Chapter 696: Breaking the situation head-on
Harry Pacey is right.
While those old pedants and diehards in Hollywood are still living in their own world, selling themselves, boasting, and being self-righteous, Anson once again found a new way to rewrite the new history of film distribution, promotion and marketing——
Promoting movies At the same time, it establishes an image of affinity among the audience and even ordinary people, and also establishes a personal fashion image.
Win several birds with one stone.
Moreover, it is silky and smooth, with no trace of careful strategy at all.
In 2002, when the Internet was not fully popularized and the globalization of the global village had just begun, this strategy was simply a crushing level of existence.
Realizing this, Harry was not at all complacent and carried away. Instead, he became more and more certain that Anson was a devil and absolutely needed to be kept at a distance, otherwise he would have sold himself out without knowing it.
Describing it in just a few words and a few strokes, it seems like it only took a snap of the fingers; but in fact, Anson’s comprehensive publicity flash mobs spread all over the North American continent and lasted for fifteen days——< br>
Starting from Christmas in 2002, we entered 2003 in the midst of busyness and running, and we are still heading east without stopping.
The topic is there.
Hot spot, there it is.
Curiosity and liking are also there.
So, what about the box office?
The seemingly vast publicity campaign is all just talk on paper. Only when it is truly converted into box office, and only when the audience is willing to enter the cinema, can it be successful——
The movie company only buys it, otherwise, the glamor will only look beautiful, and the frustration and struggle after the spotlight goes out will be even more empty.
Naturally, the more lively the promotion, the more attention will be focused on the box office.
On December 24th, Christmas Eve, the premiere of "Cat and Mouse Game" will be held.
On December 25th, Christmas Day, "Cat and Mouse" will be released nationwide.
Obviously, this is a highly anticipated schedule, and it is also a schedule full of challenges.
From a positive point of view, during the holidays, family audiences have time again. Going to the cinema to watch a movie to pass the time is undoubtedly an option, so every holiday, the movie box office will increase significantly. At Christmas, it may be possible to embrace the box office The huge potential -
No one will forget the craze caused by "Home Alone" on Christmas; moreover, the box office miracle of "Titanic" also happened on Christmas.
From a negative perspective, Christmas is an annual family reunion day, who would go to the cinema? With everyone reunited at home, there are many entertainment options to choose from other than movies.
Compared with summer schedules, holiday schedules have inherent contradictory attributes, so until now Hollywood has not fully grasped the rules.
The most direct point is, on Christmas Eve and Christmas Day, whether to schedule a movie to be released or not to schedule a movie to be released?
The general trend in Hollywood right now is not to schedule.
Holiday stalls mainly sell around the holidays and focus on an atmosphere; but on holidays, families gather together and there are very few people going to the cinema.
Numbers don’t lie.
In the history of the North American box office, the record for the highest single-day box office on Christmas Day - including all premieres and non-premieres - is currently held by the biographical film "Punch" which premiered on Christmas Day in 2001. Wang Ali".
This movie, starring Will Smith and about a household name legend in the United States, grossed US$10.2 million on its opening day. This is also the first Christmas single-day box office in the history of North American movies to exceed US$1,000. The only production worth $10,000.
The answer couldn't be more straightforward.
Therefore, movies selected for holiday release will often avoid the holiday day and be released before.
Another point is that according to the regulations of the Academy of Motion Picture Arts and Sciences, the release date of each Oscar entry must fall between December 25th last year and December 24th this year. And it needs to be screened in Los Angeles theaters for at least one week after its release, otherwise it will be ineligible. This time interval will be slightly adjusted every year, maybe a little earlier or a little later, but overall, you can't go wrong with Christmas as the coordinate.
Thanks to this, in order to compete for Oscars, movies are often released a week before Christmas to avoid buzzer releases that may cause controversy.
As you can imagine, the time before Christmas is often extremely crowded.
This year, it’s the same.
On Christmas week, only one movie is released, "Cat and Mouse".
However, the week before, it was chaos with everyone coming out to travel.
Needless to say, "The Lord of the Rings: The Two Towers" is undoubtedly the blockbuster of this week, but there are also a series of works that are released simultaneously without fear.
"My Lover", a collaboration between Hugh Grant and Sandra Bullock, was also screened in the United States. This is Sandra's return to romantic comedies after "Murder by Numbers" unfortunately failed to meet expectations. King, looking forward to sparks from friction.
“Gangs of New York” is the absolute blockbuster that attracts much attention during this year’s awards season. Martin Scorsese, Daniel Day-Lewis, Leonardo DiCaprio, Cameron- Diaz, any name you choose is an absolute big name, and this major drama will also be released this week.
And these are just part of it. There are also two movies that have been released in more than a thousand theaters, plus three awards season works that have been screened on a small scale. There are enough new works to meet the audience. There are eight films, which is definitely the most premieres in one week throughout the year.
It is so lively that the hustle and bustle of the movie market is comparable to that of a summer movie.
It is in this context that the "cat and mouse game" appears.
Even though DreamWorks knew that movie theaters might not be busy on Christmas Day, and even though DreamWorks could have waited until Friday, the 27th, for a full release, for various reasons, DreamWorks still went ahead with the plan and released the film as scheduled.
Then.
Wednesday, Christmas Day.
On the one hand, the media review has welcomed good news, and the "cat and mouse game" has won a round of applause. Whether it is Steven Spielberg's strong recovery or Anson's continued good reputation of "Spider-Man", all of them are Worth celebrating.
On the other hand, the "Christmas Gift" pop-up event started in Los Angeles. Although the media did not report it for the time being, and TMZ did not discover it immediately; the news still spread quickly among movie fans.
so.
How is the box office performance of "Cat and Mouse Game"? Can the movie break the traditional curse? Can Anson continue his magical performance in the summer?
Three, two, one, the answer is revealed -
Thirteen million dollars.
Hollywood:…
Silence fell.
Because they were so shocked, surprised, and stunned that they completely lost the ability to react, the two of them looked at each other and had to confirm the number again and again, otherwise they were worried that they would be dazzled by seeing an extra zero, but they still couldn't believe it.
History, birth.
Record, write.
After the summer season rewrote history, the record of the holiday season has also been rewritten again. The miracle that Warner Bros. has been waiting for and longed for did not happen to "Harry Potter" nor to "Harry Potter". "Lord of the Rings", but it still happened after all.
Moreover, this time it is still from the same person:
Anson Wood.
(End of this chapter)