Chapter 441 Observing the words and expressions
Xu Chen asked about the shooting arrangements for the "Haifeisi" advertisement, and Gu Xinxin said: "It is currently scheduled for the first week of February, and it is likely to be February 1st.
At present, the brand is still confirming the schedule of Bing Ge with the national team, so the specific time has not been finalized yet.
But the current shooting preparations are all promoted according to February 1. ”
Xu Chen: "Is it filming in Shanghai??"
Gu Xinxin nodded:
"The local production company in Shanghai is the director and photography team that Procter & Gamble has been working with."
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She paused and said, "I also said last time. I want to shoot an advertisement for "Chenfeng Ice Power". I have already communicated. br>
There is no problem with the studio.
'Haifeisi' is expected to be finished in one day, and we can rent it for the whole day at night or the next day. ”
Xu Chen: “It’s enough for us to rent it tonight.
The shooting of our electric car advertisements does not need to be too complicated, and the green screen cushion can be used as a later stage.
The most important thing is that Brother Bing may have competitions in the near future, so we should try not to delay Brother Bing's training. ”
Gu Xinxin: "I understand, then I will communicate with the studio first.
There is also the director team...
I discussed with Amy and wanted to use the Bao Junsen team that Jeep had worked with before. .”
Xu Chen smiled:
"No problem, although Paul is not very good in Mandarin, he is still very reliable in making movies.
Moreover, their team has worked with Xie Bingran and is familiar with each other. "
Amy Sun: "Yes, Gu Xinxin and I both happened to have been connected with Paul's team, and the communication was smoother. ”
Xu Chen: “Have you contacted me? "
Gu Xinxin: "I have already contacted it. Bao Junsen's team happened to have a shooting schedule in February.
Paul was always very happy to take on our project, and he also took pictures of Xie Bingran. ”
Xu Chen nodded: "Then I'll call him back and say it."
Gu Xinxin: "But the quotation has not been released yet, so we have to wait for our shooting script.
Then they After the production of the storyboard is released, the specific quote will be given...
But Bao Junsen mentioned that because it is a project of Mr. Xiao Xu and Xie Bingran, it will definitely be reported at the cost price."
Xu Chen: "That's good."
He looked at Amy Sun again:
"When we come back next week, we will have a meeting to check the shooting script of "Chenfeng Ice Power". "
Amy Sun: "No problem, Xiaowei and I are already doing it.
This will not be complicated according to the boss's requirements..."
Xu Chen nodded and looked at Gu Xinxin again:
< br>
"Have you arranged the electric car for shooting?"
Gu Xinxin: "I have communicated and will send a new car from Tiancheng.
The master is already communicating with logistics, and I expect the next one. I can go to Shanghai City in the week and I will be placed in the company first."
The "master" mentioned by Gu Xinxin is naturally Guo Liang.
Xu Chen nodded:
"It just so happens that when the film is finished, put the car in the company and make a small booth.
Teacher Amy helps design it."
Amy Sun smiled sweetly "Okay!"
Gu Xinxin remembered another incident:
"The safe I booked before has arrived and can be installed this weekend.
Fire-proof and explosion-proof.
It also has constant temperature and drying functions, and it is equipped with a display shelf..."
The safe is naturally used to install it on the 8th floor to store Xie Bingran's gold medal.
< br>After that Xu Chen saw Brother Bing throwing a bunch of gold medals on the bookshelf, he felt a little sloppy. "It just so happened that when I came back from Tiancheng with Brother Bing on the weekend and sent her back to the training base, I took her to the sidelines. Give the gold medal. ”
…
…
Thursday morning.
Xu Chen drove Sun Aimi and Gu Xinxin to Lujiazui to participate in the "Cadillac" project report.
This project was found by the brand. Overall, the other party has a strong willingness to cooperate, so there is not much pressure on this report.
However, Xu Chen has participated in many projects in his previous and present life, and knows that there may still be some variables, so he still needs to take them seriously.
…
Cadillac and Jeep are both American auto brands, but they belong to different groups.
Jeep belongs to Chrysler, while Cadillac belongs to General Motors.
In a sense, there is also a certain competitive relationship between the two. After all, the target customers still have certain overlapping attributes, and they are mainly mature male groups.
…
The location of Cadillac Shanghai City headquarters is inconspicuous, on the 46th floor of a CBD building in Lujiazui.
The person who came out to receive was a sweet-looking and capable and fashionable young girl.
Cadillac Marketing Manager, Candy Sun Tang.
"Hello Mr. Xu, just call me Candy!"
"I will take you directly to the conference room, and our report can start immediately."
Sun Tang did not exchange too many greetings. After a brief meeting, he took Xu Chen and the other two to a large conference room.
Sun Aimi and Gu Xinxin were picking up the computer, and Xu Chen stood in front of the floor-to-ceiling window on the 46th floor and looked down. From a distance, you could see the Huangpu River and the Bund on the other side.
The tallest building on the Bund at this time is still the Jinmao Building.
The Global Financial Center is still under construction and will not be completed until 2008.
The Shanghai Center, the tallest building, happened to be built in 2008.
In this way, 2008 is really an extremely important year.
There is also Brother Bing, at the Olympics at the door of his home.
With Bing Ge's current No. 1 in Asia, he has long been qualified to enter the Olympic Games in 2008.
Xu Chen was almost sure that she would stand on the finals on behalf of China and open up the history of yellow people in the women's hurdle field.
Xu Chen looked at the surging Huangpu River.
Thinking that the dead are like this, 2008 may also be coming in a flash.
…
……
After waiting for a few minutes, the door of the conference room was pushed open and the group walked in "huhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
There were actually seven or eight people, and they still looked very contingent.
Xu Chen, Sun Aimi, and Gu Xinxin naturally stood up politely.
The group of people who came in were wearing dark suits and career suits.
It seems that Cadillac's working environment is more formal and restrained than Jeep.
But the "leader" in it is naturally easy to identify.
Marketing manager Sun Tang asked for help and introduced: "This is our market VP Lian Shane, President Shane." "This is our brand director Hua Shaojie, Jack." "This is our sales director Sun Jing, Judy..." Xu Chen took Sun Aimi and Gu Xinxin to meet and exchange business cards with the three leaders.
Market VP Lian Shane looks like a tall and middle-aged man. Although he has yellow skin and dark hair, his facial contour seems to have some European and American bloodline.
Brand Director Hua Shaojie is a capable male leader in his thirties. He has a burly figure and looks like he has the habit of exercise and fitness, but his smile is gentle and casual.
Sales Director Sun Jingjudy, also a capable and fashionable female leader. She painted her thin makeup and her hair was tidy and meticulous...
These three are today's report The object is here.
Theoretically speaking, the organization should be the brand director Hua Shaojie, and the final decision was the big boss Lian Shanen.
Sun Jing, the leader of the sales line, should have been here to listen and give side-by-side references.
Some others have very young faces, and they are guessed they are children under the marketing or sales department.
They just followed the leader in a low-key manner and sat in the back chair, so they came to listen.
…The leaders of the three clients were surprised at the age of "Mr. Xiao Xu".
Especially the great leader Lian Shane said a few words "amazing" and "incredible".
Xu Chen had been accustomed to it, and after a few simple words of self-deprecation, he was just a matter of being over.
Brand Director Hua Shaojie was gentle and enthusiastic, and played the role of controlling the field.
And simply synchronized the background of the project...
As Xu Chen knew, the other party took the initiative to find it after seeing the advertisement made by "Dongchen Advertising" for Jeep. .
"Not all Jeeps are called Jeep, it's really impressive...
Not only us, but also in the automotive circles." Hua Shaojie said.
The leader on the side even Shane smiled and said:
No mistakes, one song, one song, one content, one book, one book, one bar, one reading!
"Jack recommended your family, and I also read Jeep's advertisements and thought it was very remarkable!" Xu Chen exchanged a few greetings, but he did not deliberately be humble.
Sun Jing, the sales director next to him, also smiled and said: "After Jeep's advertisement was launched, their sales volume was over.
We are also very Looking forward to the wave that Dongchen Advertising has done for us Cadillac, which can bring sales orders..."
Xu Chen did not speak, but frowned slightly.
The words of sales director Sun Jing sounded nothing wrong at first, but Xu Chen could see something different based on today's situation.
The plan made by "Dongchen Advertising" for Cadillac today cannot undertake the task of "selling orders", which is inconsistent with the demand received by Dongchen Advertising at the beginning.
Usually, "pure brand" advertisements for automobile customers will not be directly linked to "sales volume".
Xu Chen did not rush to talk to him, but glanced at the brand director Hua Shaojie.
As far as I saw Hua Shaojie frowning, he seemed a little dissatisfied with Sun Jing's words just now.
It seems that there is something wrong with these two people...
Xu Chen was not moved, but he had a rough guess in his heart.
In fact, in many companies, there are indeed certain hidden contradictions between brand lines and sales lines.
In market strategy, brand and sales are two sides of one, bound to each other.
But sometimes, there is a conflict between the two.
For example, many brands are long-term and cannot bring immediate sales stimulation, and they will be disgusted by sales people.
Similar to "the brand department invested so much money to advertise, but did not bring any sales orders..."
For example, the price reduction and promotion methods of some sales lines will damage the long-term brand image , it will also lead to conflicts in the brand line.
Similar to "selling these very low-promotional methods really reduces our brand tone..."
...
Xu Chen observed his expression and expression.
I found that there seemed to be some subtle tearing atmosphere between Hua Shaojie and Sun Jing.
He didn't speak, and kept a polite smile.
Just pick up the mineral water on the table and took a sip.
...
The report begins.
Xu Chen made a few simple previews and handed over the home court to Aimi Sun.
Teacher Amy handled the report of "Haifeisi" independently last time, which shows that his reporting ability is still very good.
At the same time, "Mr. Xiao Xu" also needs to cultivate more subordinates so that he can be free in the future.
...
Amy Sun deliberately wore a neutral, black and gray dress today to match the overall temperament.
When she began to report and introduce advertising strategies and user insights, Sister Amy, who usually looks sweet and gentle, instantly became stronger.
Xu Chen sat aside and listened, nodding silently in his heart.
He remembered that in his previous life, he only met Amy Sun after 2010. At that time, she was already leading the team at Heiju Marketing and was a capable and outstanding "female leader".
Xu Chen, who had just entered the industry at that time, had to politely call him "Sister Amy" when he saw Amy Sun.
Now, she has transformed from "Sister Amy" to "Sister Amy".
…
Sun Amy paused a little:
"The following is the core concept we have introduced today..."
On the big screen, the core main copy appeared:
[The degeneration of males is the tragedy of this era, but fortunately there is Cadillac. 】
When everyone from the brand looked up and saw this sentence, they couldn't help but look at it for a few more times.
Amy Sun turned her head and looked at Xu Chen, as if asking whether to continue or stop for feedback.
Xu Chen smiled and nodded at her.
This is what "continue".
In fact, in the proposal skills, this should not be paused at this time.
We need to strike while the iron is hot, throw out the whole idea in one go, and not give customers the opportunity to be distracted, questioned, or think randomly...
Amy Sun cleared her throat and instantly returned to the proposal state.
What is displayed next is a series of creative presentations.
They are the horns of animals, the cold blades of cold weapons, and the muscle lines of beasts, which are one by one compared with the Cadillac body.
After graphic creativity, it is advertising film creativity.
Rhino showdown.
Cut the horse and the long sword.
Muscles and mud...
Every picture perfectly reflects the tough lines of the Cadillac body.
Male, hormone.
Death and strength, battle and love.
…
…
…
"The above are all the plans submitted today."
Amy Sun couldn't help but hold her round-frame glasses after finishing her speech.
The moment she held her glasses, she finally showed a normal sweet and gentle look.
She turned to look at the boss, and Xu Chen was giving a smile of praise.
Gu Xinxin, who was standing beside him, also secretly gave Amy Sun a thumbs up.
...
In the conference room, it was a little quiet for a moment.
Brand Director Hua Shaojie was smiling enthusiastically.
He looked at Xu Chen and quietly nodded to "Mr. Xu".
This is a great recognition of the plan.
The big boss Lian Shane stroked his distinctive chin, as if he was still thinking about the plan just now.
Sales Director Sun Jing didn't say a word, but there was no sign of the phases on her face.
Xu Chen picked up the mouse on the table, turned the screen projection screen back to the core concept at the beginning.
[The degeneration of males is the tragedy of this era, but fortunately there is Cadillac. 】
…
Hua Shaojie spoke first: "It's very exciting! I personally like it very much!
The degeneration of males is the tragedy of this era, but fortunately there is Cadillac...
This sentence sets Cadillac's male image up in an instant. "
…
(This chapter ends)