Throughout history, although many factors are involved, those who can achieve great things can be analyzed in detail, most of them cannot be separated from one word - "know people and make good use of them."
The wise man said, "Those who know others are the king's way. Those who know things are the way of the minister."
Of course, Ning Weimin did not have the luxury of becoming an emperor.
However, "knowing people and making good use of them" is still important in the business operations of today's business society, which is the so-called issue of human resource utilization and management.
In fact, the errands arranged by Ning Weimin for his subordinates fully considers the decisions they made in their special circumstances.
For the four people who were the first to follow Ning Weimin, Ning Weimin, all the Taoists who Ning Weimin pointed out to them were "loyalty".
The reason why Ning Weimin handed over the transaction of foreign wine to Manager Sha was to take the "spirit" of it.
Arrangement of Zhao Daqing to do advertising is to gain his professional experience and excellent execution.
Xiao Gu is young, has the energy to explore and has a brain, accepts new things quickly and is more eager to make progress.
Ning Weimin arranged for him to go to the north to capture land, take over the hundreds of people from the switch factory, and run the fastest-growing and most changing technology market in the next 20 years.
Correspondingly, Qi Yanjun, who was in charge of the quality inspection department of Piercatton Company in the past and often dealt with customs and OEM factories, had seen strong winds and waves, was arranged by him to set up camp in the southeast of the capital because of his steady temperament and knowledge of slight importance. Start developing another important market project - the frugal market.
This market project sounds like nothing.
It seems to be just a place to buy and sell some rags and trade second-hand goods.
According to foreigners, it is called a flea market, which has the meaning of low-level and poverty.
But the problem is that what Ning Weimin wants to do is not an ordinary fresh goods market, but a formal antique art trading market.
He has seen the future, and of course he knew the scene of the prosperous period of cultural relics and art decades later, and also knew the famous Panjiayuan freakfast market.
In his memory, Panjiayuan's fresh goods market has 50,000 square meters and 4,000 merchants, and is known as the largest private bulk goods market in the country with a transaction volume of over 10 billion yuan per year.
Its prosperity period is much longer than the three major markets of Zhongguancun, Dinghao, Hailong and Silicon Valley. The golden triangle of Zhongguancun has been closed, and Panjiayuan is still continuing to operate.
From now on, it will be at least thirty years.
Especially considering the specific investment of this project, there is only a circle of bungalows around the periphery, and the open space is full of iron greenhouses, which is much cheaper than building a shopping mall.
Even if you enter the operation stage, you don’t have to invest anything else except hiring and training security and doing a good job in security.
All that is left is counting money and collecting rent.
No matter how you think about this kind of market, it is a sweet deal that makes money by lying down.
To put it bluntly, it is really low investment and high output, which is similar to operating a parking lot in Japan.
How could Ning Weimin never let this piece of fat meat go?
Not to mention in this life, he is also a great artist.
Since you like antiques, you naturally want to occupy the commanding heights in this industry, otherwise wouldn’t that be unprosperous?
Moreover, the environment in Beijing is very different from the first few years, and quality old goods are becoming increasingly difficult to collect.
Ning Weimin and Sun Wufu also asked him to find a needle in a haystack to try his luck to get the little leftover goods among the people in the capital.
It would be better to run such a market to attract cultural relics dealers from all over the country. From then on, he has been shopping in his own yard. How labor-saving, how cost-effective and how good is this?
In addition, Sun Wufu has more places to ship and clear inventory, so as to avoid the accumulation of worthless old goods.
In this way, Ning Weimin did not hesitate to use overseas funds to remit 100 million yen from Tokyo to start this project.
The capital he invested can be said to be the biggest investment in all his business in China.
What's more, it's a coincidence that doing this business at this time is like a good time, place and people.
If he doesn't build this market, he will be really sorry for God.
What?
It turns out that the fresh goods market is not something that anyone can do just by wanting it.
Previously, the fresh goods market was a completely monopoly industry. Except for the official trust stores that could buy and sell fresh goods, everything else was illegal.
Trust stores do not sell antiques, calligraphy and paintings. If ordinary people want to buy and sell such things, they have no other legal and compliant places except to go to the cultural relics store in Liulichang.
All that is left are those antique stalls known as "ghost market".
Antique stalls at this stage include Panjiayuan, Baimiao, Gulou, Houhai, Longtan Lake, Huangchenggen, Guanyuan, etc.
The only semi-official market is also because of Ning Weimin's intervention that the ghost market at the root of the Temple of Heaven was brought to the gate of the Zhai Palace in the Temple of Heaven Park.
But after all, the scale is limited and there is no legal approval, so it is not easy to make a big fuss, right?
So in general, it is extremely difficult for ordinary people to buy and sell these things.
Liulichang is opened for foreigners at all, and the stalls in front of the Temple of Heaven are almost the same.
People who love these things want to find a place to buy and buy these things, but there are almost no places.
The vendors at those antique stalls often have to fight wits and courage with the industrial and commercial departments, fight "guerrilla warfare", and have nowhere to go if you want to get a legal license.
However, this situation is different when Ning Weimin intends to run a market.
Because just a few months ago, in November 1987, the state issued the "Notice on Further Strengthening Cultural Relics Work", stipulating that government functional departments can come forward to establish antique markets.
This means that trading antiques in the antique market approved by the state has become legal, and policy obstacles have been cleared for Ning Weimin's investment plan to establish a fritter market.
This is the time.
In addition, Ning Weimin maintained a good relationship with the Cultural Relics Bureau and the Tourism Bureau because of donating antiquities and helping the development of the Temple of Heaven Park.
He wants to take the lead in running this market, isn’t that just a single sentence?
The Cultural Relics Bureau is worried that there is no way to thank him, and the Tourism Bureau is also grateful for his contribution.
Not to mention that in order to occupy legal justice and avoid future legal troubles, Ning Weimin also imitated the cooperation model of Tan Temple Restaurant and promised to give away 10% of the shares of the two units for free.
In fact, he didn't even eat a meal or drink a drink. After Ning Weimin made the plan, he just wrote an application report according to the process and took Qi Yanjun to two units each. This one Just do it.
This is human harmony.
As for the location, let alone the success stories on the scene are in Ning Weimin's mind, and he still has to worry about where to think about it. Moreover, the Pan family is still very remote.
After passing Zuoanmen and going east of the Cancer Hospital, there were no residents at all.
From the Second Ring Road to the Third Ring Road, except for a few small factories, a free market for nearby farmers to trade agricultural and sideline products, the rest of the places are full of weeds and bumpy wastelands. The closer to the Third Ring Road, the more this is the case.
There are only a few construction sites that are building buildings, and they are also some large enterprises and units that are building family buildings for their employees.
To put it bluntly, the original location of Panjiayuan fresh goods market, which only appeared in 1992, did not even have a foundation of popularity at this time.
Even the cultural relics dealers who came here first have not found the benefits here yet.
Therefore, this means that the cost of land acquisition is almost zero and there is no need to demolish it at all.
Moreover, in this area, there is no restriction on how the market wants to develop.
Facing the vast grassland and the trenches, it is said that it was a large pit left by the kiln factory dug in the original place. It can be covered as much as you want and circle it as you want. Just spend some money to level the land. .
So, on April 18, 1988, when Qi Yanjun represented Ning Weimin to Panjiayuan to encircle land on site to determine his investment intention, it was a mobilization.
Not only did the people from the Cultural Relics Bureau come, but the people from the Tourism Bureau come, the people from the Industrial and Commercial Bureau come, and the people from the Public Security Bureau come, and the local street cadres even received Qi Yanjun like a VIP, treating him as the God of Wealth.
No mistakes, one song, one content, one in 6, one book, one bar, one reading!
Nothing else, just for this street cadres, it is really a long drought and rain.
Just such a land in their jurisdiction that is specially designed for birds to shit can make people like it. What is this a pie that falls from the sky?
As long as this big market opens, it undoubtedly means that their hard days will end.
At least they are not urban-rural fringe areas that are too terrible, and they can have a few extra living money in their hands, right?
Therefore, Director Hu of the street almost nodded and followed suit. He said "yes" whatever Qi Yanjun said, trying to meet all the other party's conditions.
Qi Yanjun really didn't disappoint the other party. He knew about the situation almost completely, and he spoke astonishingly as soon as he opened his mouth.
"Director Hu, I have no other requirements. Our company wants all empty places, including the farmers' market."
"What? You want it all? Mr. Qi. I...I heard it right?"
However, Qi Yanjun was really exerting too much force.
Director Hu was shocked by seeing him slashing his hands and pulling all the gaps in the distance.
Not only him, but everyone else is a little confused.
The Industrial and Commercial Bureau said, "Yes, it's impossible to build a market in such a large place, it's simply unheard of."
The Public Security Bureau also said, "If this is the case, how many police forces will be needed to maintain order. Are you sure this is not a joke?"
The Cultural Relics Bureau and the Tourism Bureau even spoke in a low voice.
"Old Qi, our plan didn't say that it was such a big plan. Are you trying to make a temporary decision or what's wrong?"
"That's it. I'm looking at these open spaces are enough to build five or six gymnasiums. It's so desolate here? Are you sure what you just said is what you really mean?"
To this end, Qi Yanjun saw everyone's reaction, and hurriedly explained.
"Sorry, sorry, I may not have made it clear just now."
But just when everyone smiled and thought he was really just saying the wrong thing or just joking.
Qi Yanjun said seriously, "I mean, our company hopes that these vacant lands can be left for us as much as possible. Because our company is not just about building a market here, Mr. Ning from our company actually intends to make this place." It is a cultural industry complex with markets, hotels, exhibitions, theaters, and museums. It may be a bit early to say these plans now, but we have many useful places. It should even be said that we will choose It is a very important factor to run a market here. If the market develops smoothly after it is opened, of course we do not want to be restricted on the land, and it will be more difficult if we want to expand in the future. So I suggest it here, I hope that The street can also reserve some empty plots for us as much as possible as possible as our reserve resource for long-term development. At least, if other units want to choose plots here, we also hope that the company can enjoy them under the same conditions. Priority right to use..."
Needless to say, if you listen to this again twenty years later, then Qi Yanjun, who wants to do nothing, would be a waste of money, shameless and without any limit.
However, at this time, and actively expressing his willingness to invest more is the blessing that surprised the people on the scene.
The only difference is that the people from the Industrial and Commercial Bureau and the Public Security Bureau are unbelievable and always feel that it is too unrealistic.
When the people from the Cultural Relics Bureau and the Tourism Bureau heard this, they were as energetic as if they were injected with chicken blood when they thought of their free shares.
As for Director Hu of the street, while being excited, he even asked incisively, "Well, the open space is ready-made. If your company really has such a big development plan, we wouldn't have time to welcome it. It's just that big land, yours The company has so much money? ”
Qi Yanjun said solemnly, "Since it's a plan, of course it's impossible to get all the investment in place all at once. We must also gradually get it done, expand the scale bit by bit, and realize the plan. Now, of course, we will start the market to be run, and then look at it." The situation is discussed elsewhere."
"Then how much do you...you have money on hand now? Can you give me the exact number?"
Without thinking, Qi Yanjun bluffed and lied to his money and reported twice the number.
"Two million."
Everyone at the scene was stupid.
One thousand two million! What a scary number.
In this day, a tall building with a height of more than ten floors can be built!
Even if it is a place of 20,000 to 30,000 square meters, if it is from scratch, it will definitely be fine to build a market full of bungalows.
However, after the street director was shocked, he made a rough calculation and couldn't help asking again, "I am frank, your market is just a fresh goods market. Are there really so many people interested in these fresh goods transactions? ”
"You are misunderstood. Our market will not be a fritters market in the ordinary sense. It is just because we are more taboo about the word "antiques". But in fact, this fritters market mainly operates culture. The art erotic goods are not those in trust stores.”
"I don't understand what you said. I just want to know what if no one comes to do the market? The market with a capacity of more than 10 million is not small. If you don't do it well, the money will be lost. . Will we not continue to invest? Then can we keep the land for you indefinitely? You want to invest and develop the land, no matter what you do, our street will support it. However, to avoid unexpected situations, It is better to agree on a deadline for the land reserve."
What he said was true, and Qi Yanjun nodded in agreement.
So his words below were equivalent to giving the street another reassurance.
"Of course we can make an appointment first. But please rest assured that we will not give up this place easily. The 12 million I mentioned is just the initial funding, which is a special fund for construction. The development of market construction is also step by step. First, We will continue to invest in the construction and development, and we will build it, rent, promote, and advertise. So we are confident that we can do this market well. When the market sees profits, we will continue to build something else. This is called Rolling development. Just watch slowly. We do things in a real way, visible and tangible way."
And this sentence is truly said and everyone's eyes are shining.
Although those present were not sure where Qi Yanjun's confidence came from, he really felt that he was rich and powerful.
I have to say that when they look at this bumpy wasteland at this time, it is not a wasteland, but a mountain of gold.
Yes, this may be the first commercial real estate opening project of private enterprises in Beijing. Although it is not so formal, this change is enough to cause a leap in people's understanding of the market economy. (This chapter ends)