Chapter 214
The taste of Qilian Mountain organic milk conquered the attendees.
Most of those who can come are industry personnel related to the dairy industry or the consumer industry, and have their own understanding of milk.
Not only have I tasted all domestic milk, but I have also tried famous brand milk.
In terms of taste, nothing can compare with Qilianshan organic milk.
Even the various flavored milks that have emerged in recent years have been favored by many consumers for their diversified tastes and trendy packaging. Compared with Qilianshan organic milk, the advantages of strong milk flavor are even more obvious.
What’s more, these ‘flavored milks’ with more water and less milk are more suitable to be called milk drinks rather than milk in the general sense.
With doubts, reporters looked at the ingredient list one after another.
Then they were stunned.
The milk protein content per 100g of milk is ≥4.0g.
Milk fat content ≥3.8g.
My brain shut down for a moment.
"What is the national standard content?"
"Milk protein 2.9%, milk fat 3.2%."
Milk protein and fat are the main nutrients of milk , but the domestic situation is that there are too many small-scale ranches, and the quality of raw milk is generally very poor.
Looking at Guo Yang who was calm and collected on the stage, the reporters became uneasy and asked questions one after another.
"Mr. Guo, the taste of Qilian Mountain organic milk is indeed very good, but the nutritional content is... why is it so high?"
The reporter who asked the question almost said he didn't believe it.
Guo Yang on the stage smiled and said in a steady tone: "Qilianshan organic milk brand has obtained four organic certifications: organic creamer feed processing, organic milk powder processing, organic milk production, organic Milk processing.
Created an organic milk industry chain construction model, which is the 'healthiest and most natural' dairy product that has been strictly certified."
Guo Yang advertised again, and then explained the reason in detail.
"How does Hexi Dairy increase the protein content of milk? In fact, it mainly relies on breeding technology and nutritional control technology..."
"Qilian Mountain organic milk originates from Qilian Mountain cows cultivated by Hexi Dairy. In addition , we also have the best feed combination.
Although we currently label the content at 4%, there is actually room for improvement in product quality. ”
When it comes to technology, Guo Yang gave people a completely different feeling, and he spoke eloquently, as if he was glowing.
For the first time, the employees in Hexi learned that their boss had this side.
Reporters were gradually attracted.
“Our country’s dairy cattle have developed rapidly in recent years, but it has always been a development of quantitative expansion, with crop straw as the main source of feed for dairy cows...”
A commonplace issue, Guo Yang also said it Appears to be at ease.
Then the guide introduced the rest of the products, and there were also free samples for tasting.
With the opening of Qilian Mountain Organic Milk, everyone at the scene was full of expectations.
Hexi organic milk, this is a sub-high-end brand.
The next is ordinary Hexi milk, which has a wide range of product types and great nutritional advantages.
In terms of quality, the nutritional content of various products is much higher.
But the corresponding price is also very expensive, which also makes reporters doubt whether Hexi Dairy can open up the situation.
In addition to Guo Yang, Liu Xiang is also the focus of reporters. His performance in 2005 was average, and the public has more expectations for his performance next year.
There will be the Asian Games and the World Cup next year.
Liu Xiang also raised the Qilian Mountain organic milk in his hand, full of confidence.
“With Mr. Guo’s promise of a bucket of fresh milk every day, we will definitely achieve good results next year.”
“Can it break the world record?”
"There is a chance!" Liu Xiang said. He is very sensitive to his body. The changes brought about by milk are very small, but he can feel that it does have an effect.
…
The product launch was a success and the media praised it.
What surprised Guo Yang was that in addition to the products, he and Liu Xiang were also the focus of media attention.
Liu Xiang’s phrase ‘There is a chance to break the world record’ has been widely circulated on the Internet and in society.
Having put enough pressure on themselves, Hexi Dairy also benefited.
Guo Yang, on the other hand, attracted some attention because of his remarks about 'comparing his left eye to a telescope and his right eye to a microscope'.
Jiahe used to give people the inherent impression of a reckless man who was involved in more and more fields.
It is not unreasonable for reporters to compare Jiahe to the Titanic.
If Jiahe continues to expand like this, it will be a matter of time before it hits the rocks.
But Guo Yang showed a delicate side at this press conference, which at least means that Guo Yang is aware of the importance of precise management.
The young marshal with rich wealth is in charge of a giant ship at the age of 28. In addition to attracting the admiration of young girls, the public can’t help but also have more expectations for Jiahe’s future.
January 1, 2006.
Hexi Dairy’s commercial on China TV was officially launched.
At 7:32 every night, after the news broadcast of China TV Station ends, it is the time for the weather forecast to be broadcast, and after the weather forecast is the focus interview.
Hexi Dairy's commercial is right in the middle, and it contains all 6 time units.
Many families saw Hexi Dairy’s advertisement that night.
Liu Xiang rushed to the finish line amidst the cheers of the audience. Unexpectedly, a little boy crossed the line first with his signature move. He was very shocked;
The camera zoomed out, It turned out that this child was drinking Hexi milk and watching the game on the TV in the sports goods store, dreaming of surpassing Liu Xiang.
At this time, Liu Xiang walked up to the child, patted the child on the shoulder and said, "Come, let's run together."
This is not the only commercial film. Jiahe's previous commercial film "The Leisurely and Free Cows on the Grassland" was also released in turn after adding the organic concept.
In terms of the use of print advertising, Hexi Dairy also launched a series of posters, which can be seen almost everywhere in buildings, subways, and supermarkets.
The delivery density is very high, and the natural audience is also very large.
“Create possibilities for dreams!”
“I am only one cup away from my dreams!”
The two slogans and concepts gradually became deeply rooted in the hearts of the people.
Guangdong Province.
Online media worker Zhao Manling has become a loyal customer of Hexi Milk.
Her article [Aren’t Chinese dairy cows worthy of eating alfalfa?] also made many people realize the importance of pasture to dairy cows.
After the product launch in Hexi, she saw the relevant information immediately.
But unfortunately, I have the New Year's Day holiday and I have to rush to take the car home after get off work.
During New Year's Day, when I was shopping with my family, I accidentally saw a new product advertisement from Hexi.
She couldn't help but feel itchy. She had been fascinated by the two organic milk products for a long time.
Especially the Qilianshan organic milk, after colleagues in the company tasted it, they praised it to the sky.
Zhao Manling looked at the posters hanging on the wall of the supermarket and said: "Mom, let's go to the supermarket."
"What is there to see in the supermarket?"
"I want to drink milk."
"I have it at home!"
"I want to try that new product." Zhao Manling pointed to the poster in the distance, and while talking, she shook her parents' arms and acted coquettishly.
“Let’s go, let’s go!”
Dad Zhao said: "Then let's go. It happens that the supermarket has air conditioning and is warm."
In the supermarket, the shelves are filled with all kinds of milk.
Zhao Manling saw that various flavored milks were put together with pure milk and fresh milk, and she felt that her IQ was insulted.
She went straight to the Hexi Milk shelf and looked at several products carefully.
“Yaoerlu, this milk is so expensive!”
"A box of 24 boxes costs 80 yuan! I saw another box only cost 24 yuan!"
Mama Zhao's voice aroused the curiosity of Dad Zhao, who came forward to look at the price tag. Look, it just feels a bit outrageous.
“Those two are not the same category.”
Zhao Manling pointed to the nutritional label on the milk packaging, “The first thing to look for when choosing milk is the protein content. The higher the better, Hexi Milk The protein content of the two is generally a few points higher.”
Zhao’s mother and Zhao’s father compared it. One has a protein content of 3.6%, and the other has only 3.0%, and the fat content is also the same.
The difference is indeed quite obvious.
"It's cost-effective. Drinking milk is mainly to supplement calcium and protein. Otherwise, what's the difference with drinking water."
After saying that, Zhao Manling looked at the staff, "Why is there no Qilian Mountain organic food?" Milk?”
“The supply of organic milk in Qilian Mountain is only available in a few big cities, and the price is more expensive.”
Zhao Manling pouted, Hexi Dairy is kidding, isn’t it? The press conference has been held, but the goods are only sold in a few cities?
She had no choice but to pick up a box of Hexi organic milk.
Mama Zhao came over and looked at the price sign, which was also 80 yuan.
But she felt something was wrong. After looking carefully for a while, she seemed to be smaller.
“Yaoer, how many boxes are these.”
“12 boxes.”
"12 boxes are also sold for 80 yuan?"
"This is of higher quality and is a product that has been certified organic."
Mama Zhao and Dad Zhao looked at each other and said: " I want to see if this thing is worth it.”
After returning home, grandpa and grandma were still watching TV in the living room because their legs were not good.
After saying hello, Zhao Manling couldn't wait to open the package and took out 5 boxes of milk, one box for each person.
No one in my family has hyperlipidemia, and there are no taboos.
Then I took the milk to the kitchen to heat it, and the milky smell soon came out.
“Is the smell of milk so strong?”
Mama Zhao came as soon as she smelled it. The milk was crystal clear, like pure white jade.
When you pour the milk into the cup, the rich frankincense makes you feel relaxed and happy, as if you are on the prairie.
Just looking at it made me swallow my saliva.
When the slightly heated milk entered her mouth, Zhao’s mother was instantly amazed. It was like silky satin dancing on the tip of her tongue.
"Okay, Yao'er, it tastes good."
Dad Zhao also said: "You really get what you pay for. I feel that the milk flavor is much thicker."< br>
The two old men also praised them repeatedly.
Zhao's mother said: "I will go to your grandma's house tomorrow and buy two boxes to take with me."
"Well, it's good to give them as gifts."
Zhao Manling sat on the sofa, looking proud. Got up on his feet.
Lan City.
In a certain community.
"Okay! Xiao Chen has grown two centimeters taller."
Bao Lan is full of joy. In more than half a year, his son has grown seven to eight centimeters. Mou Chen, who was originally short, is now over one meter and seventy meters tall.
The results have also improved.
Whether it was the Qilianshan organic fresh milk or not, she decided to order the fresh milk delivery service for another year.
Compared with the price reduction of boxed milk, the price of fresh milk delivery is still rising because of the organic name.
Just for the sake of the children, I can only bite the bullet.
Jiuquan.
The headquarters of Hexi Dairy is also in the industrial park, just two streets away from Jiahe's residence. During the festival, most of the factories in the park are on vacation, making it seem a little deserted.
However, several factories in Jiahe are still operating at full capacity.
Late at night, the earth was dark.
In the quiet night, only Hexi Dairy was brightly lit.
A refrigerated truck carrying a full load of dairy products leaves the factory and goes to the milk station.
When they arrived, Qiu Jun wrapped himself in thick down overalls and got out of the car to unload the goods.
Liu Kui and his wife at the milk station are already waiting.
"Brother Qiu, you didn't take a break either?"
"Why don't you take a break? The factory is too busy. Besides, don't you take a break too?"
"We are rushing to the third day. I’ve been working for more than ten years. I still don’t know what it’s like to get three times the salary!”
“Yes, including the delivery commission, your income will increase a lot.”
“Isn’t it just for this little money that I work day and night every day?”
While chatting, Liu Kui checked the temperature, time and packaging of the products, as well as the temperature of the refrigerated truck, hygienic conditions and other details, recorded and signed for confirmation.
The products are unloaded and sent to the cold storage, where the temperature is maintained at 1°C to 4°C.
On the contrary, it is warmer than the freezing temperature outside.
While several people were busy, a car stopped in front of the milk station.
Liu Kui asked doubtfully: "Who is coming this late at night?"
"I don't know."
A few people looked intently, and two people wearing black down jackets and wrapped tightly walked down.
Qiu Jun felt that the figure looked familiar. When the people came closer, he showed a surprised look.
"Hello, manager."
Looked at the person next to him again, and after lifting the mask, I saw this person at the press conference a few days ago. I'm going to kill him.
"Hello, Chairman!"
Liu Kui and his wife also responded, "Hello, boss, hello, boss!"
After getting off the car, Guo Yang felt a biting coldness.
Winter is supposed to be the off-season for milk delivery, but Hexi Dairy's fresh milk delivery orders have increased abnormally.
Especially near Jiuquan, the price has almost doubled, and Qilian Mountain organic milk is still in limited supply.
But now there is an alternative Hexi organic milk, and the pent-up market demand has been released.
Guo Yang looked at the delivery man at the milk station, who looked like he was in his thirties or forties.
After a brief exchange and checking his work records, Guo Yang took out three red envelopes from his pocket.
“Thank you for your hard work, Happy New Year.”
Qiu Jun and Liu Kui were both a little stunned. Is there any red envelope to get at this late hour?
Several people hurriedly took it.
"Thank you, thank you!"
"Happy New Year, boss!"
Looking at the young figure leaving, several people expressed their sincere gratitude. It was not just them during the New Year's Day holiday. When working overtime, company leaders also don’t take breaks.
Qiu Jun had already opened the red envelope and looked at it. It was 100 yuan, which was a complete surprise.
On the other side,
Guo Yang and Ji Zhuowen got into the car, with the air conditioner on, and they immediately felt a lot warmer.
"There is no problem with quality control. Let's go back and rest."
Besides Luo Xiu, the manager in charge of quality and safety at Hexi Jiuquan Factory was with him.
As for other senior executives, they are scattered around to provide quality and safety and holiday condolences.
Although Hexi's new products have just been launched, judging from the terminal sales performance, the performance is expected to be similar.
Especially for liquid milk, whether it is fresh milk delivery, or boxed pure milk and organic milk, the goods are shipped very quickly.
As for checking quality and condolences to employees in the middle of the night, in addition to quality issues being really important, it was also a test for him to test the group's senior management.
Basically everyone was assigned inspection tasks by him.
At the same time, he also made some appropriate arrangements. Guo Yang was not very demanding. As long as he actually went to see it, he would be fine.
But if you lie in bed and take a nap, or spend a lot of time drinking and drinking.
Then there is nothing to say, we can only leave.
……
Time flies so fast, in the blink of an eye, more than half of January has passed.
After getting married, Xie Shijie drove to the company to work alone. He felt much calmer.
But thinking about the latest job announcement, Xie Shijie still couldn't contain his excitement.
I shouted out unconsciously.
“Work hard! Struggle!”
“If you don’t have dreams as a human being, what’s the difference from being a salted fish!”
“Ah! Ah!”
After shouting out, Xie Shijie felt inexplicably ashamed, and his embarrassed toes seemed to dig a hole in the chassis.
After a while, when he arrived at the company, he went straight to the boss to report. When he walked in, the boss was still concentrating on his work.
Knocked on the door.
"Boss, I'm back."
Guo Yang looked up, then put down the document in his hand, and said with a smile: "Didn't I let you rest for an extra day or two?"
"Hey, you just hit me in the face with a big piece of cake. I have to catch it quickly."
"Okay, now that you are back, let's quickly start the production of alfalfa."< br>
"Okay, then I'll get busy."
Guo Yang nodded and agreed. In the past half month, Hexi Dairy's performance can be described as rapid.
Statistical data after the event showed that sales on New Year's Day exceeded 10 million yuan, and after New Year's Day, daily sales also stabilized at the level of 10 million yuan.
The momentum is hot.
Also popular is Alfalfa No. 1. With the fermentation of the policy, the momentum of transferring saline-alkali land along the coast has also begun to explode.
The number of comprehensive saline-alkali land management projects, large and small, has increased to four to five hundred, and the identified area has exceeded 4 million acres.
Seed order sales exceeded 5 billion!
There is also Tianhe Seed Industry. All 200 million kilograms of Tianyu No. 1 seeds have been booked, and the estimated sales are also more than 5 billion yuan!
Moreover, it has received more than 1.2 billion in seed advance payment, so the group is not short of money now.
Ten billion revenue enterprise!
One of the largest agricultural and animal husbandry enterprises in China.
All employees of Jiahe Group are excited and happy, thinking about the generous year-end bonus at the end of the year.
At Xie Shijie’s wedding, Guo Yang even felt that many executives had lost themselves.
"The general trend of the world is that if we divide for a long time, we will unite, and if we unite for a long time, we will divide. Hope Group has wasted too much time by dividing and reuniting in 10 years."
"Jiahe will catch up with Hope Group in just a short time!"
Hearing this Many people cheered in response to his remarks, but Guo Yang was the only one who felt scared.
That night, he took the core team to the suburbs to discuss Jiahe's future in isolation.
At the meeting, the core content of Guo Yang’s speech was: It is better to die on the road of reform than to die in the gene of success.
He said that some people in the company now cannot see their opponents even with telescopes.
The seemingly huge Jiahe is full of holes inside, like a leaking gourd.
The fiery situation in Jiahe was poured into a basin of biting ice water by Guo Yang.
He not only talked, but also acted, highlighting a decisive decision.
Based on the long-investigated list, Guo Yang carried out internal reforms in Jiahe.
That is a major blood change.
He mercilessly cleared out the middle and high-level managers who were seriously lining their own pockets.
Mediocre people either accept job transfers or are fired directly.
When there is labor pain, there is new life, and many people are promoted.
A group of outstanding backbones have been given opportunities for promotion and salary increases.
At the same time, the top management also made major adjustments.
For example, Xie Shijie serves as the deputy general manager of Qinghe Agriculture, responsible for overall management business, and also serves as the general manager of Qinghe Agriculture.
Qu Yang serves as the general manager of Tianhe and the vice president of Jiahe Group.
The group headquarters has also made some adjustments and streamlined its functions. It consists of the Organization and Human Resources Department, the Group Office, the Finance Department, the Legal Department, the Investment and Development Department, the Seed Affairs Department, and the Land Affairs Department.
Focus on three major aspects: strategic investment, risk control and supervision, and overall services.
In addition, Guo Yang himself, in addition to the president of Jiahe Group, also serves as the general manager of Alghe.
Due to the large changes in senior management personnel, many positions were suddenly vacant, and suitable personnel could not be found for a while, so many people had to wear multiple hats.
The technique is very rough.
Guo Yang, however, felt that it was necessary to make some moves. If he remained unchanged, he would become an old lady stuck in her footsteps, and the problem would become more and more serious.
Labor pain is inevitable, but those who understand the current affairs are heroes.
International competition is calling for industry giants, and Jiahe's prospects for opening up and down the industrial chain are unlimited. Three years of operation in the seed industry, pasture and agricultural machinery have also accumulated reserve talents.
Then, you might as well turn around in time, cut off the cancer on your body as soon as possible, and integrate with the international industry as soon as possible.
Guo Yang even thought about learning from Hope Group and returning to the main business. In other words, except for Alfalfa Agriculture and Animal Husbandry and Tianhe Seed Industry, all other companies were marginalized.
Or simply sell it?
Fengkai Agricultural Machinery, Hexi Dairy, and Quanwang Biotech are all good assets and should be sold at a good price.
But selling is impossible.
Diversified development is indeed not as easy as imagined. Having funds and technology may not necessarily lead the industry quickly. Specialization takes time to accumulate.
Just like Hexi Dairy, the products are indeed good, but they cannot compare to Yili and Mengniu in terms of marketing of fast-moving consumer goods.
After Hexi Dairy’s Olympic marketing came out, the two companies shamelessly began to play around with the concept and play around with the concept.
Joined the General Administration of Sport and YTV 5 to launch a fun sports variety show;
They used highly inducing slogans such as "Passion 2008, start now" and "Run to the Capital";
It even used a pattern similar to the five Olympic rings.
Faced with all this, Hexi could only complain and report like an obedient student.
In addition,
Now Jiahe’s corporate business boundaries have become very blurred, including seeds, agricultural machinery, pasture, milk and other businesses. For example, when buying Alfalfa No. 1 seeds, they go to Tianhe first.
Segmentation of customer base also attracts more specialized competitors.
At the same time, the increasingly complex supply chain strategy has not only caused competition in the supply chain, but also caused competition among companies.
For example, both Alfalfa and Tianhe fell into a situation of insufficient seed processing capacity. At the same time, they turned to Fengkai Agricultural Machinery, which had overloaded production capacity. Fengkai's expanded production base was also under construction in full swing.
In order to compete for succession, the two brother units even tended to turn against each other.
Yu Honghai called many times to ask for instructions on what to do. Guo Yang was also unable to make a decision. Originally, he wanted to give priority to Alfalfa.
But spring sowing of corn is around the corner, and some vegetable greenhouse seedlings are even already underway.
The dealers who have paid a total of more than one billion in advance payments are urging Tianhe like an ant on a hot pot, and marketing personnel scattered around are calling the factory at any time.
Thinking it over, from a layout perspective, if several companies can operate well.
There will be a strong complementarity within the group. There is no shortage of technology and products, but an excellent management system is missing.
Guo Yang is eagerly looking forward to a strong man coming from the sky. One may not be enough, and there will be more.
At the same time, Guo Yang also decided to take time to recharge himself and apply for a management class such as an MBA.
(End of this chapter)