Chapter 569: The Overlord of Famous Studies
What was the biggest regret of Victoria's Secret in the previous life? It was not that the fashion trends of America and old Europe changed, but that in the hottest years, she was reserved. They wanted to raise the price from the ground up, but missed the opportunity and did not go public.
As a result, when America's fashion trends changed and Victoria's Secret went public after selling out and going bankrupt, the great opportunity was wasted and it was no longer popular. Valuated.
Don’t sell famous names. There is a precedent from Victoria’s Secret in the previous life. For DeVes, it should be launched when it is time to be launched. You can’t wait for it to cool down before rushing to launch it. The day lilies are probably already cold. Thoroughly.
But when cutting leeks, you can cut domestic leeks as much as you want. They have to be foreign leeks, which have a lot of oil and water. After packing them later, Divis went to the New York Stock Exchange to cut leeks. It is estimated that one can be cut. Big money!
"After being listed on the Hong Kong Stock Exchange, Dewis can try to enter markets such as America and Old Europe, and open flagship stores and authorized stores overseas!
Dangling Hi-Tech can help Dewis contact Hong Kong City Peregrine Securities Co., Ltd. will assist Divis in its listing!" Li Dongling said.
Dongli Hi-tech directly holds 35% of the equity of Devi, Focus Media also holds 25% of the equity, and the remaining 40% of Devi is in the hands of Hu Yujun and other founders and management .
Not only Divis, but also other brands that are supported by Focus Media, such as Jinmen Yipin, which has a good reputation, all have a large amount of equity in the hands of Focus Media.
As the saying goes, who is willing to do something that is not beneficial? Tanglin Hi-Tech and Focus Media have spent so much effort and invested so many resources to turn these brands from unknown to well-known brands. , it is impossible to make the other party angry, and then turn around and be kicked by the other party.
There has to be a way to restrain the other party. This is why the management of Devis wants to go public and has to ask Focus Media and Tanglin Hi-Tech.
After Divis went public, Dongling Hi-tech could also make a lot of money. However, Li Dongling didn’t think about cashing out as soon as it went public.
If DeVes is listed on the New York Stock Exchange and its market value reaches the valuation of Victoria's Secret at its peak in the previous life, which is more than 29 billion US dollars, if DeVes can reach that point before cashing out , doesn’t it smell good?
And Divis can not only go on the market to cash in on cutting leeks, but if its products become popular, it can also provide a large number of jobs in the country!
It is not difficult for Peregrine to run a company like Devis to be listed in the Hong Kong city. That is to say, Dewes’s business is somewhat different from traditional industries. Otherwise, Dewes’s Revenue and profits, whether listed on the A-shares or the Hong Kong Stock Exchange, are quite eye-catching.
"Thank you, Mr. Li!"
Hu Yujun couldn't help but show joy on his face, and said to Li Dongling. He felt that this trip was much smoother than he imagined.
Li Dongling raised his hand and stopped Hu Yujun, "Whether it is on the market or not, as I said before, the quality and after-sales service of Deweisi's products must be guaranteed. Just relying on hype will eventually come to an end. That day!"
Hu Yujun's face changed a little when he heard this. He knew that since this year, the management of Deweisi has been busy with the launch of the product, and it is true that they have not paid much attention to the quality of the product.
“In the future, after establishing a foothold overseas, Dewes can launch women’s clothing, handbags, cosmetics, etc. In addition, it can choose a city in China to establish a production base!”
Li Dongling said to Hu Yujun that in any industry, if it reaches the extreme, scale will generate profits, just like the lighter business that Torch Group is doing.
Underwear is basically a necessity for women. Even if it is not an expensive brand product, its annual market share is still there, and it is needed by the global market.
If Divis could build an underwear production base, it would be enough to change the industry structure of a county or even a city.
Just like a county under Haizhou, a major bulk province in the previous life, has become the capital of sexy lingerie in the world. This county occupies 70% of the domestic market and 50% of the overseas market, with annual revenue of several billions. .
Relying on this industry, a large number of small companies, e-commerce companies and family workshops have been supported, providing more than tens of thousands of jobs.
If Dewes succeeds and becomes an "international brand", its underwear, women's clothing, cosmetics, handbags and other businesses, plus store salespersons, etc., will have the opportunity to create a large number of jobs like the Torch Group and become a medium-sized city. pillar industry!
......
Chen Zuhan followed Zhang Ao uneasily and entered the suite of the Yuhe Resort Hotel. In the past few years, Chen Zuhan had had several encounters with Li Dongling, but they never met. Discussed in depth.
Chen Zuhan made a lot of money by being an agent of Dongling High-tech, but when facing Li Dongling alone, Chen Zuhan couldn't help but feel a little nervous, especially this time he didn't know what Dongling High-tech would do. When you want him to do something.
“Boss Chen, we are all old acquaintances. Dongling Hi-Tech cannot be what it is today without the support of Mr. Chen and other channel distributors!”
As soon as he saw Chen Zuhan, Li Dongling personally poured him a cup of tea, but the more he did this, the more nervous Chen Zuhan became.
He is familiar with this routine. Usually when he needs someone to take the blame, even if the other person is a small person, he will be more polite to him. After all, if he wants someone to take the blame, can he have a bad attitude? As for Chen Zuhan's agency, compared to Dongling Hi-Tech, no matter how you look at it, it looks like it's the one taking the blame.
“Mr. Li, Mr. Zhang,” looking at the steaming tea in front of him, Chen Zuhan smiled bitterly, “I, Chen Zuhan, can’t be as valuable as I am today without the work of Dongling High-Tech. Support, whatever needs to be done, as long as I can do it, I will go through fire and water without hesitation!"
Chen Zuhan knows that he has no power to resist Dongling Hi-Tech and wants to continue to lie down. To make money, he has to get goods from Tanglin Hi-Tech. It is he who needs to get goods from Tanglin Hi-Tech, not Tanglin Hi-Tech begging him to sell goods!
"These are serious words. How could Dongling Hi-tech let Boss Chen do those things!"
Li Dongling comforted Chen Zuhan, "But Dongling Hi-tech really needs a little help from Boss Chen!"< br>
Li Dongling glanced at Zhang Ao. Zhang Ao took out a document, pushed it in front of Chen Zuhan, and said to him, "This is an internal document of Dongling High-tech. Boss Chen is one of the top executives of Dongling High-tech. "Except, the only person who saw it."
The subtext of this statement is that if the contents of this document are leaked, then Chen Zuhan will be the biggest suspect. How to deal with the traitor?
Looking at the file at hand, Chen Zuhan hesitated for a moment, then opened the file, and then flipped through the contents, only to see that the homepage read, "Digital Upgrade Plan of Dongling Hi-Tech Marketing Department!"
This title made Chen Zuhan a little confused and didn't know what it meant.
“It is planned that within the next 12 months, all agents and retail stores selling Tanglin Hi-Tech products at the county level or above will be equipped with computers and connected to Tanglin Hi-Tech’s production and inventory management system!
In the next three years, all retail stores selling Tanglin Hi-Tech products will need to be equipped with computers and inventory software. The stores will report the sales volume of various products on the day through the inventory management system every day, so that the headquarters can monitor product prices, inventory, and promotional posters. Waiting for adjustments..."
When he first looked at it, Chen Zuhan was still a little confused, but the more he looked at it, the more frightened he became, and sweat appeared on his forehead unknowingly.
Donngling Hi-Tech is going to recruit channel vendors. This is the first idea that pops up in Chen Zuhan’s mind.
Now is an era where channels are king. No matter what you sell, you need offline channels. Strong channel agents can sometimes overpower brands!
However, Donglin Hi-Tech is recruiting channel vendors. Once major channel vendors and retail stores are connected to this inventory management system, it will be equivalent to how many products are sold every day and what items are sold. Well, what is selling poorly and how much stock is left in the warehouse are all clearly visible in the background of the software.
Even more strictly, sales prices, whether goods are shipped across regions, etc., are all controlled by Tanglin Hi-tech. Distributors and retail stores will be controlled by Tanglin Hi-tech, and they can no longer control it. Just like before, I played so many tricks and tricks.
"Boss Chen, is it hot?"
Li Dongling looked at Chen Zuhan who was sweating profusely and asked with "concern".
"I..."
"This..." Pointing to the document in his hand, Chen Zuhan's mouth felt dry for a moment.
“Allowing channel dealers and retail stores to connect to Tanglin Hi-Tech’s inventory management system is also to better adjust production capacity. The production department can adjust production capacity based on daily sales.
In addition, products can be better distributed based on sales volume. Just like the goods that Boss Chen represents, if they sell quickly, they can also get contracts faster. Instead of waiting for the same machine as before,"
Li Dongling smiled at Chen Zuhan and said, "This inventory management system is also of great benefit to Boss Chen's company, as it can record the income of each batch. , as well as inventory quantity, out-of-stock reminders, machine serial number authenticity certification, after-sales maintenance, etc., all have accounts to follow! ”
Dongling Hi-Tech is preparing to conduct a thorough integration of offline sales channels in the name of upgrading technology.
Offline sales channels will remain the king of channels for more than 30 years in the future. The most famous ones in China are Oppo and Vivo. They can be a key player in the mobile phone sales list all year round because of offline sales. store channels.
Even in the era of e-commerce, 76% of domestic mobile phone shipments are sold through offline stores. As for home appliances such as computers, TVs, washing machines, refrigerators, and air conditioners, the proportion is even heavier. .
When buying these home appliances, most people still prefer "seeing is believing". In addition, the after-sales service also makes people feel more reassured. It is hard to say whether they are really useful. At least there is a store where you can find them.
As for Samsung, which has ranked first in global mobile phone shipments all year round, it relies on the experience stores it has established all over the world in advance, as well as the offline retail stores of various agents, and it ships crazy every year. When buying mobile phones and computers, you mainly rely on these offline stores. There are many Samsung stores, and after-sales service is naturally guaranteed.
It is the most appropriate time for Tanglin Hi-Tech to recruit and organize these agents. Now that these agents have made money from Tanglin Hi-Tech, they definitely want to continue making money and are not willing to fall out directly.
But among these agents, there are already many people like Chen Zuhan, who is worth a lot of money. If the delay continues, I am afraid that the tail will be too big to lose. It may happen that like Gree in the previous life, he was betrayed by the dealer. thing!
(End of this chapter)