Chapter 273 Conscience depends entirely on the opponent's support
The huge profits of PHS are visible to the outside world. Even if those manufacturers do not know the specific cost of Donglin Hi-Tech to produce a PHS, they can still guess a rough idea!
Now that Tanglin Hi-Tech has released the patent authorization of PHS, it will be a huge impact on the entire domestic mobile phone industry!
After all, in the past, there was a risk of PHS being banned from sale at any time. Who made PHS, in name, still a fixed landline phone, not a mobile phone, and did not obtain a mobile phone license? This is The shortcomings of PHS.
Although PHS is in full swing now, major operators such as China Unicom, China Mobile, and in the future China Netcom and China Railcom are determined not to let PHS obtain a mobile phone license.
If only Dongling Hi-tech produces PHS, the ban may make it difficult for PHS to survive in the country. However, if there are more than a dozen or even dozens of brands of PHS manufacturers, they will all focus on PHS. Form a huge community of interests!
In addition, the shipment volume of PHS will also surge, and the number of users will also soar. Even if we want to target PHS like this time, it will not be easy. Who dares to let thousands Thousands and hundreds of millions of people can't use PHS to make calls? !
After UTStarcom obtained the patent authorization for PHS, all parties began to inquire about the news. They wanted to know what conditions UTStarcom would use to allow Donglin Hi-Tech to release its license. Purchase rights to this gold mine.
And soon, someone dug up UTStarcom. The price paid to obtain the PHS patent was not concealed by Dongling Hi-Tech.
UTStarcom paid a deposit of up to five million US dollars to Tanglin Hi-Tech. This deposit is to ensure that UTStarcom will not leak PHS technology and comply with the agreement with Tanglin Hi-Tech. The agreement includes prohibition of placing UTStarcom brand PHS in Yanjing, Shanghai, Yangcheng, Saiyuan and other cities.
This deposit will be returned to Starcom by Tanglin Hi-Tech after Starcom ceases its PHS business in the future.
In addition, every time Starcom sells a Starcom-branded PHS, it has to pay 19% of the patent fee to Tanglin Hi-Tech. Key components of mobile phones such as chips, motherboards, screens, and batteries also have to pay a royalty of 19%. Procurement from Tanglin Hi-Tech parts supply chain.
When the company saw this agreement, they couldn't help but take a breath. Everyone could see that after signing this agreement, they would be working for Donglin Hi-Tech. The more machines they sold, the more machines they would turn in. The more benefits it will bring to Tanglin Hi-Tech.
This made Panda, Bird, BBK, Changhong, Haier, ZTE and other companies that were originally interested in producing PHS, hesitant for a while. The conditions of Dongling Hi-Tech were indeed a bit harsh in their eyes.
While these companies were still debating whether they should accept Dongling Hi-tech's conditions, Xia Xin, a VCD manufacturer located in southern Fujian, suddenly announced that it had obtained the PHS patent license from Dongling Hi-tech. , will launch the Amoi brand PHS mobile phone in the near future!
For other companies, they may still be hesitant when faced with the conditions of Dongling Hi-Tech, but for the VCD manufacturers who are in dire straits, it will be a hand-to-hand battle very quickly. It is good to make money, so what else do they need? bike!
Nowadays, VCDs are really in chaos. A bunch of VCD brands such as Wanyan, BBK, Aido, Jinzheng, and Xinke all purchase key VCD parts from Japanese manufacturers and American manufacturers, and then assemble them. , and then put out overwhelming advertising, looking for sales channels all over the mainland to sell.
Now the VCD industry has fallen into a strange circle. Sales are getting higher and higher, but profits are plummeting.
For example, Aido, a VCD brand that has just been established two years ago, has surpassed Wan Yan, the founder of VCD, in sales. It is expected that annual sales will exceed 1.6 billion, but its profits are lower than last year!
For no other reason, the founder of Aido invited Jackie Chan to be the spokesperson, etc. Something seems wrong...
He spent money to hire superstars for endorsements, and spent another 82 million to win the advertisement for the weather forecast after the central media news broadcast. He is also preparing to win the central media's top advertising spot, and spends huge sums of money on advertising. Ai Duo still pays The price of VCDs has dropped to less than 2,000 yuan for the first time. Regardless of whether you make more or less, this has caused the sales of Aido's VCDs to soar.
Hu Zhibiao, the founder of Aido, has also surpassed Boss Wan Yanjiang and Boss Duan of Bubugao to become the most famous figure in the VCD industry. Duan Zhibiao has become a representative figure of domestic VCD. When he visited Philips Group in the Netherlands, he won In exchange for national-level treatment in the Netherlands, he visited the Americas Goldberg Company, the largest supplier of decoding chips for domestic VCDs. The stock price of Goldberg Company rose from 6 US dollars to 68 US dollars overnight, and Duan Zhibiao reached the peak of his life.
Of course, if the story only ends here, the experience of Aiduo Company is almost comparable to that of Donglin High-tech. But if a brand killer is hired to endorse Aiduo, it is not clear how long Aiduo can last. ...
But now, Aiduo is very popular in the VCD industry, but the advertising war and price war it has started have made the entire industry miserable, and Xia Xin can't bear it anymore.
Amoi now produces a VCD, but most of it has been taken away by Scoop, which supplies decoding chips, and VCD chip company Philips. Why did Philips and Scoop give Hu Zhibiao such high treatment? Who can face it? Not making offerings to the God of Wealth? !
One company, Aido, has caused the prices of decoding chips, VCD chips, and motherboards to soar several times. Philips and Scoop are making crazy money by collecting royalties and spare parts from domestic VCD manufacturers. What’s wrong with giving some treatment to representatives of the domestic VCD industry? !
Not only do you have to pay patent fees, but you also have to pay for purchasing parts and components, and you also have to spend money on advertising. Amoi produces a domestic VCD, and the profit is only a few dozen yuan, and there is no tax left. After paying the rent for the factory and paying the employees, how much money can be left?
Of course, this is not the limit. To really talk about the limit of cutting leeks, the DVD industry under the control of Japan and Japan has to take the art of cutting leeks to the limit. In the previous life, in the DVD era, China became the world's largest DVD producer. Each DVD exported to America and Europe cost US$135. But in the hands of DVD manufacturers, how much profit was left, two dollars? That’s right, it’s the profit of two yuan RMB from buying a DVD!
A DVD player worth 135 US dollars. Japan and Japan rely on 2,000 patents and key components to absorb the profits of the entire DVD industry chain. Domestic copycats and pirated products cannot be controlled by Japan and Japan, but they want to To export, you have to pay Nippon. Nippon took away 23 billion yuan in compensation by suing domestic DVD manufacturers. As for how much it earned from patent fees and parts, it is difficult to estimate. Anyway, it was much more than Dongling Hi-Tech. Got it!
Amoi can't stand the pressure now. Those who say that Tanglin Hi-Tech is harsh in licensing PHS patents have never been severely beaten by Nippon Benzene Company. In Amoi's eyes, Tanglin Hi-Tech's The conditions are simply not too conscientious.
Don't just pay some patent fees, Tanglin Hi-Tech also provides parts and components, and also sends people for technical guidance. As long as there is a factory and some people are recruited, PHS can be directly assembled and put on the brand for sale. Well, these conditions are not good enough, the cake is all in your mouth, okay!
Anyway, after Xia Xin saw the conditions of Tangling Hi-Tech, he rushed in without any thought. Without any bargaining, he directly accepted the conditions of Tanglin Hi-Tech and hired engineers from Tanglin Hi-Tech at a high price. I used to guide the setting up of production lines, purchase parts, and start assembling PHS mobile phones!
In Xia Xin's eyes, no matter how low the profit of PHS is, it still has a profit of about 10%. In the end, when it comes to hand, there is still a profit of one to two hundred yuan, which is not much better than selling VCD!
After UTStarcom and Amoi, Kejian, Panda, Eastcom, BBK, Bird, Southern Hi-Tech and other brands have successively announced that they have reached an agreement with Dongling Hi-Tech, especially VCD manufacturers. Positive, a large number of manufacturers have begun to produce PHS mobile phones!
However, these brands have all signed the same agreement with UTStarcom, that is, they can only sell their goods to second-tier cities, county-level markets, towns, rural areas and other places, and cannot sell their products in Yanjing, Shanghai, Yangcheng and other places. Donglin Hi-Tech grabs the market.
This trick of Dongling Hi-tech is basically to drive away tigers and swallow wolves, and let these brands open up wasteland for PHS. Of course, these brands can also make money. As for how much they can make, it depends on their ability. .
However, with the entry of a large number of mobile phone brands, the entire domestic mobile phone industry has begun to show signs of chaos. A large wave of PHS of various brands will completely reshuffle the entire domestic mobile phone industry. .
“The domestic mobile phone industry will enter the most fiercely competitive era in history!”
Some media directly reported that the domestic mobile phone industry will start the Shura Field model next. Who can survive? In the end, who is the biggest winner.
However, the influence of Tanglin Hi-tech's licensing of PHS patents has begun to appear. Brands such as Nokia, Ericsson, Motorola, Panasonic, and Alcatel have all begun to cut prices.
In order not to be completely driven out of the domestic market and lose this domestic market with the largest number of users in the world, Nokia directly took the lead in cutting prices, announcing that the 8850 model will be sold for 5,000 yuan, which is only less than 1,000 yuan. For only 500 yuan on Lingtong, you can buy a GSM mobile phone from Nokia, the world’s mobile phone giant!
As soon as the news came out, it directly caused a sensation in the entire domestic mobile phone industry. Everyone could see that Nokia was getting tough and wanted to compete with PHS. At this price, this phone was already sold by Nokia. The lowest price in the world outside of my home base of Finland!
When the price of Nokia 8850 was 500 yuan different from that of PHS, more and more people chose Nokia. On that day, Nokia announced that its sales exceeded 10,000 units, which was the largest single unit since Nokia entered the mainland market. Highest daily sales record.
The main reason why PHS is not sold is that there are too few cities covered by GSM base stations, only a few cities in Yanjing and Shanghai, and there is no signal at all in other places. If you buy it back, you can only use it as a fire stick. Otherwise, today’s Nokia 8850 sales are expected to be quite explosive.
After Nokia took the lead in demonstrating, a large number of foreign brands such as Motorola, Alcatel, Ericsson, and Panasonic followed suit and lowered their prices. For a time, the price war in the domestic mobile phone industry became fierce.
However, Li Dongling is not worried about the current competition in the domestic mobile phone industry. Compared with signal quality and call quality, PHS is afraid of it, but in a price war, who should PHS be afraid of? !
But PHS has just lowered its price, and if it lowers the price again, it is estimated that the Nokia and other manufacturers will be driven crazy. It is better to slow down, boil the frog in warm water and wait until the price of Nokia and others drops. After exiting the high-end mobile phone market, Shenzhou will just grab the high-end mobile phone market!
When the time comes, Tanglin Hi-Tech and Nokia will make an extreme switch. Anyway, Tanglin Hi-Tech will not lose money. In addition, the cheaper ones in the price war are domestic mobile phone users. Tanglin Hi-Tech only treats domestic mobile phone users as providing benefits. Or the kind that foreign mobile phone brands pay for...
(End of this chapter)