Chapter 340
Ning Weimin certainly has no need to hide the issues raised by Zhang Shihui.
Whether he is a good friend or a partner, he has the obligation to explain it clearly in order to achieve tacit cooperation in the future.
Especially when he is satisfied with his ambition, he still wants to show off.
So he said, “Don’t mention it, selling it with ‘Great Liberation’ is still different...”
He just picked up a small cigarette and smoked it, then shook his head and pointed out the country to Zhang Shihui.
“Brother, you should know the idiom ‘chasing three times and four nights’, right? But do you know? In fact, this expression was not originally used to describe the capriciousness of the human heart, but actually refers to the deception of playing tricks.”
"The origin is such an allusion. It is said that the first monkey tricker raised several monkeys. How to feed them? At first, he gave the monkeys three fruits in the morning and four in the evening. The monkeys were very excited for this old man. He got angry and thought he was given less. He would rather be whipped than cooperate with the performance. Later, the monkey trick changed to giving four pills in the morning and three in the evening. The monkeys became very happy and obeyed the instructions. "
"What does this mean? This means that form is very important. Don't you think it's fun? This fable actually talks about people through monkeys. If you use this standard to measure people, people will not be the same. Reasonable and emotional. Otherwise, there would not be the phenomenon of chasing famous brands and worshiping foreign countries. "Do you still remember those shabby things you sold? Just a piece of plastic with an unfamiliar foreign trademark can cost you more than a dozen dollars. On the other hand, even if you buy something serious and good from a friendship store, no one will recognize it once the label is peeled off. Not only did he confuse others, but he also deceived himself. Let me tell you, the IQ of a person who can do such a thing is not as good as that of a monkey.”
"But this kind of ridiculousness cannot be ignored. Because this is exactly the business law that has been confirmed countless times. This seemingly naive or stupid phenomenon, if you make good use of it, is actually very effective in doing business. Take me selling shoes. In fact, there is no need to give the customer much benefit at all. You just need to make him think that the bargain is great, even if it is an illusion, it is enough."
"Hey! Do you understand now? The purpose of selling goods with Great Liberation is to create an illusion for people, it’s a deception!”
Speaking of this, Ning Weimin took a deep breath in excitement, and then puffed out the mist.
“Think about it, we use such a big truck to sell a mountain of goods. What kind of scene is that? Is it the same as others selling goods in ordinary ways?”
"On the one hand, it can demonstrate our strength and make us look more like a public institution, making it easier to win the trust of the people."
"Secondly, the goal of the 'Great Liberation' is huge. Parking here is eye-catching, and hanging banners is also eye-catching. It is easy to focus and attract people."
"Thirdly, use this temporary By selling in various ways and using the slogan of limited time and purchase, it is easy to create an atmosphere of 'if you miss this village, there will be no store' and 'don't take advantage of the bastard', which arouses excitement among the crowd."
"It's just us. Ordinary people, don’t you know? They are all following the trend of others. As long as it becomes a trend, it will become panic buying.
Come on, the location of this land is also special. It is right in the middle of Tiananmen, Dashilan, and Jingcheng Railway Station, and it has the most foreign tourists. Even if the locals are not fooled, aren't there still these outsiders who can support us? ”
“As for the last extra benefit, this is at my doorstep. In the name of a street factory, with the backing of the street, I am not afraid of inspections by the industrial and commercial enterprises, and can sell goods here without any worries. ”
"Tell me, since so many advantages have been put together. If I still can't achieve my goal and sell these shoes quickly, wouldn't that be weird? Then what business should I do? Honestly In fact, it’s best to work..."
Okay, one, two, three, four, five, go up the mountain and hunt the tiger.
Ning Weimin talked so eloquently, showing that he was so confident.
Not only his eyes, but also his forehead are bright.
Zhang Shihui was bound to be infected, so he couldn't help but slap his thigh.
"Oh, Weimin, your trick is really awesome! I laughed out loud just now and thought that monkeys are monkeys. I didn't expect to know after hearing you say this! After all, humans are just like monkeys. It's so easy to deceive..." But he muttered again, admiring but still having reservations and doubts.
"But...since these can't escape your calculations. Then why do you sell those Jiefang shoes so cheaply?"
"Such shoes Didn’t you just get it for two and a half, and you won’t make a penny from it, but you’ll make a profit at a loss?”
“Look at how strong the momentum was just now. One or two cents each, one thousand pairs of shoes is one or two hundred cents. This... this is inevitably a bit wrong..."
But Ning Weimin didn't see it that way.
"Hey, if you didn't mention this, I would have forgotten it. Don't mention it, this account really cannot be settled as you said. Let's even make an analogy, these Jiefang shoes If I received it for two dollars and sixty-seven, I would have to sell it for two dollars and a half." "Why?" Zhang Shihui was really confused.
"Why else? Isn't it because Jiefang shoes are something that everyone is familiar with."
Ning Weimin laughed and gave the answer.
"These shoes are basically available in every store, and the price is the same across the country. We can't do anything about it. How much you sell it for, and whether it's cheap or expensive is all obvious. On the other hand, it's not the same with slippers. There are many types. The price is messy. The purchase price of these poor-quality slippers is already low. Let’s increase the price, so others won’t be able to see it accurately.”
Zhang Shihui took a breath and realized.
"You... this is a plan to 'build the plank road in the open and cover it up in the dark'. Oh, you won't make money if you wear Jiefang shoes together, just add so much more to the slippers. This is equivalent to carrying one side of the child on the other. "Shen."
"That's right, buddy, don't you understand?"
Ning Weimin praised Zhang Shihui happily and put out his cigarette in the ashtray.
Then he made a more enlightening point.
“But, what’s more important than what you said is that Jiefang shoes can also provide people with a psychological hint, which further stimulates people’s desire to spend money on shoes.”
"Think about it, the greater the gap between the price of Jiefang Shoes and the official price in the store, will others think that there is such a big gap between the slippers we sell?"
"So Jiefang Shoes The low price is actually a subtle price reference standard. It seems that our discounts are very strong, which of course gives people the illusion that they are getting a big deal by buying our products.”
“You. Think about it again, it’s just the beginning of summer, and it’s the time when you need slippers. Jiefang shoes are worn in spring and autumn, and they are popular products, so they are not easy to sell. Moreover, we have many slippers and few Jiefang shoes. Isn’t it a great deal?”
"Don't tell me, do you think these people who buy things are monkeys? They all think they are smart and think they have taken advantage of the sky. In fact, there is no good thing like pie in the sky. They want to take advantage of us. Cheap? Unless they are determined to only buy Jiefang shoes, not slippers."
"But even so, I won't lose money because these broken shoes are originally sold to the factory, so I have to. No matter what, it's worth selling the favor. The key is to sell the goods quickly to avoid occupying the warehouse and saving manpower..."
(End of this chapter)