Chapter 442 Establishing a Firm Foothold
During this period, who is the happiest, it must be the people from Yi Family Real Estate.
Lianjia and Taiping are not only engaged in a war of words online, but there are also occasional rumors of stealing customers offline. Over time, the reputation of these two intermediary companies online has plummeted, and their Yijia The performance of real estate has obviously increased a lot during this period. It is said that the boss of Yijia Real Estate has been walking with wind in his eyes these days, and he is obviously in a good mood.
Zhang Qiyuan has been live broadcasting for the past few days. Some fans asked him what he thought of the fierce battle between Lianjia and Taiping Real Estate. He just smiled and did not answer the topic.
After the heated debate between Lianjia and Taiping Real Estate slowly subsided, Zhang Qiyuan asked Yang Hao to post another post online.
The content of the post is an analysis of the account of Taiping Real Estate King SIR from an outsider’s perspective.
First of all, let’s analyze the name. Although Taiping Real Estate has many agents named Wang, it is obvious that there are relatively few people named SIR Wang. I have never heard of this person before. Obviously, this name is Temporarily modified.
Then we started with the listings posted by the account Wang SIR. From the analysis of the listings, we found that most of the listings were priced below 5 million, and there were many rental houses. According to the owner of Yijia Real Estate, The camp range is not much different.
Finally, there is the theory of whoever benefits the most and who is the most suspect. Lianjia and Taiping Real Estate are at odds with each other and expose each other's shortcomings, so who is the biggest gainer.
There is no doubt that it is Yijia Real Estate.
The growth in performance of Yijia Real Estate during this period is the biggest evidence.
As this post was posted on the Internet, this conspiracy theory post instantly spread among the Shanghai agency circles.
After seeing this post, people from Lianjia and Taiping Real Estate fell into deep thought and felt that this post was quite reasonable.
So the senior executives of Taiping Real Estate began to conduct self-examination and found that although there was someone named Wang within Taiping Real Estate, there was indeed no one named SIR Wang. Obviously, the Taiping Real Estate King SIR was indeed made up by someone.
Who is that?
There is no doubt that it must be someone from Yijia Real Estate.
In the next few days, Lianjia and Taiping Real Estate turned their guns and began to target Yijia Real Estate.
As an intermediary company, which company doesn’t have any disputes? Especially if Yijia Real Estate used to rent houses, there would be more disputes.
As a result, some dirty information about Yijia Real Estate was uncovered and posted everywhere on the Internet. Moreover, this time Lianjia and Taiping Real Estate joined forces, and the reputation of Yijia also dropped sharply.
The people of the Yi family were dumbfounded. Lianjia and Taiping Real Estate were at odds with each other. They were happily eating melons next to them. They didn't expect that they would eat melons, so they also ended up one after another.
The entire Magic City intermediary circle is in chaos.
Zhang Qiyuan, on the other hand, took advantage of this time to develop rapidly. He opened three more direct-operated stores and more than ten franchise stores, bringing the number to nearly 70 stores.
As the reputation of the three intermediary companies Lianjia, Taiping and Yijia plummeted, the reputation of Qijia Real Estate continued to rise.
Although most of Qijia Real Estate’s stores are franchised stores, the owners of those franchised stores are actually relatively experienced agents. They choose to do so because the intermediary company cannot satisfy them. Come out and open a shop.
Although the store's agents may be a little unscrupulous and not of high quality, that is because when the individual store was isolated and helpless, it could only have one customer to kill one customer.
But now after joining Qijia Real Estate, they clearly feel that the development momentum of Qijia Real Estate is strong and there is a strong tendency to squeeze into the top five. In this environment, those store owners are not stupid. They can only maintain the brand of Qijia Real Estate. Only then will they have a continuous flow of customers, so they also began to restrict their agents to focus on service and not to catch a customer and kill them as they did in the past.
Seeing that Qijia Real Estate is becoming more and more prosperous, the quick-thinking store owner simply opened a branch directly, and the branch joined Qijia Real Estate. Although the rebates are now much less, at least they are still returning them. Next year, things may not be so good.
By the end of December, Qijia Real Estate had more than 100 franchise stores in Shanghai, and nearly 15 direct-operated stores, totaling more than 120 stores. Although it is different from Lianjia Compared with the three intermediary companies, Taiping and Yijia, it is still far behind, but compared with Xinjia and Zhongyuan, it is almost the same.
And from the perspective of reputation and performance, Qijia Real Estate is better than these two and is more popular with customers.
Since then, their Qijia Real Estate has completely established a foothold in the Magic City.
...
December 31st, Magic City.
"Welcome all shop owners to attend the annual meeting of our Qijia Real Estate Magic City Branch..."
In a hotel, Zhang Qiyuan looked at the more than a hundred tables under the table, which were all packed. A person with great pride in his heart.
He came to Shanghai from Seoul, and it only took him four months to go from the first store to more than 120 stores now.
Although most of them are franchise stores, they are still proud of themselves.
It can be said that except for the individual stores that are doing very well, the individual stores in Magic City have basically been absorbed by Qijia Real Estate.
“We Qijia Real Estate started from scratch, from none to one hundred and twenty stores now, and has become the fourth largest agency company in Shanghai. The support of everyone here is indispensable.”< br>
“Now we are a relatively well-known brand here in Shanghai, including Lianjia, Taiping, Yijia and other agencies. We can no longer be said to be small or wild agencies, but our goal is not just to To be fourth, we must be first,” Zhang Qiyuan said loudly.
After looking around for a week, Zhang Qiyuan continued: "This number one is not only number one in terms of number of stores, number one in performance, but also number one in our services."
"I know that everyone used to be an individual store, and they were free to do things without any restrictions, but it is different now. We will all be organized people in the future, and we can no longer do things the way we did before. While ensuring performance, we also provide services We must do it..."
"Some customers feel that we make harassing phone calls all day long, do nothing all day long, and are looked down upon by others. We even go on a blind date. Once we say that we are a real estate agent, the blind date The person turned around and left, but I know that everyone here is working hard and working very hard. When there are customer inquiries, they have to get up in the middle of the night, all year round. It is precisely because of this that we must serve customers better and let customers For us, we don’t make a profit on the price difference. We can help novice customers avoid many unnecessary pitfalls when they buy a house. We have a specific role in the stage of social development and we refuse to be a shady intermediary,” said Zhang Qiyuan with emotion. said.
Pop! Snap! Snap!
As Zhang Qiyuan finished speaking, thunderous applause erupted from the audience.
Many agents who have just entered the industry feel excited, and some old agents are also a little excited.
Many agents are full of enthusiasm when they first enter the industry, believing that hard work will pay off. However, reality gradually makes their enthusiasm disappear, leaving only routines. In order to survive, they have to become what others call a black agent.
But if you can achieve normal performance, who would be willing to become a rogue intermediary?
“Now that there are so many intermediary companies in Shanghai, the choices for customers are diverse. As long as we maintain our original intention and provide good service, we will always be rewarded.”
“The following is the alignment To commend the top sales of each direct-sales store of our real estate, please invite Jiang Na of the Kangqiao Garden Store, Xue Dingpeng of the Hancheng Mingyuan Store, and Changfeng Mingdi Store..."
The next step is to commend the top-sellers of the direct-sales stores. General Assembly.
Zhang Qiyuan personally presented the trophies and medals. From the National Day to the present, there are two people whose performance has been particularly outstanding, that is Jiang Na and Xue Dingpeng. Jiang Na was brought here by Jiang Yuan. Different from other people's impatience, after Jiang Na came here, she worked hard on the real estate near Kangqiao Garden and sold several villas worth tens of millions. In just a few months, her sales exceeded 100 yuan. Ten thousand.
And Xue Dingpeng is even more amazing. It only took four months from joining the industry to the present. He quickly adapted to the job of an agency and his performance is almost close to one million.
As for the other stores, they have not been open for a long time, but they are still good enough.
In order to shock the agents of the franchise stores, Zhang Qiyuan also directly paid their next month’s salary and bonus in cash this time. Jiang Na and Xue Dingpeng due to their outstanding performance, The commission has reached 60%, and the performance in December was also very good. The commission is almost 200,000 yuan. Adding the commissions from other stores' top sales, it is almost 800,000 yuan.
The cash of 800,000 yuan was handed out, which instantly made everyone present look excited and extremely excited.
After the awards were presented, the banquet officially began.
Zhang Qiyuan also took the wine and started to toast table by table. Of course, there were more tables, so Zhang Qiyuan only tasted the wine, not like in Seoul.
"Mr. Feng, how are your recent performance..."
"Mr. Wu..."
"Mr. Liu..."
The sound of glasses and cups is a sign of respect and gratitude to every franchise store owner.
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Without the participation of these people, his Qijia Real Estate would not have been able to develop so quickly.
At the same time, we also have expectations for these store owners in the coming year, hoping that they can better provide Qijia Real Estate’s services.
He knows very well that if he wants to continue to grow bigger and stronger in Shanghai, he can only compete with those companies for services.
This kind of thing can only be effective if everyone does it together.
After the meal, Zhang Qiyuan asked Jiang Yuan and Huang Yi to accompany the shopkeepers. He himself used the excuse of being too drunk to take a walk on the Huangpu River.
The night in the Magic City is like a black velvet dress, shining dazzlingly under the starlight. The lights of the high-rise buildings are brilliant, like countless diamonds set in the night sky, exuding a charming brilliance. On the Huangpu River, cruise ships shuttle between them, and the ship lights sway and sparkle, like a golden ribbon fluttering in the night.
Zhang Qiyuan leaned against the railing, with the Oriental Pearl Tower, the iconic building of the Magic City, behind him.
He asked Yang Hao to take a photo of him as a souvenir.
For him, the Magic City is only a part of his career, not all of it. To him, he is just a tourist in the Magic City.
Now that their Qijia Real Estate has established a firm foothold in the Magic City, if they want to continue to grow, they will have to rely on time. Just like their Qijia Real Estate is in Seoul, now their Qijia Real Estate is in Seoul There are close to 200 stores there, and this number continues to grow.
The same goes for the Magic City. He has no intention of staying here forever.
Jiang Yuan is a good helper. With Jiang Yuan and Huang Yi around, he feels more at ease.
It is true that he has been a bit busy during this period and has neglected Ni Qingqing, so he plans to spend the remaining time this year to accompany Ni Qingqing, and he is going to start thinking about the next city that Qijia Real Estate needs to develop.
......
The next day, Qijia Real Estate Magic City Branch, the new headquarters.
With the rapid development of their Qijia Real Estate, the original headquarters was obviously no longer suitable as their headquarters, so Zhang Qiyuan found a new office building with a better location and a larger area as the headquarters.
The number of people in the headquarters has also grown from the original seven or eight people to the current forty or fifty people.
"This meeting is held today mainly for two things."
Zhang Qiyuan looked at the people in the conference room and said slowly: "The first thing is about our Qijia Real Estate's own new home channel. I’ll leave this matter to you, Jiang Yuan.”
“Okay, Mr. Zhang. "
Jiang Yuan nodded and said, with more and more stores, he no longer holds the position of store manager, and is specifically responsible for company operations. He knows more people in Shanghai. Moreover, Qijia Real Estate has become more famous now, and he is still very confident in establishing new housing channels.
“The second thing is that I will no longer serve as the general manager of the Shanghai Branch.”
As soon as these words came out, there was a commotion in the conference room.
"Mr. Zhang, without your leadership, we would have no backbone." Jiang Yuan said quickly.
"Yes, Qi Yuan, if you leave, who will take charge of the overall situation?" Huang Yi also said.
Zhang Qiyuan glanced at the two of them and knew that both of them wanted to be the general manager of the Magic City. What he said was just a polite comment. He suddenly wanted to say something in a bad way: In this case, I won't leave.
But after all, he is not the same as when he first started his business. He still needs to be more serious when he speaks now.
"The situation in the Magic City has stabilized. As long as we maintain the service-oriented policy, there will be no problem. If we want to continue to develop, Qijia Real Estate must have stores across the country, so I plan to open up stores in other cities. The market and the Magic City will be left to you."
Zhang Qiyuan waved his hand, and then his eyes wandered on Jiang Yuan and Huang Yi.
For a while, both of them became a little nervous.
As the business director of the Magic City branch, Jiang Yuan can be said that Qijia Real Estate's rapid development in Magic City has a lot to do with him.
He himself is very confident that Zhang Qiyuan will choose him, but Huang Yi is Zhang Qiyuan’s old subordinate after all. He has followed him since the beginning of his business, and when the Hancheng Mingyuan store opened, he deliberately When he brought Huang Yi to the Magic City, he was also afraid that Zhang Qiyuan would act nepotistically and choose Huang Yi.
Huang Yi was also a little uneasy. When Zhang Qiyuan told him that performance would speak for itself, he promised with confidence, but in fact, the performance of the store he was responsible for was not as good as that of the store Jiang Yuan was responsible for, but he was Zhang Qiyuan after all. He is a veteran who has been there since the beginning of the business, maybe Zhang Qiyuan will choose him?
Looking at the expressions of the two people, Zhang Qiyuan smiled and did not create any suspense for them. He said:
"The general manager of Qijia Real Estate Magic City Branch that I have officially appointed is... …Jiang Yuan”
(End of this chapter)