Chapter 270 Fairy Milk
In a certain hospital.
The largest number of victims are gathered here.
Sickness will naturally be cured.
But the cost of treatment has been bothering the victim's family. For a long time, the wailing of the baby and the melancholy of the parents have enveloped the hospital.
But when the reporters turned their attention from Hexi Dairy and Jiahe back to the hospital, they found that the place had changed.
Multiple attending doctors and nurses patrolled back and forth, teasing children and encouraging parents with smiles on their faces at all times.
The sadness on the parents’ faces has also dissipated a lot.
The reporters also discovered that a large amount of milk powder was placed next to the hospital bed, and parents occasionally mixed it to feed the children.
The children also drank it with gusto.
If you get closer, you can still smell the strong, natural milky fragrance.
Look carefully, Hexi milk powder.
Journalists on the products of Hexi Dairy are naturally no strangers. In the past two years, they have frequently become the focus of social attention, and their quality has been recognized by the public through repeated questioning and inspections.
But the only drawback is that it is expensive, generally 50% more expensive than ordinary products on the market.
Some well-known series are almost twice as expensive, and Hexi milk powder is one of them.
If it were just one or two cases, that would be fine, but as soon as I saw it, Hexi milk powder was placed next to all the hospital beds.
For many patient families who have spent all their savings on medical treatment, they absolutely do not have the purchasing power.
Moreover, the mental outlook of these people has also been greatly improved.
The reporters quickly sensed that something was unusual.
A reporter found the attending doctor: "Doctor, are these milk powder provided by Hexi Dairy?"
The attending doctor smiled and said: "Yes, Hexi Dairy donated milk powder to each patient for free, and promised to continue until the patient is discharged."
A surprised look soon appeared on the reporter's face.
These days, the number of victims has reached more than 2,000. If all of them were like this, wouldn't it cost tens of millions?
However, it is not over yet. The doctor sighed again: "Hexi Dairy also made cash donations and has paid part of the expenses for patients in the hospital..."
The reporter murmured: " Hexi Dairy is really the conscience of the industry.”
The doctor nodded in agreement.
After the incident, the Breast Care Association has been coordinating 22 responsible companies to raise funds to provide medical funds for the victim families.
According to preliminary statistics, each company needs to invest at least 10 million yuan.
Because of the issue of raising medical compensation compensation, companies have already been in trouble.
However, apart from tearful apologies or solemn promises, no substantial funds have been provided.
Many victims come from relatively poor or ordinary families, and long-term treatment has already exhausted their savings.
While the society is in a state of uproar, these families are still bearing financial pain.
At this moment, Hexi Dairy, which had been outside the storm, took action.
Milk powder and cash donations...
With the first reports, gradually more media began to dig out the information.
Hexi Dairy's low-key acts of conscience are being made public bit by bit.
30 million yuan is still far from solving all the problems, but it is definitely not a small amount. It can at least solve the difficulties faced by the current patients' families.
But Datou is still donating milk powder.
In total, Hexi Dairy Industry paid at least 60 to 70 million yuan for this.
For a time, praises from all walks of life continued to appear in newspapers.
"Conscience of the industry."
"Example of the industry..."
On the Internet, Hexi Dairy’s donation also flooded the screen, on forums, on portals, and in searches on the engine.
The topic of Hexi Dairy Industry has been frequently discussed.
At the same time, some words of Zuo Wei, head of brand public relations of Hexi Dairy, also resonated with many netizens on the Internet.
"In my opinion, there is no better promise than that employees and bosses all eat their own food and drink their own milk."
"This is the best publicity."
"If a company's food reaches the point where they dare not eat it even if it is produced by themselves, that would be a real disaster."
Many netizens also said: "I rarely drank milk in the past, but these two days After drinking milk from Hexi Dairy, I really experienced the taste of good milk.”
“I am also lactose intolerant, but the salesperson recommended Shuhua milk from Hexi Dairy for its great taste. It’s also very good and there’s no problem with my health.”
The messages and comments were all declarations of support for Hexi Dairy and spread rapidly on the Internet.
At this time, an unexpected news appeared, which once again ignited the emotions of the Chinese people.
In the hospital that treats the most patients, many attending doctors found that babies who drank Hexi milk powder seemed to recover faster.
The attending doctor is not sure either.
But the information was reported to the superior, and the media also learned the news in the process.
"Hexi milk powder still has this kind of effect?"
A loyal customer of Hexi Dairy came out and said: "Not only milk powder, but also other Hexi products, after long-term consumption, you can feel the personal changes."
Attending doctors in hospitals in various places also began to observe and made similar findings one after another.
The recovery speed of children seems to be really fast.
It is possible that the residual symptoms will also be reduced, or even completely eliminated, but no one can confirm it yet.
At this time, some authoritative organizations began to conduct more in-depth testing of the milk powder, but there was still nothing unusual.
On the contrary, it once again proves the nutritional quality of Hexi milk powder.
It has high protein, high fat and high energy. It is also extremely rich in minerals and vitamins. It has a complete range of amino acids and balanced nutrition.
The test did not find the cause.
Netizens began to make spontaneous associations.
Judging from the published information, there are two main production areas of Hexi milk powder:
A small part comes from the foot of the Tianshan Mountains in Yili, Delong Animal Husbandry originally acquired by Hexi Dairy; the other is the Gannan grassland.
Both places are rich in water and grass. They are natural pastures with zero pollution, zero hormone residues, zero pesticide residues, zero physical pollution, and zero chemical pollution.
Especially Gannan Grassland, also known as Asia’s No. 1 Grassland, is one of the best natural pastures in Asia.
Netizens quickly discovered Huadian.
"Isn't the average altitude of the Gannan grassland more than 3,000 meters, can normal dairy cows survive?"
"Damn, really, I have only heard of yaks at such a high altitude! The yak milk in the Gannan grassland is indeed very good. It tastes good.”
“But there is no fraud in Hexi Dairy’s commercials. The leisurely and natural state of the cows is not fake.”
Faced with the media’s visit, Hexi Dairy said. Zuo Wei also gave an explanation.
“Hexi cattle are a dairy breed selected and bred by the group company themselves. In addition to excellent milk production, they also have strong tolerance and adaptability.”
"Tianshan Pasture, Qilian Pasture, and Gannan Pasture all have some ecological environments with high cold and hypoxia, but Hexi dairy cows can adapt well."
"Moreover, in these places, in addition to artificially planted In addition to high-quality alfalfa, Hexi dairy cows also live on natural pollution-free mountain spring water, pastures and grasses such as cordyceps, fritillary, costus, and cottonseed."
"Grow good grass. , raise cattle well, and have unique geographical advantages, it produces the best milk.”
Hexi Dairy’s statement has relieved netizens’ doubts to a certain extent, and this information can be found everywhere.
Regardless of whether Hexi milk powder can help children recover faster and better, it has once again proved its excellent quality.
This has also made Hexi milk powder enthusiastically purchased by parents.
In major supermarkets, the suspected problematic milk powder has been completely removed from the shelves, and many containers have become "empty cities" because of this.
Currently, there are only a few brands left on the shelves: Hexi, Nestlé, Abbott, Beingmate, Mead Johnson, Wyeth, Mingyi, Dumex, and Pechi Colostrum.
Most of them are foreign capital.
However, even the multinational food giants Nestlé, Starbucks, and Kraft were deeply involved after this incident.
On the shelves and freezers of liquid milk and yogurt, Mengniu and Yili's products still occupy half of the market, but their sales are not satisfactory.
In short, Hexi milk powder is exceptionally outstanding among them.
Many parents who come to purchase are worried that after the sales volume of Hexi milk powder increases, it will be out of stock and the price will increase accordingly.
People flocked in in small groups to make large purchases.
It was only then that Ji Zhuowen, general manager of Hexi Dairy, who had not appeared for many days, stood up and made a promise to the public.
"The price of Hexi milk powder will not increase."
"And we will do our best to ensure the supply of milk powder. Hexi Dairy also has enough pastures and milk source bases."
"If it doesn't work, Hexi Dairy will still We will consider the temporary production of other high-end products to ensure the supply of milk powder..."
Since the incident, milk powder brands have been removed from the shelves, but this is a necessity for infants and young children and must be consumed.
As a result, the supply of milk powder on the market has been tight, and some imported milk powder has taken the opportunity to raise prices significantly, causing consumers to suffer.
As the only big brand with no problems and constant praise, Ji Zhuowen won another wave of goodwill from Hexi Dairy with just a promise not to raise prices.
A reporter asked Ji Zhuowen: "Can Hexi Dairy always guarantee product quality?"
The scene became quiet.
Ji Zhuowen smiled and said: "We have been making progress in all aspects, and we also have the strictest control system in terms of product quality, but empty talk means nothing."
< br>“However, as Zuo Wei from our brand public relations department said, every Jiahe person will rush to taste Jiahe’s products. Adults and students drink Hexi milk, and infants and young children drink milk powder.”
There were bursts of applause at the scene, and it stopped after a long time.
“Hexi milk powder can help infants and young children recover quickly. What does Mr. Ji think of this miraculous effect?”
Ji Zhuowen said with a smile: “Whether there is a miraculous effect or not, that’s for consumers to tell. Forget it..."
No matter what Hexi Dairy Industry says, there are not many people who choose to study it in depth.
Zhao Manling from Guangdong Province is one of them. She wrote an article on the Internet two years ago [Are Chinese dairy cows not worthy of eating alfalfa?].
The high-quality alfalfa produced by Alfalfa is sold well overseas, which has aroused great discussions around the forage industry in the media, grassland, livestock, business, and financial circles.
The pasture and dairy industries have always been connected.
Since then, Zhao Manling has become a loyal customer of Hexi Dairy, especially Qilian Mountain fresh milk.
Not only did he order fresh milk from Hexi Dairy in Guangdong Province, he also visited Qilian Ranch many times to taste the purest Qilian fresh milk.
At the same time, we also came into contact with many people who have been drinking Qilian fresh milk for a long time.
After this incident, Zhao Manling was extremely pleased with the series of performances and actions of Hexi Dairy.
The praise from netizens made her even more proud.
However, what attracts her most is the news from the hospital that Hexi milk powder can help children recover. Netizens are still dubious about this miraculous effect. However, Zhao Manling contacted Qilianshan Fresh Milk immediately.
I thought of Mou Chen, a high school student in Lan City who had a brief encounter with him at Qilian Ranch.
Mou Chen has been drinking Qilian fresh milk for more than two years, and his height has also increased from 1.5 meters to 1.75 meters in the past two years.
I have grown more than 20 centimeters in two years. If it is normal, for adolescents, this increase is not too outrageous.
But Zhao Manling has met Mou Chen’s parents. They are not very tall. His father is just over 1.6 meters tall and his mother is at most 1.5 meters tall.
But Mou Chen grew to 1.75 meters.
At this juncture, Zhao Manling could easily think of milk.
So she started investigating and found more similar cases one after another.
That night, she compiled a table. More than twenty samples showed that students who drank Qilian fresh milk for a long time did indeed grow taller faster.
This made her excited.
Catch up on the manuscript overnight.
And posted it directly online.
Hexi milk has miraculous effects - dozens of students grew taller after drinking it!
An article contains two to three thousand words. Most of the content is about specific cases such as Mou Chen, and each person is introduced in about two hundred words.
Then he made a conclusion: These people have the habit of drinking Qilian Mountain fresh milk for a long time, most of them for more than two years. The longer the time, the better the effect.
It was still late at night, but there are night owls of all ages, and soon people started to comment, share and reprint.
When daytime came, this phenomenon became more and more out of control.
spread quickly on the Internet.
More and more people are beginning to come forward to speak out, especially in the Hexi Corridor area, which is close to the water.
“I’ve heard about it for a long time. A few years ago, our families started ordering Qilian Mountain fresh milk if they could afford it. In the past two years, Hexi Dairy’s production capacity has increased, and many surrounding families have begun ordering.”
“No wonder the students born in the 1990s are now taller than the other. They are only in the sixth grade, and they are much taller than me, a teacher.”
“Hahaha... Taking the bus in Jiuquan When I was there, I met a 1.8-meter strong man who turned out to be a primary school student.”
One, two, three...one school, two schools, three schools...one city, two cities...
Although there are no specific statistics, many older teachers in the Hexi Corridor feel very Deeply, students are indeed getting taller and stronger.
Some media commented: "'A cup of milk every day, strengthens the Chinese people' is not just a slogan, Hexi Dairy has really done it."
At this time, is there any evidence that Hexi Milk It's no longer important to have miraculous results.
The important thing is that it really has this effect.
All product lines of Hexi Dairy have ushered in an explosive period.
Fresh milk, organic milk, pure milk, yogurt, Shuhua milk...are experiencing sales booms again and again.
Along with the crazy buying, orders from dealers continued to flow to Hexi Dairy.
At this time, the strong supply chain that Hexi Dairy had spent several years building was beginning to operate at full capacity.
From vast pastures to modern factories, and then transported to the terminal market through cold chain vehicles, reaching the hands of consumers.
Every link is running like a precise instrument. But even so, capacity supply has almost reached a critical point.
......
In the capital city in January, the biting cold wind carried sand and dust, covering the sky and the ground, as if it was about to swallow up the entire city.
Outside the car window, the world became blurry, and sand and dust particles danced in the strong wind, beating the car body crazily.
In 2007, just one year before the Olympics, sand and dust were still affecting major cities.
Guo Yanggang went from the magical capital to the capital. The magical capital is also experiencing a sandstorm city. It may be the only domestic metropolis that has both sandstorms and typhoons.
On the way back to the company from the hospital, Guo Yang was still recalling his previous experience of talking to senior leaders in the hospital.
The reason why the problem was solved so neatly this time is also thanks to Jiahe's good relationship with the upper management and the smooth communication channels.
In this meeting, the senior leaders once again encouraged Jiahe’s actions, and various policy supports will be needed in the future.
At the same time, we also communicated about many dairy industry problems, the root cause of which is still improving the quality of milk sources.
In addition to large-scale ranching, the development of the alfalfa industry is once again on the table.
As early as last year, a group of grass industry experts led by mentor Weng Lixin and Su Guozhou of the Academy of Agricultural Sciences jointly submitted a proposal to the senior management.
Similarly in society, there are many calls for the development of the alfalfa industry.
However, grain production has just recovered from the continuous decline. A rash change in policy may threaten food security.
For various reasons, the planting of Alfalfa No. 1 was only promoted on coastal saline-alkali land. The main purpose was to increase cultivated land, not for pasture.
After this incident, milk quality and safety became a focus issue for the Chinese people.
Forage industry scientists realize that to solve this problem in the long term, we must and can only start from the high-quality forage industry and ensure the quality and safety of raw milk from the source.
Therefore, experts from the grass industry once again submitted a proposal on vigorously promoting the development of the alfalfa industry.
We hope that by vigorously promoting the alfalfa industry, we can solve the quality and safety of dairy cattle forage from the source.
Alfalfa is full of treasures. Feeding alfalfa to dairy cows is the most ideal technical way to convert plant protein into milk protein.
The protein conversion efficiency is high, the quality is good, and it is absolutely safe. Coupled with the high-quality crude fiber of alfalfa, it can become an efficient source of nutrients for dairy cows...
Feeding alfalfa hay according to scientific standards can completely guarantee raw milk The milk protein rate reaches more than 3.0%, and the milk fat rate reaches more than 3.5%.
These can achieve integration with the world.
The senior leaders read the proposal carefully and knew the importance of alfalfa.
It is imperative to promote the development of the alfalfa industry.
However, how to support the development of the alfalfa industry is also a big issue, and it is difficult to introduce relevant policies and financial support in the short term.
So, we can only start from the existing system, and the focus has returned to the leader of the pasture industry: alfalfa farming and animal husbandry.
After the great success of alfalfa from Alfalfa overseas, Alfalfa has never given up the development of the alfalfa industry.
Even with the emergence of Alfalfa No. 1 seeds, we have continued to screen and cultivate various fine grass seeds, and have produced grass species such as ice wolfgrass and purple arrow pea.
A complete industrial chain has also been formed in forage and agricultural machinery, processing, packaging, transportation and trade.
It has also driven the development of the alfalfa industry cluster in the Hexi Corridor with Jiuquan as the core, and the alfalfa industry cluster in the Hetao area with Wuyuan as the core.
It has driven the development of a series of forage companies such as Huihuang Seed Industry, Oasis Grass Industry, Shandan Zhongmachang Grass Industry, Yasheng Tianyuan... etc.
This is also the most dynamic pasture-producing area in China.
In addition, alfalfa agriculture and animal husbandry in Xinjiang Province, Heilongjiang Province, Chifeng and other places have relevant alfalfa industry plans.
However, because Tianhe Seed Industry encountered obstacles in combating decks in Chifeng, the other major industrial clusters, including Alfalfa Agriculture and Animal Husbandry, have not personally ended up.
On the contrary, the grass industry company it is attached to has a lot of investment. Now, the upper management wants Alfalfa Agriculture and Animal Husbandry to do more.
Thinking of this, Guo Yang looked out the window again.
There are few pedestrians on the street, everyone is hurriedly walking with their heads down, and the car is driving slowly, like a lonely boat, looking for the road ahead.
Guo Yang smiled and thought to himself: "Leader, you don't need to tell me, Alfalfa Farming and Animal Husbandry has already found its own path."
Who is the leader in the world? The United States, the largest consumer of alfalfa, is definitely playing its part at this time.
However, with the outbreak of the dairy industry incident, the domestic livestock industry's demand for alfalfa will also enter a blowout period, and consumption will quickly surpass that of the United States.
This can be seen from the bale sales of forage companies in the past two months.
The forage stocks of Huihuang Seed Industry, Oasis Grass Industry, and coastal saline-alkali land are all quickly sold out.
Alfalfa is also ready.
In Heilongjiang, Chifeng, Binhai and other places, although Alfalfa Agriculture and Animal Husbandry has not invested in grassland, it has provided a large number of seeds, agricultural machinery, and processing services behind the scenes.
Without the comprehensive technical support of Alfalfa, it would still take at least 10 years to achieve the effect of an industrial cluster.
In Guo Yang’s strategy, the Alfalfa Agriculture and Animal Husbandry Association firmly controls the Hexi Corridor and even the northwest alfalfa industry cluster highlands, producing the highest quality alfalfa in the world.
Other regions will focus on seeds, agricultural machinery, and processing to quickly promote the development and maturity of their respective forage industries.
…
Half an hour later.
Guo Yang, wrapped in a black down jacket, arrived at the office area of Hexi Dairy's North China factory and met Ji Zhuowen.
Ji Zhuowen made Guo Yang a cup of hot tea with a bright smile on his face.
“Boss, Yili and Mengniu are engaging in price reduction promotions again, and they are scolded for not improving their memory.”
“Seeing you smiling so happily, I thought you wanted to report to me. What about the sales results?" Guo Yang said with a smile, then changed the topic.
“This incident has had a severe impact on several big brands, and the cash flow of Mengniu and Yili has obviously deteriorated.”
Ji Zhuowen also said: "It is indeed the case. The sharp decline in sales means that a large amount of payment will not be recovered."
"At the same time, product recalls, product precipitation and discount processing on sales channels, and continued raw milk Payments, etc. will bring huge losses."
Guo Yang took a sip of hot tea. Although it didn't taste like Hanhai kenaf, it warmed his body.
“I read that some media said that just a few days before the incident, the value of the two products taken off the shelves reached 6.4 billion yuan.”
Ji Zhuowen said: “It may be more than that. Without the support of Hexi Dairy, the market panic situation would have been even more severe.”
"In addition to Hexi Dairy, some other small local brands with better test results have also won the favor of local citizens."
"I heard from Wang Dingmian that there are several fresh milk brands in Guangdong Province that sell 'local milk,' but With the slogan "Drink with confidence", the sales of fresh milk have not declined, but have increased."
Guo Yang thought for a while, and actually knew from the test results that most brands on the market are fine. .
Only the most famous ones, except Hexi Dairy, all had problems. Coupled with the tragic situation of the victims, market confidence quickly collapsed.
After Hexi Dairy stabilized public sentiment, consumers quickly noticed that the quality of local milk was also better, and their confidence naturally increased.
Guo Yang said: "Bring me the report data."
Ji Zhuowen smiled and narrowed his eyes, then trotted to pick up the document he had prepared and handed it to Guo Yang.
Guo Yang quickly glanced at the recent data and said in surprise: "Daily sales exceed 80 million yuan?"
When he visited infants and young children from various places in the hospital, Guo Yang also I once paid attention to the daily sales data, and it was only more than 50 million yuan at that time.
“In just a few days, another increase of 30 million yuan?”
Ji Zhuowen smiled and said: "Yes, because of the magical phenomenon caused by Hexi milk powder and milk, some netizens now have a nickname: fairy milk."
Guo Yang was stunned, don't say it, although this name It’s vulgar, but it’s full of praise.
Ji Zhuowen said: "Some results have not yet been experienced in terms of performance. For example, Starbucks and Unilever used to purchase milk from Mengniu, but now they come to us."
Guo Yang looked up Asked: "Is there anything else?"
Ji Zhuowen said: "Starbucks pays attention to the smooth taste, and pure black coffee accounts for a very limited proportion in Starbucks sales."
"So, they usually add a lot of milk to their coffee. Milk is an important part of the Starbucks system and one of the focuses of local procurement."
(End of Chapter)
< br>