Chapter 417 Aijia Real Estate becomes the biggest victim
"Brothers, you have been joking before that you asked the anchor to bring down the price of a certain real estate. This is indeed a bit difficult for the anchor. However, although the anchor cannot bring down the price of the real estate, he can help you bring down the price of the agency fee."< br>
In the evening, Zhang Qiyuan advertised his company in the live broadcast room.
"Now that house prices have dropped, taxes and fees have also dropped. Have you noticed? The biggest expense when buying a house now is actually the agency fee. For example, the lowest agency fee for a certain house is 1.5 points, and it costs 2 million to buy a house. , you have to pay an agency fee of 30,000, which is more than the taxes and fees, so the anchor decided to reduce the agency fee in Seoul. On May 1st, we will look for a house together AP After P goes online, the agency fee for buyers of our Qijia Real Estate will only be 0.5%, which is a whole point lower than that of a certain company. What is the concept? The agency fee of 30,000 yuan is 20,000 yuan less. I recently bought a house. Brothers who are considering it, you can go to our Qijia Real Estate agent to view the house recently. Our Qijia Real Estate has stores in three towns in Seoul," Zhang Qiyuan told passionately.
“In addition, our Qijia Real Estate is also preparing to rectify the chaos in the rental market and launch zero-yuan rent. That is, as long as customers rent a house on the zero-yuan rent on our Qijia Housefinding APP, no intermediary fees will be charged. Fee.”
As soon as these words came out, Zhang Qiyuan's live broadcast room instantly became excited.
[Real or false? Mr. Zhang, are you so fierce? 】
[Finally, an intermediary company considers its customers, and Mr. Zhang is worthy of being the center of conscience. 】
[Holy crap, 0.5 points, I just bought the house, and the agency fee charged me 1.5 points, is it still too late to break the contract now? 】
[Anchor, this is vicious competition and is disrupting the market. Life for intermediaries is already difficult. If you do this, be careful when you go out. 】
[Isn’t this a gimmick? It feels so fake. 】
"..."
Zhang Qiyuan glanced at the barrage, and there were all kinds of things, some praised him, some said he was a conscientious agent, some said he would buy a house from Qijia Real Estate, and some regretted buying a house so early, but most of them scolded him. , saying that he competes viciously, gets involved with his peers, and is sensational.
He looked at the IDs and found that most of them were colleagues.
Zhang Qiyuan didn't care about this. What he was doing now was indeed involving involution and vicious competition, but there was nothing he could do about it. If his Qijia Real Estate wanted to develop and gain popularity, he could only create a big one. News has a way out.
As long as his Qijia house-finding app becomes famous and attracts customers to him, what does it matter if he is scolded?
Anyway, although their Qijia Real Estate will make less money by then, at least they will make a profit and kill their peers, which will be even better.
"The anchor here guarantees that what I said is absolutely true. If anyone buys a house from our Qijia Real Estate and the agency fee exceeds 0.5, please call our Qijia Real Estate complaint hotline directly. We will deal with it seriously and will never Appeasement.”
……
In the next few days, after Zhang Qiyuan's speech at the company's staff meeting and the video of the live broadcast room were posted online by Yang Hao, Qijia Real Estate immediately became popular online.
When Zhang Qiyuan was browsing Xiaohongshu, he saw many posts discussing their Qijia Real Estate move.
Some people think he is just attracting attention, while others applaud him.
Most people still agree with Zhang Qiyuan's move. Some people even posted directly saying that as long as the buyer of Zhang Qiyuan's Qijia Real Estate only charges 0.5, he will buy a house from Qijia Real Estate.
The intermediary circle in Seoul also exploded. Anyone who was an intermediary, whether it was Beike or Aijia, was scolding Zhang Qiyuan.
In the past, when Saga Real Estate did not join Shell, everyone only secretly paid customers a 0.5 agency fee when grabbing orders. Overtly, they maintained the same level. As a result, Zhang Qiyuan now directly charges a 0.5 agency fee, and judging by his attitude, he is preparing to cause trouble. Everyone knows it, so how can they bring customers in the future?
Zhang Qiyuan's phone number was directly bombarded with calls.
Xia Tong and Chen Hongan called him to verify the authenticity. When they received Zhang Qiyuan's confirmed answer, they were speechless.
"If you do this, everyone will have a hard time in the future." Xia Tong said sadly.
"There's nothing you can do. If you don't do it this way, our Qi family will feel uncomfortable. If you do it this way, you Beike will feel uncomfortable. Based on the principle that dead Taoist friends will not die poor Taoists, it's better to make Beike feel uncomfortable." Zhang Qiyuan said with a smile.
"Forget it, I won't advise you anymore, but you should pay attention to it recently. Our Shell second-hand housing group has been discussing your matter recently. If you don't protect it, there are some extreme ones who will come to beat your people or smash your car. .”
"Okay, I'll pay attention."
After finishing the phone call with Xia Tong, Zhang Qiyuan took the advertising report handed over by Ao Fei and felt a little headache.
Although he said he was prepared to spend one million as advertising expenses, he still wanted to spend less if it could be less.
But these ads are just too expensive.
Taxi LED billboard advertisements are placed according to the number of areas. There are about two to three thousand taxis in one area. The advertising cost for a day is estimated to be about 2,000, and for a month, it is 60,000.
There are a total of seven central urban areas in the three towns of Seoul, plus the new area, there are eight districts. If all areas are advertised, it will cost 480,000 yuan a month, which will directly kill half of his one million budget.
As for bus advertising, the advertising fee for S-level lines is 30,000/vehicle/month, and the A++-level line is 28,000/vehicle/month, and there is also an installation fee. As for the advertising fee in bus station waiting halls, the advertising fee for big-name sizes is 8,600/block/month, and the mid-card size is 3,000/block/month.
These are all fine, but the most outrageous thing is the subway.
One subway train costs about RMB 288,000 per month, three subway trains costs RMB 758,000 per month, and five subway trains costs RMB 1.08 million per month.
Of course, in addition to this, there are also site advertisements, which basically range from 88,000/58,000/48,000/38,000, not counting production costs.
Calculated this way, his one million advertising expenses are simply not enough.
"Isn't the price too expensive?" Zhang Qiyuan frowned.
"Mr. Zhang, we don't need to place ads in all areas, like taxis. We only need to place ads in Hankou, Wuchang, and Hongshan District, because these three areas have railway stations, high-speed rail stations, and bus stations. Some taxis are still based on these, and now everyone’s taxis are mainly online taxis. In taxis, we don’t have to invest too much in advertising costs, which can reduce our advertising expenditures, and this is also the responsibility of taxi companies. We can still make a counter-offer," Ao Fei said quickly.
Zhang Qiyuan thought for a while and nodded in agreement, "Sister Fei, what you said makes sense. Then I will follow your words and place ads in these three areas. You can discuss the price later."
"Okay."
"If this is the case, for bus advertisements, each district can choose an S-level bus, which is almost 240,000. For stations, each area can choose three concentrated places in the community, almost at It's about 200,000 yuan, so I should save about 400,000 yuan. Then choose the subway station exits in some business districts to place the 400,000 yuan. Sister Fei, please write a report and give me the final price." Zhang Qiyuan said.
"Okay, by the way, Mr. Zhang, many colleagues have called us in the past few days and said they want to join us. Do you want to invite them to come and talk?" Ao Fei said. "Oh, I didn't join before. We will join when we are about to make a big move. Let them wait until this May Day is over. Moreover, our franchise fee will also increase by then. As for the partnership stores, it is okay. Talk, but I’m not free during this time, so I’ll leave it up to you, Sister Fei.”
Zhang Qiyuan is really busy these days. In addition to dealing with Qijia Real Estate, he is also busy with the launch of the APP. He also made an appointment with his parents on May Day, and he will go to Ni Qingqing's house then. Go pick up Ni Qingqing’s parents.
Originally, he had planned to accompany Ni Qingqing's parents and his parents to have a good time in Seoul on May Day, but now that the company has reached a critical period, he has no time, and he can only let Ni Qingqing accompany him.
And because of the launch of zero-yuan rent, Qixing Leasing has also been very busy during this period. The money they earned before was not divided, and all of it was used to continue to collect houses. Once their Qijia house-finding APP became an instant hit, The first to benefit is Qixing Rental. He has a hunch that zero-yuan rental will be extremely popular by then.
As time passes, Zhang Qiyuan's preparations have basically been completed. The advertising has been negotiated. The taxi company has negotiated advertising in three districts. One district is 45,000 per month, and three The price of the district was 135,000, and the bus price was almost 400,000. Zhang Qiyuan spent the remaining 400,000 on the subway station.
For this reason, Zhang Qiyuan didn't even have time to pick up Ni Qingqing's parents, and finally asked Hu Jin to take Ni Qingqing to pick them up.
May 1st, nine o'clock in the morning, Qijia Real Estate Headquarters.
Zhang Qiyuan started the live broadcast in a rare morning.
“Brothers, our Qijia House Search has been launched on all major platforms. Anyone who needs to rent, buy or sell a house can download our APP. As I said before, just go to the zero-yuan rental area on our Qijia House Search APP. For customers who rent a house, the intermediary fee is free of charge. For customers who buy a house at our Qijia Real Estate store, the intermediary fee is only 0. 5 points, we accept your supervision. As long as any store charges agency fees in the zero-yuan rental area, and the agency fees for selling houses exceed 0.5 points, you can report it directly. If it is found out that it is true, I will reward the reporter. Ten thousand yuan." Zhang Qiyuan was vigorously promoting the Qijia House Searching APP in the live broadcast room as if he had been given a shot.
In order to increase the popularity, Zhang Qiyuan also threw money in the live broadcast room, handed out lucky bags, and conducted barrage draws to increase the popularity.
Immediately, the popularity of the live broadcast room skyrocketed.
And his offline advertising was also rolled out on this day. It was not overwhelming, but it was still huge.
"Mr. Zhang, we have more than 20,000 new users of Qijia House Search." Ao Fei reported the progress excitedly.
Zhang Qiyuan was slightly happy. Although the new users of more than 20,000 were not many, it was because their APP had just been launched. He was already very satisfied with this data just after it was launched. After all, their Qijia Real Estate was right here in Seoul. Limited, as long as one-tenth of the more than 10,000 new users come to Qijia Real Estate to rent or buy a house, they will make money.
At the same time, their large group of Qijia Real Estate was full of watermarked photos that various employees showed to them. Basically no one said anything, they were all busy showing them.
"Mr. Zhang, a customer has already signed a rent bill on our Qijia house search."
"Mr. Zhang, I signed another rent bill."
"Mr. Zhang..."
Next, Zhang Qiyuan clearly felt the market's recognition of zero-yuan rent. In just one morning, their family searched for houses with zero-yuan rent, and they were already almost rented. They also rented directly from some landlords, which required agency fees. Many houses like that have been rented out.
Zhang Qiyuan is very excited about this, which means that more and more customers are beginning to adapt to their Qijia housing search APP.
It wasn't until one o'clock in the afternoon that Zhang Qiyuan finally received the call he wanted to hear most.
"Qi Yuan, Sister He has a second-hand house in Blue Sky International that will be signed soon. The client contacted her on the Qijia house search app in the morning. The price has been negotiated, 1.8 million." Wang Yong called. , I was very excited to report to Zhang Qiyuanhui.
"Okay, very good. The service must be good this time without any mistakes." Zhang Qiyuan said excitedly.
The transaction price of 1.8 million is based on 0.5 points for the buyer and 1 point for the seller. Then their company charges a commission of 27,000, deducting the 12% platform fee, which is 23,760. Sister He and the listing party will get 14,256 together, and the rest Even for companies, there are more than 12,000.
If we charge two points of intermediary fees as before, it would be 36,000. After deducting the 1,800 platform fee, there would still be 34,200. The broker would get almost 20,520, and the company would get more than 15,000. By comparison, each order is actually 3,000 yuan less. money, but it can better attract customers.
Soon, Zhang Qiyuan received calls from store managers of various stores.
All are messages that require signing.
Zhang Qiyuan can also understand this. Their company has been preparing for May Day for so long. Many customers have already approached their Qijia Real Estate people to view the houses before this, and they are waiting for May Day to sign the contract.
Zhang Qiyuan made a simple statistics and found that as of four o'clock in the afternoon.
Their direct-operated stores of Qijia Real Estate have opened ten orders. On average, each store has opened two orders. The partnership stores are slightly less than one order. Each store has opened almost one order, and half of the customers are Qijia. Asked proactively on the house-finding app.
This was just before four o'clock, and there are still many watermarked photos in their group.
If this trend continues, this figure will double at night.
The agents at their Qijia Real Estate store were so busy that they didn’t even have time to take a bite. They even responded to new clients’ questions on the Qijia Property Search APP while taking clients with them.
The agent has no complaints about this situation and is even happy about it.
You know, this state is something they never dared to dream about before. After finally encountering this situation, they can't even take care of eating.
For a time, intermediary stores throughout Seoul were in two situations.
The agents of Qijia Real Estate are so busy that they have no time to rest. Basically, after receiving one customer, there are new customers, and they can't finish it. However, the entrances of other agencies' stores are crowded, and they can only stand at the entrance of the store and look at everyone. The busy figures of real estate agents scolded Zhang Qiyuan together.
For example, Beike still has many customers who believe in Beike because its store base is here. However, after Zhang Qiyuan did this, Aijia Real Estate was embarrassed.
Compared with the brand, I can't compare with Shell, and compared with the price, I can't compare with Qijia. You can't just charge 0.5 like Qijia, right?
And even if it's only 0.5, they don't advertise like Zhang Qiyuan, and they don't have so many customers.
This directly caused the transaction volume of Aijia Real Estate on May Day to be described as single digits.
The person in charge of Aijia Real Estate was immediately confused.
They did not expect that the biggest victims of Zhang Qiyuan's agency fee reduction would be them.
(End of chapter)