Chapter 274 Xiao He just shows his sharp corners
Price wars have different meanings and effects at different times. The price war started by Donglin Hi-Tech using PHS is beneficial to the domestic mobile phone industry Yes, of course, in the end, who will win in the domestic mobile phone industry depends on their own abilities!
Like the current domestic automobile industry, the premium is much higher than that of foreign countries. Foreign civilian scooters are all luxury cars in China.
Cars like the German Santana are just ordinary models in Germany, but they are extremely expensive in China. It also gave birth to a classic rumor that has been circulating in the car circle for thirty or forty years. When Santana entered the country, Santana The company generally recommends a price of 80,000 yuan, but the company that represents Santana in China prices it at 200,000 yuan. The conclusion is that foreign car manufacturers have a conscience...
It is difficult to verify whether this rumor is true or false. However, according to the documents that can be found, the first batch of 600 Santanas at that time were made by hand, that is, there was no mechanical production line. The parts were all imported from Germany and then saved one by one by hand. They sold for two 90,000, and then the price increased to 37,000. Why did the price increase? Because the parts were all imported, plus manual rubbing. It was the first production, and the rework rate was horrifyingly high. Basically, you would lose money on one sale. .
As for the price increase from 37,000 to 200,000, all Santana parts at that time were imported from Germany. The exchange rate of the German mark doubled at that time, and the price of imported parts directly tripled.
This is due to overseas reasons, but in China, we are in a special period. At that time, prices broke through. Not to mention big items like cars, even the prices of grain, rice, oil and salt increased several times. Santana is here Under this internal and external background, the price has continued to increase several times, reaching 200,000 yuan. As for what it has to do with the pricing suggestions of Santana executives, only the devil knows.
And in the past few years, the per capita income was less than 400 yuan. To buy a Santana worth 200,000 yuan, one would have to save up for forty-two years without eating or drinking. To sell something worth 30 yuan for 3,000 yuan. This is called cutting. Leeks, because most people can afford it, may be cut off. But if the price is set so that most people can't afford it, then what's the point of the price?
This is a Santana rumor, but twenty years later, during the new energy vehicle war, Volkswagen staged a classic scene.
A certain electric car produced by Volkswagen in China sells for 220,000 yuan in China, but sells for 500,000 yuan in Germany. Seeing the business opportunity, German dealers imported this car from the mainland and sold it to Germany. Volkswagen was furious. In order to maintain its presence in the German market, it directly staged a drama of hamburgers burning cars. The boomerang from forty years ago was inserted into Volkswagen forty years later, causing a crowd of melon-eating people to shout brand names. Che, please be kind to your compatriots...
And the reason why there is such a boomerang is that in the previous life, the competition between domestic new energy vehicles was too fierce, and the price war started. No matter what brand it is, whether it is a dragon or a tiger, it has to be dealt with when it comes to the country. Global new energy vehicles Half of the automobile market is domestic.
In the current domestic mobile phone market, PHS has some pricing power in the mainland mobile phone industry. A few years ago, domestic mobile phone prices were all in the hands of foreign mobile phone manufacturers.
Motorola, Nokia, Ericsson and other brands dare to sell old models from a few years ago in China, and they dare to price them at more than 10,000 yuan, which is about more than 1,000 US dollars. Basically, domestic mobile phones The market is used as a place to clear inventory for them.
And these foreign brands don’t care about the experience of domestic mobile phone users at all. They don’t even bother to develop Chinese operation interfaces, because they have no rivals at all, and domestic users can only choose them.
But now, the emergence of PHS has given domestic mobile phone users a new choice. At least these foreign brands no longer dare to cut leeks casually in China. They have to come up with the latest models to follow. PHS launches price war!
At the moment, Xiaohe is just showing off his skills. PHS is just an eye-opener for manufacturers such as Nokia and Motorola. When Tanglin High-tech develops mobile phones with GSM and CMDA technical standards, then the big drama will begin.
At that time, Shenzhou will seize the high-end mobile phone market, Coolpad will enter the mid-range mobile phone industry, and Simon will join forces with other brands to carry out momentum, allowing Nokia to experience the experience of Siemens and Donglin High-tech Zhongmen.
But those are things for the future. Now Tanglin Hi-tech needs PHS, and it must first occupy the basic base of the mobile phone industry in China. Only with the basic base, Tanglin Hi-tech can go overseas to compete with Nokia. !
......
Seeing that more and more brands are beginning to join Tanglin Hi-Tech, major manufacturers are also unable to hold back. The first one to hold back is ZTE.
ZTE was originally the largest equipment manufacturer for PHS base stations and had a very close relationship with Tanglin Hi-Tech. It was almost natural for it to join the ranks of PHS manufacturers.
The entry of ZTE is also a huge shock to dozens of domestic communication equipment manufacturers, large and small. Including Chrysanthemum Factory, they are all discussing whether to produce PHS.
“Telecom companies, together with Hanxi and other provincial governments, estimate that a total of US$4 billion will be invested in laying out PHS base stations in the next few years. In the future, the investment may exceed 100 billion yuan. Should we also enter the small market? Smart mobile phone industry? "
In the conference room of Pengcheng Chrysanthemum Factory, a group of people were discussing whether Chrysanthemum Factory should choose GSM communication equipment or CDMA communication equipment. I don’t know who mentioned it. At this time, everyone began to discuss whether the Chrysanthemum Factory should also produce PHS mobile phones.
In the conference room, including Mr. Ren, the founder of Chrysanthemum Factory, there are also core members such as Li Yinan, Zheng Baoyong, Liu Qiwu, Yang Hanchao, Li Jian, Mao Shengjiang, etc. Chrysanthemum Factory is also led by a technical staff Most of the company’s executives have technical backgrounds.
And behind all the technical experts in the current Chrysanthemum Factory, there is a little transparent technician who has just joined the Chrysanthemum Factory for two years. This person in later generations shouted the famous saying "far ahead" at the press conference. At this moment, Among the technical staff, but not in the conference room, I had the opportunity to express my opinions.
“Chrysanthemum Factory is not making mobile phones!” While a group of Chrysanthemum Factory executives were arguing, Mr. Ren said decisively, “The PHS is a freak. It may sell well now, but it cannot enter the market. In the 3G era, there is no future. We want Chrysanthemum Factory to enter the 3G era!”
There are always things that Ren doesn’t want to touch about PHS, and he also knows that now that he has entered the 3G era! PHS may make money with its eyes closed, but once the Chrysanthemum Factory enters, I am afraid it will not be so focused on developing 3G communication equipment. After all, it is difficult to calm down and engage in research and development if you are used to making quick money.
For example, Dongling Hi-Tech, also under the suppression of Li Dongling, spent a lot of money earned by PHS, so the technical department had to develop mobile phones with GSM and CDMA technology.
Otherwise, just like UTStarcom in the previous life, it was completely lost by relying on PHS. It did not consider R&D at all and just made money. As a result, it was abandoned in the 3G era.
To be honest, Boss Ren’s choice was not wrong, but he may not have expected that 3G technology would be so difficult to develop, and that the collapse of Nasdaq would directly plunge the communications equipment industry into a cold winter. , the Chrysanthemum Factory was brought into the ditch. It was dragged down by the huge R&D expenses and began to lose money, so much so that they began to want to sell themselves...
Hearing Boss Ren say this, although the Chrysanthemum Factory There are also executives who want to speak out and want to join PHS. After all, PHS is so profitable. Look at the media reports that Donglin Hi-Tech's performance has doubled this year with PHS. Who doesn't want to have such high performance? , who cannot receive bonuses, dividends, and equity awards?
But as the founder of the Chrysanthemum Factory, he has experienced great storms and led the Chrysanthemum Factory to where it is today. Boss Ren has absolute authority and influence in the Chrysanthemum Factory. Even if someone is unhappy with the things he decides in public, , and could only report it privately, but did not dare to refute it in public.
“I think that Chrysanthemum Factory should develop 3G communication equipment with CDMA technology. ZTE seems to be also developing it. CDMA is very mature in 2G technology. It is much easier to enter 3G technology from CDMA!
In addition, by choosing CDMA, Chrysanthemum Factory can quickly open up the market later. "Zheng Baoyong said, he wanted to bet on CDMA technology.
But after Zheng Baoyong finished speaking, Li Yinan, his junior brother, directly retorted, "I propose GSM technology! ”
“Although the GSM network only started commercial use in Germany four years ago, now, in the global market, except for America, Canada, and Bangzi, most countries in Europe use GSM technology. In the future, There will be more countries using GSM communication equipment!
If you can't even enter GSM, what's the use of developing 3G? How many users can it have? ”
Zheng Baoyong and Li Yinan each held their own opinions for a while. The two argued very fiercely, and neither of them gave in to each other. Each had a group of supporters. The quarrel was so dark that the boss Ren was a little agitated. Headache.
Zheng Baoyong was originally recognized as the second-ranked figure in the Chrysanthemum Factory, while Li Yinan was called the prince and the future head of the Chrysanthemum Factory. Both of them were R&D geniuses, but geniuses are paranoid and proud and would never want to When yielding to the other party, disputes are inevitable.
“GSM equipment, Chrysanthemum Factory develops GSM communication equipment!”
At the last moment, Boss Ren made the final decision and made the final decision to let Chrysanthemum Factory develop GSM communication equipment.
Hearing this, Zheng Baoyong glanced at Mr. Ren and then glanced at Li Yinan, with a look of disappointment inevitably appearing on his face.
……
Different people choose different paths and will have different destinies. This is true for people and so is the company.
No matter what is going on at the Chrysanthemum Factory, Dongling Hi-Tech has been very busy these days. Companies from all over the world have gone to the headquarters of Tangling Hi-Tech to get the PHS patent authorization.
“Currently, twelve manufacturers, including UTStarcom, Amoi, ZTE, BBK, Bird, Panda, Kejian, and Southern Hi-tech, have obtained PHS patent authorization. If we hadn’t set it up With the authorization threshold, I’m afraid there will be more companies that want to get patents.”
At Dongling Hi-tech Headquarters, Ren Yuefeng said to Li Dongling with a little sigh, it will be a lamb that has been raised with great difficulty! If someone else takes it away, it won't hurt.
"The sales of PHS will not be affected!" Li Dongling, who was waiting for the call from Japan, said to Ren Yuefeng.
(End of this chapter)