Chapter 404 Land Rover Pickup, a new choice
"With so many car companies in Europe, it is really impossible to give us the orders of all thermal stamping molding parts to us."
"Especially before Saab Motors had used some thermal pressure molding parts, it has a little experience."
"It's just that various technologies are not mature, so there is no large -scale promotion."
"Now we are rushing ahead, indicating that the technology of thermal stamping molding parts already has the level of mass production."
"Those manufacturers will definitely follow up quickly."
Liu Yushu did not be temporarily stunned by temporarily leading.
In European auto companies, naturally there is a tendency to use European component companies to supply parts.
This situation cannot be easily broken.
Now Nanshan Technology has a comprehensive leading advantage on the thermal stamping molding parts, so people consider cooperating with you.
But it is impossible to give you all orders.
For the OEM, there is only one manufacturer in a certain type of parts. If this manufacturer is not a factory that is very familiar with, this situation will definitely not continue for a long time.
After all, this involves the risk of supply, and it is difficult to tolerate any OEM.
Of course, if Nanshan Technology is a subordinate factory or a close relationship with its own factory, or has a close relationship, it is another matter.
"Now Nanshan Technology has so many orders, the production capacity arrangement must be fully considered."
"Don't appear scenes that cannot be delivered on time, it will affect word of mouth."
Chen Chenxing was a little worried that he would pick up orders in front of him, and then he dragged his hind legs over the factory.
The production efficiency of the thermal pressure molding parts is relatively low, and the number of stamping times a year of a production line is relatively fixed.
You are three shifts a day, and the production capacity of a line is also limited.
Several models now have more than 20 thermal stamping molding parts on a car, basically occupy the capacity of a line.
"Don't worry, as long as there are orders, there are no people who can export foreign exchange projects. No one dares to drag her legs."
"Some equipment is produced by the Nanshan equipment. There is no need to worry about the schedule at all."
"The equipment purchased from outside manufacturers will not drag their legs."
"Otherwise, we can consider replacing the supplier in minutes. This should be something they don't want to see."
Liu Yushu is very familiar with the condition of thermal pressure molding production line.
Which manufacturer is produced by which device is produced, and there are alternative manufacturers in China, he is clear.
"In terms of the processing ability of the mold, we must also communicate with the Nanshan mold."
"Otherwise, there will be a production line, but the mold schedule cannot be satisfied, it is also embarrassing."
Compared with the traditional cold -stamped parts, the processing of the hot -pushing molding part mold is much more difficult, and the processing time is much longer.
This is also a place where it is easy to become a bottleneck.
"This factory director has made some improvements with mold experts before, and introduced a number of new machine tools from Dongying."
"And Nanshan Software is also developing thermal stamping molding mold water channel design simulation auxiliary software. In the future, the design time of the mold can be further compressed."
"And the debugging time of the mold can also be reduced, which is very good for our schedule management."
Chen Chenxing's reminder is definitely good intentions, Liu Yushu is not angry at all.
The hot stamping molding parts have now become the fist product of Nanshan Technology. It is the first part to fully enter the world's automotive giant supply chain system.
Liu Yushu must seize this opportunity.
It may be that the export of hot stamping and molding parts may be used in the future, and Nanshan Technology can become the export of Huaxia's exports.
And when Liu Yushu and Chen Chenxing were working hard in Europe, they were not idle in China.
Land Rover pickups, which started designed at the same time as Land Rover G, have officially produced offline.
"Jiang factory director, your Land Rover X series pickup card is also the same as the G series off -road vehicle. Do you mainly increase sales by cooperating with the United States of America?"
Although Land Rover car did not intend to engage in large -scale mass production offline ceremony for the X -based pickup card, Liu Tianwu came to inspect very actively.
He has now been promoted to half -level and has become one of the members of the deep city, and at the same time, he continues to be responsible for things in the area.
He knew that he could get promotion and reuse so quickly, and his contribution with BMW Automobile Group was inseparable.
Nowadays, the GDP growth rate of their districts, let alone Lingnan Province, is the fastest even if it is placed across the country.
He won a lot of honors this year.
Today, a BMW Motor Group's GDP contributed to Shenzhen City is more than GDP in many cities.
Especially after the rapid increase in the production and sales of Land Rover G series Vanny vehicles, under the promotion of BMW Star, Mercedes -Benz car, and Land Rover G series, Shenzhen City has become Huaxia's largest car production base.
The amount of exports and exports also ranks first in the country.
Today, the export contributions of vehicles and components have exceeded $ 200 million.
In the era when foreign exchange reserves nationwide, companies with a stable export of US $ 200 million in foreign exchange exports were definitely the fragrant of all departments.
"The cooperation with GM will definitely continue. They have already placed the first batch of 5,000 Land Rover X -based pickups before."
"There are at least 5,000 orders in the next three months."
"If the sales volume is good, it is also possible to upgrade to 10,000 vehicles per month."
"In addition, our Land Rover X series pickup trucks will focus on the Middle East and Africa markets."
"In these places, our sales team feels that the market acceptance of pickup truck models will be higher."
"In order to meet some special needs of customers, we even reserve the installation space of machine gun hoods on the roof."
Jiang Hui said like this, Liu Tianwu stunned.
"The installation space of the machine gun hood?"
He felt that he had just heard wrong, or Jiang Hui said something wrong.
What is the relationship between this roadpi pickup and machine gun?
"Yes, it is the installation workshop of machine guns."
"The sales price of one of our pickups is about 20,000 US dollars in the Middle East."
"It is even cheaper than this and it is not surprising."
"As long as a machine gun is installed on it, for some militants, it is a very good mobile combat tool."
"This is much more affordable than the purchase of armored vehicles."
"Especially with the increase in the number of pickups of Land Rover X -based pickups, the second -hand market will gradually become mature."
"Purchasing second -hand cars on some special scenarios is even more likely."
Jiang Hui didn't hide anything to Liu Tianwu.
What you plan to say, just say it directly.
Anyway, no matter who comes, there is no way to say that Land Rover X is a military factory product.
What the customer does does have nothing to do with him.
"You guys ..."
"You are really more careful than other state -owned enterprises."
"This kind of market demand can be discovered."
"But for the Middle East and African markets, those scenarios you say are indeed very likely."
Liu Tianwu was very emotional.
He did not visit other factories, but no factory sales plan can achieve the level of BMW Motor Group.
No wonder people's development speed is so fast.
"No way, the domestic pickup market is very limited. It is estimated that the scale of one or two thousand vehicles can be maintained every month in the future."
"We must develop rapidly, and we still have to rely on the international market in a short time."
"Europe's preference for pickups is not as big as the United States, and it can be left for us to be the owner of our own, that is, the market in the Middle East, Africa and other places."
Jiang Hui is very clear about the global car market.
When many Huaxia private enterprises open up the export market in later generations, they will focus on the end of the polar bear.
After all, in the late 1990s and the beginning of the 21st century, the situation of polar bears was really hard to say.
This also left some opportunities for Huaxia car companies.
But now in 1986, although the relationship between Huaxia and polar bears has improved, the BMW Motor Group's models want to export large -scale exit to polar bears, which is simply impossible.
...
"President, the people of our Huaxia Branch have heard the latest news in Shencheng."
"The latest model of Land Rover car under the BMW Automobile Group X -based pickup has started to load the ship to the United States."
"At that time, it is likely to be sold in the American market in the name of Chevrolet X -based pickup."
Saito Shangying came to Toyota Zhangichiro's office early in the morning and reported an important news.
Since the impact of GM's OEM models in the US market, Toyota Motor's importance to BMW Motor Group has increased several levels.
They specifically arranged personnel to investigate and collect various information related to the collection of BMW Motor Group, and report on regularly with domestic.
Land Rover X -based pickup card production offline and related news to the United States, it is not particularly difficult to inquire.
Even with the offline of the Land Rover X -based pickup, more information can be inquired.
"Is this a photo of Land Rover X -based pickup?"
Looking at the information in his hand, Toyota Zhangichiro frowned.
The pickup truck in front of me, adhering to the consistent style of BMW Motor Group, compared with other pickups on the market, it is much more fashionable.
The lines of the entire body are obviously different from other pickups, which makes people look unforgettable at a glance.
Toyota Zhangichiro is very difficult to design this passenger car.
Toyota has a good sales and sales of pickup cards in the US and even global markets, and even the sales of pickup truck models are not bad.
So after seeing the Land Rover X series pickup, Saito Shangying hurriedly went to Toyota Zhangichiro to report.
"Yes, all these photos are mass production photos of Land Rover X -based pickup cards. It is estimated that the relevant advertising can soon be seen in the United States."
"This product, Land Rover car should be the main export market, and has not yet started sales in Huaxia."
"The first batch of mass -produced models are all transported to the American market for sale."
"It is estimated that it will work in the Middle East market." Saito Shangying now knows the style of doing things in BMW Motor Group.
There is no way, you lose too much, you can't pay attention.
Especially the last time the Buick G series Vietnamese vehicle and Toyota LC70 off -road vehicle were made by General Motor to make them make the gray face.
That scene, so far, Saito Shangying can't forget.
He didn't want to happen again.
"Land Rover cars had used hot stamping and molding parts before. Will the X -series pickup this time also have similar designs?"
Toyota Zhangichiro and Saito Shangying thought of it, they were worried that GM will repeat the trick, and once again, I couldn't pass the Toyota Motor.
"This should be a high probability event."
"Judging from the information and models of these photos, there are estimates that many parts of the Land Rover X series pickup cards are commonly used with G series off -road vehicles."
"The high probability of their power is also 2.5L and 3.5L, which are equipped with two types of transmission: 5MT and 4AT."
"With the increase in sales of BMW Motor Group, the development speed of the two parts and component companies of Nanshan engine and Nanshan gearbox is also very fast."
There is no mistake, one, one, one, one, one, one, one, one 619, one book, one, one, one, one, one, one, a book!
"This should be very unfavorable for us to enter the Huaxia Automobile market in the future."
Saito Shangying not only cares about the situation of the entire vehicle, but also pays more attention to the situation of component companies.
After all, in addition to the entire vehicle business, component business such as electricity, electricity, Aixin, etc., it is also a very important link.
Toyota Motors can have today's market position, and the efforts of those component manufacturers are also inseparable.
"You find a way to get more Land Rover X -based pickup card as soon as possible."
"Then communicate with GM, I don't want things to happen again before."
In order to press the bad consequences of the Baik G series off -road vehicle and the Toyota LC70 collision test, Toyota Motors paid a lot of money.
Now it is necessary to plan ahead, so as not to happen again.
"The models we start producing next year will improve the strength of the body."
"Even if GM wants to pit us, it is not so easy."
"Besides, we really hurried us, then we pulled all car companies to bury together."
"Anyway, we are not good, they should not be better."
"Everyone's body strength is similar, there is no funny other people."
Saito Shangying gritted her teeth, this time obviously did not intend to bear.
...
"Austin, I think that in the future, our own pickup truck models must be adjusted with the design style of Land Rover X series."
"I have a hunch. This design style will become the mainstream of the pickup market in the future."
Detroit, GM headquarters.
Sales Director Edward and Design Director Austin discussed some of the future strategies in the future for some information shared on Land Rover.
It has been tried to the sweetness from the previous cooperation cases. GM has a lot more enthusiastic about Land Rover X -based pickup this time.
The Chevrolet bids installed have long been prepared in advance. After this model is cleared, it will be installed immediately and then shipped to various dealers for sales.
Prior to this, some related marketing plans naturally began.
For people in the design center, analyzing the advantages and disadvantages of the design of Land Rover X -based pickup cards, and targeted consideration to make some adjustments in accordance with the needs of the US -Li Li's market, it is naturally necessary.
Taking this opportunity, learning Jiang Hui's design elements is one of the goals.
Austin had a deal with Jiang Hui a long time ago, knowing that the other party's design talent is very high.
He is sighing now, but he can only find a way to secretly teacher.
"Their style is indeed very unique, and there will be a place in the future market."
"But muscle -style pickups should also have a market."
Austin's thoughts of various pickups designed by the design center were basically muscle style.
He must not be able to sell his past designs in the past, it was too ugly.
Besides, the Mermembly Pickup market is so large that it can indeed accommodate the survival of different styles of models.
"You are right, but I feel that the style of Land Rover X series will be accepted by more urban residents."
"This market is the main market for the increase in pickup cards in the future."
Edward is definitely more clear about market changes than Austin.
And he thinks that the design style of the Land Rover X -based pickup card is closer to some styles of Dongying car companies.
Considering the rapid development of the East car company in the US market, he thinks that this style should be more popular with consumers.
Of course, there is no need to compete for a conclusion now.
As long as Austin is willing to arrange the design elements of the Land Rover X series.
...
"Sophik, I suggest that this time in the store, try to apply for more Chevrolet X -based pickup cards."
"I think it has the same explosion nature as the Buick G -series off -road vehicle."
Phils is a ace sales of a dealer in GM, which is very sensitive to market changes.
When GM started to send Chevrolet X -based pickup, he went to inquire about it, and then knew a lot of information.
He immediately realized the opportunity.
He sells cars with commission.
If a car is very easy to sell, but there is no car in the store that can be delivered to consumers in time, it will definitely affect sales.
Affecting sales, isn't it affecting his income?
This matter is definitely not acceptable.
"Chevrolet had a pickup that was selling well before, and now a pickup card is launched. At that time, it is impossible to sell it well?"
As a boss, Sophuc is an elderly man in the automotive industry.
However, compared with the ace sales under the hand, there is still a significant gap.
"Different."
"It's completely different."
"This time the Chevrolet X series pickup is like the Buick G series sedan.
"These two products are produced by the same designer, produced by the same factory."
"When I see those modeling content on the publicity poster, I know that its sales will not be bad."
With such an explanation, Sophik immediately realized a lot of information.
It turned out to be the same source as the best -selling car in the store.
That is really worthy of attention.
"I contacted the people in the General Motors Sales Department to see if I can send more cars to our store."
After thinking about it, it was natural to act quickly.
Otherwise, what else are you waiting for?
Phils can think of these, and some other dealers must have thought of.
Besides, based on the shape of the Chevrolet X -based pickup truck, it can indeed be seen that this car should not be sold very badly.
At most, you can spend more time selling more batch of cars now, so you don't have to worry about it in your hands.
Soon, similar orders brought together the General Motors Sales Department.
Under normal circumstances, when the new car was just listed, the dealers were not particularly positive about ordering vehicles.
Everyone must look at the response in the market before acting.
However, this time the situation is different, and the GM sales department can naturally feel it.
"Edward, you mean the first batch of 5,000 Chevrolet X -based pickups we ordered from Land Rover Motors, and now they have been snapped up by various dealers?"
Murphy put down the pen in his hand and looked forward to look at Edward.
This time with Land Rover Motor, GM is relatively bold.
As soon as the new car was offline, they ordered 5,000 volumes directly, and asked Land Rover cars to transport 5,000 pickups every month in the next three months.
This is equivalent to placing an order of 20,000 vehicles in advance, and the amount goes directly to more than 200 million US dollars.
Even for universal cars with great careers, this approach is relatively rare.
Now seeing that various dealers are so confident in X -based pickup cards, Murphy is relieved.
"Yes, it seems that everyone is very optimistic about the prospect of X series pickup cards."
"I think it can speed up the pace of listing and publicity, so that consumers use this new pickup card as soon as possible."
"At that time, we can also master the true reflection of the market faster, and inform the Land Rover car in time to increase production."
The increase in production in the automotive industry is not a word.
Edward naturally knows the difficulty in it.
Therefore, if you want to be opened in the future, you must arrange production capacity in advance.
"Yes, the day after tomorrow will officially start sales in the country."
"Don't be stingy for our advertising. The money that should be spent is willing to spend."
"If you can sell more than 10,000 vehicles per month as Buick G -style off -road vehicles, then it is very good for our situation improvement."
Murphy quickly calculated the profit of the X -based pickup card. If the sales of several cars are very good, it can make GM has a lot of extra benefits.
This money is very useful no matter what you do.
"I will inform immediately so that all links will be accelerated."
"Once you figure out the market response, you will explain it with the purchase department in time and ask them to add an order."
Murphy said that, and Edward naturally no longer hesitated.
Hurrying to work is the right way.
(End of this chapter)