Chapter 403 Entering Europe, a shit stick?
Before going to the European Branch, Chen Chenxing returned to the country and reported in detail with Jiang Hui.
This gives Jiang Hui's deeper understanding of the situation over there.
Considering that the next European market is to offensive, Jiang Hui is also going to take out a little killer.
At that time, the base camp of the automotive industry in Europe made a little movement and made Land Rover cars famous.
"Xiao Chen, European consumers are very heavy to the three traditional pieces of chassis, engine and gearboxes."
"Our Land Rover G series models have no particularly obvious advantages in this regard."
"In particular, some European consumers also like to buy diesel power models, which is our current weaknesses."
"So this time we have to make some achievements in the European market, and we have to think about other tricks."
Although Jiang Hui has not been to Europe in this life, he is not unfamiliar with the European car market.
Compared with other markets, the situation here is indeed more complicated.
However, from the perspective of later generations, it is easier to enter the European market than entering the European market.
Not to mention 1986 now.
"Master, can we also consider developing the off -road vehicles and pickups of the diesel engine?"
"I think there are many diesel versions of Toyota LC70."
Since Jiang Hui mentioned the diesel engine, Chen Chenxing was thinking about this topic.
"The version of the diesel engine is indeed quite marketing overseas, but we were mainly put on the gasoline engine before, and the diesel version will only take a few years."
In Huaxia, the diesel engine feels that it is only used on the silly and thick trucks and engineering machinery.
Almost no OEMs on the passenger car will use diesel engines.
However, overseas, no matter whether it is a car or an off -road vehicle, there are many diesel engines.
The national conditions of various countries are still quite different.
"The advantages of our current model and the advantages of thermal stamping molding are enough to eat a few years of bonus."
"At that time, the version of diesel power when it was changed to the money was also a good arrangement."
As the person in charge of the sales department, Chen Chenxing definitely hopes that the configuration of various models can be enriched, so that it can fully meet the needs of different consumers.
"After arriving in Europe this time, you must first find a way to make some movements in the German market."
"As long as you win the German market, the difficulty of other countries will be relatively low."
"There are many highways on the Deutsche Highway, which is unlimited, and the safety requirements for cars are higher."
"You can find some objects such as car magazines, related management departments and consumer protection associations to communicate."
"See if some cooperation can make these institutions in front, and actively promote the intensity of the car body's intensity."
"Then our Land Rover G series off -road vehicle takes this opportunity to promote the collision safety."
Jiang Hui knew that in the German market, Land Rover cars had no way to use the method of touching porcelain like the United States to start marketing.
After all, there is no ground snake to help such a GM, and Land Rover cars are much more difficult to do.
But as long as the safety of the Land Rover G series off -road vehicle is really good, you don't have to worry about no way.
Compared with the media in other regions, there are a large number of car -related special magazines.
Although these magazines cannot say that 100%are objective and fair, they still have to face.
Land Rover G series off -road vehicles have an absolute collision advantage, and some magazines will definitely report.
At that time, some local dealers should be interested in the Land Rover G series.
Compared with the 4S store sales model of Huaxia later generations, dealers in Europe often are often not only responsible for one brand.
In the same store, you can often buy several brands of models.
This is actually good for Land Rover cars.
Otherwise, it is estimated that few dealers are interested for the large -scale 4S shops for Land Rover cars.
Now just pick up the car to the store for sale, the risk is much small.
"Well, I am already making people from European branches doing this preparation."
"At that time, I will promise to various dealers that as long as the car has not sold the car within three months, we will allow them to return to us all."
"This policy will be effective in the next year."
In order to open the situation, Chen Chenxing was ready to zoom in.
It can still be withdrawn after picking up the car, which is definitely not before in the automotive industry.
After all, it is not that your car has a quality problem.
"Yes, but in this way, Land Rover car is estimated to become the eyes of many car companies."
Jiang Hui naturally knows the lethality of this trick.
Normal car companies will definitely not agree with the terms of dealers.
Land Rover Motors is to be a mixing stick to disturb European car dealers' patterns.
"Volkswagen, BMW, Mercedes and other car companies will definitely be unhappy, but we still have a trick in our hands."
"As long as any car company has made some targeted measures to us, then we take out their best -selling cars to have a collision test with Land Rover G series."
"At that time, invite various media to participate, even if the relevant news can't report it in the end, it will put a lot of pressure on those car companies."
"After all, in the face of absolute advantages and objective facts, even if they are capable of covering the news, there will be some contents to pass."
Chen Chenxing did not intend to sell the car normally this time.
In a mature car market, Land Rover has no reputation, or a Chinese car company.
If you use normal methods to market, it is estimated that no consumer will be interested in Land Rover G.
For your own survival, you must do something.
Anyway, black and red are red.
As long as Land Rover G is famous, even if it is a car company and component companies to purchase and go back to do research objects, they can sell hundreds of vehicles.
With the opening of these hundreds, the interests of the dealers will become higher.
At that time, for their own interests, dealers will actively recommend Land Rover G series to consumers to introduce their advantages to consumers.
If you can publish related news from some car magazines, it is best.
"Okay, just look at it yourself."
"At that time, the sales business of hot stamping molding parts can also be expanded at the same time."
"After being done by you, I think European car companies should increase a lot of interest in the technology of heat -stamping molding parts."
"GM and Ford and other car companies have started to act. I don't believe that European car companies will be indifferent."
As the birthplace of the technology of hot stamping molding parts, European car companies began to use this technology earlier.
According to the development of history, Volkswagen and other car companies are also the earliest manufacturers to begin large -scale use of hot stamping molding parts.
When Toyota Automobile and other Dongying car companies are still considering whether to use the Billy Billy to use the thermal stamping molding process, Volkswagen's Audi and other models have used more than 20 hot stamping molding parts in a car.
Now it is snatched by Land Rover cars, and the other party's actions in this area will definitely be faster.
"No problem, but European parts and component companies will not be indifferent."
"I heard that Bentler and Heist Tanpt are studying thermal stamping molding technology."
"We want to quickly get hot stamping for molding orders like the US market. It is estimated that it is not so easy."
Chen Chenxing said the information he knew.
As the birthplace of the automotive industry, whether it is a Chinese car company or a component company, it is not so easy to get a little movement here.
Especially in the 1980s, Huaxia's automotive industry has no sense of presence in the world.
"Faced with different markets, our bottom line can be flexible and changeable."
"Benteler, or Herstown, we can cooperate with them."
"Establish a joint venture company or technical cooperation, as long as you can make money."
"Of course, our core technology must be alert to being easily stolen by them."
Jiang Hui did not expect to monopolize thermal stamping molding technology in Europe, which is simply unrealistic.
The automotive parts industry here is very developed, and all kinds of parts can find related manufacturers to produce.
Nanshan Technology's thermal stamping molding technology is essentially derived from Europe, but it has only achieved large -scale commercial production more quickly.
Enterprises in Europe, as long as they are willing to invest in manpower and material resources, spend a few years, they can also achieve large -scale mass production.
Nanshan Technology just grabbed one first.
In this case, Jiang Hui considers how to use this opportunity to maximize interests.
Don't think so much about other things.
"If you can accept cooperation with local component companies, then this matter is better."
OEMs such as Volkswagen will be easier to accept.
"In the early days, the export parts of Huaxia passed, and later produced in European partners."
"We achieve additional benefits by selling hot stamping molding materials, molds or related production lines."
"Maybe it can make this cooperation case a benchmark case for exports."
Chen Chenxing thought a little bit, and felt that this was very good.
In recent years, almost all factories in China are trying to import equipment from abroad.
If the BMW Motor Group can package the hot stamping molding production line to the component companies that sell to Europe, it is definitely a very good result.
Through this transaction, BMW Motor Group can also make a sum of money on the production line and use European and American companies to do what Huaxia enterprises do on them.
Obviously it is a production line of tens of millions of RMB, which can be sold at the price of tens of millions of dollars.
The profits behind this are definitely very considerable.
Subsequent Nanshan Technology can use the money earned by selling equipment to achieve production capacity expansion and technological upgrades, so as to ensure that he has a leading position in the field of heat stamping molding.
...
After reporting the various arrangements of the European Branch with Jiang Hui, Chen Chenxing soon officially flew to Germany and began a new expansion journey. With his various actions, car companies and component companies in Europe have responded.
"Lucas, according to your statement, although BMW Automobile Group is a Hong Kong -funded enterprise, it is currently Huaxia's largest car company."
"As the brand of BMW Motor Group, Land Rover Automobile has now opened the Aurre market."
"After the Land Rover G Series has passed the cards to become the Buick G series, the sales situation is very good?"
Although Volkswagen has also cooperated with Huaxia, the overall situation of Huaxia is relatively strange.
Chen Chenxing operated in Germany in Germany, and many car companies were concerned about Land Rover cars.
As the chairman of Volkswagen, Schmidt specifically called Lucas, the general manager of Shanghai Volkswagen, to report various information related to BMW Motor Group and Land Rover.
At the beginning, Schmidt felt that he had paid more attention to Land Rover cars. Otherwise, he would not call the general manager of the joint venture to report it.
But after listening to the report, he felt that he still didn't seem to pay enough attention to Land Rover.
This is exactly a Jianglong.
"Yes, as far as I know, the Land Rover G series models now produce more than 10,000 per month."
There is no mistake, one, one, one, one, one, one, one, one 619, one book, one, one, one, one, one, one, a book!
"Most of them are used to export to the United States, let General Motors sell well."
"The other part is exported to the Middle East market and sold in China in China."
"Now they obviously have seen the European market, and they want to copy the success of Land Rover G series here."
Lucas gave his reply very sure.
During Huaxia, the staff of the Shanghai Automobile Sales Department reported to him regularly every month.
As the largest car company in Huaxia, BMW Automobile Group is naturally the most important report object.
BMW Light, Mercedes -Benz cars, Land Rover G series models, these products, each of them are so unique, there are many places worth learning from Volkswagen.
So Lucas has specially studied a lot of relevant information.
Unexpectedly, I returned to the headquarters to report, and actually sent a field.
According to the organizational structure of Volkswagen, there are still several layers between Lucas and Schmidt.
If it weren't for this matter, Lucas had no chance to report directly to Schmidt.
After all, the current Huaxia market is not as important as future generations.
The general manager of the joint venture company is not as high as future generations in the position of the Volkswagen Group.
"After the Land Rover G series uses the thermal stamping molding technology, the body strength really improves so much?"
Although I have just heard the report, Schmidt still feels a bit incredible.
When is the car produced by Huaxia, the technical level is actually higher than that of European car companies and Mermembic car companies?
This completely subverts his cognition.
You should know that when Volkswagen had a joint venture with the Shanghai Automobile Manufacturer, he also had a understanding of Huaxia's automotive industry.
At that time, Schmidt had no other particularly great feelings except that the Huaxia car market was a blue ocean.
Unexpectedly, the situation changed so quickly.
"In terms of technical principles of hot stamping molding parts, it is indeed much higher than the intensity of traditional cold -stamped molding parts."
"General Motors in the United States has organized a collision test for the models of G series and Toyota and Nissan."
"I have read some related reports, the test results are very exaggerated."
"Land Rover G series body strength is much stronger than other models."
Lucas once again gave a positive answer.
This kind of thing can be figured out as long as you investigate a little.
If he gave the wrong information that caused Schmidt to make a wrong decision, it would have to be a pan.
"It seems that we really have to take good care of Land Rover G's market performance in Europe, and we must also consider the use of thermal stamping molding technology."
After thinking a little, Schmidt had an idea.
Although the car has appeared for hundreds of years, it seems that a new round of changes have begun.
Whether it is changes in electronic electronics -related fields or changes in the design and design, it is obviously different than in the past few years.
Volkswagen is interested in becoming the world's largest car company, and Schmid's idea will naturally be a bit different.
Also acting like Volkswagen, there are other car companies.
BMW is very directly connected to Nanshan Technology, which actively contacted above, and conducted in -depth communication.
"Walls, our design center confirmed that after using a large amount of thermal stamping molding parts, the collision intensity of the 7 Series will be greatly improved."
"This is very important for us to lay the status of the 7 Series in the field of luxury cars."
"Otherwise, after we launched a new generation of 7 Series in the second half of this year, competitors took it to collide with Land Rover G series, which will bring us very much trouble."
As the design director of BMW, Waldi did not start to confirm the situation of Land Rover G today.
As the world's largest automotive market, the United States is naturally concerned about the various developments that happened over there.
The epoch -making collision test that GM has previously brought a lot of shocks to many car companies in the industry.
Many car companies have purchased the Land Rover G series and launched a low -key collision test to see if the performance of their models after collision is also not ideal.
Needless to say, everyone is garbage in the face of epoch -making technical advantages.
Now Land Rover G has begun to enter the European market, and Nanshan Technology actively contacted the procurement department of various auto factories.
Therefore, Valdi is very hoped that the use of hot stamping molding technology on BMW models.
The top models of the 7 Series can be used more, and these entry -level models can be used less.
However, the key parts cannot be used unless the thickness of the steel plate of cold stamping molding parts is greatly improved.
But that will inevitably cause the car weight to improve, which is not the result that the design department wants to see.
"Our new generation of 7 Series has to mass production, and now we have to consider changing the design of parts, is it too late?"
Walls naturally knows the importance of 7 Series for BMW.
In order to fight Mercedes's pressure, BMW launched epoch -making products, BMW7 series.
Over the years, the 7 Series is undoubtedly very successful.
This year's second -generation 7 Series, which is about to be considered by BMW, believes that the world's most advanced models today.
Now after this publicity slogan encounters Land Rover G, everyone's hearts are a bit false.
"We can use the simplest way to make design changes, and the shape and size of all parts will not change."
"Just change the relevant steel plate material to make it become armal pressure molding parts."
"In this way, you can have time to correspond to the long wheelbase version of the planned long wheelbase next year."
Waldi has obviously considered this problem.
So the answer was given immediately.
This solution is similar to GM's previous choices.
In fact, it is clear that the design of the design is very good for the improvement of the strength of the body.
And in design, there is no difficulty at all.
If you want to be lazy, just change the material of the parts.
If you want to calculate the precision, you can reduce the thickness of the plates of some parts to further reduce the weight and cost of the car.
There is not a lot of time left for BMW, and it is undoubtedly the fastest solution to change the material directly.
"Since you think the plan is feasible, communicate with the purchasing center to let them act as soon as possible."
Walls didn't hesitate.
For the BMW7 series, the cost of using thermal stamping molding parts can be absorbed completely.
After all, this is a high -end luxury model. It is not a big deal at all.
Soon, Chen Chenxing received a contact from BMW, and the two sides quickly completed technical exchanges and launched the first round of offer.
Then combined with the schedule given by BMW, Nanshan Technology officially responded to the time that he could correspond.
The first order of Nanshan Technology in Europe was officially won.
This speed is definitely very fast.
Before BMW had time to arrange for personnel to go to Shenzhen City for inspection, he gave the order to Nanshan Technology.
Of course, the other party believes that Nanshan Technology is mainly because Nanshan Technology has provided a lot of thermal pressure molding parts for Land Rover G series.
Then GM and other car companies have handed the orders to Nanshan Technology.
In virtuous, this is also an endorsement.
Therefore, BMW can be arranged later to arrange for Nanshan Technology to start confirmation. At the same time, it can be regarded as tracking the progress of parts preparation.
"Chen Min, thanks to you this time, I did not expect that BMW will be so happy that there will be a large number of thermal stamping molding parts on the 7 Series."
"Although the number of plans for 7 Series is only 40,000 units each year, the number of parts used is enough. For our company, it can play a very good publicity role."
A small tavern in Munich, Liu Yushu and Chen Chenxing held a celebration party in a low -key.
After Nanshan Technology made a breakthrough in the US market, it quickly got new orders in the European market.
The person in charge of Liu Yushu, a hot stamping molding part, is naturally very excited.
As long as he is done, he can leave his own name in the global automotive industry.
"BMW has chosen to cooperate with us. I think Mercedes will not wait too long."
"Otherwise, as long as BMW opens his 7 Series out to touch Mercedes's S -Class sedan, it will put the latter into passive."
"However, these OEMs will only consider using us directly at the beginning."
"Other projects in the back are likely to have some other ideas."
"Including let us build a factory on the Deutsche side, or cooperate with European parts and component companies, it is possible."
Although Chen Chenxing was also very happy, his mind was still calm.
The current situation is just a good start. Can it always maintain such a good situation, it is really hard to say.
(End of this chapter)