Chapter 695 Technical Content
“An adventure, a journey: Anson Wood’s exclusive fashion journey.”
A special report appeared on the homepage of TMZ’s official website, making its debut quietly, But it firmly occupies the center of the portal and steals all the focus.
In fact, real professional journalists may sneer at calling it a special report. They neither carry out comprehensive reports horizontally and vertically around a topic, nor use a topic as a starting point to deeply explore the follow-up possibilities. TMZ’s so-called special report is more It's just like a collection of pictures——
Work that even interns can complete.
In this regard, Harry Pesci did not intend to deny:
Fashion, he is not professional.
Originally, Harry was planning to find a professional, at least a top student currently studying in a fashion major or design school, who could provide an in-depth analysis of Anson's style, styles, trends, etc. from a professional perspective.
But Harry quickly put an end to this idea. TMZ’s position is to exclusively break the news, and what they are competing for is time. They only need to throw out the breaking points. As for the professional work and subsequent in-depth reports, there will naturally be people to follow. superior.
There is no need for him to deviate from the topic.
Therefore, this so-called special report is very simple and very crude -
Clip art.
In the United States, many girls begin to imagine their perfect wedding when they are in middle school, so they cut out their favorite themes, venues, configurations, wedding dresses, etc. from different magazines and newspapers, and cut and paste them into their own diaries. , and then take it out for reference when planning your own wedding.
Right now, Harry is doing just that.
Starting from the pop-up event in Los Angeles on Christmas morning, every time Anson appears in front of the camera, whether it is in public or in private, as long as the photos taken by the paparazzi are not spared, one by one. Post them in chronological order to complete this topic.
Simple, really simple.
Rough, indeed rough.
However, the impact and shock are equally direct.
One set after another, Anson’s personal fashion style and taste are perfectly displayed.
This is not the first time.
Previously, the New York Times had written a special report focusing on Anson's truth. The report caused a sensation and was widely circulated.
Later, "Fashion" and Anson collaborated on a special project, focusing on Anson's personal fashion. After the launch, it became very popular and sparked heated discussions——
By the way, Anson and "Fashion" The collaboration was considered an innovative and adventurous and outstanding attempt, and won applause in the industry. Anna Wintour did not hide her preference for Anson at all, so the theme of the cooperation between the two continued without any suspense.
From winter to spring to summer and finally ending in autumn, the different combinations of the four seasons of the year show Anson's personal taste, and incredibly the influence continues to the end of the cooperation.
Step by step, step by step, Anson has quietly established a reputation in the fashion field, and its taste and temperament have been increasingly recognized.
Then, another step -
This special report by TMZ, although it is not professional enough and even seems amateurish; Harry grasped the core and let the photos and styling speak for themselves.
As a result, words and words seem redundant, and the shape in front of you is the best message.
The styles are eclectic, from formal wear to casual wear, from suits to sportswear, from leather jackets to pullover sweatshirts, showing a wealth of elements.
The temperament is ever-changing, breaking the design, breaking the color and breaking the convention, as if Frank Ababell Jr. breaks the fourth wall and enters reality, but it further shows Anson's personal edges and sharpness.
Every time he appears, it is a surprise.
Originally, some movie fans vaguely noticed the difference between Anson; but in 2002, people had no concept of fashion logos with strong personal styles, and fashion trends were often based on brands. Almost no one When you follow a fashion icon to create your own style on a daily basis, it's natural to not make the connection.
All the way to TMZ - indeed, this special report has no technical content, at most it is the level of middle school students' clip art; but this special report has completed the most important and critical step:
Integrate.
All the information was sorted and gathered, and it was slowly laid out in front of your eyes, and the fragments of inspiration gathered together and sparked.
Boom!
Now, it’s lively.
Through the accumulation of the past two years, Anson's fashion style has laid the foundation, and now we are waiting for the critical moment for quantitative change to complete qualitative change.
For example, now.
TMZ once again stood on the cusp of the storm and created an unprecedented frenzy. It was more sensational and shocking than any exclusive gossip in the past six months. It stood out in front of everyone.
Hollywood was also stunned.
In their view, TMZ is just a grassroots team, a group of paparazzi who don't understand anything gather together to make mischief, and they can't become a trend at all.
However.
That’s how it happened.
From a small talk after dinner in Hollywood, it gradually sparked discussions in different forums on the Internet, then became a hot trending topic among the younger generation, and finally entered the mainstream media's attention and fully detonated the focus.
TMZ, updating Anson’s style in real time, follows Anson’s footsteps from west to east, and burns out this fashion trend bit by bit.
Online and offline, Anson’s appearance changes every time he appears invisibly verify TMZ’s point of view, and attract more and more attention and discussions, so that every time Anson appears in a flash mob, a new one is added. expect.
Then.
When Anson appeared at the Chicago pop-up event in a black agent outfit, with military boots, shoulder straps and jackets, the whole body was black without any impurities, he appeared like Lucifer, redefining it again Fashion has completely set off a frenzy of discussion——
In 2002, this was also the first time.
"Fashion" has finally come to an end.
Unlike TMZ, a half-baked amateur, as an authority in the industry, "Fashion" unprecedentedly took out eight inside pages for in-depth analysis.
Fashion style, styling features, accessory selection, and the brand origin of each component; even the original source of inspiration for fashionable combinations is speculated.
Detailed, comprehensive and professional, this can be called a true special report.
"Fashion" magazine did not rush for time, but remained patient and professional until it collected enough information, even contacted Anson and conducted in-depth interviews, and finally published this special report.
It is rumored that Anna Wintour has considered using Anson as the magazine's cover character in January -
Once it happens, this will be the first time in the history of "Vogue" magazine. Men on the cover.
In the end, Anna gave up the idea, thinking that the time had not come yet; nevertheless, "Fashion" still wrote Anson's fifth column within a year with eight inside pages of top-notch specifications. The treatment is evident.
So.
When Anson arrived in New York, the popularity of the pop-up movement had not diminished, nor was it stiff or boring.
The difference is that the core focus has quietly and seamlessly transitioned from the opportunity to get up close to Anson to the rising fashion icon.
But no matter what, the effect is the same.
Harry was right, Anson did have a hidden agenda.
(End of this chapter)