Chapter 24 WPG0024: Name: Ningzhi Ruoxue Time Reverse Repair Cream!
Faced with An Huchun's inquiry, An Wuyang did not immediately explain the selling price.
Because compared to the selling price, there are currently more important things to solve about the beauty and skin care products made of bitter orange blossom essential oil and aloe vera gel.
For example: Choose a nice name!
Yes!
A nice name is very important!
Because a good name will make a good first impression, which is easily overlooked.
Regarding ‘nice names’, many overseas brands are actually very good at it.
For example: PATEK.PHILIPPE. If translated literally, it would be: Patek. Philippe.
If you use 'Patrick Philip' as the brand name, does it feel very ordinary?
But what if it was called ‘Patek Philippe’?
Another example is: Bayerische.Motoren.Werke. If it is literally translated as: Bavaria Automobile Factory, wouldn’t it seem very ordinary, even a bit like a township enterprise?
But what if it’s called ‘BMW’?
There are many similar ones, including Make.Up.For.Ever from France, which is translated as: "Floating life is like a dream", which comes from the famous poet Li Bai: "Floating life is like a dream, how much happiness is there?" ’
Revlon comes from the bald eagle, and its Chinese name "Revlon" also comes from the poem "Clouds think of clothes and flowers think of face, the spring breeze blows on the threshold of Revlon" by the poet Li Bai.
These foreign brands all have nice Chinese names in Xia Kingdom.
This shows how important a good name is!
Now for the beauty and skin care products made from orange blossom essential oil and aloe vera gel, the most important thing is to have a nice name, and then think about pricing and marketing strategies.
"Dad, I think we should give this product a name first." An Wuyang expressed his suggestion.
Li Wenya seconded the response, "I also think it should be named first."
"It makes sense!" An Huchun agreed, then thought about it for a few seconds, and then responded, "What do you think of it being called [Bitter Orange Flower Essence]?"
"." An Wuyang was speechless.
Because in An Wuyang's opinion, the name "Bitter Orange Flower Essence" is almost equivalent to "Xiao Hei", "Xiao Bai", "Wangcai", and "Laifu".
What else can I ask for with a name like this?
It can only be said that this naming method is suitable for a science and engineering man like An Huchun!
Li Wenya rolled her eyes at An Huchun and said negatively, "This name is too common."
"But our products are effective enough, so a common name is okay, right?" An Huchun gave his own reason.
"Besides, vulgarity is elegance, what do you think?" An Huchun tried to persuade Li Wenya and hoped that An Wuyang would support him.
But An Wuyang retorted directly, "I think we should think of a nice name. Even if it's a flashy and fancy name, I think it's better than 'Bitter Orange Flower Essential Oil'."< br>
Li Wenya seconded, "Old An, you don't understand the cosmetics market."
In the cosmetics market, whether it is a domestic brand or an overseas imported brand, which product does not have a fancy name?
Take La Mer as an example. Their ‘Gold-Gilded XX Series’ and ‘Tourmaline XX Series’ are just fancy names, aren’t they?
What about gilding and glowing, and what about tourmaline glowing, it’s just a fancy name that makes people confused.
An Wuyang prefers this naming method.
If converted to 'Xiao Hei', it should be 'The Most Loyal, Brave and Mighty Xuan Hucang'. It’s also a description of a black dog. It goes without saying which name is more interesting, right?
If I had to choose 'Xiao Hei', An Wuyang could only give him a thumbs up!
"Then what name do you think is better?" An Huchun was ready to listen to An Wuyang and Li Wenya's opinions.
Li Wenya looked at An Wuyang.
An Wuyang looked up the related names of other cosmetic brands on his mobile phone to avoid these naming methods, and then thought about it for a while before explaining.
"I'm going to split this product into two, and name the beauty and skin care product that mixes the current bitter orange flower essential oil and aloe vera gel [Yanzhi Ruoxue Time Reverse Repair Cream]." An Wuyang gave an answer Fancy name.
Li Wenya smiled and immediately agreed, "This is a good name!"
The name is not only fancy, but also explains its effect, reflects the level of the effect, and explains the classification of the product.
For example, ‘Smooth Skin’ and ‘Reverse Time’ illustrate the effectiveness of the product.
‘Excellent’ describes the product level.
‘Repair Cream’ indicates that the product type is cream.
An Huchun complained, "Is this name too long?"
Check out the 16-9 book bar and see the correct version!
"As we all know, the longer the name, the more people will pay attention to it." An Wuyang joked.
"What about the second product?" An Huchun ignored the naming issue.
"Dad, you said before that the effect of this product changes with the amount of bitter orange blossoms from Tianjingyan Medicinal Planting Base mixed in, right?" An Wuyang asked back.
An Huchun responded affirmatively, "Yes."
"Is there a critical point?" An Wuyang asked again.
"Yes, according to the data from our follow-up research, the bitter orange flower essential oil in Tianjingyan medicinal planting base must have a concentration of at least 10% to stimulate the effect of eliminating dullness and glowing white." An Huchun explained.
"However, if only 10% concentration is added, the effect of eliminating dullness and radiating fair skin will be quite poor, and more time will be needed." An Huchun added.
"For example, if we use 100% orange blossom essential oil from the Tianjingyan Medicinal Planting Base as the raw material, we only need to use it once to get a good effect, and the effect is distinguishable by the naked eye." An Huchun explained more specifically.
"But when using 10% concentration, it must be used at least ten times to achieve similar effects." An Huchun added.
An Wuyang asked the third question again, "How about the maintenance of the relevant effects?"
"The effect of eliminating dullness and rejuvenating skin is relatively stable. For example, if you are tanned by the sun, and then use our products to make your skin fair again, in this case, as long as you are not tanned by the sun again, the fairing effect will be achieved. It can be maintained relatively stably," An Huchun explained.
"However, as time goes by, due to eating habits, age, and the influence of drugs, the condition of the skin will also change." An Huchun gave a rigorous answer.
"In addition, if you want to keep your skin moisturized, you need to continue to use our products." An Huchun said another situation.
"It is precisely because of this situation that we are rigorous and do not clearly state the effect of keeping skin supple and supple, so as to avoid some serious consumers reporting our false propaganda." An Huchun explained.
Such reports do exist!
After all, advertising laws are becoming more and more stringent, and there is a real possibility of being sued by consumers for false advertising, so An Huchun chose to do more rather than do less.
"What is the minimum amount required to maintain supple skin?" An Wuyang asked.
(End of chapter)