Focus Media's expectations and the TV station's expectations. As for Li Dongling, he did not expect that the "fashionable" shopping method of TV shopping would be so popular. sought after.
(End of this chapter)