Chapter 391 Creating a Bubble
Li Dongling asked Ren Yuefeng to sit at the head of the conference room, and he sat aside. With Li Dongling’s current influence in Dongling Hi-tech, he does not need to sit at the head of the conference room and frequently appear in the media. In front of others and other means to maintain image and status.
On the contrary, as the general manager, Ren Yuefeng needs Li Dongling to support him so that he can suppress the proud soldiers of Dongling Hi-tech.
“Thank you for your hard work this year!”
After sitting down, Li Dongling looked at the people in the conference room and smiled, “On behalf of the board of directors of Dongling Hi-Tech, I would like to thank you for everything you have done. Ling Gaoke will not forget all this! ”
There was a burst of applause in the conference room. Wherever there are people, there are rivers and lakes, and Dongling Hi-Tech is no exception. Dongling Hi-Tech, which seems to be a "harmony", is actually fiercely competitive internally, with newcomers like Zhu Zhaojiang constantly emerging.
Those who are currently in charge of various departments of Tanglin Hi-Tech, whether they are founder veterans or professional managers, want to maintain their status, or even go further, to join the board of directors or even partners of Tanglin in the future. , all need the support of Li Dongling.
How to obtain and maintain this support requires Li Dongling to "see" the contributions made by Hu Xian, Zhang Ao, Gao Peng, Chen Tao, and Duan Youli.
Subsequently, under the chairmanship of Ren Yuefeng, Tanglin Hi-Tech began the most important and last manager-level meeting of the year.
“This year’s Shenzhou digital cordless phone sales have exceeded expectations. Although the digital cordless phones launched by Siemens, Toshiba, General Electric, and American Telephone and Telegraph Company have affected the sales of the Shenzhou series, but...”
As the boss of the marketing department, Zhang Ao was the first to report, "Affected are mainly the two brands Coolpad and Simon in the mid-to-low-end market. In the high-end digital cordless phone market, Shenzhou's share has actually expanded. Currently, Shenzhou is in The high-end digital cordless market share is 78%, and the second-placed Siemens has less than 9% in the high-end market!”
Everyone in the conference room smiled when they heard Zhang Ao’s words, Shenzhou Digital cordless phones are the backbone and foundation of Tanglin Hi-Tech. As long as this basic foundation remains, Tanglin Hi-Tech will always have a backbone.
“This year, the revenue of the entire Shenzhou series of phones is expected to be around US$1.7 billion!
Next year, Shenzhou digital cordless phones will still face challenges. In addition, due to fierce competition, the price may face Pressure.
However, the digital cordless phone market in the European market, America, Hong Kong, China and other places is continuing to grow, and revenue is expected to maintain the status quo or even increase by a certain amount next year! ”
Li Dongling nodded. Li Dongling could accept the revenue from Shenzhou Digital Cordless Phone.
The digital cordless phone market is not an industry that can continue to explode, but it is better than stability. Old Europe and America are the main markets. Even in the next century or more than ten years later, this market will still be the same. Now, it can earn more than ten to two billion US dollars for Tanglin High-tech every year, which can last for many years.
“Currently, the total sales volume of PHS units at home and abroad has exceeded 11.2 million units. It is expected that domestic sales will continue to pick up during the Chinese New Year. This year’s total sales volume will exceed 12 million units. Department.
If production capacity can be increased, sales are expected to be able to... However, PHS's sales this year have already ranked among the four largest mobile phone shippers in the world, second only to Nokia, Motorola, and Ericsson! "
After Zhang Ao, Zhu Zhaojiang, who was in charge of the mobile phone business, stood up and said, looking at Duan Youli, but did not continue.
However, PHS's shipments this year can exceed 10 million, which is already quite scary. This year's global mobile phone shipments, there are only four companies that can enter the 10 million club.
Nokia and Motorola's mobile phone shipments this year are both around 25 million units, and Ericsson's shipments are around 15 million units.
After that, there is PHS. Of course, this is just based on sales volume, not counting revenue. Nokia, Ericsson, and Motorola all sell mobile phones with GSM and CDMA technology, and the starting price is around 5 It is not uncommon to find more than a thousand yuan or tens of thousands.
When PHS went on sale, the price was RMB 4,999, and then the price dropped all the way. Now as a group of domestic PHS mobile phone manufacturers engage in a price war, the price of PHS, even though Dongling Hi-Tech claims that its own PHS , is a "high-end" machine, but the price has dropped below 4,000 yuan and is approaching 3,500 yuan.
It is estimated that within the next year, the domestic price of PHS will fall below RMB 3,000. However, overseas prices can still be maintained because phones from Nokia, Motorola, Ericsson, Sony, Panasonic, Sharp, Samsung, etc. It is much more expensive than PHS, but it highlights the "cost-effectiveness" of PHS. Whether the signal is good or not, and whether the call quality is good or not is another matter, but PHS mobile phones are cheap, the phone charges are cheap, and you can really make calls overseas!
However, such pricing also makes PHS seem to have high sales, but its revenue is far lower than that of Nokia, Motorola, and Ericsson.
“There are now more than a dozen PHS manufacturers in China. The PHS price war has begun, and it is expected that profits will continue to decrease in the future.
Mr. Li, I think that in the future PHS will We should step up our efforts to sell PHS as soon as possible when GSM and CDMA base stations are not extended to Japan, Siam, Malaysia, Bangladesh, Pakistan, Brazil, and Colombia in old Europe and America!”
Zhu Zhaojiang said to Li Dongling and everyone in the conference room. The meaning of his words was very clear. In the future, PHS will focus on overseas markets and shift its focus overseas.
Ren Yuefeng frowned. The domestic PHS market was far from saturated. Even though the price war was a bit fierce, the profits were still quite high. He didn’t want PHS to be the main battlefield so soon. Put it overseas. But when he looked at Li Dongling, he saw that Li Dongling was looking at Zhu Zhaojiang with some admiration, which made Ren Yuefeng stop speaking.
“The domestic PHS market should continue to be developed, but in overseas markets, promotion efforts should indeed be stepped up!”
Li Dongling said, in the domestic PHS mobile phone market, UTs is now emerging. Dakang, Amoi, BBK, Panda, Bird and many other companies that produce PHS are some of the results of Li Dongling's contribution to the flames.
These companies are able to produce PHS so quickly because they have obtained the patent authorization from Dongling Hi-tech. Even the parts are purchased from Dongling Hi-tech parts suppliers. Of course, they are also given Dongling Hi-Tech pays high patent fees.
However, Tanglin Hi-Tech's authorization was a last resort because the production capacity of PHS at Tanglin Hi-Tech could not keep up with the demand. It was barely able to supply the domestic and Japanese benzene markets, and now it has entered Malaysia. , Siam, Brazil and other markets, production capacity suddenly became tight.
Money is exciting. Even if Dongling Hi-Tech does not authorize it, there will probably be a group of copycat manufacturers who will take the risk and start producing PHS. After all, the profit of PHS, which has just been launched, is too high. It once exceeded 50%, and the market is... There, if Tanglin Hi-Tech's production capacity is not enough, there will definitely be copycat brands taking over.
Rather than letting copycat PHSs flood the market, it is better for Tanglin Hi-Tech to authorize the patents and let other manufacturers produce them, which can also earn back part of the patent and technology fees and prevent copycat manufacturers from occupying the market and destroying the entire industry. , and even affects the reputation of the entire domestic mobile phone brand.
The other most important point is that when Tanglin Hi-Tech licenses patents, it signs contracts with domestic manufacturers. The PHS produced by them can only be sold domestically and cannot be exported. This ensures PHS's overseas profits. .
It may be unrealistic to completely prevent someone from selling domestic PHS phones overseas as parallel imports, but as long as they are not large-volume machines that go out to disrupt the market, that is enough!
As for what to do if the domestic PHS price war is too fierce, what else can be done? At most, it will be cheaper for domestic users, so it can be regarded as cultivating the mobile phone market. Anyway, Li Dongling is planning to use PHS to carve out overseas markets. Leeks.
After two or three years, when the leeks were almost harvested, I sold the PHS brand to people with "Yuan"!
So in the past few years, the sales volume of PHS needs to be as high as the packaging. The Li family in Hong Kong City sold British Orange Telecom, which sold 168 billion Hong Kong dollars. Li Dongling sold PHS, but not much. As long as it can be sold for hundreds of billions of Hong Kong dollars, it will be enough!
As for mobile phones with PHS and PHS technology, will there be a bubble in the future? When we enter the era of mobile Internet access, will the bubble burst? That is not something Li Dongling needs to worry about. After all, those who are willing will take the bait. There is no forced buying or selling.
Zhu Zhaojiang smiled when he heard that Li Dongling supported his proposal. What he just said was based on investigation and analysis.
For domestic PHS mobile phones, the price war will become more and more fierce, and profits will continue to drop. However, although the overseas market needs to open up wasteland, there are no competitors at the same price. There is no need to fight a price war, but the profits will be higher. high!
"What's the current situation in the production department?"
Li Dongling looked at Duan Youli. The marketing department had quite a few complaints about the production department. It was very dissatisfied with the production department's delay in increasing the production capacity of PHS. Li Dongling also knew it.
I have heard rumors, and some people have submitted reports to Li Dongling. Some even made fierce demands to kick Duan Youli away and replace him with a capable person to manage the production department, etc., but they were all suppressed by Li Dongling. down.
Li Dongling is well aware of Duan Youli's abilities. After he came to Tangling Hi-tech, he introduced and formulated a production management system and safety system, which greatly improved the yield rate of Dongling Hi-tech's production department. A large part of it is beyond the scope of the grass-roots team.
Compared with major overseas manufacturers, the product quality and yield rate of the same type of products produced by Donglin Hi-Tech are already comparable, and safety accidents have also been greatly reduced.
Duan Youli knows this, and he can't hide from it. There are rumors in the marketing department that if it weren't for insufficient production capacity, the sales volume of PHS this year might have exceeded 18 million, or even hit 20 million units. Although this is just bragging. , but we can also know that production capacity does affect sales.
But sales volume is linked to the bonuses of marketing department personnel. It would be strange if Duan Youli, the boss of the production department, could look good on him.
Duan Youli did not choose to escape, "This year's PHS sales were indeed affected by the production capacity of the production department. I am willing to take responsibility!"
"Wow"
Hearing that Duan Youli was really taking responsibility, a burst of noise came from the conference room. You know, taking responsibility, but you have to pay a price!
(End of this chapter)