Chapter 67 WPG0067: The problem of low profits? The best of both worlds?
After An Wuyang announced the allocation of the first batch of Ningzhi Ruoxue Awakening Essence Repair Cream in the Wugengtian Pharmaceutical dealer group, he stopped sending messages and left the rest of the work to the sales department of Wugengtian Group. .
He himself was quickly calculating the profit of this transaction on his mobile phone.
In this transaction, a total of 80,000 sets of products were released.
Among them, 35,000 sets include 20 sets of [Esomeprazole Sodium for Injection]. The corresponding [Esomeprazole Sodium for Injection] has a total price of 41.86 million Xia Guoyuan, and the corresponding Ningzhi Ruoxue Awakening Essence Repair cream is 41.58 million Xia Guoyuan.
This distribution ratio is almost 1:1.
Although on the surface, the sales of the bundled [esomeprazole sodium for injection] were 41.86 million yuan, which should be considered a good result.
However, this result is actually not good!
This is because the production cost of Wugengtian Pharmaceutical Group's [Esomeprazole Sodium for Injection] is very high. Even at the quoted price of 59.8 yuan, the gross profit is only 2%, which is equivalent to only making 837,200 yuan. .
A transaction of more than 40 million yuan, with a gross profit of less than 1 million yuan, is this a good achievement?
Fortunately, the profit of Ningzhiruoxue Awakening Essence Repair Cream is very high. Its cost is 167.25 yuan, and the selling price is 1188 yuan. The final gross profit is 35,726,250 yuan, and the gross profit margin exceeds 85.92%, which can be said to be a huge profit!
However, the Ningzhi Ruoxue series products are exclusive special products, only owned by Wugengtian Pharmaceutical Group, and their effects are indeed very good, so shouldn’t high premiums and high profits be deserved?
An Wuyang also calculated the situation based on the [Methylprednisolone Sodium Succinate for Injection] set. This set has 45,000 sets, each of which contains 30 copies of [Methylprednisolone Sodium Succinate for Injection]. Each set The corresponding selling price is 45 yuan.
Taken together, the distribution amount for the set based on [Methylprednisolone Sodium Succinate for Injection] reached 60,750,000 Xia Guoyuan.
The profit margin of [Methylprednisolone Sodium Succinate for Injection] is higher than that of [Esomeprazole Sodium for Injection], reaching a height of 12%, with a gross profit of 7,290,000 yuan.
Although this profit far exceeds the profit of [esomeprazole sodium for injection], it is actually still rotten fish and shrimp.
At least in the field of pharmaceutical industry, it is considered a rotten fish!
In fact, it is because the comprehensive costs of Wugentian Pharmaceutical Group are too high. Whether it is human resource costs, production management costs, or raw material costs, they are all very high.
Fortunately, the matching Ningzhi Ruoxue Awakening Essence Repair Cream brought back a gross profit of 45,933,750 yuan. Adding the previous gross profit, the final total profit was 89,787,200 yuan.
Looking at the final gross profit margin of almost 45.43%, An Wuyang felt a little helpless.
It can only be said that we are fortunate that the profit margin of Ningzhi Ruoxue Awakening Essence Repair Cream is very high. Otherwise, for this transaction of nearly 200 million Xia Guoyuan, who knows how miserable the profit would be?
An Wuyang recorded all the calculation results on his mobile phone and then forwarded them to An Huchun.
‘An Wuyang: Dad, all the first batch of 100 million stocks have been sold. ’
‘An Wuyang: I found a problem. ’
‘An Huchun: What’s the problem? ’
‘An Wuyang: Our profit margin is too low! ’
‘An Huchun: What do you want to do? ’
‘An Huchun: Let me make it clear first that if you want to cut human resources costs, I definitely don’t agree. ’
‘An Huchun: I would rather the group collapse than do that kind of thing. ’ Before, An Huchun had made up his mind to cut off Wu Gengtian Pharmaceutical Group, and he had never thought about reducing human resource costs.
After all, it’s not decent to reduce human resource costs!
If Wugengtian Pharmaceutical Group wants to reduce human resource costs, it means squeezing its employees.
For example, canceling overtime pay, allowing employees to voluntarily extend their working hours, eliminating high-wage old employees, reducing part of their salaries, canceling five social insurances and two housing funds, etc.
These practices can indeed reduce human resource costs, but the good reputation Wugentian Pharmaceutical Group has accumulated over the past few decades may be taken away in a wave!
An Huchun would rather Wugentian Pharmaceutical Group lives in people's memories than let Wugentian's reputation collapse.
'An Huchun: In addition, reducing the cost of raw materials will not work. Although the price of our Wugentian medicine is a bit more expensive, our raw materials are used well, and this cannot be changed. ’
When the cost of human resources cannot be moved and the cost of raw materials cannot be moved, how can we reduce costs?
‘An Huchun: Our group also has drugs with high profit margins. How about you sell such drugs next time? ’
Wugengtian Pharmaceutical Group naturally also has drugs with high profit margins, such as [Alanyl Glutamine for Injection], which is an acid-base balance nutritional drug and claims to have multiple effects.
For example: supplementing protein, promoting wound healing, improving liver function, regulating immune function, and maintaining the body's electrolyte balance.
Of course, the above functions are only for psychological comfort.
Check out the 16-9 book bar and see the correct version!
As for the real effect
Wugengtian Pharmaceutical Group can neither prove that it is useful nor prove that it is useless. Anyway, its main purpose is a psychological comfort effect.
However, even so, its price is quite expensive, reaching a bottle of 120 yuan, with a gross profit margin of 200%.
However, there is also a problem with this drug, that is, the demand is too small!
In addition, Wugengtian Pharmaceutical Group also has an anti-tumor drug [Nanocarbon Suspension Injection], which can be used to trace regional drainage lymph nodes in gastric cancer. The price of the 0.5mL/25mg product reaches 1,700 yuan, gross. The profit margin has also reached 35%.
However, [Nanocarbon Suspension Injection] also has the problem of too little demand.
If we want to distribute and sell [Alanyl Glutamine for Injection] and [Nanocarbon Suspension Injection], given the low demand, those drugs sold will definitely be unsaleable, thus affecting Wugengtian Medicine. The reputation of the group.
An Wuyang definitely didn't want this to happen, and An Huchun probably couldn't accept it either.
‘An Wuyang: Dad, the demand for those high-profit drugs is very small! ’
‘An Wuyang: I have a new idea that can solve the problem of too high costs and the problem of too low profits. ’
‘An Huchun: Send it over and I’ll take a look. ’
An Huchun was secretly curious about such a plan that had the best of both worlds.
Is there really a solution that can live up to Tathagata and live up to you?
Or is it some kind of pretense to deceive?
An Huchun didn't want An Wuyang to grow into a qualified capitalist. Although a qualified capitalist could definitely lead Wugengtian Pharmaceutical Group to gain more profits, it would also bring Wugengtian Pharmaceutical Group more infamy.
An Huchun prefers An Wuyang to be an entrepreneur with conscience, bottom line, sense of responsibility and gratitude.
This is what An Huchun has always taught An Wuyang.
(End of chapter)