Chapter 253 Recruiting
Limited by geographical and channel reasons, buyers these days are not like those in the Internet era, holding their mobile phones and opening Taobao, Tmall, JD.com, Pinxixi or a short video In the mall, you can buy products from all over the world and even overseas.
Even in the current Asia Mall, Carrefour Mall, Yaohan, and the most famous Saite Mall in Yanjing, the types of products that can be selected in the mall are actually limited.
As for the viewers who watched the TV shopping channel, they saw that Focus Media brought them a wide variety of fashionable and cheap T-shirts, jeans, sunglasses from Guangdong Province, as well as products from various production areas. Because Focus Media purchases home appliances, furniture, etc. from manufacturers, the prices are cheaper than those sold in local cheap stores. This has made TV shopping channels gain unimaginable popularity.
Just a short time after the launch of the TV shopping channel, Focus Media’s TV shopping channel revenue has exceeded 47 million. This performance is absolutely explosive!
However, for Li Yan, the popularity of TV shopping projects is definitely a worry for happiness. How many companies want this worry, but they have not had a chance, but Focus Media has already obtained it.
Li Dongling scratched his head a little when he heard Li Yan’s complaints. For Focus Media, the rate of making money is too fast now, and the supporting facilities cannot keep up.
However, in fact, Focus Media just ignited a fire. In the previous life, the domestic TV shopping market also developed by leaps and bounds in the past two years. Nearly a thousand companies competed in this industry, creating an annual business An industry with revenue exceeding RMB 20 billion!
A person with a good back can earn 460 million yuan a year by relying on TV shopping sales. This is more than 400 million yuan in the 1990s. This is just one of many TV shopping products. That’s all, you can imagine how profitable this industry is.
When TV shopping was the most popular, a product placed on a shopping channel on a municipal TV station like Binh Duong would receive more than 3,000 calls within ten minutes. During peak times, it would be online within half an hour. It is possible that Wantong calls you to purchase products.
For TV shopping companies, the advertisements placed on TV stations all start with tens of millions. At that time, it really fulfilled that sentence. Even if it is just a piece of shit, as long as it is promoted well, you can still make money on the TV shopping channel. Got money.
Right now, what Focus Media makes from the TV shopping channel can only be regarded as a small one. When the market develops and more users accept this shopping model, the revenue will explode in the future. Growth, Focus Media will probably be even busier by then.
However, with the emergence of thousands of TV shopping companies, in order to sell goods, they have used all kinds of deception and deception methods, and they have lied and boasted about product functions, making all kinds of fake and pirated goods rampant. The market was quickly ruined, and in the end the stall was completely overturned. TV shopping became almost synonymous with fakes and scammers, and became the target of everyone's beatings. In the eyes of users, there was no credibility at all...
Although there were several waves in the future, they were all like flashbacks, and they were quickly extinguished. Until the advent of the Internet era, TV was swept into the history pile, let alone TV shopping.
Of course this will be a problem for more than ten years. At present, TV shopping is still an emerging industry and is an unexplored gold mine.
"Brother Li, the customer service problem, as well as the warehouse, logistics, and distribution problems must be solved, otherwise the TV shopping project may collapse!" Li Yan poured out his bitter words to Li Dongling.
“We have tried our best!”
At this time, Gao Peng couldn’t help but speak, and said to Li Yan with a bit of helplessness and annoyance, “In order to support Focus Media’s project, Dong The Logistics Department of Ling Hi-tech has lent its warehouses and fleets in Yanjing, Shanghai, Yangcheng and other places to Focus Media. The warehouses are full of goods.
The fleet is not enough even after three shifts. , Do you know how much the Donglin Hi-Tech Logistics Department spent on purchasing fleet trucks for Focus Media? "Focus Media uses the same logistics system of Tanglin Hi-Tech, otherwise it depends on Focus Media. The media has only been established for a long time. How can it be possible for the general logistics of a grass-roots team to support its business in ten cities at the same time.
Nearly half of Focus Media’s TV shopping product selection team are from the logistics department of Tanglin Hi-Tech. In addition, Tanglin Hi-Tech’s customer service, warehouses, logistics fleets, etc. in Yanjing and other places are all open to Focus Media, which has given Focus Media what it is today situation, otherwise how could Focus Media’s TV shopping project be so smooth.
Gao Peng was pulled over by Li Yan today. Hearing Li Yan's complaints, he, the logistics manager, couldn't help it.
For Gao Peng, Focus Media’s project is a matter of spending less and doing more. It is a product of Dongling High-tech and its subsidiary Feiyan Technology. The logistics department only needs to bring in the raw materials and then Just transport the produced machines to warehouses in various places and deliver them to stores. There is no need to be as cumbersome as Focus Media's project.
The key is profit. Although the profit of Focus Media's TV shopping project is not low, it cannot compare with the profits of electronic pet machines, Shenzhou digital cordless phones, and PHS.
Li Yan looked a little embarrassed. He didn’t dare to really challenge Gao Peng or anything like that. Regardless of how Gao Peng behaved in front of Li Dongling, outsiders, Gao Peng was definitely a big shot in the domestic technology industry. Dongling Companies in the high-tech components industry chain must be a little awe-struck when faced with Gao Peng, a man who can decide their fate. How many companies begged Gao Peng and tried every means to win over him, just to enter the Donglin Hi-Tech industry chain.
Focus Media also needs to rely on the support of Donglin Hi-Tech Logistics Department. Li Yan is also aware of the troubles Focus Media's TV shopping project is encountering and Gao Peng has done his best.
Li Dongling waved his hand and stopped the two from continuing to argue. He looked at Li Yan and said, "Focus Media needs to form a professional team, whether it is customer service, logistics, or express delivery!"
< br>"Donngling Hi-tech Logistics Department also needs to join in and form a professional team of Dongling Hi-tech Logistics Department's fleet and warehouse!" Li Dongling turned to Gao Peng and said.
In the future, Donglin Hi-tech and its subsidiary Feiyan Technology, as well as a number of investors such as Oriental Times and Focus Media, will have an increasing demand for warehousing centers, logistics, and express delivery.
Especially in the Internet era, if Tanglin Hi-Tech is involved in the e-commerce industry, these demands will become even larger, so it is better to make preparations in advance.
Doing it now may cost some money, but Li Dongling needs to support Focus Media so that it can become an aircraft carrier in the advertising industry, have enough say in public opinion, and even complete overseas expansion, which is very important for Dongling Hi-Tech.
“Dongli Hi-tech can join forces with Focus Media to set up large-scale customer service call centers in Yanjing, Shanghai, Hanxi Provincial City, Pingyang and other places. The entire customer service business of Dongling Hi-Tech can be handed over to This customer service call center can also handle the customer service needs of other companies, including communication companies, securities, insurance, bank outsourced customer service, etc.
Leave professional matters to professionals! < br>
The Logistics Department of Dongling Hi-tech, Cooperation with Focus Media, and Yanjing Supply and Marketing Cooperative, jointly established an express logistics company. In the future, the express delivery of Donglin Hi-tech, Feiyan Technology, Focus Media, Oriental Times and other companies The logistics and distribution business are all handled by this company. If there is an opportunity, it can also take over the express delivery business of other companies!”
(End of this chapter)