Chapter 97 Reaction
“It’s still too much pressure.” After Lei Jun left, Chen Yuanguang was thoughtful.
Having advanced from a novice in the business world to a junior capitalist who is proficient in business management, Chen Yuanguang is very aware of the cruelty of the electric vehicle industry, especially the electric vehicle industry in China.
Emerging industries like Huaguo are very busy, and only a few players will be left in the end. At present, the situation for Xiaomi to grab one of the tickets is not optimistic.
“Of course he is under a lot of pressure. The pattern of the smartphone field has basically been formed. The market for competition has been almost allocated by major manufacturers. It is difficult to make breakthroughs in the field of mobile phones.
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That’s why we built cars at that time. The problem is that building cars is not as simple as mobile phones.
It is easy for mismatches between users’ expectations of Xiaomi and Xiaomi’s expectations of itself. "Lin Jia said that she pays close attention to various business trends and has her own thoughts on many things.
If Chen Yuanguang looks at problems from a time span and is result-oriented, then Lin Jia Just start from reality and analyze the problem from your own perspective
Chen Yuanguang thought for a while: "Xiaomi still has its own advantages in making cars, right?
Supply chain management, financial advantages, talent accumulation, and sales channels, Xiaomi actually has the foundation. Isn’t Huawei also effective in cross-border car manufacturing?
With Huawei at the forefront, Xiaomi should also be able to achieve relatively good results. "
Lin Jia put his hand on the desk, then supported his chin with his hand, looking a little tired: "This is the truth.
Companies such as Evergrande and LeTV also had these advantages when they announced they were building cars. These advantages are the components that determine your success, but it does not mean that you will succeed with these factors.
I think Xiaomi’s problem is that it entered the market too late, and Huawei was already late enough. It could barely sell well by relying on the reputation it accumulated in the past.
Xiaomi still needs at least two years. After two years, the entire market will only become more intense. They don’t want to continue to take the ultimate cost-effective route. Such a stubborn mentality will lead to Xiaomi not necessarily being able to build cars as they think. That way you gain the favor of consumers. ”
Lin Jia narrowed his eyes slightly, giving Chen Yuanguang the same feeling as when he was taking a business analysis class in college and analyzing business cases.
Chen Yuanguang cooperated and acted as a compliment: "What does Nianba mean?"
Lin Jia asked: "When you mention Xiaomi, what do you think of?"
Chen Yuanguang said : "Cost-effectiveness."
Lin Jia nodded: "Yes, the problem is that they always want to get rid of this label.
If you want to get rid of this positioning, cost-effectiveness means low profit margins, and low profit margins for manufacturing means that the valuation you enjoy is low.
Xiaomi’s mobile phone line, whether Redmi is split into a separate brand or Xiaomi’s new Ultra product line, is to enter the high-end brand and gradually decouple Xiaomi from the label of cost-effectiveness.
But the effect is not very good. They are definitely not willing to go back to the ultimate cost-effective route in building cars. That does not mean that all the efforts they have spent in the past few years have been in vain.
Xiaomi Motors will go back to the ultimate cost-effective route, and then completely destroy the brand marketing and high-end attempts of Xiaomi mobile phones. They will be very, very frustrated internally.
Xiaomi wants to succeed in building cars. If it wants to continue playing at the poker table, it must take the cost-effective route. If it doesn’t, its competitors will force them to leave.
If you take the cost-effective route, your mobile phone business will be squeezed, and all your efforts at high-end attempts and brand image building will be in vain.
Now is a dilemma. ”
Chen Yuanguang: “In fact, Xiaomi does not need to build cars. ”
Lin Jia: “There is no way, Huawei has decided that they must keep up when making cars, otherwise they will fall behind. "
Chen Yuanguang: "When people are in the arena, they can't help themselves. ”
"I had dinner with my junior brother. Junior brother's light armor aerospace is doing well and has made a breakthrough in battery technology. Xiaomi cars will be equipped with this latest technology to meet everyone."
That evening Lei Jun posted a Weibo post with a photo of them eating together at an unknown restaurant in Lujiazui, and then @陈元光.
Chen Yuanguang replied below: "I am looking forward to cooperating with my senior brother."
It is enough to give me face and help to stir up the popularity.
As a top Internet celebrity among entrepreneurs, of course Chen Yuanguang is also a rising star. Soon Lei Jun’s Weibo was filled with comments from netizens.
"Mr. Lei, can you tell us something?"
"Battery? Can the battery life exceed a thousand kilometers?"
"Light God is going to launch a cross-border dimensionality reduction strike?"
< br>"Shouldn't this be a trade secret? Why did Mr. Lei reveal it so easily?"
"The expectations have been fully raised, waiting for Mr. Lei's further revelations"
"I just have a question, can the price be lowered to less than 100,000?" Netizens were confused and businessmen were surprised. Wei Xiaoli, the three new car-making forces, were particularly nervous because Xiaomi was in direct competition with them in car-making.
“Ask what’s going on, how did Chen Yuanguang start to enter the car manufacturing industry!” Li Xiang is the most sensitive, because Ideal launched the L8 and L9 this year, killing everyone in the market. Singing and marching forward.
It used to be Wei Xiaoli, but now Ideal is about to be the first to achieve profitability, far behind the other two new car-making forces.
The threat that Huawei poses to Ideal is not significant. This is when Ideal is at its most prosperous.
"Mr. Li, we have just received news that Guangjia Aerospace has achieved a technological breakthrough in perovskite cells. Currently, manufacturers such as Longi and Jinko have obtained samples.
The experimental data is quite eye-catching. According to research According to the department’s analysis, perovskites can be used in the field of electric vehicles. The specific extent of how much battery life can be increased depends on experimental data.”
Many new energy vehicle companies want to engage in photovoltaics, and Ideal will enter the market next year. In the photovoltaic industry, Cyrus and Solar Energy have cooperated on a 19.4MW photovoltaic power generation project, which has been launched.
Therefore, Li Xiang is no stranger to photovoltaics and perovskites. "Go and contact Guangjia Aerospace.
If the experimental data is eye-catching enough, our subsequent models will also be equipped with related technologies."< br>
Li Xiang thought for a while and interrupted: "I will talk to Chen Yuanguang in person."
New energy car companies such as Weilai and Xiaopeng have similar reactions. They all realize the value of technology and that it cannot be used Friendly merchants are more beautiful than others.
Huawei is even more stunning. According to Lei Jun’s Weibo post at night, Xue Zhixiong contacted Lin Jia early the next day and confirmed that he had not signed an exclusive agreement with Xiaomi and would cooperate with every new energy car company.
After confirmation, Huawei’s official Weibo post directly posted a rendering:
“Huawei cars, equipped with new perovskite battery technology, will lead you into a new century of energy.”
Various self-media have been popularizing perovskite batteries. Originally, everyone just knew that this thing is easy to publish and is a battleground for military strategists in the field of materials.
“Why couldn’t cars be equipped with solar cells before? Because in the past, only direct sunlight could make the battery operate. The efficiency of converting solar energy into electrical energy and storing it was extremely low, far from the theoretical conversion rate.
Perovskite can operate in low-light environments, even in low-light environments like underground parking lots, and its efficiency and practicality are much higher.”
With this, Following the open and covert struggle between Huawei and Xiaomi, perovskite batteries quickly became popular.
“Damn, Guangshen is awesome, can this technology greatly alleviate the battery life anxiety of new energy sources?”
"It depends on the specific experimental data, which can be more or less alleviated.
This generation of technology is just the beginning. With subsequent technological advancements, the photoelectric conversion efficiency of perovskite cells will also increase, and new materials will be used I found that sooner or later, range anxiety will be completely solved.”
Weibo is full of joy. In the past few years, everyone has really benefited from the development of new energy vehicles, whether it is joint venture vehicles, imported brands, or domestic brands. , everyone’s prices have been more or less reduced.
In addition, new energy vehicles are one of the few industries that have been booming in recent years. Netizens naturally hope that it will develop better. This perovskite battery sounds like it can bring an end to the decline of traditional fuel vehicles. A shovelful of dirt technology.
Everyone hopes that Liang Tian will die soon.
"How do you evaluate the technological breakthrough achieved by Light Armor Aerospace in the field of perovskite?"
"Thank you for the invitation, let me popularize a little knowledge first. The mentor that Light Armor had before when he was at MIT was Mengji Bawendi. One of the founders of the perovskite field, until 20 years ago, he basically published more than three top journals related to perovskite every year.
Chen Yuanguang also published papers related to calcium during his Ph.D. at MIT. It is related to titanium, so this technology is not necessarily related to Chen Yuanguang as some answers said.
90% of this technology was developed under the leadership of Chen Yuanguang. Large-scale industrial production has always been a difficult problem. If others can solve it, they can start their own company. Some photovoltaic companies are willing to invest in you.
Secondly, the application of this technology in the automotive field is only secondary, and more importantly. In the field of photovoltaics, with the large-scale deployment of perovskite cells, the proportion of photovoltaics in domestic energy will also increase significantly. The power concerns caused by the popularity of new energy vehicles can be solved to a certain extent by perovskite cells.
This is what I have always advocated, that the problems of industrial development will eventually be solved by technological development. There have always been voices saying that new energy vehicles require a large amount of electric energy. Once the penetration rate exceeds a certain level, the country will face a shortage of electric energy.
Looking at it now, new technologies have emerged before there is a shortage of electricity.
Then there is the application of perovskite in electric vehicles, which will definitely alleviate the previous anxiety about battery life. In places with sufficient sunlight, like the Guangdong and Guangxi regions, adding an additional 200 kilometers of battery life is not a problem.
Before, you were lying on the road and had to find someone to tow the car. Now it is entirely possible for you to drive a new energy vehicle and lie on the road, pull over directly, wait for some charging, and then drive to the charging station. .
I am very worried about the joint venture car companies. The popularity of perovskite batteries will further increase the penetration rate of new energy vehicles, and the growth rate of electric vehicles will further increase. If the joint venture car companies do not change, then they will The only solution is to lower the price.
We look forward to seeing the Camry priced under 100,000 yuan, the Magotan priced under 100,000 yuan, and the Highlander priced under 150,000 yuan. ”
Another chapter tomorrow morning!
(End of this chapter)