Chapter 433 Shouqi Light went public, reshaping the automobile market structure
The summary meeting of BMW Auto Group was held for a whole day.
The situation of each company has been arranged, and executives have a more intuitive understanding of the situation of the group.
As the largest enterprise in Shenzhen, the largest enterprise in Lingnan Province, and even the largest export and foreign exchange-making industrial enterprise in China, BMW Automobile Group's every move has naturally attracted much attention from many people. "Leader, BMW Automobile Group held a summary meeting yesterday."
"I contacted General Jiang's secretary and obtained some information about the conference."
Early in the morning, Yao Yiming came to the unit, cleaned the sanitation of Liu Tianwu's office, and simply classified the newspapers of the day.
Then he pinched the time to soak the tea for Liu Tianwu. After he arrived at the office, he immediately began to report today's work arrangements.
However, Yao Yiming first introduced to Liu Tianwu some of the situations related to yesterday's BMW Automobile Group Summary Conference.
He knew very well that Liu Tianwu had been waiting for these things during this period.
"Is there a summary data finally?"
"That's great. The most important thing is to see the performance of BMW Automobile Group."
"Looking at their data changes, it can explain things more than what was summarized by the Bureau of Statistics."
Liu Tianwu knew that BMW Automobile Group had developed very well last year, and the various data in the city would definitely not be bad.
But no matter how good he knows, he is still a little unsure about how good he can be.
Ninety percent of Shenzhen City's current industrial output value is contributed by BMW Automobile Group and its affiliated companies.
Basically, the growth rate of BMW Auto Group can determine the growth rate of Shenzhen City.
The two most important industrial parks in Shenzhen are now: one is the automobile industry industrial park and the other is the industrial equipment industrial park.
These two industrial parks are developed by BMW Automobile Group.
In addition, the semiconductor industry that everyone has high hopes for is currently the dominant development of Lingnan Semiconductor.
As long as Lingnan Semiconductor develops and grows smoothly, Shenzhen City's industrial layout will be more perfect.
Manufacturing of automobiles, parts, industrial equipment, semiconductors, clothing, home appliances and other related products is enough to support Shenzhen City's continuous and rapid development.
There are several special zones in China nowadays, and there are certain competitive relationships between each special zone.
There is no doubt that the Shenzhen City is now at the forefront.
As long as this situation continues to last for a few years, Liu Tianwu will be confident that he will become the person in charge of Shenzhen City and will further become the person in charge of the province in the future.
"The three brands of Land Rover, BMW and Mercedes-Benz sold a total of 810,000 vehicles, of which more than 500,000 vehicles were exported."
"This scale is already twice the sales volume of all other domestic automobile manufacturers."
"As for the amount of export foreign exchange earnings, it has made a historic breakthrough."
"The export of complete automobiles alone exceeded US$5 billion. Including export business in various aspects such as parts and equipment, the export foreign exchange earnings amount has reached nearly US$6 billion."
As Liu Tianwu's secretary, Yao Yiming naturally knew the importance of various departments on export foreign exchange earnings.
China is now opening its doors to do business with everyone.
Because the industrial equipment upgrade was too slow in the past, the equipment in various factories is relatively backward and equipment needs to be updated.
These equipment is purchased from abroad and requires US dollars to be paid.
The way China gets US dollars is to sell its products to international customers.
Otherwise, without enough US dollars, there will be no way to meet the needs of various factories such as imported equipment.
"Fortunately, Mr. Jiang left the capital and came to Shenzhen City to establish BMW Auto Group. Otherwise, our development would not have been so fast."
"If the sales of 810,000 vehicles last year, wouldn't it be able to exceed 1 million vehicles this year?"
Liu Tianwu never thought that a few years ago, there would be a large automobile manufacturing company with annual production and sales of millions of vehicles in Shenzhen City.
This has definitely subverted everyone's perception.
But now it is going to become a fact.
Various industries such as complete vehicles, engines, gearboxes and automotive parts are basically in Shenzhen.
These things alone can make Shenzhen City gain a foothold in various cities in China in the future.
"I don't think there is a big problem, and BMW Automobile Group is very confident in this goal."
"The sales of several models currently being sold are in a period of steady growth, and they perform very well."
"A new SUV model will be launched this year. It is said that the planned production is more than any model now."
"After this model starts to make efforts, the sales volume it contributes in a year will probably be more than 200,000 vehicles." Yao Yiming knew that there were three new products under development in BMW Automobile Group.
One of them will be launched this year, one will be launched next year, and the last one will be launched year afterwards.
This way, new products are on the market every year, which is definitely very beneficial for the increase in sales of BMW Auto Group.
"This information will probably spread in China soon. It is estimated that the investment promotion departments in other cities are now trying to find ways to bring BMW Automobile Group to its own jurisdiction to invest in and build factories."
"We should pay more attention to this information. As long as there is any demand on BMW Automobile Group, we will do our best to meet it."
"Slow down the pace of their construction of factories in other cities as much as possible."
Liu Tianwu did not expect BMW Automobile Group to stay in Shenzhen City in the future.
There are so many industries, it is inevitable to go out.
"Some parts on Nanshan Technology need to be produced and supplied in accordance with customer needs."
"Once the automobile production in other places rises and the demand for parts for Nanshan Technology increases, it is likely that they will be required to build factories in other places."
"The situation of Nanshan engines is a bit similar."
"So it is probably difficult to get them to develop in our Shenzhen City."
"But various automobile factories and Nanshan Equipment and other companies should still let them not go to other places so quickly."
"Our advantages of Shenzhen City are not comparable to those of other places."
"
Yao Yiming quickly gave his own judgment.
He has become accustomed to Liu Tianwu's style of doing things, so he can say it quickly and don't be stubborn.
"Well, I understand what you said."
"In the future, Nanshan Technology will not only leave Shenzhen City to build factories in other places, but I believe it even if I go to the United States or Europe to build factories."
"After all, the number of international customers is increasing rapidly now, and it is normal for nearby facilities to be supported."
"BMW Auto Group itself is asking supporting factories to come to our Shenzhen City to build factories, and the nearby supporting facilities are available." Liu Tianwu is obviously not an unreasonable person.
To a certain extent, companies such as Nanshan Technology can build factories in other places and abroad. As long as their headquarters are still in Shenzhen, they can still enjoy a lot of dividends.
In the future, Nanshan Technology will become a different model, and it is possible.
…
"Manager, BMW Auto Group sold 810,000 cars last year. Have you heard of this news?" Zhao Guangming came to Geng Weidong's office in a complicated mood.
As a former leading Chinese automaker, FAW has also been the leader for many years.
It was only in recent years that I lost my former glory.
But seeing the BMW Auto Group partner pulling himself more and more, his mood became even more complicated.
"I just heard yesterday that the export earnings of a group is more than 5 billion US dollars."
"This has also been a historical record."
"We chose to cooperate with BMW Automobile Group instead of confronting each other, which is also the right choice."
Geng Weidong has now figured it out.
FAW can no longer surpass BMW Automobile Group, at least there is no hope in his office.
So now you only need to compare yourself with yourself, and you can achieve a relatively significant increase in each year compared to the previous year, and you can barely explain to your superiors.
After all domestic automobile factories, FAW is not the only one who can't compare to BMW Automobile Group.
So many other car companies, one counts one, and all of them are hugely different from others. "Yes, every car of BMW Auto Group is so successful." "If our Hongqi A6 can also be the same as the sales of any of their cars, the situation will be completely different."
"At that time, our truck sales will be about 100,000 and cars will also be about 100,000. The operating conditions of the factory will be much better." Zhao Guangming is still very much looking forward to the Hongqi A6.
He also went to Shenzhen City to see the sludge model of this car.
It is no exaggeration to say that he thinks that the Hongqi A6 is the most suitable car for the Chinese official car market.
No matter whether it is the Crown sedan produced by FAW Toyota, the Jetta sedan produced by FAW Volkswagen, or the Santana produced by Volkswagen in Shanghai, there is no way to compare with the Hongqi A6.
After mass production and listing, with the influence of FAW and the influence of BMW Automobile Group, it will be the main vehicle used by various institutions. "Yes, I'm also looking forward to the arrival of Hongqi A6." "Maybe this car can not only achieve very good market performance in China, but also bring surprises to everyone in terms of export and foreign exchange earnings." Geng Weidong thinks that people will like good-looking models, which is a world-class hobby.
This is not what the Chinese auto market is like.
With the appearance of the Hongqi A6, it is still no problem to maintain a certain export presence, not to mention how many vehicles are exported every year. "If this is really possible, it would be the best." "The models that can export foreign exchange to earning money now are definitely the ones that are most popular among leaders." Zhao Guangming also sees the current trend very clearly.
Export foreign exchange earning is the top priority of each enterprise, and it is a political task.
If Hongqi A6 can achieve very good results in this regard, it will definitely be a huge plus point.
"BMW Automobile Group should be about to complete the drawing design work, and some of the key parts are already being prepared by Nanshan Technology."
"It is still entirely possible for us to create the Hongqi A6 before the end of this year." Geng Weidong is still quite confident in the efficiency of BMW Automobile Group.
What Jiang Hui promised before will definitely be implemented by the people below.
As long as you survive this year, FAW will have a better life.
…
"Leader, our Shouqi Light is making various plans based on the annual output of more than 100,000 vehicles."
"The engine and BMW Light use the same model, and the gearbox uses mature products from the Capital Gear Factory."
Just as the news that BMW Auto Group's annual sales exceeded 810,000 vehicles was spreading rapidly in the Chinese automobile industry, the Capital Automobile Manufacturing Factory finally ushered in its highlight moment.
The economical car project that has been prepared for a long time has been officially mass-produced and launched today.
In order to let everyone quickly accept this model, Capital Automobile Manufacturing Company borrowed the practice of BMW Light when naming its products, and directly called Shouqi Light.
"This car starts at RMB 39,900, and the highest-end model is only 49,900."
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"As the first entry-level sedan in China with a sales price of less than 50,000 yuan, it has excellent comprehensive performance in all aspects."
On such an important day today, the Capital Automobile Manufacturing Plant will definitely invite leaders to participate in the mass production and offline ceremony.
And after a series of ceremonies, Chen Qi personally took everyone to visit Shouqi Light's production line.
"The price of this car is very competitive and should be quite in line with market demand."
"After all, a car worth more than 100,000 or 200,000 is not something that ordinary rich people can afford."
"If the price drops to 40,000 or 50,000, the situation will be completely different."
As an expert, Zhu Jiansheng made his own judgment after a little understanding of the specific situation of Shouqi Light.
This model should be worth looking forward to.
There is no problem with the power, and the chassis and body shape are all borrowed from Toyota's Corolla.
Although this imitation model must have more or less problems when producing some specific parts.
But these problems should not be particularly fatal.
Various cars in this era of China are mainly trucks, and failures occur frequently, and drivers must have the ability to repair cars.
Even driving school exams require car repair skills to be tested.
So everyone has a high tolerance for car failure.
Not to mention that Shouqi Light, as a sedan, has a high probability of failure rate that is much lower than that of trucks on the market.
Then you don’t have to worry about consumer satisfaction in this regard.
In front of Santana, which is more than 200,000 yuan, the price of Shouqi Light of the same size is only 40,000 to 50,000 yuan. So what else can I say?
"Yes, we also consider it."
"BMW's success in BMW's Light has proved this."
"But the BMW Group has changed its positioning of other new models, and no longer considers launching economical cars."
"So our factory is thinking about improving this market."
Chen Qi also concealed the starting point of his factory's creation of Shouqi's Light.
Anyway, this is not a shameful thing.
With BMW's successful experience as a reference, the leaders are more confident in the Capital Automobile Manufacturing Plant.
"Take a differentiated route, expand the scale of the automobile market, and fully meet the needs of different consumers."
"I think your plan is completely correct."
"The domestic economic level is constantly improving, and the number of individualized and private enterprises is increasing rapidly."
"These people also have a strong demand for economical cars."
"As long as you do well, it is normal to sell 100,000 vehicles a year."
Zhu Jiansheng's evaluation of the new products of the Capital Automobile Manufacturing Plant is obviously not low.
Considering that the car also uses the 1.5L engine of Nanshan engine and some other key parts, the better it sells, the more you can enjoy the bonus.
"Once the sales of this car are increased, we plan to launch a large sedan, a 2.5L naturally aspirated engine equipped with Nanshan engine, and a high-end model equipped with a 4AT automatic transmission with Nanshan gearbox."
"The sales price is controlled within 100,000 yuan by then, fully meeting the various needs of different consumers."
Taking advantage of this opportunity, Chen Qi also reported some of his future plans to Zhu Jiansheng.
As Zhu Jiansheng's new official position continues to make achievements, his position within the Machinery Industry Committee has become increasingly stable.
There are rumors that he will take over the position of top leader in the future.
Chen Qi and Zhu Jiansheng were old acquaintances back then, so naturally they wanted to seize this opportunity.
Once the performance of the Capital Automobile Manufacturing Plant is impressive, it is not impossible for Chen Qi to improve his level.
It is possible even to join the Machinery Industry Committee and become Zhu Jiansheng's deputy.
"Our car ownership is still very huge and developed countries, and the future market potential will definitely be very large."
"If you are confident of developing various different products, it is of course the best."
"However, if the output increases rapidly in a short period of time, you should also pay attention to quality control and not ruin your reputation." Zhu Jiansheng is relatively clear about the quality control level of various domestic automobile factories.
You're welcome to say that most factories still have a lot of room for improvement in quality control.
"We will now re-sort the quality management regulations that Jiang Hui had formulated for everyone when he was in the factory, and require all links to be strictly implemented."
"In addition, the two most critical parts, the engine and transmission, are mature products, are expected to be of better quality than most other car manufacturers."
Chen Qi naturally had the confidence to boast about the two most critical items among the three major items.
After today's downstream ceremony, the Capital Automobile Manufacturing Plant immediately opened its fire and completed the capacity climb as fast as possible.
Time waits for no one. In order to reverse the trend of development, the Capital Automobile Manufacturing Factory is ready to fight.
For the Chinese automobile industry, this new model from Capital Automobile Manufacturing has attracted a lot of attention and has initially achieved the purpose of the first stage.
Even the news that BMW Auto Group's record production and sales has been covered up by them.
After all, BMW Auto Group is very awesome, and everyone knows this.
But the Capital Automobile Manufacturing Plant can quickly turn the situation around, and many other opponents want to study it carefully.
See if you can learn from it and turn the situation around as soon as possible.
The Shanghai Automobile Manufacturing Factory has the greatest impact. "Manager, after Shouqi Light goes public, it will definitely bring a relatively large impact on Santana's sales."
"Although we are fully promoting the localization of parts and constantly reducing the cost of parts, there are still some key parts that still need to be imported from Germany."
"The final price cannot be reduced to less than 50,000 yuan in any case."
Wang Huiliang is a little anxious now.
As the person who arranged for Shanghai Automobile Manufacturing to serve as executive deputy general manager at Shanghai Volkswagen, his performance is closely related to Santana's sales.
In the past two years, Santana was in short supply.
Even if there is a Mercedes-Benz sedan, it will not have a particularly big impact on Santana.
After all, the annual output is only so small, and there are always some consumers who are willing to choose Santana.
Not to mention that Shanghai and even the surrounding provinces, Shanghai Automobile Manufacturing Factory can also exert its unique influence and promote car purchases by government agencies.
But now that the light of the capital emerges, the price difference is really big.
But the size of this car is quite similar to that of the Santana, and the internal space is not particularly different.
Although Shouqi's brand influence is definitely not as strong as Volkswagen, it cannot withstand the price difference.
"You are very clear about the quality level of various domestic automobile factories."
"Nothing to mention other things, just Shanghai-listed cars in the past have various quality problems every now and then."
"The level of the Capital Automobile Manufacturing Factory cannot be much higher than ours."
"I think you should let the sales team work hard on this aspect, so that everyone knows that Santana sedan and Shouqi Light are not products of the same level, and there is no comparison at all."
Yu Jin knew that it would definitely not work if Santana had a price war with Shouqi Light.
If he doesn't agree, Volkswagen must have an objection.
Of course, the current price of more than 200,000 naturally requires appropriate adjustments.
Reduce it to less than 100,000 yuan, and he thinks it's almost done.
There are many people in China who admire international brands at a relatively high level.
It is also generally believed that imported things are better than domestic ones.
Santana has a large number of imported parts, and the whole vehicle is also designed by Volkswagen of Germany. Consumers believe that its technology and quality level are higher than Shouqiu's Light, which is also very normal.
"Well, I think so too."
"The price difference is too big. Even if we make some price cuts appropriately, it is impossible to compete with them for the price."
"But if we talk about quality, it is likely to cause dissatisfaction from the capital's automobile manufacturing factory."
Wang Huiliang expressed his worries.
Before, everyone was a state-owned enterprise, and it was rare for them to belittle their opponents.
After all, they are all working for the country, and products are mainly allocated and arranged by superiors. There are no particularly deep conflicts with everyone.
But now the automobile market structure has changed, especially after Shouqi Light went public, it has become even more obvious.
In this case, we can naturally no longer arrange past practices.
"I can't care so much!"
"If you die, I will keep our situation first!"
(The end of this chapter)