Chapter 435 Persuasion
"Good thing? What good thing?" Several people asked curiously.
"You all open your own stores. If your clients want to see houses in other areas, what will you do? Do you go to buy the houses in that area yourself? Or ask a friend to show them to you? Or let the clients see them by themselves. Write down the room number, and then you are calling the owner?" Jiang Yuan did not answer their questions, but asked his own questions first.
Before anyone could answer, Jiang Yuan continued: "Either way, it's very troublesome. If you go to the apartment by yourself, and you are discovered, you will inevitably be scolded or humiliated. It's also okay to ask a friend to show you. You need to give your friends some hard-earned money. Even if you give less, your friend may be unhappy. If you give too much, you will earn less. If you let the customer see it by himself, the customer will be robbed of the insurance. .”
This is the inconvenience of personal stores. If there is a transaction, you can indeed make a lot of money. After all, you don’t have to pay the platform fees, but it seems very inconvenient.
All of you here have opened your own stores, so you know this feeling very well. Sometimes when you take the initiative to contact friends who work in brand agency companies, people will think that you are here to rent a house.
"Lao Jiang, what do you mean by saying so much? What good thing are you talking about?" someone asked in confusion.
"Since you know Qijia Real Estate, I won't introduce it too much. Our boss also started his business from a private store. He is very clear about the pain of private stores. Those brand companies are like lions, tigers and leopards in the animal world. Same, and we are the lone wolves in the animal world , facing beasts like lions, tigers, and leopards, we have no ability to compete and can only pick up the leftovers they eat. But if we unite, we are a pack of wolves, and we can compete with them in the market of Magic City. Fighting against fierce beasts," Jiang Yuan said vividly.
After listening to Jiang Yuan's words, several people present looked at each other and suddenly understood.
This is recruiting for Qijia Real Estate. They have experienced a lot of this kind of thing. In fact, in the Magic City, there are so many intermediary companies, and there are other intermediary companies that want to recruit them, but they feel that joining There are many rules when working in a brand company, and you also have to pay platform fees and deposits, which is too troublesome and not very free.
Most of them have actually worked in major brand agency companies. They choose to work alone because they can't stand the company's many rules and regulations, and they want to make money on their own instead of working for others.
"Lao Jiang, if this is the good thing you are talking about, then there is nothing to talk about. If we wanted to join the company, we would have joined long ago and we would not wait until now." Feng Hui said.
Others also nodded. Although it is sometimes inconvenient to open a store by yourself, at least you are free and you can earn as much as you want without having to pay management fees to the platform.
Jiang Yuan didn't expect that after his words, several people would agree to join. If that were the case, there wouldn't be so many individual stores in the Magic City.
"Actually, now that the intermediary market is becoming more and more transparent, we can no longer make money in the later period like we did before. Moreover, various companies in Shanghai are charging more heavily now. In addition to Lianjia, the intermediary fees of other companies are actually negotiable. The listings are very low, and some of the properties that are well maintained by agents in your store are often because there are not many customers in the store. , causing the house to be sold by other agents, and the agents who maintain the house gradually become less interested in maintaining the house. Once the agent does not maintain the house, then when you have customers, you have to find Other people are renting apartments. Under such a vicious cycle, the store's performance will also become very poor. Do you think what I said makes sense?" Jiang Yuan looked at a few people and said.
Although he has never been in a personal store, he is very aware of the common problems of personal stores.
Maybe a newly hired agent is very enthusiastic about making phone calls, looking for properties, and maintaining the properties. But once a good property is found, there are no customers in the store to digest it, and they look at the property they worked so hard to find. The source is gradually sold by other agents. Over time, the agent's enthusiasm will definitely fade, and he will no longer like to make phone calls or maintain the property.
And without a house, even if a customer comes to your door, they will not be fully prepared when the time comes, causing the customer to be dissatisfied with their service, and the probability of closing the deal will definitely be lower.
Agents cannot make money in your store, so they will definitely be more willing to join those brand companies. Over time, the survival of their personal stores will become difficult.
Several people nodded silently, expressing their approval of what Jiang Yuan said.
"Now, our Qijia Real Estate is willing to take the lead, twist everyone into one, and work together. When Mr. Feng has customers who want to buy a house in Mr. Wu's store, they don't have to work hard to find a house. You don’t have to be humble and ask others to help you show it, and you don’t have to worry about the properties maintained by Mr. Wu’s agent. You can cash out the properties as soon as possible to avoid being sold by other agents.”
"The essence of transaction is value exchange, to achieve reasonable allocation of resources and maximize benefits. Now we at Qijia Real Estate are willing to provide a shared platform so that everyone can transform from working alone to win-win cooperation. By then, those brands The intermediaries no longer dare to say that we are small intermediaries. In fact, we small intermediaries are much more professional than their regular intermediaries," Jiang Yuan said contagiously.
After hearing Jiang Yuan's words, Feng Hui and others couldn't help but fall into thinking, and had to admit that Jiang Yuan had touched on their pain points.
As a personal store, the first thing is that there are not so many people to maintain the listings. Without the listings, when customers come, there will not be enough listings to meet the needs of the customers, and the transaction rate will be low.
The second is that you can’t retain people. If the agent’s properties are not digested by your own store, you won’t be able to make money. If you don’t make money, you will naturally leave.
The third is being discriminated against. Whether they are colleagues, owners or customers, when they hear about their personal stores, they can’t help but complain about small intermediaries, because it means cheap and unsafe, and in the current magic city, unsafe means The biggest drawback.
"The method you mentioned is indeed good, but we can unite ourselves and don't need your Qijia Real Estate." Feng Hui said.
Upon hearing this, the eyes of several other people suddenly lit up.
Indeed, if according to what Jiang Yuan said, they can unite on their own and do not need Qijia Real Estate at all. Even after they form their own alliance and continue to attract other stores, Qijia Real Estate will have nothing to do.
In response, Jiang Yuan nodded without any panic and said: "Indeed, you can also unite yourselves, but a snake cannot fly without a head, and a bird cannot fly without wings. Who do you plan to be the leader?"
Feng Hui and others looked at each other, eager to give it a try.
Everyone is not a fool, and they all know who will take the lead. Once it becomes big, it will bring huge brand benefits.
They cannot give up these huge benefits to anyone.
Seeing this, Jiang Yuan smiled confidently and said: "Even if someone takes the lead, which one of you is willing to spend more than 200,000 to build an APP platform? Who will play a supervisory role in it? For example, Mr. Feng, the customers in your store saw Mr. Wu's However, in the end, you chose to smuggle the property, so how can you protect your own interests, Mr. Wu?”
As soon as these words came out, several people immediately frowned.
Indeed, it is easier for them to join forces, but once someone makes a private transaction, they have no choice. "But if I join your Qijia Real Estate, there is no guarantee that other stores will not smuggle orders, right?" Feng Hui said.
Jiang Yuan smiled slightly and said: "This is the good thing I want to say."
"First of all, our Qijia Real Estate has its own platform, which is Qijia Real Estate. This platform has been certified by the market in Seoul. Now Qijia Real Estate is the second largest intermediary company in Seoul. It is possible to fight against the Shell Alliance in Seoul. Although it may be a little less well-known in the Magic City, it is already very common in Seoul.”
"The second is the good thing I said."
After a slight pause, Jiang Yuan continued: "In order to promote this alliance, our boss will not only give you the brand, platform, and system of Qijia Real Estate for free, but also give you money."
"Pay?" Several people were a little confused.
"Yes, to make money, as long as you join our Qijia Real Estate, we won't ask for your franchise fee or your trademark licensing fee, and we will also give you a fee of 40,000 yuan." Jiang Yuan said with a smile.
"You don't charge us a franchise fee, but give us 40,000 yuan? Then what is your boss trying to do?" someone said in disbelief.
"There should be conditions for this 40,000 yuan, right?" Feng Hui said. As an adult, he would not believe that pie would fall from the sky.
"This is where our boss is brilliant."
Jiang Yuan couldn't help feeling a little emotional. He had to admit that Zhang Qiyuan's move was really unconstrained. It could not only attract those personal stores, but also be used as a means to suppress these personal stores.
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"Yes, although we will give you 40,000 yuan, but if you join our Qijia Real Estate, you need to pay a deposit of 50,000 yuan, and you must make a second-hand house sales of 200,000 yuan within one year. In this way, one year After that, our company will return you 20,000 yuan. After two years, we will return the remaining 20,000 yuan to you. If you want to withdraw from Qijia Real Estate, the 50,000 yuan deposit will also be returned to you. .”
"Didn't we mention before how to ensure that the properties in our store will not be smuggled by other stores? With the 50,000 yuan you paid, plus the 40,000 yuan our company will return, that is 90,000 yuan. This 90,000 yuan is actually equivalent to a deposit. Once a store smuggling order is discovered, the 90,000 yuan will be lost, and the 50,000 yuan paid by the store will be confiscated and used to reward the whistleblower.”
"In other words, after everyone joins our Qijia Real Estate, we will set up a reporting reward of 50,000 yuan. As long as you report a store for smuggling orders and provide key evidence, the 50,000 yuan will be awarded to the whistleblower. Yes, in this way, even you can’t guarantee that your employees, owners, and customers will report you after you complete the private orders, right? In this way, everyone’s idea of smuggling orders will be completely eliminated. The interests of each store will not be affected," Jiang Yuan said.
The six people present were stunned for a while, but they had to admit that the 50,000 yuan reporting reward was indeed very attractive. If they really smuggled the order, even if they could guarantee that their agents would not I will report it, but customers and owners really can’t guarantee it.
In this way, the phenomenon of smuggling orders can indeed be completely eliminated.
"How much is your platform fee?" Feng Hui couldn't help but ask.
"12%."
"The performance of second-hand houses is not less than 200,000 yuan a year, which means you can raise 24,000 yuan, but you directly return 20,000 yuan to us. This is not profitable at all. You also need to provide us with a platform and provide us with later services. What is this picture?" Feng Hui asked confused.
"The performance of second-hand houses worth 200,000 yuan a year is actually not that much here in Shanghai. Basically, it only takes three transactions to complete it 100%. We are betting that after you join our Qijia Real Estate, your performance will definitely not be the same." It will be less than 200,000, and it also provides such a convenient platform for everyone. To be honest, if I opened my own store, I would also join Qijia Real Estate, which is completely beneficial and harmless," Jiang Yuan said. .
"Actually, it's very simple. Qijia Real Estate plans to build its own brand. Once we join, Qijia Real Estate's brand will rise and they will earn the money they want to join later." There are also smart people who understand. Zhang Qiyuan’s thoughts.
"That's right, our boss can't just contribute money and effort, leaving us with no hope at all, right? Our boss just wants to make Qijia Real Estate bigger and stronger, so that he can earn money for joining later, so he joined our Qijia real estate in the front Real estate is the most cost-effective. Join first and enjoy it first. After you join, you can quickly enter the listings on the platform. If you don't join, other stores will join first and record the listings of your store first, and wait for you to join. Then it's too late." Jiang Yuan laughed.
These can all be said directly. The benefits of joining their Qijia Real Estate are the best now. They don’t have to pay, and their Qijia Real Estate will give them money back. But once they hesitate, other stores will join and take away their money. Housing, then there is no other way.
"Your boss's idea is really awesome." Several people couldn't help but sigh.
Jiang Yuan nodded in agreement. To be honest, when he joined Qijia Real Estate, he wanted to open stores one by one. But after Zhang Qiyuan came up with this idea, Qijia Real Estate could quickly complete the accumulation of stores. They have almost completed the journey that they could complete in two or three years.
"But fifty thousand yuan is not a small amount after all. We have to go back and discuss it with other shareholders." Feng Hui and others looked at each other and then said.
After listening to Jiang Yuan's words, they are quite interested in joining Qijia Real Estate, but although they are the store owners, they also have other shareholders, and they also need to discuss the 50,000 deposit with other shareholders.
"This is what it should be. By the way, in addition to these, our boss also said that no matter who recruits a personal store to join our company, he will be rewarded with five thousand yuan. This money will be credited immediately after signing the contract. Originally, if If you all join, I can earn 30,000 yuan, but since you and I are both friends, I won’t earn your 5,000 yuan. As long as your store joins, the 5,000 yuan will be directly sold to you. Pass it on to you." Jiang Yuan said with a smile.
In order to achieve results quickly, he didn't even want the 30,000 yuan. He just wanted to get things done as quickly as possible before Zhang Qiyuan returned to the magic city.
"Okay, we will discuss it with the shareholders immediately after we get back." Feng Hui and others said with eyes brightening.
They were originally more inclined to join Qijia Real Estate, but now Jiang Yuan said that five thousand yuan will be directly transferred to them. In other words, once they convince other shareholders, they can earn these five thousand yuan. Five thousand yuan For them, although it is not much, it is not too little. At least the five thousand does not have to be divided with several other shareholders, and if they go to other stores, they will make more money.
For a time, several people were impatient to call shareholders.
(End of chapter)