Chapter 213 Seed Order and Product Launch
The Ministry of Agriculture’s new saline-alkali land policy is like a whirlwind, quickly blowing across the country.
Especially in areas encouraged by policies, large growers and enterprises have an extremely keen sense of smell and quickly flock to the Agricultural Bureau to inquire about specific policy terms.
As for the ordinary people, people are keen to go out to work these days, and there are very few people who are willing to stay in the countryside and farm.
The five major saline-alkali type areas in my country all have great development potential.
This time's policy terms include no relevant policy support except for the northwest inland areas.
Others, such as the Songnen Plain in Northeast China, the Eastern Coastal Saline-Alkali Area, the Huanghuaihai Plain, and the Saline-Alkali Area in the upper and middle reaches of the Yellow River irrigation area, all have relevant support.
Among them, coastal saline-alkali areas are the main ones.
In Shandong Province, representative cities such as Dongying and Weifang each have millions of acres of saline-alkali land, and many of them are severely saline-alkali areas.
Farmers rely on the weather to grow grain. A yield of four to five hundred kilograms per mu is the norm, and there are countless amounts of land abandoned.
How to develop these barren lands has long been a knot in the minds of local people.
Alfalfa No. 1 also has the largest mass base here. Whether it is improving low-yield fields or opening up wasteland, it is very attractive to farmers.
Yancheng, Jiangsu Province,
In the Yangtze River Delta where there are many experts and elites gathered, Yancheng’s presence is not high.
It has 582 kilometers of coastline. The coastline continues to move eastward, and the salt silt soaked in seawater has developed into coastal saline-alkali land with high salt content, low nutrients, and great harm.
Eventually, 6.2 million acres of tidal flats were formed, and saline-alkali land accounted for 70% of Jiangsu Province.
In order to develop this land, the people of Yancheng have been conducting research for more than 50 years.
But there is no way out yet. People have long been full of enthusiasm for saline-alkali land.
Songnen Plain,
Heilongjiang Province and Jilin Province are not far behind. The western Songnen Plain, with more than 45 million acres of saline-alkali land, is one of the three largest areas in the world where soda-saline-alkali soil is concentrated.
The vast white saline-alkali land and the fertile black land live side by side. The high-lying areas are black soil, and the low-lying areas are saline-alkali land.
In the Songnen Plain, each step forward may lead to different soil conditions.
The surface of untreated saline-alkali land is hard and covered with white salt stains. The land lacking water is as hard as cement blocks and cannot be crushed by hand.
The locals vividly call it 'dry like a knife, wet is a mess'.
After many years of farming and many times of management, the management principle of 'salt comes with water and water carries salt away' is not difficult.
But once the alkali is reduced, the salt is discharged, and the fields are washed, can we farm normally?
No!
Soil remediation is a systematic, long-term process.
To wake up the sleeping farmland, turn the saline-alkali land into black land, and build a large granary, we need good land, good seeds, and good methods to form sustainable good farming.
The seeds are now available.
It only takes a year or two to get a piece of fertile land back.
There are many more stories about the land.
Big growers and investors from all over the country are flocking here.
Enthusiasm swept the Farm Bureau.
All localities have to invite experts from local academies of agricultural sciences to organize technical training and policy interpretation.
To the surprise of the local government, the technical service team composed of Alfalfa and Tianhe also organized relevant activities as soon as possible.
If you don’t understand the policy, the Agricultural Bureau will sway you.
There are not enough technicians and the Bureau of Agriculture is shaking them down.
Alfalfa has no idea of saving costs at all. Expert fees and training fees are all provided, and the performance satisfies all parties.
Banks that wanted to pretend to be ostriches were also pulled out to explain loan policies, loan quotas, policy discounts, etc.
In this way,
large planting companies and agricultural enterprises set foot on the saline-alkali wasteland that few people care about, and began to measure the land with the cooperation of the staff.
In bit by bit exploration, the process was gradually improved, from transferring land - signing contracts - buying seeds - technical training and so on.
Farmers have found that the process is not that difficult.
The local agricultural bureau couldn't help but sigh when looking at the busy schedule of Jiahe's technical service team.
“It’s not unreasonable for Tianyu No. 1 to be so popular, and now there’s another Haohe No. 1.”
“It’s someone else’s turn to make money.”
“This thoughtful service, I almost want to contract the land.”
“Public officials, you are thinking nonsense.”
……
Jiuquan.
After receiving the policy document, Jiahe Group Headquarters and Alghe were busy interpreting the document and understanding the policy for several days.
The city is not that concerned about this matter.
Northwest is not within the scope of encouragement.
The experts sent by the Farm Protection Center will also have to wait for a while. They only conducted online training, but they can communicate at any time.
If you don't come, you won't come. A living person can still be suffocated to death by urinating. Everything is just beginning. This is the first time for everyone to come into contact.
It is impossible for Alfalfa to prepare everything before going to the fields. That is not agriculture, that is a wealthy lady.
So Alfalfa worked overtime to produce a guidebook, which briefly summarized some of the essence.
The front-line technical service personnel each had a manual. Tianhe and even the after-sales service team of Fengkai Agricultural Machinery were sent to support Alfalfa. They contacted the agricultural bureaus and farmers in various places with trepidation.
Then I discovered that everyone was a member of the Caotai team.
The manual that Alfalfa produced in two days actually looked much more exquisite and was recognized by many people.
The work is now on track.
Guo Yang has been busy these two days, including Alfalfa Agriculture and Animal Husbandry, Tianhe Seed Industry, Hexi Dairy, Qinghe Agriculture, Quanwang Biotechnology, Fengkai Agricultural Machinery, Falcon Agriculture, and several entities. affairs are intertwined.
Guo Yang often falls into chaos.
Fortunately, Ning Xiaojing is there. After a period of adaptation, she has become able to handle various matters skillfully. Unlike Xie Shijie, she is more careful in doing things.
And because he has experience working in a large company and has stronger capabilities, Guo Yang only needs to plan various tasks.
I have to say that coming from the capital, his ability to withstand work pressure is really strong.
For so long, Guo Yang has only had a small mood before, and Guo Yang has never asked the reason.
In his opinion, if you are willing to do this job, then do it well. In terms of remuneration, he will not lose anyone.
To be honest, Guo Yang has now passed the stage of pursuing money. Money is just a number to him.
In addition to reinvesting the profits earned, he also pursues profit for employees.
If there is a media interview, does he like money?
He may also say the classic saying: "I don't like money, I'm not interested in money."
What he enjoys now is the sense of accomplishment brought by his career and his interest in money. Love of agriculture.
Xie Shijie knocked on the door and strode in, looking excited.
Guo Yang leaned back on the soft seat and said, "What? Your wife is pregnant, are you so excited?"
Xie Shijie calmed down and said, "Hey, if I want a child now, I can always Yes, boss..."
Guo Yang interrupted him rudely, "Stop it, let's get down to business."
Xie Shijie smiled proudly, he can't compare with you in career. But emotionally, he had an absolute advantage.
He handed over a compiled report and said with a smile: "Boss, orders for Alfalfa No. 1 seeds are increasing rapidly across the country."
"Preliminary statistics show that they are mainly in Dongying, Weifang, Yancheng, Bingcheng, Songyuan, Da'an and other places."
"In addition to farmers and enterprises, many cooperatives in towns and villages have joined in."< br>
“In a few days, the number of interested saline-alkali land comprehensive management projects has reached close to 200, involving a land area of 1.5 million acres.”
“The number of orders for Alfalfa No. 1 has been It has reached 3.7 million jins. If all the goods are delivered successfully, it will be 1.8 billion yuan!”
“We are already collecting deposits”
Guo Yang glanced at the report roughly, including the location, name, area, contact information, and the final summary.
Then he looked up at Xie Shijie's excited expression and said, "This is just the beginning."
Xie Shijie said with a smile: "Tianhe's technical and service staff are already envious. We Selling one pound of seeds is equivalent to selling 10 pounds of seeds. "
"There is a discussion in the society that Alfalfa No. 1 seeds will increase the domestic seed market share to an unimaginable level."< br>
Guo Yang thought for a while, "It won't delay your wedding preparations, right?"
"No, don't I also have an agricultural school student who joined last year? I'll leave some specific things to him."
In terms of personnel, Guo Yang has not yet determined specific adjustments. plan, but the reuse of agricultural college students has been put forward many times.
Now all branches and departments are also attaching great importance to promoting a group of young employees.
Guo Yang still has the same idea,
Jiahe is willing to bear the cost of young people's mistakes.
Guo Yang said: "We must keep an eye on the processing."
Xie Shijie nodded, but was a little surprised. In a few days, orders of 1.8 billion yuan exceeded Alfalfa's previous annual turnover.
The boss didn’t look excited at all.
Whether it is the tone or the rigor of thinking about the problem, he maintains a calm appearance.
You must know that at this time, both the frontline technical service sales staff and the group headquarters are in a lively scene of celebration.
He asked directly: "Boss, 1.8 billion yuan, don't you feel anything at all?"
"You haven't got it yet?"
Guo Yang looked at him, meaningfully Said: "I hope you won't fall into Wenwen Township. Now the group has many problems and it is the time when it needs talents."
Xie Shijie was thoughtful. ……
The impact of Alfalfa No. 1 seed is widespread.
In addition to the boom in saline-alkali land transfer, the downstream industry chain of forage has also been deeply affected.
In a small conference room in Hulunbuir, Yili, the president's meeting chaired by Pan Gang has just concluded.
Several people filed out, and some gossip spread out.
In the tea room, several middle-level people gathered together and chatted quietly.
"The Ministry of Agriculture has officially issued a document raising the standard for milk collection by 0.5 points. This is very uncomfortable, and the pastures are forced to feed alfalfa!"
"It is uncomfortable for enterprises, and it is even worse for dairy farmers. High-quality forage is not cheap. Production costs will continue to increase.”
Some people asked curiously: “Who benefits?”
“After thinking about it, it may be beneficial to Jiahe Group. Industry, and the milk industry, will not suffer no matter what.”
“Is there insider trading?”
"I also feel that Jiahe is experiencing tight cash flow due to the drag on the Hexi Dairy Industry, and suddenly this happened again."
"The country has introduced policies to encourage the development of saline-alkali lands. In the next one or two years, the pasture output will be If there is a big increase, the price will definitely come down.”
“That’s also a good thing!”
“That’s right, don’t be unreasonable. Yili’s advantages are still obvious, and the national market map has been formed. ”
In the president’s office.
As soon as the meeting ended, Pan Gang felt great pressure.
He is a native of Mongolian Province. After graduating from Mongolian University, he joined the Hui Food Factory (the predecessor of Yili). He worked hard from the bottom and created the Yili Liquid Milk Division at the age of less than 30. sales miracle.
At the end of 2004, in the heavy snow in Hohhot, at the age of 35, he was appointed to take charge of Yili's overall situation.
At the 2005 business target discussion meeting when he first took office, everyone looked down on Yili.
One group believes that it would be good to maintain the level of 2004, while the other group even bluntly stated that there will be a decline in 2005.
He did not express his position at that time, and it was not until the end of the meeting that he stood up and said: "I will lead Yili to become the first enterprise in the history of China Dairy to exceed 10 billion."
And this year, he did it.
But I am not happy.
First, Mengniu failed to compete for Olympic sponsorship qualifications. Not only did Mengniu gloat behind its back, it also greatly affected Yili's marketing strategy.
Trouble ensues,
After the trust crisis in the dairy industry in the middle of the year, although relevant departments improved the quality standards for milk collection, the degree of improvement was acceptable to Yili.
At the same time, no relevant management regulations have been issued, so it just passed away.
Now that there are formal management methods in place, improving milk collection standards has become an established fact.
Dairy farmers have dairy farmer responses.
But enterprises must also make their own preparations. Just thinking about feeding alfalfa made him feel a toothache.
Hexi Dairy has spent a lot of money on expanding its milk source base and seizing marketing resources.
Yili and Mengniu are preparing to exert force on the market side to jointly suppress Hexi Dairy, preventing its funds from returning and thus falling into trouble.
What a pasture! grass!
This is the field where Jiahe started. From seeds to terminal products, it is unrivaled in the country!
Looking at his assistant Chen Yanqiu who had not yet left, Pan Gang said: "Continue to focus on maintaining and expanding the market advantage of the entire line of products."
"At the same time, we will strengthen communication with the railway department and launch new logistics methods as soon as possible."
For a long time, dairy companies have had very weak control over the product transportation process.
The market is urging products, but companies do not know where the products have arrived, and they have no way to control the transportation time.
In order to save costs and improve efficiency, it is Yili's strategic choice to unite with the railway department.
Just one special train can save 200,000 yuan.
Thinking of the cold chain transportation construction of Hexi Dairy, Pan Gang had mixed emotions.
Is the dairy industry engaged in cold chain transportation? No matter how much money you have, you can't afford to waste it. This was his original thought.
He dare not think so now. Hexi Dairy has a steady stream of cash cows to support it.
Chen Yanqiu sat aside and said: "The railway department is already testing the timing, location and route."
"There is another trouble. The product launch conference in Hexi is only two days away. It has started, and the new advertisements should also be launched simultaneously on Huaxia TV.”
Pan Gang rubbed his forehead, what a troublesome opponent!
I have to admit that Yili is careless!
From a marketing perspective, the biggest international event that can be leveraged in the next few years is the Olympic Games.
Although Yili did not lose the right to sponsor the 2008 Olympic Games, it is obvious that its marketing stage has shrunk.
In recent years, I have only focused on competing with Mengniu.
Other brands gradually began to fall behind, except for the dormant Hexi.
The only way that can be thought of now is to start with the market and products.
Don’t you, Hexi, want to take the high-end route?
Eli can do it too!
Hulunbuir Prairie can also produce high-quality milk.
Pan Gang thought for a long time and said, "Didn't we make a lot of preparations in the early stage? Let's use them all!"
Pan Gang's idea was to just take advantage of it.
The one that coincides with it is Mengniu.
Because Mengniu has already imagined how Yili will respond if it wins Olympic sponsorship.
Neither Yili nor Mengniu won Olympic sponsorship, but Mengniu is actually acceptable.
If one company does it, the other company will definitely have to follow, and no one can afford to lose.
Now that Hexi has won the sponsorship, it is actually good news for Mengniu, but this does not mean that Mengniu will give up this rare opportunity.
Who said Olympic marketing can only be done by Olympic sponsors?
As long as the Olympics sidelines the game well, in the minds of consumers, who is the sponsoring company of the Olympic Games?
……
Friday, December 30, 2005.
On the last working day of 2005, Hexi Dairy held a grand product launch conference.
After some ceremony.
The commercial with the theme of 'Creating possibilities for dreams' appeared on the screen...
The screen stayed on a still picture, with Liu Xiang and the child leaning on a bottle filled with milk. sides of the cup.
Next to it, the words "I am only one cup away from my dream" are written.
Subsequently, Guo Yang and image spokesperson Liu Xiang stood on the event stage together.
Faced with the flashing spotlights in the audience, Liu Xiang recommended Hexi's high-end milk brands to people across the country.
Qilian Mountain Organic Milk!
The first organic milk product in China.
Liu Xiang said: "Qilian Mountain organic milk can not only bring health to people, but also bring vitality to people. Now I drink Qilian Mountain organic milk every day, and I can feel that my body functions are recovering faster..."
Liu Xiang tried his best to express his feelings as truly as possible, but the audience was in an uproar and reporters were talking a lot.
“You’re bragging too much!”
“How much endorsement fees does Liu Xiang receive?”
“I don’t know, last time I interviewed Mr. Guo, he Say at least one bucket of fresh milk every day.”
"It must be a sky-high price, so it's kept secret."
Reporters are not interested in the milk Liu Xiang said. Drinking a glass of milk can speed up the recovery of body functions.
This is obviously a collection of money.
A female reporter wearing a thick cotton coat and plush gloves stood up and asked: "Mr. Guo, we know that Jiahe Group has been developing very fast in the past two years, and it has invested millions of acres that are difficult to utilize. The development of wasteland is like a giant ship like the Titanic.
But this year Jiahe has made a big move into the dairy industry. Hexi only has a revenue of 200 to 300 million yuan, but it has to invest billions. I want to ask, how do you do it? Can you guarantee that this giant ship will not hit the rocks? ”
The sharp question made all the employees of Hexi Dairy present nervous.
Ning Xiaojing stood in the audience, her palms clenched. In his understanding, the boss was not an eloquent character.
But Guo Yang on the stage was very calm. After thinking for a moment, he said: "Jiahe's biggest crisis is losing the motivation and passion for innovation, but my left eye is a telescope and my right eye is a microscope. , so we can not only see the distance, but also consider precise management.
We will build Jiahe into a spaceship, fly over all glaciers and reefs, lead all large and small spacecrafts, and finally achieve our goal. All the dreams of this industry.”
The audience burst into applause, and the employees in Hexi flushed with excitement.
Ning Xiaojing looked at the audience for a while, and then at Guo Yang on the stage.
I just feel that my boss has changed a lot in the past half month. When I usually communicate with her, in addition to work, I am still working.
Reporters asked questions one after another, and Guo Yang tried his best to direct the questions to the product.
Coincidentally, the staff came in at this time and distributed 250ml bottles of Qilian Mountain fresh milk to everyone present.
There is still a hint of air conditioning on the bottle.
But after opening it, you can smell the strong milky aroma, and many people can't wait to taste it.
Delicious.
Extremely delicious!
This is everyone’s first feeling.
The silky and delicious taste has a strong natural flavor. The reporters felt like the advertisement of Hexi Dairy in the past: the cows lived leisurely on the grassland without any worries.
They also realized what Liu Xiang said about vitality, which can make people radiate charm from the inside out.
This feeling is hard to describe.
But they might as well fall in love with the product.
(End of this chapter)