Chapter 25 WPG0025: Sales Plan: Just copy it!
An Wuyang asked about various specific situations, because only by fully understanding the Ningzhi Ruoxue Time Reverse Repair Cream can we better make a marketing plan around it and give appropriate pricing.
"If you want to maintain the suppleness of your skin, the data obtained from three sets of comparative experiments concluded that you need to add at least 10% concentration of orange blossom essential oil and use it once every three days to maintain the corresponding suppleness of your skin. status." An Huchun explained.
"For example, if it is used on June 1st, it can be used on the 2nd and 3rd; it must be used on the 4th, not on the 5th and 6th, and it must be used on the 7th; according to this rule, it should be used every two days." An Huchun detailed Supplement, so as to avoid the loose statement of 'every three days' making people confused or ambiguous.
An Wuyang frowned slightly. Although only 10% concentration of bitter orange blossom essential oil is needed to maintain the skin's suppleness, it needs to be used every two days, which means that at least 10 servings are needed a month.
However, based on the extraction rate of bitter orange essential oil and the comprehensive calculation of the planting area of bitter orange in the Tianjingyan medicinal planting base, the final output is definitely not enough.
So the production of Ningzhi Ruoxue Time Reversing Repair Cream is destined to be in short supply?
This also means hunger marketing!
And it is not malicious hunger marketing because of insufficient production capacity, which is not a monkey trick.
"Dad, based on the orange blossom essential oil from Tianjingyan Medicinal Planting Base, I think we can mix in some purchased orange blossom essential oil to reduce its effect." An Wuyang explained
"In this way, it can not only reflect the good effects of the Cream of Time, but also make relatively low-end products more affordable, and give some users who want to keep their skin supple and supple a more cost-effective option." An Wuyang added.
"The new product is produced according to the lowest critical point concentration. As for the name." An Wuyang thought about it for a moment.
"The name can be called [Ningzhi Ruoxue Awakening Essence Repair Cream]." An Wuyang chose another fancy name.
Among them, ‘Ningzhi Ruoxue’ represents the ‘Ningzhi Ruoxue’ series, ‘Awakening’ explains the function of awakening the skin to a supple and supple state, ‘Essence’ represents the level of the product, and ‘Repair Cream’ is naturally the type of product.
Li Wenya immediately expressed her love for the name 'Ningzhi Ruoxue Awakening Essence Repair Cream', because such a fancy name is indeed in line with the unclear naming method in the field of cosmetics.
An Huchun did not refute such a name. Although he thought that such a name was too flashy and had no practicality in his thinking as a man of science and engineering. However, he understood the principle of the minority obeying the majority.
His wife Li Wenya supports that his son is safe, how can he refute?
"So what price do you want to put on them?" An Huchun brought the topic back. He really wanted to use the pricing issue to test An Wuyang.
In fact, he had already thought of a pricing plan in mind.
This is truly a great example of asking with an answer!
When An Wuyang asked before, he was constantly thinking about how to price and how to market. Now that An Huchun asked this question again, An Wuyang already had a clear answer in his mind.
However, An Wuyang did not answer this question directly. He looked at Li Wenya and said, "Mom, the bag you are carrying today should be the Hermès Birkin 25, right?"
Li Wenya responded, "To be more accurate, it should be the Togo leather, black and silver buckle version of Birkin25."
The so-called Togo leather is a type of Hermès material, and the black silver buckle is the color of the leather and the color of the lock.
For Hermès, the price difference for the same bag with different leathers, colors, and lock colors can be huge.
"What's its price?" An Wuyang asked.
Li Wenya raised her eyebrows, "Are you asking about the counter price or the real price?"
Before An Wuyan answered, Li Wenya continued to add, "The counter price of more than 80,000 yuan is meaningless. Their official website does not even have prices for Birkin related products."
This is also one of the characteristics of Hermès! Because any user who needs to go to the official website to check the price of Birkin is most likely not a Hermès consumer.
"If you want to buy the Brikin 25 series handbags at the Hermès store, you first need to become their VIP customer." Li Wenya explained.
"If you want to become a VIP customer of Hermès, you need to spend about one million, and you need to consume non-hot-selling items." Li Wenya added.
"You still remember the Hermès globe I bought for you, right?" Li Wenya asked.
Li Wenya continued, "That globe, RMB 180,000, is one of my tickets to buy Birkin25."
"In addition to consuming non-hot-selling products to get tickets, when the products arrive, you also need to purchase some products simultaneously. The distribution mechanism of this step depends on the situation in different regions. We Shengqing probably need to replenish it by 1 to 2 times. About." Li Wenya added.
In fact, the final distribution rules don't matter, because the Togo leather and black silver buckle Birkin25 worth more than 80,000 yuan can be sold to second-luxury recyclers for at least 150,000 yuan as long as they are taken out of the counter.
In this case, of course a second distribution is required!
In fact, this distribution ratio is increasing year by year. In some areas, the distribution ratio of popular hot-selling bags is even as high as 1:4.
"." An Huchun was speechless.
Isn't this rule too complicated?
What does Hermès think of consumers?
Check out the 16-9 book bar and see the correct version!
However, it is such a rule that has won the recognition of consumers. It has to be said that Hermès's marketing plan is indeed very successful.
An Wuyang understood, because An Wuyang knew Hermès and he knew Hermès' distribution mechanism very well.
An Wuyang deliberately asked Li Wenya about Hermès. In fact, he was not rambling, but An Wuyang wanted to learn the distribution mechanism of Hermès so that Wugentian Pharmaceutical Group's new products can implement the distribution and sales plan.
Doing this will not only make more money, but also allow Wugengtian Pharmaceutical Group to sell some of its hard-to-sell products.
More importantly, the esomeprazole sodium for injection that Wugentian Pharmaceutical Group failed in the fifth centralized pharmaceutical procurement can also be sold through distribution, thus hitting its competitor Caimei Pharmaceutical.
An Wuyang is not a good old man who won't retaliate even when scolded or hit!
Sun Zhiming made taunts over and over again in the class group, and An Wuyang kept them in mind, but the time had not come yet and there was no way to respond, so he chose to turn a blind eye and ignore them.
Now is your chance!
How could An Wuyang let him go so easily?
In addition, with the help of the distribution mechanism, the old factories of Wugengtian Pharmaceutical Group no longer need to be sold, and related layoff plans can also be suspended.
After all, no matter what kind of medicines are produced, as long as you want to buy new products produced by Wugengtian Pharmaceutical Group based on the bitter orange flower essential oil from the Tianjingyan medicinal planting base, you must implement the distribution mechanism.
"Dad, you can't understand Hermès' sales plan, can you?" An Wuyang asked.
An Huchun answered affirmatively, "It's really hard for me to understand. It's just a bag. Why can it be like this?"
(End of chapter)